With a few new creative classes, the Pebble Beach Concours is showing it can evolve into the future and be even more relevant to younger generations. It gets there by embracing car trends that came after the golden era cars that typically grace their greens. And had you wandered past the homologation car arrangement and 70s wedge class, you’d have rolled up on the first SUVs ever to occupy real estate at this vaunted event. Were they worthy, well they each belonged to Queen Elizabeth and were presented by Defender and Range Rover.
JLR’s association with the Royals goes considerably far back, and is an official supplier for their vehicles.
“It was amazing to witness Her Majesty’s ten Land Rovers and Range Rovers rolling past the front door of The Lodge at Pebble Beach and pulling on to the famed fairways of Pebble Beach Golf Links – and I was honoured to greet them there. Crowds were astonished and delighted. Later in the day, the vehicles were an impressive sight parading across our show ramp during the Awards Ceremony – to great applause.,” commented Sandra Button, Chairman of the Pebble Beach Concours d’Elegance.
We took particular interest in a segment of the display that included a line of Defenders and Range Rovers painted very similarly. Each was a deep and dark red-purple, with thin pin stripe and with royal coat of arms on the door. These cars were official royal service vehicles known State Review or Royal Ceremonial State vehicles. Each were built by Land Rover to specification for the royals for use in the given period ordered. As you can see, there’s a distinct lineage and these vehicles can see service for many years.
Walking past each generation Royal Ceremonial State, it was clear there was a shared specification. Wanting to learn more, we reached out to representatives at JLR and learned some interesting details.
The color of these cars is known as “Claret”, though sometimes called “Royal Claret”. This traditional royal color actually pre-dates the automobile and was used on state carriages. It is reserved only for vehicles in Royal service, meaning neither Land Rover nor JLR have ever offered it on a civilian model.
The first State Review Land Rover was built on a 1954 Series 1 and featured a custom rear platform. It traveled with Queen Elizabeth and Prince Philip on a six-month tour of the British commonwealth. It even made its way to Australia in that time, though today resides in the U.S. where it is owned by a private collector.
This next State Review vehicle was the first Range Rover to carry to serve in such capacity and was built on a 1974 model. It was used from 1975 to 2002, with a modified rear that featured foldaway seats and a lectern with concealed umbrellas. An additional exhaust silencer was also fitted. This vehicle is currently housed in The Royal Collection at The British Motor Museum in Gaydon, UK.
The third State Review Vehicle was based on a 1990 Range Rover. This particular vehicle was notably featured in the photo chosen by the Queen herself for her 1994 Christmas Card. That photo depicted the Queen and Prince Philip aboard the Range Rover attending the 50th Anniversary the D-Day landings in Arromanches. It is also part of The Royal Collection at The British Motor Museum.
The fourth in this State Review vehicle series is a 1998 Range Rover P38A. Built by Land Rover Special Vehicle Operations, it replaced the previous 1990 State Review Range Rover and featured a rear platform design now featuring four foldaway seats rather than the previous two.
The fifth and final State Review vehicle on display at Pebble Beach is this 2005 Range Rover L322. Again built by Land Rover Special Vehicle Operations, this vehicle was notably used to transport the then Prince William, Kate Middleton and Prince Harry during Queen Elizabeth’s 90th birthday parade in 2016.
We have to say, while we understand why JLR has no interest in building a Queen Elizabeth-specification Royal Claret Range Rover, that doesn’t make us want one any less. Special thanks to the team at JLR North America who entertained and provided answers for our very specific questions in regard to these vehicles.
