Wanderlust

Category: Event News

  • Broad Arrow Will Host BMW Sale at Concorso d’Eleganza Villa d’Este

    Broad Arrow Will Host BMW Sale at Concorso d’Eleganza Villa d’Este

    • BMW-only sale on 24 May celebrates history of BMW as hosts of revered Concorso
    • Lots include 1958 BMW 507 Series II Roadster, 2000 BMW Z8, and two exceptional examples of the original BMW supercar, the M1
    • Broad Arrow is the official auction partner of the Concorso d’Eleganza Villa d’Este, with sale set for 24-25 May at Villa Erba, Italy
    • 70 of the world’s finest automobiles will feature across the two-day auction

    [source: Broad Arrow]

    London, England – Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, continues to add exceptional collector cars to the offering for its inaugural year as the official auction partner of the prestigious Concorso d’Eleganza Villa d’Este.

    Today, Broad Arrow is delighted to announce that a significant BMW-only sale will feature as part of its two-day Concorso d’Eleganza Villa d’Este auction. Taking place on the evening of Saturday 24 May, Broad Arrow’s BMW auction will celebrate the heritage of BMW as hosts of the revered Concorso. Early featured collector cars for the BMW-only auction represent halo cars for the marque across nearly 70 years of production.

    “It is a real honour for us to host a special auction to celebrate BMW and its legacy of hosting the famous Concorso d’Eleganza Villa d’Este,” said Joe Twyman, VP of Sales for the EMEA Region at Broad Arrow. “We have collated some of the very best cars from BMW’s illustrious history, including both classic and modern as well as iconic motorsport racers. Our evening sale adds a new dimension to the premier event in the concours world, and I am excited to present some of the most exceptional collector BMW cars available, with more soon to be announced.”

    Featured cars offered from private collectors at the BMW-only sale include:
    1958 BMW 507 Series II Roadster (Estimate: €2.000.000 – €2.300.000)

    It is rare to come across a BMW 507 that was under original ownership for nearly its first half-century on the road. Yet this 507, chassis number 70127, can tell such a story. First registered to “Fa. W. Bartels jr.” of Braunschweig, Germany in 1958, it remained in the family for nearly half a century before they reluctantly parted with it. Subsequent owners lavished a great deal of attention on the 507, including a partial interior retrim and a fresh black soft-top. Its most recent owner purchased the car in 2018 and clearly saw great value in its exceptional originality, fastidiously maintained over the previous six decades, though he added just seven kilometres over seven years.

    This rare BMW 507 Series II Roadster is offered as a highly original example and is among the most collectible BMW models. Additionally, this sought-after and timeless mid-century sports car celebrates its 70th anniversary this year and is eligible for the most prestigious driving and concours d’elegance events worldwide.

    1980 BMW M1 (Estimate: €450.000 – €550.000)

    BMW’s “M” division created the M1 as its first fully independent engineering project. Designed to compete with Porsche in Group 5 racing, the M1 featured a mid-engine layout, a tubular space frame chassis by Gianpaolo Dallara, and a striking wedge design by Giorgetto Giugiaro. Just 453 examples were made between 1978 and 1981, including road and racing versions, with the M1 playing a key role in the Procar BMW M1 Championship with drivers Niki Lauda and Nelson Piquet winning the first two seasons.

    One of only 71 road cars finished in red from new, this BMW M1 was originally delivered in Berlin to German record producer, Frank Farian. Producer for famous names such as Boney M and Meat Loaf, Farian commissioned BMW Motorsport to modify the bodywork to match that of the famous M1 Procars. This included a large rear wing and a front splitter, while the flared wheel arches allowed wider 16-inch BBS RS multipiece wheels. Additional upgrades performed by Farian included reupholstering the seats with full leather, and unsurprisingly, the car’s sound system was upgraded with a Becker Mexico stereo, Clarion 150EQB graphic equaliser and additional speakers.  

    Farian owned the M1 for over a decade before selling it to an employee who kept it for the next 18 years when it found a new owner in Belgium. It returned to Germany in 2012 with a new owner and in 2020 it won the Owner’s Choice Award at the prestigious Salon Privé Concours in the U.K.

    Following this showing, the car was sold to its current caretaker and was taken to a noted specialist in Sweden for servicing and the paintwork was restored to its original red. On completion, it was displayed at the inaugural 2024 The Aurora Scandinavian Concours in Sweden. 

    This remarkable BMW M1 has covered just under 91,000 kilometres (56,000 miles), has known celebrity ownership, and benefits from period modifications by BMW Motorsport.

    2000 BMW Z8 (Estimate: €200.000 – €225.000) 

    Inspired by the 1956 BMW 507, the Z8, introduced in the late 1990s, blended retro design with modern performance. Designed by Henrik Fisker, the Z8’s styling incorporated nods to the 507, including a sculpted dashboard and front fender vents. Built on a bespoke aluminium chassis with a two-seat roadster body, it features the 4.9-litre V8 engine from the E39 BMW M5, producing 400 cv and 500 nm of torque. With a weight of 1,585 kg, the Z8 could accelerate from zero to 100 km/h in just 4.7 seconds, reaching a top speed of 250 km/h.

    Delivered new in Italy on 22 June 2001 by Autosport Brescia, this Z8 was specified in sleek Titanium Silver over a striking two-tone Sport Red and Black leather interior. Offered by just its third owner, the Z8 is in excellent condition, having covered just over 23,000 kilometres during its lifetime.

    1981 BMW M1 (Estimate: €475.000 – €575.000)

    This M1 was completed on 30 January 1981, one of 11 M1s delivered new to the BMW importer in the United Arab Emirates. It was purchased by Vijay Mallya, co-founder of the Force India Formula One Team, with the digital history file showing it was first registered in the U.K. on 30 January 1989.

    It remained under Mallya’s ownership and travelled with him to Dubai, then to the U.K. and on to Alaska in 2012 before returning to the U.K. in 2014. Having owned it for 29 years, he sold the car in 2016 to its current owner in the Netherlands.

    “These wonderful cars are just a taste of what is to come,” added Joe Twyman. “More fine examples from BMW’s wonderful history are soon to be announced.”

    Broad Arrow will conduct its inaugural European auction in partnership with BMW AG as the official auction partner of the Concorso d’Eleganza Villa d’Este. As a crown jewel in the concours world, Broad Arrow is excited to present 70 of the highest quality collector cars with a premium auction experience during the Concorso weekend on the shores of Lake Como.

    The current and continually updated catalogue for the Broad Arrow Concorso d’Eleganza Villa d’Este sale can be viewed here.

    Consignors interested in offering their exceptional motor car at The Concorso d’Eleganza Villa d’Este Auction at Villa Erba are invited to contact a Broad Arrow Car Specialist at +44 20 4592 0169 (UK/Europe) or on +1 313 312 0780 (North America) or via email at info@broadarrowauctions.com.

    NOTE: The Broad Arrow BMW sale is an independent auction, offering consignments from private collectors.

    About Broad Arrow Auctions – Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is a leading global collector car auction house. Founded in 2021 by highly experienced industry veterans, Broad Arrow offers exceptional quality cars to collectors and enthusiasts around the world. As the fastest growing auction house in its segment, Broad Arrow’s flagship annual events include The Monterey Jet Center Auction, in conjunction with Motorlux in California, The Amelia Auction, as the official auction of The Amelia (Concours d’Elegance) in Florida, and The Porsche Auction, in conjunction with Air | Water by Luftgekühlt in California. Broad Arrow expanded its global footprint in 2023, with renowned car specialists joining the team in the UK and Europe. Broad Arrow is launching its first auction in Europe in May 2025 as the new official auction house of the Concorso d’Eleganza Villa d’Este in Italy. Learn more at broadarrowauctions.com and follow us on Instagram, Facebook, LinkedIn, and Twitter.  

    About Hagerty, Inc. (NYSE: HGTY) – Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 875,000 who can’t get enough of cars. For more information, please visit www.hagerty.com or connect with us on Facebook, Instagram, Twitter and LinkedIn.   

    Forward-Looking Statements – This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect our current intentions, expectations, or beliefs regarding the business. Because forward-looking statements relate to the future, they are subject to inherent risks and uncertainties that are difficult to predict and may be outside of our control. Some of the factors that may cause our actual results to differ materially from those contemplated by our forward-looking statements include: (i) our ability to recognize the anticipated benefits of the subject of this press release; (ii) our ability to compete effectively within our industry and attract and retain members; and (iii) the other risks and uncertainties listed in our Form 10-K filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2023. This press release should be read in conjunction with the information included in our other press releases, reports and other filings with the SEC. Understanding the information contained in those filings is important in order to fully understand our reported financial results and our business outlook for future periods. We do not undertake any obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise, except as required by law. 

  • Concorso d’Eleganza Villa d’Este 2025 Details Announced

    Concorso d’Eleganza Villa d’Este 2025 Details Announced

    • Singular concours will take place on 23 – 25 May 2025 
    • BMW Group Classic has organised the event for the last 20 years 
    • Vehicle classes have been confirmed 
    • BMW Group will celebrate three world premieres 
    • Visitors will witness numerous anniversaries 
    • Further details on the “Concorso d’Eleganza Villa d’Este Public Days” and “Amici & Automobili – Wheels & Weisswürscht Lake Como” in the grounds of Villa Erba

    [source: BMW AG]

    Munich/Cernobbio. On 23 – 25 May 2025, BMW Group Classic will host the legendary Concorso d’Eleganza Villa d’Este in cooperation with the Villa d’Este luxury hotel. The partnership has been running for 20 years in its current form.

    Around 50 of the most spectacular cars of their eras will do battle in the following competition classes for the coveted prizes. Most prestigious of all is the “Trofeo BMW Group”, awarded by the high-calibre Jury to the overall winner of the Concorso d’Eleganza.

    Class A
    Glorious Excess: The Evolution of the ‘Money no Object’ Motor Car, 1920-1940

    Class B
    Sculpture in Motion: The Decade of the automotive Arms Race, 1928-1938

    Class C
    Renaissance: The Post-War European Sports Car comes of Age

    Class D
    Titans of the Track: When the Boss says “Let´s race!”

    Class E
    Frozen in Time: Preservation ‘Time Capsules’ from 1900-1973 which have survived in unrestored State

    Class F
    “Go Big or Go Home”: Automotive Excess of the ‘80s to the new Millennium, when nothing seemed too fast, expensive or bold

    Class G
    Vanishing act: Gone but proudly not forgotten

    Class H
    Style matters: Opulence meets Elegance before Times change forever

    Prizes will also be awarded once again to spectacular concept cars from a variety of manufacturers competing in a separate class with a rich tradition.

    The Concorso d’Eleganza parade on the terrace of Villa d’Este will take place in customary style on the Saturday of the event. Beyond the “Trofeo BMW Group – Best of Show” top prize, the participants and competing vehicles at the Concorso will each battle it out for victory in their individual categories, for the “Coppa d’Oro” prize awarded by Public Referendum and for an array of other distinctions such as the “Trofeo del Presidente”, which will be presented by Helmut Käs, Head of BMW Group Classic and President of the Concorso d’Eleganza Villa d’Este. Star opera singer and BMW Group Classic brand ambassador Jonas Kaufmann will again present the “Trofeo Il Canto del Motore” for the best engine sound, as chosen by the Jury.

    The Concorso d’Eleganza Villa d’Este will provide the stage for spectacular BMW Group world premieres once more this year. The BMW brand will celebrate the premiere of an elegantly sporting one-off designed to provide motoring pleasure for two; BMW Motorrad will present a case study in unbridled adrenalin on two wheels; and BMW M GmbH will bring several high-performance models to Lake Como, including a world premiere.

    The 2025 calendar contains a multitude of anniversaries that will be honoured in suitable style at the Concorso d’Eleganza Villa d’Este. This will be the first time that all of the still-surviving original body variants of the BMW 328 that lined up for the 1940 Mille Miglia have come together to be displayed – so it is a truly unique occurrence. The cars include the victorious BMW 328 Touring Coupé and the legendary BMW 328 “Mille Miglia” Series 1 roadster (nicknamed the “Trouser Crease Roadster”). BMW finished the race in 1st, 3rd, 5th and 6th places, and also won the prize for regularity and the team award in all classes.

    BMW Group Classic will bring a number of cars from its collection to Cernobbio to help mark a handful of other anniversaries. One of the headline acts in the crowd-pulling grounds of Villa Erba will be an array of different BMW 3 Series models of all generations reflecting 50 years of the 3 Series. Meanwhile, a pair of BMW icons from the 1950s – the BMW 507 and 503 – notch up their 70th birthdays this year and will be integrated across the event programme in fitting style. Not to be forgotten and likewise on the Lake Como bill will be the BMW Isetta, itself turning 70 in 2025. The 50th anniversary of the legendary BMW Art Cars will be embodied by Sandro Chia’s Art Car no. 13 (a BMW M3 GTR). Rolls-Royce Motor Cars is also celebrating a special milestone, the centenary of the launch of the very first Phantom – the pinnacle model in the marque’s portfolio.

    On Sunday, 25 May, the “Concorso d’Eleganza Villa d’Este Public Day – Il Festival” will once again give the wider public the opportunity to experience the parade of all the cars in the Concorso d’Eleganza Villa d’Este. This fascinating day in the divine gardens of the nearby Villa Erba will lay on an automotive feast for all ages. 

    The “Amici & Automobili – Wheels & Weisswürscht” event format familiar to many from its Munich roots and now also an established fixture on the shores of Lake Como will also be part of the festival weekend in 2025. On Saturday, 24 May, automotive enthusiasts, and car clubs & communities from around the world will show off their automotive gems in the grounds of Villa Erba. 150 vehicles are expected – rich in variety, spread across brands and including Italian classics from the Veteran Car Club Como.

    The “Trofeo BMW Group – Best of Show” winner will be the recipient of a special timepiece from A. Lange & Söhne: the unique 1815 CHRONOGRAPH in 18-carat white gold with solid pink gold dial and hand-engraved Concorso d’Eleganza Villa d‘Este crest on the hinged cuvette. Through its partnership with the Concorso d’Eleganza Villa d’Este, which began in 2012, the German watchmaker focuses on the historic links between motor sport and timekeeping. The cooperation is also characterised by a shared commitment to tradition, handcraftsmanship and mechanical innovation.

    Broad Arrow Auctions – a Hagerty (NYSE: HGTY) company – is the official auction house partner of the Concorso d’Eleganza Villa d’Este. In this its first year in the role, it will auction a selection of extraordinary collectors’ vehicles. The auction will take place over two days in the grounds of Villa Erba. An independent auction focusing on BMW cars will be held on the evening of Saturday, 24 May. Among the examples in the sale will be a BMW 507 Series II from 1958, a 1981 BMW M1 and a BMW Z8 from model year 2000. The main auction – open to all brands – is scheduled for Sunday, 25 May. Consignors wanting to offer exceptional vehicles for auction at the Concorso d’Eleganza Villa d’Este are asked to contact a Broad Arrow Auctions specialist on +44 20 4592 0169 (UK/Europe) or +1 313 312 0780 (North America), or via e-mail at info@broadarrowauctions.com. A wide selection of collector cars on offer are already available for viewing at broadarrowauctions.com.

    BMW Group Classic thanks its partners A. Lange & Söhne, Broad Arrow Auctions, VRANKEN-POMMERY MONOPOLE and Schedoni Luxury Goods SRL for their support.

    Helmut Käs, Head of BMW Group Classic and President of the Concorso d’Eleganza Villa d’Este:
    “This year’s edition of the Concorso d’Eleganza Villa d’Este is set to be another wonderful event featuring myriad highlights. The vehicles entered in the concours and their owners represent the focal points and centrepiece of the event. Awaiting us is an exciting competition for the coveted prizes, first and foremost the “Trofeo BMW Group – Best of Show”. But that’s not all: we have three world premieres from BMW to look forward to and will be celebrating several fantastic anniversaries. The special exhibition of all the surviving cars that raced to glorious overall victory for BMW in the 1940 Mille-Miglia is particularly close to my heart. Guests can experience this and much more – not only at Villa d’Este but also once again on the public days in the gardens of Villa Erba.”

    Davide Bertilaccio, CEO Villa d’Este Hotels:
    “The Concorso d’Eleganza has been part of the history and tradition of Villa d’Este for almost a century now, and we feel honoured to be able to welcome vehicle owners from around the world – together with cars of rare beauty and value – year in, year out. It all represents the perfect match for the elegance and scenic allure of this timeless setting on the shores of Lake Como. We are proud of our ongoing collaboration with BMW Group Classic and will be pulling out all the stops to offer our guests and classic vehicle enthusiasts an unforgettable weekend.”

    Tickets for the Concorso d’Eleganza Villa d’Este, “Amici & Automobili – Wheels & Weisswürscht” and “Public Day – Il Festival” can be purchased here:
    https://www.concorsodeleganzavilladeste.com/packages-tickets/

    Keep up to speed via the following channels:
    Concorso d’Eleganza Villa d‘Este App for iOS and Android
    Concorso d’Eleganza Villa d’Este website: https://www.concorsodeleganzavilladeste.com/
    Instagram: https://www.instagram.com/concorsodeleganza_vde/

    BMW Group Classic Media Server for downloads: 
    https://www.bmwgroupclassic-downloads.com/Events/

    Please do also download the official app in your trusted app store.

    THE BMW GROUP
    With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

    In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

    The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

    www.bmwgroup.com
    LinkedIn http://www.linkedin.com/company/bmw-group/
    YouTube https://www.youtube.com/bmwgroup
    Instagram https://www.instagram.com/bmwgroup
    Facebook https://www.facebook.com/bmwgroup
    X https://www.x.com/bmwgroup

    VILLA D’ESTE
    The iconic 5-star luxury hotel located in Cernobbio, on Lake Como, Villa d’Este is an internationally recognized landmark in luxury hospitality. A member of The Leading Hotels of the World, it is part of the Villa d’Este Hotels Group, which also includes the 5-star Villa La Massa on the banks of the Arno River in Florence, the famous Harry’s Bar in Cernobbio and the Hotel Miralago in Cernobbio, as well as Golf Villa d’Este. The group also manages the two 4-star properties Palace Hotel and Barchetta Excelsior in Como, along with the Ceccato Garden Bar.

    Considered one of the most beautiful examples of mid-16th century architecture, transformed into a luxury hotel in 1873 and set in a 12-hectare park with centuries-old trees, statues, and colorful flowers, Villa d’Este has been a symbol of timeless elegance for over 150 years. It offers 151 rooms and suites, divided between the Cardinal’s Building and the Queen’s Pavilion, along with 4 private villas within the estate.

    The culinary offering, led by Executive Chef Michele Zambanini, includes three dining options: the elegant Veranda, with stunning lake views, offering a classical-contemporary cuisine with a strong Italian influence and an international twist; the Grill, for more casual dining, where grilled meats and seafood classics take center stage; and the Platano, which evokes the authentic flavors of Mediterranean and Japanese cuisine, blending influences and aromas from around the world. The wine cellar at Villa d’Este represents excellence in the world of restaurant and hotel wine collections, renowned in Italy and abroad for the variety and quality of its selected labels, the value of its enological heritage, and its wine-related initiatives. The Bar Canova is the go-to destination on the lake to enjoy the finest cocktails paired with delicious snacks in a refined and pleasant atmosphere. During the summer months, the Sundeck, adjacent to the floating pool, is the perfect place to enjoy a light meal with your feet in the water, sipping one of the cocktails from the revamped menu. The hotel also features a Beauty Center and Sporting Club, with an indoor heated pool, gym, sauna, steam bath, squash court, putting green, life path, and 8 tennis courts. The renowned floating pool on the lake is heated, and there is a separate pool for children nearby. The CEO of the Group is Davide Bertilaccio.

  • New Exhibit at Porsche Experience Center Atlanta Highlights One-of-a-Kind Cars

    New Exhibit at Porsche Experience Center Atlanta Highlights One-of-a-Kind Cars

    [source: Porsche Cars North America]

    Atlanta. Porsche Experience Center Atlanta (PECATL) today announced the opening of a new exhibit in the Heritage Gallery featuring some of the rarest Porsche cars on the road and track. As part of the celebration of the Center’s 10th anniversary in Atlanta, the exhibit titled “The Why?” – aims to uncover what motivates and inspires the brand’s most devoted owners and fans.

    “The exhibit isn’t only about the cars; it’s about the people behind them and the special meanings those cars hold for them,” said Michelle Rainey, Director of Porsche Experience Centers.

    The new collection features one-of-a-kind personal builds and legendary race cars—from the 1994 911 Turbo S Flachbau to the 1953 356 Pre-A, a shining example of Porsche’s beginnings over 70 years ago. The cars are surrounded by displays that tell the unique stories of each car in detail.

    Included in the lineup:
    1994 911 Turbo S “Flachbau”
    A rare “Flatnose” 911, this Turbo S is one of only 76 ever built.

    2018 911 GT2 RS MR (Manthey Racing)
    The ultimate roadgoing 911 GT2 RS, the 911 GT2 RS MR features extreme changes to both its dynamic performance and aerodynamics to create the most agile and focused iteration of the ‘991’ generation of the 911.

    1953 356 Pre-A
    The 356 Pre-A is where the Porsche story began more than seven decades ago. One of the early U.S. imports through the famed Hoffman Motor Car Company, it exemplifies the core principles of beauty and engineering integrity that guide us today.

    2023 RSR-19 “Rexy”
    Part of the beloved “Rexy” race car series, this T-Rex-inspired, Porsche RSR-19 raced with AO Racing in 2023. With its toothy grin meant to evoke a T-Rex, “Rexy” has become a firm fan favorite.

    Lowenbrau 962-103
    Known as the “Holbert Racing Löwenbräu Special,” this 962 was built in 1984 for the IMSA GT Championship and has become one of the most successful and recognizable race cars in Porsche history.

    This collection will be on display until July, when new vehicles will join the exhibit which runs through 2025.

    How to visit:
    “The Why?” at the Porsche Heritage Gallery inside Porsche Experience Center Atlanta is open to guests with existing reservations, whether they are here for a drive experience—on the track or in a simulator—dining at Restaurant 356, or attending a private event. For those without a prior booking, the exhibit can also be accessed by booking a tour or purchasing a general admission ticket at PorscheDriving.com/Atlanta.

    About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
    Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. The Porsche Car Configurator can be used by anyone to customize and pre-order any vehicle in that lineup at any time. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 203 independently owned and operated Porsche dealerships in the U.S., four Porsche studios and five satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.
    * 

    At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date.

    Photos and video footage are available to accredited journalists on the Porsche Press Database and on the Porsche Cars North America Newsroom.

    Follow us: x.com/porsche | facebook.com/PorscheUSAOfficial | instagram.com/porscheusa |
    facebook.com/PECAtlanta | instagram.com/pecatl | facebook.com/pecla | instagram.com/pecla

  • Lamborghini Celebrates Polo Storico’s Tenth Anniversary at The I.C.E. St. Moritz

    Lamborghini Celebrates Polo Storico’s Tenth Anniversary at The I.C.E. St. Moritz

    [source: Lamborghini]

    Sant’Agata Bolognese – The Lamborghini Polo Storico tenth anniversary celebrations began in St. Moritz on 21 and 22 February with two days dedicated to the company’s classic cars and heritage center. On the evening of 21 February the Balthazar Downtown restaurant hosted an exclusive dinner for a select group of Polo Storico customers and collectors. The following day, international journalists and customers were welcomed to the Lamborghini Polo Storico Lounge. An extraordinary Diablo SE 30 (viola30; metallic uni; 210113; Lamborghini) captured the guests’ attention throughout the weekend. The car, painted in “Lambo Thirty”—a brilliant purple created especially for this version—was spectacularly positioned, “flying,” on the panoramic terrace of Balthazar Downtown. The terrace looks out over the frozen water of Lake St. Moritz, where two more historic Lamborghini vehicles were in the spotlight: the Countach “pace car”, which took part as support at the Monaco Formula 1 Grand Prix in 1981 and 1982, and a Miura SV were brought to St. Moritz by their owners to participate in the “The I.C.E. St. Moritz” concours d’elegance.

    “In St. Moritz, we kicked off a year of celebrations that will take us to some of the world’s most exclusive locations, engaging our international community.” stated Alessandro Farmeschi, After Sales Director at Automobili Lamborghini. “It was really meaningful to meet up in the Alps with our customers. Together, in the last ten years we’ve worked on unique projects, certified exceptional cars and promoted the history of our brand around the world.”

    Among the vehicles that drew the biggest crowds was the eye-catching, legendary Countach LP 400S, also known as the “Countach Pace Car” because it was used as the safety car at the Monaco Formula One Grand Prix in 1981 and was the official car of the Race Director the following year. One of the most iconic Lamborghinis ever employed in a sporting environment, the Countach in question is currently being analyzed as part of the Polo Storico certification process. It was accompanied on the parade around a frozen St. Moritz by a red Miura SV that was certified by Lamborghini Polo Storico in 2018. It was the last and most powerful version of the model, which was launched by Lamborghini in 1966 and was the world’s first super car.

    The value and prestige of Lamborghini’s historic cars have also been confirmed by the public at the Concours d’Elegance. In fact, the Miura SV won the Hero Below Zero award, given based on public preferences.

    The Lamborghini Polo Storico tenth anniversary celebrations will continue in Rome from 24 to 27 April at the Anantara Concours d’Elegance: a new international event exclusively for Italian classic cars. Some of the most iconic masterpieces from motoring history will parade through the heart of the Italian capital, watched by crowds of admiring fans from all over the world. Lamborghini Polo Storico will be present with its own stand.

  • Porsche and RM Sotheby’s to Auction 911 S/T to Support American Red Cross

    Porsche and RM Sotheby’s to Auction 911 S/T to Support American Red Cross

    The auction also includes a limited-edition 911 S/T Porsche Design timepiece and an exclusive owner’s manual pouch personally signed and dedicated to the winner by Andreas Preuninger.

    [source: Porsche]

    Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) announced today that it will auction a unique 911 S/T in partnership with RM Sotheby’s, with proceeds benefiting the American Red Cross in support of its work in the United States, specifically those affected by the recent California wildfires.

    The car up for auction is 911 S/T is number 1,919 of the 1,963 vehicles created to mark the 60th anniversary of the Porsche 911. It is the only 911 S/T to be sold from PCNA’s internal vehicle pool to date, and the very last example in the United States not yet assigned to a customer. The auction will be hosted via RM Sotheby’s Online Only auction platform. Many of those connected to Porsche have contributed their time and energy to the auction, including actor Orlando Bloom who offered to lend his support to raise awareness of the sale, and RM Sotheby’s who are waving their usual fees to maximize the amount that reaches the American Red Cross.

    “The work of the American Red Cross has become even more important in the past weeks, during the devastation of many parts of Los Angeles caused by wildfires,” said Timo Resch, President and CEO of PCNA. “We are proud to offer direct support by selling a car that’s truly precious to us that will help fund the work of the American Red Cross, in Los Angeles and across the United States.”

    Since the outbreak of the fires in Los Angeles, the American Red Cross has provided over 14,500 overnight stays shelter, 128,000 meals and snacks as well as over 102,000 relief supplies such as flashlights, face masks, water and other essentials to those directly affected.

    “We are so grateful for partners like Porsche Cars North America and RM Sotheby’s as we work together to provide relief and hope for communities in the wake of this heartbreaking disaster,” said Anne McKeough, Chief Development Officer at the American Red Cross.

    “The wildfires in California have destroyed countless communities, and we’re grateful for the opportunity to make a real impact in helping those affected,” said Gord Duff, President of RM Sotheby’s. “Porsche Cars North America, Orlando Bloom, the American Red Cross, and RM Sotheby’s have come together for a truly meaningful cause—offering one of the most desirable modern Porsches to benefit wildfire relief. Through RM Sotheby’s Sealed platform, collectors can bid with confidence, knowing that 100% of the proceeds will go directly to wildfire victims via the American Red Cross. We’re honored to be part of this effort, leveraging our combined reach to make a difference where it matters most.”

    In addition, the winning bidder will receive a unique timepiece being created by Porsche Design. Manufactured in Switzerland, it is only available to 911 S/T customers and will be custom-tailored to the car. In addition, the timepiece features a titanium case and reflects the lightweight principle with which the 911 S/T was designed.

    “Porsche Design is proud to support the American Red Cross in its efforts to provide relief to victims of the Southern California wildfires by contributing a matching Chronograph 1 – 911 S/T to the auction,” commented Stefan Buescher, CEO of the Porsche Lifestyle Group. “The engraved chassis number on the case back will make this timepiece a true one-of-a-kind collector’s item.”

    A further special touch: This car will also come with an owner’s manual pouch signed by Andreas Preuninger, Director of the GT model line at Porsche.

    Vehicle Details
    The 911 S/T being auctioned has already been meticulously run-in (to a pre-prescribed checklist) in Europe to a total of 932-miles or 1,500 kilometers by the preparation team based in Stuttgart – a process that has included detailed checks on every aspect of the car, both visually and mechanically. The car is unregistered and has covered a total of 956-miles and is ready to be enjoyed as its creators intended.

    The car is equipped with the optional Heritage Design Package, celebrating 60 years of the Porsche 911. Painted in Shore Blue Metallic (shoreblaumetallic; metallic Uni; R5G; Porsche), an exclusive color for this package, the wheels are in the color Ceramica, also reserved exclusively for this variant. The classic style Porsche crest from the original 911 adorns the front, and can also be found on the center caps of the wheels, the steering wheel, the head rests and the car key, underscoring the historic roots of the 911 S/T, which remains unregistered and is powered by a 4.0 liter, naturally aspirated flat-six engine developing 518 hp, connected to a six-speed manual gearbox.

    The interior features Full Bucket Seats with cloth seat centers in Classic Cognac with black pinstripes – another homage to heritage. Two-tone simi-aniline leather trim in Black/Classic Cognac with extensive leather surrounds, a roof lining in perforated Dinamica, and other elements from Porsche Exclusive Manufaktur round out the package. The Porsche logo and the 911 S/T model designation are kept in gold.

    The car being auctioned is also equipped with a number of options that further enhance its enthusiast appeal and touring capability. This includes the front axle lift system, which provides greater ground clearance at the touch of a button to navigate speed bumps or driveways, and extended range 23.7 gallon fuel tank, auto-dimming mirrors with integrated rain sensor, rear Park Assist and the BOSE Surround Sound audio system.

    The 911 S/T is offered without reserve, selling to the highest bidder. Potential bidders can find more information on the unique package being offered and the registration process at rmsothebys.com. Bidding opens on Tuesday, February 18, 2025. Interested parties can also view the car at the Porsche Experience Center in Los Angeles during business hours (Tuesday – Saturday, 9 a.m. to 5 p.m. PST).

    About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
    Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. The Porsche Car Configurator can be used by anyone to customize and pre-order any vehicle in that lineup at any time. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 203 independently owned and operated Porsche dealerships in the U.S., four Porsche studios and five satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

    At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date.


  • PTSRS Plans NYC Cars & Coffee February 18

    PTSRS Plans NYC Cars & Coffee February 18

    There’s no question that PTSRS is one of the most prolific social media specialists in the tailored car space, known specifically for proficiency on the subject of special build Porsche models. PTSRS has been known to throw in with special events in and around the genre, like 000 Magazine‘s Rare Shades Monterey Car Week feeder event held a few years back. Now, PTSRS is planning a relatively casual cars and coffee in Manhattan for next week, so we wanted to help spread the word.

    Event Details:

    In a post on Instagram (embedded above), PTSRS shared details on the Tribeca event:

    “Heads up! Next Saturday Feb 15th 9-11am, I will be hosting my first ever @ptsrs Cars & Coffee in New York City, together with my friend @porschestimmung of @metronypca.

    “It will be at Laughing Man Cafe (@laughingmancoffee) in Tribeca. Join us for good vibes with great people and excellent coffee. We have an awesome community of readers here in the New York metro area, so I’m looking forward to this first gathering.

    “Please RSVP in the Eventbrite link in my bio. It will help us plan for headcount and spaces. Limited parking.

    • 🗓️ Saturday, February 15th 9-11am
    • ☕️ Laughing Man Cafe (@laughingmancoffee)
    • 📍 184 Duane St, New York 10003
    • ✅ RSVP @ link (on Eventbrite HERE.)

    Our Take:

    Yes, it’ll be cold and it will be New York City where space is always a challenge. However, a cold New York City morning means parking in the area should be ample. That last part is important to know, because at the time of this writing the set spaces PTSRS had reserved for attendees are reportedly already spoken for.

    The event listing on Eventbrite shares that the event is open to all makes and models, so we’re not certain how Paint to Sample focused it will be. Also, it’s worth noting the toll structure around New York City. The event listing advises getting into the congestion zone by 9AM to pay the weekend overnight amount ($2.90 w/ E-ZPass) for all day access to points in lower Manhattan.

    We’re planning to attend, and will provide coverage if the turnout is notably tailored. See you then!

  • Petersen Automotive Museum to Host Cruise-in to Support Fire Recovery

    Petersen Automotive Museum to Host Cruise-in to Support Fire Recovery

    The Petersen Automotive Museum will host a charity Cruise-In on Sunday, January 26, to thank first responders and support recovery efforts from the devastating Southern California fires. In partnership with Clarios and OPTIMA Batteries, proceeds raised from the Cruise-In will benefit the Los Angeles Regional Food Bank, the Los Angeles Fire Department Foundation and the LAPD West Bureau. In addition, the American Red Cross will be on hand with an information booth and Blood Donation Center. The museum has partnered with an items collection organization and will accept donations for distribution to evacuation centers and families impacted by the fires.

    “We’re committed to showing up for communities in need, and the Petersen Automotive Museum is part of our extended community,” said Adam Muellerweiss, Chief Sustainability Officer at Clarios. “It’s our privilege to stand with the heroic LA County first responders during these challenging times.”

    “The devastation cause by the fires is heartbreaking, but we have been inspired by the dedication of first responders and the resiliency of our community. We are proud to team up with OPTIMA Batteries, Clarios and our incredible car community to support the ongoing recovery efforts,” said museum Executive Director Terry L. Karges.

    To further acknowledge first responders for their heroic efforts, all LA City fire and police personnel will receive one-day free admission to the museum until April 26, 2025.

    WHEN: 

    Sunday, January. 26, 8 a.m.- 11 a.m.
     
    DETAILS:

    The charity cruise-in is open to all vehicle makes and models.

    Showcar tickets are $50 and include general admission to the museum, complimentary bagels, coffee and show car parking.

    General admission tickets are $50 and include one general admission ticket to the museum, complimentary bagels, coffee and on-site parking.

    The museum is halfway to its fundraising goal of $100,000 and hopes the incredible car community will help them cross the finish line

    To redeem their free one-day museum admission, LA City fire and police personnel can simply show a form of work ID at the admission desk before April 26, 2025.

    For all of those who wish to make a donation to the relief funds, please visit the donation page.

    For the latest event news and charity elements, visit the Cruise-In event page.

  • Goodwood Confirms 2025 Season Calendar

    Goodwood Confirms 2025 Season Calendar

    Save the date! Goodwood is pleased to announce its jam-packed 2025 calendar of events as we head into the new year.

    [source: Goodwood, photo: Singer Vehicle Design]

    Start your engines!

    82nd Members’ Meeting presented by Audrain Motorsport – Saturday 12 & Sunday 13 April
    Kicking-off Goodwood’s motorsport event season, the 82nd Members’ Meeting takes place on Saturday 12 and Sunday 13 April. The Motor Circuit springs to life as Goodwood’s most passionate enthusiasts – Members and Fellows of the Goodwood Road Racing Club – come together for a weekend of thrilling racing, delicious food, and a spectacular party on Saturday.

    Members and Fellows of the Goodwood Road Racing Club also have their very own calendar of exclusive events and driving tours including:

    • Goodwood Regional Drive – Sunday 9 March – explore the scenic roads of the South Downs in your own car.
    • Summer Ball – Thursday 10 July – celebrate the Festival of Speed in style with fine wine, delicious food, live music and fireworks.
    • Peak District Regional Drive – Sunday 27 July – get together with like-minded members to enjoy your car on some of the best roads in the UK.
    • Fellowship Track Day – Monday 28 July – enjoy a high-octane fun-fuelled day at the historic Goodwood Motor Circuit in your own car.
    • Go Karting – Friday 1 August – go head-to-head against other teams with a range of prizes on offer.
    • Christmas Ball – Friday 4 December – the highlight of the winter social calendar hosted at Goodwood House with an incredible firework display and three-course meal followed by a live band.

    Anyone can join the Fellowship – which can also be gifted – further information is available here. Tickets for the 82nd Members’ Meeting start from £106 at goodwood.com.

    Follow Goodwood Road & Racing on Instagram | X | Facebook | YouTube | TikTok.

    Festival of Speed presented by Mastercard – Thursday 10 – Sunday 13 July
    An unparalleled weekend for thrill-seekers, the Festival of Speed returns in July as the world’s greatest drivers, riders, teams, cars and bikes stage one of the greatest events in the summer calendar. Fans can expect to rub shoulders with some of the biggest names in motorsport – and beyond – at the ultimate summer garden party held in the beautiful parkland of Goodwood House. The adrenaline-packed weekend is truly an intoxicating celebration of the world’s most glamorous sport with revving engines, exclusive debuts and premieres and a few famous faces.

    The Festival of Speed is a great day out for all the family as under 12s go free at Goodwood’s motorsport events, and a half price Young Person ticket is available for those aged between 13 and 21. Tickets for the Festival of Speed start from £67 at goodwood.com.

    Follow the Festival of Speed on Instagram | X | Facebook | YouTube | TikTok.

    Goodwood Revival – Friday 12 – Sunday 14 September
    For fans of all things vintage, the Goodwood Revival returns in September, bringing together beautiful classic cars and vintage fashion as we recreate the glamour of the Goodwood Motor Circuit’s heyday from 1948 to 1966. A truly immersive experience, visitors can enjoy everything from spectacular Spitfire flypasts to fabulous Best Dressed fashion, a retro drive-in cinema and live music. Whether you’re a vintage enthusiast, an admirer of classic cars or looking for a great day out with family and friends, the Goodwood Revival promises a weekend of exceptional entertainment with a star-studded line-up of faces across the motorsport and vintage lifestyle community guaranteed.

    Tickets for the Goodwood Revival start from £75 at goodwood.com.

    Follow the Goodwood Revival on Instagram | X | Facebook | YouTube | TikTok.

    Breakfast Clubs – Sunday 4 May, Sunday 1 June, Sunday 22 June, Sunday 3 August
    Goodwood’s free Breakfast Clubs take place over four summer Sundays, each with a different theme. Crowds flock to the Motor Circuit, giving visitors the chance to get up close and personal with an amazing array of cars – completely free of charge.

    • Taxed and Tasty – Sunday 4 May – celebrating the exceptional vehicles made after 1 January 1985 to the present day. It’s not just the Goodwood bacon rolls that will be tasty; this event will showcase an exciting range of cars—from quirky to extraordinary.
    • Super Sunday – Sunday 1 June – from jaw-dropping Bugattis and legendary Lamborghinis to blisteringly fast Ferraris, Super Sunday is a true celebration of speed and luxury.
    • GRRC Sunday – Sunday 22 June – offering a morning dedicated to celebrating the club’s members. This exclusive Breakfast Club will showcase an eclectic and remarkable collection of cars and bikes from the GRRC lineup – join the GRRC to be part of the action.
    • Classic Sunday – Sunday 3 August – the beloved Classic Sunday returns, spotlighting cars registered before 1 January 1985. This year, we’ll celebrate 100 years of the Rolls-Royce Phantom, 75 years of the Aston Martin DB2, 60 years of the DB6, and 55 years of the iconic Range Rover.

    All attendees require a pre-booked entry ticket which will be available in March 2025 here.

    Follow the Goodwood Motor Circuit on Instagram | X

    Dates for your diary: Goodwood’s 2025 Event Season

    EventDateLocation
    82nd Members’ Meeting presented by Audrain MotorsportSaturday 12 & Sunday 13 April 2025Goodwood Motor Circuit
    Season OpenerFriday 2 & Saturday 3 May 2025Goodwood Racecourse
    Taxed and Tasty Breakfast ClubSunday 4 May 2025Goodwood Motor Circuit
    GoodwoofSaturday 17 & Sunday 18 May 2025The Kennels
    May FestivalFriday 23 & Saturday 24 May 2025Goodwood Racecourse
    Super Sunday Breakfast ClubSunday 1 June 2025Goodwood Motor Circuit
    Three Friday Nights presented by Degen DistilleryFriday 6, Friday 13 & Friday 20 June 2025Goodwood Racecourse
    Family Race DaySunday 8 June 2025Goodwood Racecourse
    GRRC Sunday Breakfast Club
    *GRRC only    		Sunday 22 June 2025Goodwood Motor Circuit
    Festival of Speed presented by MastercardThursday 10 – Sunday 13 July 2025Goodwood Park
    Qatar Goodwood Festival presented by Visit QatarTuesday 29 July – Saturday 2 August 2025Goodwood Racecourse
    Classic Sunday Breakfast ClubSunday 3 August 2025Goodwood Motor Circuit
    August Bank Holiday RacingFriday 22 – Sunday 24 August 2025Goodwood Racecourse
    Autumn RacingTuesday 2 & Wednesday 24 September 2025Goodwood Racecourse
    Goodwood RevivalFriday 12 – Sunday 14 September 2025Goodwood Motor Circuit
    Season FinaleSunday 12 October 2025Goodwood Racecourse

    Book now to enjoy savings with early bird pricing
    Customers can save on admission tickets in our early bird windows. Terms and conditions apply.

    Family discounts – children go free!
    A great day out for all the family, under 12s go free at Goodwood’s motorsport events and Goodwoof, with a half price Young Person ticket available for those aged between 13 and 21. Dogs go free at Goodwoof.

    Under 18s also go free at all Goodwood horseracing fixtures (except Three Friday Nights where Junior tickets are available).

    All of Goodwood’s Breakfast Clubs are free to attend with a pre-booked ticket (available in March).

    Food and Drink
    From trendy bars and a multitude of food outlets, visitors can choose from a wide selection of places to eat and drink across Goodwood’s events, whether you opt to bring your own picnic or experience exquisite dining in one of our hospitality areas.

    Getting to Goodwood
    Sit back, relax and enjoy! Our motorsport and horseracing events are served by regular shuttle bus services to and from Chichester Station.

    Further information about the 2025 events will be released in the coming months. Tickets can be purchased now at goodwood.com or by calling the Ticket Office on +44 (0)1243 755055.

    About Goodwood
    Goodwood Estate is England’s greatest sporting estate set in 11,000 acres of beautiful West Sussex countryside. Seat of the Dukes of Richmond since 1697, it is renowned for creating exceptional experiences and world-class sporting events, as well as hosting some of the largest and most anticipated occasions in the British social calendar: Festival of Speed presented by Mastercard, Qatar Goodwood Festival presented by Visit Qatar, Goodwood Revival and Goodwoof.

    Alongside Goodwood’s rich history sits an estate-wide culture of protecting and promoting sustainability, creativity, and the environment. The diverse portfolio of businesses includes one of the largest lowland organic farms in Europe; a famous Battle of Britain airfield and aerodrome; a racecourse; a historic motor circuit; two golf courses; one of the oldest cricket grounds in the country; The Kennels members’ clubhouse; ten-bedroom luxury retreat, Hound Lodge; self-catering holiday cottages, The Pheasantry, Peach Tree and Crab Apple; Goodwood Hotel and Health Club; the Goodwood Education Centre; the award-winning sustainable restaurant Farmer, Butcher, Chef and, of course, Goodwood House.

  • Bentley Presents Mulliner Bespoke Models at Auto China 2024

    Bentley Presents Mulliner Bespoke Models at Auto China 2024

    • A one-of-one Continental GTC S, inspired by surfing and exclusively for China, makes its public debut, having already been sold
    • Bentley Batur, the exquisite Mulliner Coachbuilt two-seat grand tourer, is unveiled for the first time in a new exterior colour by Mulliner, Gloss Aquamarine, with new design DNA showing direction for future Bentleys
    • Luxury flagship Bentayga EWB Mulliner displayed together with Flying Spur Azure Hybrid, demonstrating stunning bespoke features
    • In 2024, Bentley will offer special collections inspired by Chinese culture, meeting the personalisation demands of Chinese customers

    [source: Bentley]

    Beijing, China –  Bentley Motors presents a number of models all crafted by Bentley’s personal commissioning division, Mulliner, at Auto China 2024. A one-of-one Continental GTC S, exclusively created for China, makes its public debut in Beijing, having already been sold. The exceptional Mulliner Coachbuilt project – Bentley Batur – makes its first public appearance in China with a new exterior paint colour, presenting a striking new look. The Bentayga EWB Mulliner – Bentley’s luxury flagship, is also displayed at the luxury stand alongside the Flying Spur Azure Hybrid, demonstrating stunning bespoke features.

    Also announced, are the design details of the special collections inspired by Chinese culture. All of these models showcase Bentley’s ultimate luxury personalisation, defining the extraordinary benchmark for contemporary luxury mobility and lifestyle.

    “As the world’s oldest coachbuilder whose origins date back to the 16th century, the Mulliner name is known among Bentley cars for its ultimate luxury personalisation,” said Ansar Ali, Mulliner and Motorsport Director at Bentley Motors, “we’re delighted to see that customers’ interest in luxury personalisation peaked in 2023, rising by 43 per cent from the previous year, with three quarters of Bentley customers exploring the 46 billion different personalisation configurations available from our options range to add personal bespoke content from Bentley’s Mulliner division. Our discerning Chinese customers and the luxury market here continue to inspire and push us to explore new boundaries, so we are excited and motivated by the future opportunities in this market.”

    “In China, twice as many of our customers are choosing Bentley’s personal commissioning services through the Mulliner division as opposed to two years ago, a clear sign of the desire for truly unique commissions and exclusivity by our Chinese customers,” said Kim Airey, Managing Director of Bentley Motors Chinese Mainland, Hong Kong and Macao. “To further reinforce the importance of Mulliner personalisation in China, Bentley will offer a number of China-exclusive personalised collections co-created with Mulliner in 2024. The extraordinary cars are inspired by our Chinese customers and dealers, and the perfect synthesis of Mulliner’s craft, capabilities, and local culture,” Airey added.

    Mulliner Coachbuilt: The ultimate personal commission

    Mulliner Coachbuilt cars combine an incredibly wide range of rare artisanal skills, modern sustainable design, and cutting-edge engineering and innovation to deliver a service no other car manufacturer can match – creating truly wondrous coachbuilt Bentleys.

    Limited to just 18 cars, the coachbuilt Batur is the most powerful Bentley ever, a two-seat grand tourer only Mulliner could create. It is also characterised by a new, minimalist design language that sets the stage for the future style of Bentley models. The Batur displayed at Bentley’s stand presents, for the first time, a new exterior colour by Mulliner, Gloss Aquamarine. The stunning looking car perfectly echoes the inspiration for its name – a beautiful body of water, Lake Batur.

    The new design principles create a stronger and bolder exterior for the Batur that simultaneously remains elegant and graceful, relying more heavily on curvaceous surfaces bisected in the right places to reflect light and dark and bring increased muscle to the design. It looks fast even when stationary. This special feature – the “endless bonnet” – makes the car long and lean and gives an elongated proportion to the front end. The line stretches from the bonnet along the whole length of the car, and highlights the cleaner shape. Meanwhile, the visual mass of the car is moved rearwards, giving the impression that the car is sitting on the rear axle, which adds further depth to the haunches. The famous Bentley grille is redesigned to be lower and more upright, giving the car a stronger face and a more dominant stance. The grille is flanked by a new headlight shape and design, bringing self-confidence with a luxury stance.

    Any part of the Bentley Batur model can be customised in colour and surface finish. Endless samples of unique materials bring texture to the process, and the resulting designs will be truly individual and created by the customer – limited only by their imagination.

    Batur has a two-seat interior space, with every element of its cabin tailored to the customer’s specifications. Clients can choose from a variety of sustainable interior materials. Mulliner’s in-house design team combined luxury materials and unique surfaces, giving this model a special personality. The use of 3D printed 18K gold, sustainable leather and veneers in Natural Fibre composite lays a solid foundation for the Mulliner to achieve its sustainability goals.

    Mulliner Bespoke: Create something unique

    Mulliner Bespoke offers a limitless range of stunning bespoke finishes and features, from interior speciality veneers and precious metals to a light illuminated to the ground displaying your design, which can make your Bentley truly unique and personal. 

    Bentley Motors unveiled the latest bespoke masterpiece from Mulliner at Auto China 2024, which is a one-of-one Continental GT Convertible S, exclusively created for the Chinese market. Its design – interior and exterior – is inspired by one of the most popular adrenalin-filled sports in the world – surfing – and it perfectly embodies the young spirit and aspiration of Chinese customers today. 

    The Snow Quartz exterior paint is a palette that pays homage to the natural colours of ocean waves, complimented by the Light Celeste pinstripe on the Mirror Cap Housings. The cabin design is inspired by ‘Green Room’, referring to the stable room inside the wave, the ultimate goal of every surfer. The interior is finished in Light Celeste as the main hide and complemented by Beluga as the secondary hide together with a Dual Gradient Single Finish Veneer featuring Brunel over Light Celeste, a Piano Brunel centre console with hand painted Light Celeste chevron pinstripe, and the contrast S emblems in Brunel have been embroidered on the headrests, reminding us of summer surfing.

    The Flying Spur Azure Hybrid also shares the luxury stand, presenting various bespoke personalisation details in the cabin, including Galaxy Stone over Imperial Blue Dual Finished Veneer. Bentley’s team of expert veneer hunters went to extraordinary lengths to select the stone veneer, showcasing a fusion of century-old craftsmanship and advanced technologies. This results in variations in colour, pattern, and texture which are almost impossible to imitate. Bentley’s revolutionary stone veneer interior finish makes for a magnificent contemporary feature of natural products formed over 200 million years ago.

    Bentley also unveils three China-exclusive personalised collections co-created with Mulliner at Auto China 2024. The limited collections are inspired by Chinese culture, and will be launched in 2024. Limited to a production of 8 cars, Koi Carp Collection is inspired by Koi Carp, which expresses good wishes for auspiciousness and prosperity in Chinese culture. Six unique Koi Carps are included in the interior design with different shapes on backrests and the inner sill plate respectively, ‘swimming’ clockwise to circle the occupants in the luxury cabin. Also limited to a production of 8 cars, Landscapes Collection is inspired by a famous ancient Chinese painting ‘A Thousand Li of Rivers and Mountains (千里江山图)’, which depicts the vast country landscape, such as rivers and hills, representing Chinese people’s responsibility to the home and their nation. The contrast bespoke landscape embroidered emblems on the backrest subtly represent the shape of the Chinese characters ’Rivers and Mountains (江山)’. The Ru Yi Collection is limited to the production of 3 cars, its design concept is inspired by Chinese traditional Ru Yi, which is usually owned by ancient nobles and symbolises power and good fortune. The backrests are decorated with Ru Yi embroidery in gold, and is the first time Mulliner has embroidered a Chinese calligrapher’s writing seal script character in the interior design. The ‘Ru Yi (如意)” seal characters are presented in the exterior badge, treadplate, and passenger fascia, adding dynamic and powerful features to the models.

    Curated by Mulliner: Explore endless possibilities

    From special finishes and colour schemes to beautifully crafted interior and exterior features, Curated by Mulliner offers flexible personalisation options, allowing Bentley customers to customise based on their preferences and experience the sense of achievement and joy of creating a masterpiece with their own hands.

    Bentley’s luxury flagship Bentayga EWB Mulliner, showcased at Auto China, offers more cabin space than any comparable luxury competitor and its bespoke enhancements make every journey an occasion to be savoured. The experience from the driver’s seat is equally as special as that of the expansive rear cabin, providing the world’s most luxurious SUV thus far. For cabin customisation, there are eight three-colour combinations to choose from, curated by the Mulliner Design team, which is a Mulliner design signature and only available for Bentley’s pinnacle models. Customers can also specify their own Mulliner Bespoke Interior using any three colours, producing nearly 4,000 tri-tone interior colour combinations. The show car on the stand presents a Bespoke Interior Colour Split using Linen as the main hide with Imperial Blue as the secondary hide and a Camel accent colour. To further demonstrate Mulliner’s personalisation capabilities, a bespoke and unique front-to-rear colour split separates the rear seats from the front, flowing from Imperial Blue in the front to Linen by the rear seats.