Wanderlust

Category: News

  • Porsche 911 S/T in Dani Blue: When a Dream Color Becomes Reality

    Porsche 911 S/T in Dani Blue: When a Dream Color Becomes Reality

    Porsche enthusiast and horse breeder Jorge Carnicero will soon have a new unique specimen in his stable. As part of the Porsche Sonderwunsch program, a comprehensively customized 911 S/T in Dani Blue has been created. The Kentucky-based sports car collector named the color after Color & Trim designer Daniela Milošević, who developed the shade of paint special for this car. One striking feature of the interior is the tricolor pepita pattern on the seat centers. Like the extensive leather upholstery in Graphite Blue, the pattern complements the blue color of the exterior paintwork. The 911 S/T in Dani Blue will be a featured highlight for Porsche this year at Monterey Car Week.

    The sports car collector from the US state of Kentucky named the colour exclusively developed for him after Colour & Trim designer Daniela Milošević. One striking feature of the interior is the tricoloured pepita houndstooth pattern on the seat centres. Like the extensive leather upholstery in Graphite Blue, the pattern runs with the blue colour of the exterior paintwork. The 911 S/T in Dani Blue will be one of the highlights of the Monterey Car Week (15 to 17 August 2024) before Porsche hands the car over to its long-standing customer.

    “Blue has always been my colour. I was never a fan of green,” Jorge Carnicero already revealed during one of his previous projects with Porsche. That highly individual 911 GT3 Touring was based on the millionth 911, which had rolled off the line in Irish Green in 2017. Despite Carnicero’s preference, this model from four years ago ended up green after all – British Racing Green.

    [source: Porsche]

    Atlanta. During the configuration of a 911 S/T, the sports car collector Jorge Carnicero asked the color experts at Porsche to create a special blue that would suit the sporty, pure character of the limited anniversary model. With its ‘Paint to Sample Plus’ program, Porsche lets customers develop colors based entirely on their own ideas. It is rare for the designers at Style Porsche to be involved in the configuration process of a single vehicle, but they were in this case.

    Elaborate development of Dani Blue in ‘Paint to Sample Plus’

    “Before getting started, we had four “paint frogs” painted in iconic blue colors,” Color & Trim designer Daniela Milošević said, recalling the beginning of this Sonderwunsch project. Paint frogs are miniature cars in the form of a current 911 that enable the effect of colors on a larger 3D body to be better assessed. Enamel Blue soon emerged as the general favorite. This was the color of the Porsche 901 sports coupé from 1964.

    Milošević and her colleagues further developed Enamel Blue, adapting it to the current era. During this process, the tone became “a little more colorful, more intense and darker, but not too loud”, she said. She interpreted Carnicero’s taste perfectly, leading him to name the color after her; ‘Dani Blue.’

    Even the Gurney flap on the rear and the PORSCHE script are painted in this exclusive color on Carnicero’s 911 S/T. Dani Blue’s exceptional brilliance, particularly in daylight, is a result of its sophisticated coating cycle. Of the four coats of clear lacquer in total, the first was additionally sanded. This also enabled the 911 S/T logos painted in contrasting Brilliant Silver to be embedded flush with the surface.

    The customer as a member of the Sonderwunsch family

    “Giving the paint my nickname is an overwhelming sign of gratitude for me and my work,” says Daniela Milošević. It’s also the highlight of the customer’s very appreciative attitude towards the Porsche employees, who found working with him very inspiring and motivating.

    Carnicero happily returns the compliment: “Porsche doesn’t just create unique cars in the Sonderwunsch program. What’s special for me is the journey itself, the extraordinary team feeling, the people behind it all. Everyone is committed to making a personal dream come true, and for this I cannot thank Porsche enough.” With its Sonderwunsch program, Porsche offers its customers individualizations of the highest quality.

    “Jorge Carnicero is a highly valued Porsche customer of many years’ standing and a member of the Sonderwunsch family. We’re so happy that he really appreciates the Manufaktur philosophy,” says Alexander Fabig, Vice President Individualization and Classic. “For some reason, a Porsche in his dream color has never worked out until now. Probably the 911 S/T had to come along, the car that this new color suits so perfectly.”

    Harmonious overall concept with attention to detail

    The classic look that is a feature of all of Jorge Carnicero’s Porsche cars is created by the combination of Dani Blue with Brilliant Silver on the lightweight magnesium wheels, the borders of the side windows (Daylight Opening), and the 911 S/T logos painted in Brilliant Silver behind the front wheel arches. The high-quality overall impression is also underlined by the mirror attachment pieces and the frame of the engine cover around the air intake grille being painted in high-gloss Black.

    There’s also a special Easter egg on the exterior: the motto ‘Simply the Best’ on the underside of the rear bumper. Befitting for the derivative, the letters S and T in this motto are typographically emphasized using the design of the model logo.

    Comprehensive leather interior upholstery and seats with exclusive pepita pattern

    The exterior color concept carries over to the interior. The most striking feature is the tricolor pepita pattern on the seat centers. The iconic check pattern, which first adorned the seats of the Porsche 356 at the start of the 1960s, is composed in this case of threads in Graphite Blue, Chalk and Blue.

    The interior also decorated with cross-stitching in GT Silver along the dashboard trim and the upper door panel trim. Each cross stitch is done carefully by hand by the experts at the Porsche Exclusive Manufaktur saddlery. The interior of this special 911 S/T is generously upholstered in leather in Graphite Blue, with the natural material also being used for the knee pad and the trim on the A-pillars. Even the air vents are bordered in Graphite Blue leather, which is also used for the door opening loops. The entire roof lining is in Race-Tex of the same color. An eye for high-quality details is also evident in the high-gloss Black belt passages of the carbon fiber full bucket seats. The headrests feature the 911 S/T logo in GT Silver.

    Several members of the project team have signed the collector model on the passenger-side dashboard trim. Another Easter egg is to be found in the interior. The lateral ends of the dashboard, which can only be seen when the doors are open, bear an embossed ‘Dani’ signature from Daniela Milošević – a surprise and acknowledgement from the customer to the designer.

    One further detail with a personal note: a logo designed especially for Carnicero’s one-off car is embossed on the cover of the center console and on the vehicle document folder. It combines the 911 S/T logo with the current World Champion titles from Porsche. Everything comes full circle here, as a Metallic Silver 911 S from 1971 that carried the iconic ‘Porsche Manufacturers’ World Champion 69, 70, 71’ sticker in the side window was Carnicero’s first Porsche. Thus, with the support of Sonderwunsch Manufaktur, he also had a memento of his first great Porsche love attached to this latest Sonderwunsch project.

    As with the car, the luggage compartment has also been extensively customized. It is upholstered in Graphite Blue leather, and the exclusive pepita houndstooth pattern is also used here. The trunk mat and the bag for the roadside warning triangle are made of the tricolor textile that is a hallmark of Porsche.

    A special blue car cover with the 911 S/T logo and the 60th anniversary logo in contrasting grey round off the car’s exclusive look. And finally, the vehicle key is painted in Dani Blue.

    About the Porsche 911 S/T

    The Sonderwunsch model is based on the 911 S/T with which Porsche celebrates the 60th anniversary of the 911. This special edition, limited to 1,963 units, offers a one-of-a-kind combination of agility and driving dynamics. It combines the naturally aspirated, 518 hp 4.0-liter flat-six engine from the 911 GT3 RS with a close-ratio manual transmission. This is complemented by resolutely lightweight construction down to the tiniest detail and a running-gear setup optimized for agility and drivability. The name identifies the new 911 S/T as the descendant of a particularly performance-focused version of the first 911 generation. Starting in 1969, Porsche offered a special racing version of the 911 S. Internally, these vehicles were called 911 ST. 

    About the Porsche Sonderwunsch program

    In the spirit of truly luxury, the Porsche Sonderwunsch program provides bespoke customization services for unique sports cars with a combination of skilled craftsmanship and attention to detail. The sports car manufacturer thus reinterprets its legendary Sonderwunsch program from the late 1970s to enable individualized, one-off cars – co-created by the customer and professionally produced by Porsche.

    The range of services encompasses individual customer color and material requests directly in production, as well as subsequent modification after the car is delivered to the customer. Practically speaking, everything complying with local regulatory requirements is possible, from new colors and equipment for existing cars to the creation of individual one-off cars at the customer’s request.

  • Aston Martin Unifies F1 Pedigree and SUV with Unique DBX707 AMR24

    Aston Martin Unifies F1 Pedigree and SUV with Unique DBX707 AMR24

    • New and exclusive DBX707 AMR24 is a celebration of Aston Martin’s Aramco Formula 1® Team and their involvement at the pinnacle of motorsport
    • Exclusive DBX707 AMR24 Edition gets the same racing identity as the AMR24 F1® car and the Official Medical Car of Formula 1®
    • Additional highlights are available to amplify the racing look even further to reflect the brand’s racing pedigree

    [source: Aston Martin]

    03 July 2024, Gaydon, UK: Aston Martin is once again celebrating the Aston Martin Aramco Formula One® Team with the release of an exclusive AMR24 Edition for the world’s most powerful ultra-luxury SUV: the DBX707. Named after the brand’s Formula 1® challenger, the AMR24 Edition is a DBX707 that shares a racing identity with both the AMR24 F1® car and the Official Medical Car of Formula 1®. 

    The AMR24 F1® car is a culmination of countless hours of work and uncompromising craft, built on the strengths of its predecessor and with the learnings from Aston Martin Aramco’s most successful season to date. The first car to be designed and built at the state-of-the-art AMR Technology Campus at Silverstone, the 2024 challenger is a strong evolution, designed to provide the perfect platform for in season development throughout the relentless pursuit of progress.

    In celebration of the Aston Martin Aramco Formula 1® on-track presence, the DBX707 AMR24 Edition raises the intensity and road presence even further for the brand’s critically acclaimed ultra-luxury, performance SUV. A curation of unique colour and trim features creates a DBX707 that unifies the exhilarating world of F1® with the world’s most dynamic and powerful luxury SUV, delivering truly dynamic, racing look.

    The AMR24 Edition offers exclusive content to both the interior and exterior of the DBX707: A choice of Podium Green, Onyx Black or Neutron White paint, complimented by Aston Martin Racing Green or AMR Lime brake calipers and paired with the 23” Fortis wheel in either satin or gloss black, as well as an exclusive AMR24 engine plaque.

    With the addition of either Lime Green or Trophy Silver accents to the sculptured in either gloss black or carbon, reminiscent of those on both AMR24 F1® car and the Official Medical Car of Formula 1®, the F1® connection between the road car and those on the track is underlined.

    Inside the AMR24 Edition, the Inspire Sport trim is available in a choice of two colourways, enhancing the overhauled cabin even further: Onyx black (Monotone) with a striking Lime stitch and piping, or Onyx Black / Eifel Green Duotone with a lime contrast stitch. Finer details can be specified with extended carbon fibre and dark chrome jewellery or titanium mesh complimented by satin chrome. The Aston Martin logo is also applied in foil to the dash panel and AMR24 is etched into the door sills, leaving occupants in no doubt of the Aston Martin racing bloodline. This identification is also supported by the application of a unique, lime hand-stitched saddle strap to the wireless charging station.

    The intensity inside the DBX707 AMR24 matches the exterior with a new sound system developed with Aston Martin’s audio partner, Bowers & Wilkins. Acoustically engineered to the DBX707’s interior volume and shape, this exceptional system uses technologies and innovations found in Bowers & Wilkins acclaimed world-class loudspeakers.

    The Aston Martin DBX707’s unique blend of immense performance, exceptional dynamics, unmatched style and true luxury saw it rapidly ascend to the pinnacle of the sector as the true Supercar of SUVs. The highlights are the 707PS/900Nm 4.0-litre twin-turbocharged V8 and 9-speed ‘wet clutch’ automatic gearbox. Mated to a sophisticated all-wheel drive system capable of sending up to 100% of the torque to the rear axle on demand, the DBX707 AMR24 can launch from 0-60mph in 3.1 seconds and achieve a top speed of 193mph.

    As such DBX707 is now the marque’s single powertrain in the British ultra-luxury performance brand’s SUV portfolio. Comprehensive upgrades to the interior, announced earlier this year, are central to the new DBX707 with the adoption of Aston Martin’s state-of-the-art in-house developed infotainment system and a striking new cabin architecture. The addition of the AMR24 Edition provides a true racing look underlining the DBX707’s driver-focussed credentials.

    Marco Mattiacci, Aston Martin’s Global Chief Brand and Commercial Officer said: “Now with a technically advanced interior to match its class leading performance, the DBX707 AMR24 Edition is a stand-out ultra-luxury SUV with incredible road presence. Aston Martin are competing at the pinnacle of world motorsport, which represents a key pillar in our brand and product strategy for our road cars, and it’s a real pleasure to offer this special edition in celebration of the Aston Martin Aramco Formula 1® Team.”

    The DBX707 AMR24 Edition is now available for customers to order.

    The Aston Martin Aramco Formula One® Team will continue its fight for Formula 1® success at the FORMULA 1 QATAR AIRWAYS BRITISH GRAND PRIX 2024 this weekend.

  • Bentley First Car Manufacturer to Join Global Body for Responsibly-Sourced Leather

    Bentley First Car Manufacturer to Join Global Body for Responsibly-Sourced Leather

    • Leather Naturally welcomes luxury British marque as first automotive member
    • International NGO encourages use of certified, responsibly-sourced leather
    • Global body promotes leather as natural by-product that supports responsible circular economy
    • Bentley was first car-maker to introduce a fully organic leather option and join the Leather Working Group in 2021
    • Company’s sustainable leather policy a part of its Beyond100 strategy

    [source: Bentley]

    Crewe, UK –  Bentley Motors has become the first automotive member of Leather Naturally, the global voice of the sustainable leather industry. The international, Non-Governmental Organisation (NGO) is dedicated to promoting the use of certified, properly-sourced leather as a natural by-product of a responsible circular economy.

    The new partnership with Leather Naturally is just the latest environmental initiative by Bentley, underscoring the brand’s ongoing commitment to its Beyond100 strategy to become the global leader in sustainable luxury mobility. In 2021, Bentley was the first automotive member of the Leather Working Group, promoting responsible business practices and environmental compliance within the leather industry.

    As a next step, the luxury British marque introduced the first, sustainable leather option for customers, utilising a sustainable leather tanning process that uses an organic by-product of the olive oil industry. Olive Mill Waste Water tanned Leather is produced with tanning agents free of harmful heavy metals, minerals and aldehydes.

    Marc Stang, Technical Expert, Leather and Colour Development at Bentley Motors, said:
    “Leather is a timeless, luxury material that has always epitomised the elegance, durability and quality of a hand-crafted Bentley interior. It has a rich history that dates back decades in our cars and has always stood the test of time. The application of the latest sustainable leathers allows an even wider variety of choice for our customers and further supports our industry-leading Beyond100 strategy.”

    Debbie Burton, Chair of Leather Naturally, added:
    “Leather Naturally is delighted to welcome Bentley as a member. As a brand synonymous with both luxury and leather, this partnership underlines its commitment to furthering sustainability and ongoing improvement through its Beyond 100 vision.”

    Leather Naturally has a global membership from a wide range of industries.  The NGO uses educational and promotional activities which focus on leathers made from hides that are a by-product of the food industry, therefore supporting a responsible, circular economy. Such materials would otherwise be turned into waste.

    About Bentley

    Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s five model lines, Continental GT, Continental GT Convertible, Flying Spur, Bentayga and Bentayga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

  • New MSO Contrast Packs Boost Model Year Updates for McLaren 750S

    New MSO Contrast Packs Boost Model Year Updates for McLaren 750S

    • Enhanced visual personalization and new option packs from McLaren Special Operations now available for the 750S supercar
    • New MSO Contrast Packs combine MSO Bespoke paint colors with additional exterior details and the option of further Bespoke interior treatments
    • New Stealth Badge pack joins the list of options on 750S for the 2025 Model Year, alongside Visual Carbon Fibre Fender Louvres
    • A touch of McLaren’s racing heritage is now standard on 750S with the Start/Stop button finished in eye-catching Papaya orange
    • 750S, Artura Spider and coupe, and the new McLaren GTS complete a refreshed and boosted McLaren line-up

    [source: McLaren]

    Building on the 750S introduced in 2023 as a replacement for the award-winning 720S, the 2025 model year specification of McLaren’s benchmark-beating supercar offers enhanced optional specification and new levels of colorful visual personalization, including new content packs created by McLaren Special Operations (MSO).

    The new MSO Contrast Packs provide the customer with the opportunity to further enhance their 750S with the trademark craftsmanship of MSO, McLaren’s bespoke personalization division. MSO’s dedication to creating the most alluring and unique paint colors – unparalleled in the automotive industry – paired with expert design and the world-class execution of incredible projects such as the remarkable 750S with 3-7-59 Theme, inspires a new range of options.

    12 pre-configured themes for the MSO Contrast Packs are available, while other combinations can be explored upon request. The packs are available at time of purchase and within the standard retailer ordering process.

    MSO Contrast Pack 1 bundles a selection of MSO Bespoke paints not available as regular colors (Volcano Red, Volcano Orange, Anniversary Orange, Solar Yellow, Napier Green, XP Green, Tokyo Pearl, Viola Viola, Dove Grey, Soho Grey, Tarmac Black, Alaskan Diamond White) with a Bespoke paint for the brake calipers and a unique pinstripe effect on the door mirror caps (matching or contrasting colors for calipers and pinstripe, depending on body paint color selected).

    Customers wanting even more MSO content can choose Contrast Pack 2, which features the exterior features of Pack 1 in combination with bespoke interior treatments. These include full Alcantara interior upholstery in Carbon Black and colorful interior accents and MSO motif headrests, complementing or contrasting with the MSO paint color selected.

    The range of regular options on 750S extends for the 2025 model year to include Stealth badging, which comprises black McLaren badges front and rear as well as a black McLaren Speedmark on each wheel center cap. Body Color Carbon Fibre Front Fenders with Gloss Visual Carbon Fibre Louvres are also new to the options list, now available separately as a line-fit choice to the combined option of Body Color Carbon Fibre Fenders with Body Color Louvres.

    The Stop/Start button on the 750S changes to Papaya orange for 2025 model year cars. Papaya is McLaren Racing’s traditional color, seen first in the M6A Can-Am racer in 1967 and adopted by the McLaren Formula 1 team – then competing under the Bruce McLaren Motor Racing banner – during the 1968 championship.

    “In its first year on sale the 750S has been a huge success. The car’s stellar reception with both the media who have driven it and with customers has exceeded all expectations, and the Model Year enhancements for 750S with new options from McLaren Special Operations ensure it remains a benchmark defining supercar with exclusivity and remarkable craftsmanship. It is a core part of our line-up with new Artura Spider and coupe, and the new GTS; a strengthened McLaren line-up that is more thrilling than ever.”
    George Biggs, Chief Sales & Marketing Officer, McLaren Automotive

    2025 model year 750S, the new Artura Spider and coupe and the new McLaren GTS are available to order now at one of over 100 locations in McLaren’s global retailer network, spanning 40 markets. Customers desiring further bespoke personalization for their new order can also explore the possibility of a virtual spec session with McLaren Special Operations by contacting their retailer.

    About McLaren Automotive:
    McLaren Automotive is a producer of ultra high-performance, lightweight supercars. Launched in 2010, the company is now the largest part of the McLaren Group.

    Headquartered at the McLaren Technology Centre (MTC) in Woking, Surrey, England, McLaren Automotive is driven by the challenge of creating the world’s most exhilarating, engaging and benchmark setting vehicles. Leveraging the McLaren name’s 60-year history of authentic, racing performance, it has delivered some of the most spectacular supercars ever made.

    The company’s product portfolio of GTS, supercar, Motorsport and Ultimate models are retailed in over 40 markets around the world. Its cars are assembled by hand at the McLaren Production Centre (MPC), based on the same campus as MTC in Woking.

    McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis technology into Formula 1 with the McLaren MP4/1.

    Then in 1993 it designed and built the legendary McLaren F1 road car. Built around a carbon fibre chassis, it established McLaren’s supercar DNA, realized for the 21st century in 2011 with the introduction of the McLaren 12C – McLaren Automotive’s first production car.

    McLaren was the first to deliver a hybrid hypercar, the McLaren P1™, in 2013. Launching the Ultimate Series of vehicles, P1™ was followed by the McLaren Senna in 2018 and its track-only GTR derivative followed a year later. 2019 also saw the introduction of the Speedtail hybrid hyper-GT. Its most recent Ultimate model, Elva, is the lightest McLaren road car ever.

    McLaren’s LT models represent the ultimate expression of track performance in series production supercars. The name stems from the ‘Longtail’ version of the F1 GTR, introduced in 1997, and was incorporated into McLaren Automotive nomenclature in 2015 with the arrival of the McLaren 650S-based 675LT coupe and Spider. In 2018, the LT legend continued with the McLaren 570S-based 600LT. The latest chapter in the LT story was written in 2020 and 2021, with the introduction of the 765LT coupe and Spider.

    Also in 2021, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura. The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand’s electrified future.

    2022 saw McLaren announce the Solus GT, a single-seat, closed-cockpit track car which brought to life a futuristic concept that was originally created for virtual gaming.

    In 2023, McLaren unveiled its lightest and most powerful series-production supercar, the 750S – a thorough development of the award-winning 720S supercar. McLaren also introduced the new GTS, replacing the McLaren GT.

    The McLaren Artura Spider was revealed in early 2024 as the brand’s first high-performance hybrid convertible. Its introduction was part of a major model year uplift for the Artura nameplate, and meant McLaren’s series-production line-up of GTS, new Artura and 750S had been introduced within 12 months of each other.

    McLaren Automotive also chooses to partner with like-minded, world-leading companies and organizations who push the boundaries in their respective fields. These include Ashurst, Bowers & Wilkins, Dynisma, Gulf, Monroe, Pirelli, Plan International, Richard Mille and Tumi.

    About McLaren Group:
    The McLaren Group is a global leader in high-performance supercar production and elite motorsports.

    Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the Group is formed of McLaren Automotive, which hand-builds lightweight supercars and races them in global series, including the World Endurance Championship; and a majority stake in McLaren Racing which competes in the Formula 1 World Championship, INDYCAR series, Formula E, Extreme E and F1 Academy.

    The Group is globally headquartered at the iconic McLaren Technology Centre in Woking, Surrey, England.

    With a reputation for innovation and technological excellence, McLaren is one of the UK’s largest independent companies.

  • First Audi exclusive Pics for Updated RS 3 Sedan & Sportback

    First Audi exclusive Pics for Updated RS 3 Sedan & Sportback

    Whenever Audi officially reveals a new model, Audi Deutschland’s typically adds more content on its consumer website. At the every least, the official model website is made live, and sometimes the option-specific configurator is as well.

    Clicking over there, we found model-specific pages for the RS 3 Sportback and RS 3 Sedan. There’s no configurator tool just yet, but there are plenty of marketing photos including two depictions of the cars in Audi exclusive paint.

    In the case of the RS 3 sedan, it’s Merlin Purple (merlin purple; pearl effect; 4B / LZ3W / Z3W; Audi). And in the case of the RS 3 Sportback it’s Arrow Grey.

    We’ll keep an eye out for whenever the configuration tool goes live, but for now enjoy these pics.

  • New Mercedes-Maybach SL Monogram Series, for the Ultimate Open-Air Experience

    New Mercedes-Maybach SL Monogram Series, for the Ultimate Open-Air Experience

    • Two curated design concepts “Red Ambience” and “White Ambience” at market launch
    • Chrome fin and upright star on the bonnet as well as aerodynamic scoop behind the seats redefine proportions
    • Maybach pattern forms a stylish design element linking exterior and interior
    • The highest level of driving and acoustic comfort

    [source: Mercedes-Benz]

    Stuttgart/Pebble Beach.  The Mercedes‑Maybach SL 680 Monogram Series (provisional figures, combined energy consumption: 13.7 l/100 km; combined CO2 emissions: 312 g/km; CO2 class: G)[1] is the sportiest model in the Maybach brand’s history. Also new is the uniquely cohesive combination of colours and materials for the exterior and interior, with the Maybach pattern as a linking design element. These special accents appear throughout, from front to rear, inside and out. There will be two curated design concepts for the open-top two-seater at market launch: The Mercedes‑Maybach SL 680 Monogram Series Red Ambience is characterised by a new two-tone paint finish of obsidian black metallic over MANUFAKTUR garnet red metallic. In the Mercedes‑Maybach SL 680 Monogram Series White Ambience, obsidian black metallic contrasts with MANUFAKTUR opalite white magno. The exceptionally brilliant red and the elegant white both embody sensuality, beauty and lightness. They perfectly express the philosophy and driving experience of the new model. Other exterior colours are possible upon specific customer request. The interior features sustainably tanned, crystal white MANUFAKTUR Exclusive nappa leather and trim parts in gleaming silver chrome. Market rollout starts in Europe in spring 2025, with other markets to follow.

    “Our customers love something special. The Mercedes‑Maybach SL Monogram Series adds a sporty two-seater to our model family for the ultimate open-air pleasure. It combines a dynamic driving experience with everything that characterises a Mercedes-Maybach: excellent craftsmanship, exquisite design details and fine materials.” – Daniel Lescow, Head of Mercedes-Maybach, Mercedes-Benz Group AG

    Iconic design refined with exclusive Maybach styling elements and double scoop
    In keeping with the brand philosophy, the Mercedes-Maybach SL offers a holistic sensory experience. The contours of the brand-specific, chrome-finished radiator grille are illuminated, as is the finely integrated MAYBACH lettering. The distinctive bonnet bears an upright Mercedes star and a chromed fin running front to rear along its centre. To further enhance the exclusivity, the obsidian black bonnet is available upon request with the Maybach pattern incorporated in graphite grey uni. This process is very complex and is partly done by hand. First, the bonnet receives a base coat, which is then sanded by hand. The Maybach pattern is then printed onto it. Each part of the process is technically sophisticated and must be executed with the utmost precision. Next, the bonnet is coated with clear matte lacquer, sanded by hand and finally finished with a further coat of clear matte lacquer. 

    The inside of the headlights is finished with high-quality accenting in rose gold. The dedicated front skirt emphasises the vehicle’s width with horizontal air intakes. The windscreen frame is finished in gleaming chrome. A further chrome insert graces the sill cladding. The Mercedes‑Maybach SL runs on 21-inch forged wheels in 5-hole design or multi-spoke design.

    The extensively insulated acoustic soft top consists of light black fabric, with the Maybach pattern subtly incorporated in anthracite. The rear is characterised by rear lights with the Maybach signet, a brand-specific rear skirt with chrome trim, a dedicated diffuser design and tailpipe trims with a signature horizontal bar. Behind the seats, an aerodynamically designed double scoop reinforces the individual look. Together with the chrome fin on the bonnet, it gives the two-seater particularly elegant and sporty proportions when viewed from the side, especially with the top down.

    Interior features Maybach-specific equipment and radiant, crystal white leather
    Inside, sustainably tanned, crystal white nappa leather creates an exceptionally exquisite ambience. It features on the door panels, the centre console and on the brand’s signature comfort seats. The seat upholstery has a new floral design. The space behind the seats is also finished in white leather. The galvanised seat backrests and silver chrome trim provide a striking contrast.

    The fully digital instrument display and the electrically adjustable centre display incorporate the Maybach-specific start-up animations and display styles. Further brand hallmarks are the steering wheel, the stainless-steel pedals and the stainless-steel door sill trims.

    High level of driving and acoustic comfort combined with superior eight-cylinder driving experience
    The highest standards also apply to driving and acoustic comfort. Comprehensive measures guarantee a quiet and comfortable, typically Maybach, driving experience. These include a noise-optimised exhaust system, an extensive insulation and absorption package as well as a comfort-oriented suspension set-up and soft engine mounts. The combination of a 4.0-litre biturbo engine with 430 kW (585 hp) and smooth-shifting 9G‑TRONIC automatic transmission with adapted accelerator pedal characteristics ensures the supremely dynamic driving pleasure expected of a Maybach. The fully variable 4MATIC+ all-wheel drive offers high traction even in slippery road conditions, thus increasing driving safety. The standard-fit rear-axle steering combines agility and stability for a manoeuvrable and safe driving experience.

    Exclusive collection from Maybach Icons of Luxury
    As befitting the new Mercedes‑Maybach SL Monogram Series, Maybach Icons of Luxury will offer a curated collection in boutiques and the online store from market launch. This includes a leather jacket, sneakers, a scarf, a tote bag and a dog bag. Their design is inspired by the materials and colours of the open-top two-seater.

    The data at a glance

    Mercedes-Maybach SL 680 Monogram Series
    Drive
    Cylinder arrangement / number V8
    Displacementcm33,982
    Rated powerkW/hp430/585
    at speedrpm5,500-6,500
    Rated torqueNm800
    at speedrpm2,500-5,000
    Acceleration 0-100 km/hs4.1
    Maximum speed[2]km/h260
    Drive Fully variable 4MATIC+ all-wheel drive
    Transmission 9G-TRONIC automatic transmission
    Vehicle
    Length/height/widthmm4,705/1,353/1,915
    Wheelbasemm2,700
    Turning circle with rear-axle steering 2.5°m12.35
    Boot volume VDAl213 – 240
    Consumption (preliminary)
    Combined energy consumption[3]l/100 km13.7
    Combined CO2 emissions[3]g/km312
    CO2 Class[3] G

    [1] Preliminary values. Neither confirmed values from an officially recognised testing organisation nor an EC type approval nor a certificate of conformity with official values are available to date. There may be deviations between the data and the official values.

    [2] Electronically limited

    [3] Preliminary values. Neither confirmed values from an officially recognised testing organisation nor an EC type approval nor a certificate of conformity with official values are available to date. Deviations between the data and the official values are possible.

  • Kalmar Reveals 9X9 at The Quail, Monterey Car Week

    Kalmar Reveals 9X9 at The Quail, Monterey Car Week

    MONTEREY, CALIFORNIA (August 16, 2024) – Inspired by creating tributes to the greatest cars the world has ever seen, modern-day coachbuilder Kalmar Automotive presents the global debut of the Kalmar 9X9, daring to call it the “world’s first retro hypercar”. Kalmar Automotive calls their approach “Automotive haute couture”, which will be on full display with the world premiere of the Kalmar 9X9 alongside the Nordic company’s U.S. introduction of the Kalmar 7-97 “C1”, Kalmar’s pioneering project. Both the 9X9 and 7-97 will introduce many enthusiasts to how Kalmar Automotive delivers tip of the spear innovation and performance joined with classic styling. Kalmar Automotive’s take on modern coachbuilding means each conversion is completely unique to the client who will be involved throughout the entire design process.  

    A company founded by true car lovers with racing heritage driven by their Nordic traditions, the Kalmar Automotive 9X9 and 7-97 premiere on Friday, August 16th at The Quail, A Motorsports Gathering and will be hosted by company Founder Jan Kalmar and exclusive U.S. dealer Bruce Canepa of the Canepa Group, Inc. With vehicles demanding to be seen by the naked eye in order to fully understand the exacting level of detail and quality, Kalmar Automotive creates one-of-a-kind conversions made to be driven and enjoyed for decades to come with the best of the analog past made reality by the digital present. 

    Featuring technologies usually only present in large OEM auto manufacturers, the Kalmar Automotive 9X9 shown in Monterey features a well-proven 3.8L turbo engine producing 930 horsepower paired with an industry best double clutch transmission linked together by a sophisticated active all-wheel drive system transferring power to the ground via the adaptive suspension and rear-wheel steering. Active engine mounts control the 3.8L turbo engine’s power, while optimized intake and cooling systems and the use of ceramic bearings demonstrate Kalmar Automotive’s commitment to innovation. A lightweight inconel exhaust system is also on board to provide a remarkable engine note. With all of the power under the foot of the driver, significant downforce was demanded throughout the more than 3-year development period. The end result is 1450 kg at peak and current full-size simulations indicate a Nürburgring lap time of 7 minutes flat.

    “The 9X9 is Kalmar Automotive’s tribute to one of the greatest road-going sports cars of the millennia, enhanced to the highest possible degree that technology today allows. The result is our creation of a brand-new class of vehicle, the retro hypercar,” comments Jan Kalmar, Founder of Kalmar Automotive. “We quietly teased the 9X9 on competing 24 Hour of Le Mans cars for the last two years with our 9X9 logo on the rear spoiler. Succinctly put, we are not posh, our tradition is in engineering and technology excellence. It is a privilege and an honor to bring the 9X9 as an automotive dream to life. Those who understand will surely appreciate the 9X9.”

    A fully bespoke double-wishbone pushrod front-axle suspension designed by Danisi Engineering in Italy allows for both rear and all-wheel-drive 9X9 setups. Shock absorbers from Tractive with adaptive valving, variable length and speed-dependent 3rd shock absorber unit are all designed to precisely manage the contact between car and road, putting power down through superlight magnesium rims and Michelin tires.

    Kalmar Automotive’s brake partner CarboBrake has developed 3D-printed lightweight titanium brake calipers to provide the required stopping power while simultaneously creating an extremely low unsprung mass. These calipers are paired with ceramic brake discs, while driving systems such as stability management, traction control, and ABS are all retained for modern, reliable on-road performance.

    While many vintage road-going sports cars featured low drag and no downforce aiming for high-speed capabilities only, Kalmar had other plans for the 9X9. All bodywork on the Kalmar 9X9 was extensively CFD tested by Aerotak for drag and downforce optimization including internal and external flow maps prior to the creation of the final full carbon fiber body. The entire 9X9 bodywork weighs less than 100 kg and consists of over 100 parts. 

    For each new 9X9 build, Kalmar Automotive emphasizes a minimalist interior package with the joy of driving always present in mind. The 9X9 seamlessly mixes the traditional analog rev counter with LCD screens to provide all necessary information. No navigation system or radio have found their way into the cabin, as Bluetooth capabilities allow either driver or passenger to discreetly connect from any modern device. Precisely built with a maximum of two individuals in mind, each lightweight seat is personalized to ensure both driver and passenger are one with their Kalmar 9X9. With the goal of being a high-performance road car, the Kalmar 9X9 features a hidden roll cage acting as a full space frame concept and implemented for added safety and stiffness.

    The Kalmar 9X9 will be introduced in 3 versions, all ready for sale: 9X9, 9X9 Sport, and 9X9 Leichtbau. The 3 offered Kalmar 9X9 configurations yield distinct driving experiences. The 9X9 model emphasizes road-going power with a super powerful but still GT-oriented driving experience made with lengthy excursions and grand touring in mind. This is mainly due to the double clutch transmission and all-wheel drive system, transferring more than 900 horsepower safely to the ground. The 9X9 “Sport” version offers more driver involvement with a 3.0L 650-horsepower turbocharged engine and introducing a 7-speed manual transmission also linked to a variable all-wheel drive system. More direct suspension components and lighter weight adds to the more driver focused driving experience. The Kalmar 9X9 Leichtbau (Lightweight) version implements a naturally-aspirated high revving 4.0L engine with a six-speed manual gearbox powering only the rear wheels. Built with automotive purists in mind so all comfort equipment has been removed to reach a weight of only 1250 kg. The 9X9 Leichtbau offers the ultimate driver experience far beyond any current comparable car on the market.

    “Kalmar Automotive created the 9X9 to invite a car that we all admired in the past into the present by creating an absolutely peerless road car. The 9X9 features countless bespoke parts that we and our partners created and manufactured, we went to extremes in terms of weight reduction and weight distribution and proudly can state numbers far below industry standards,” continues Kalmar. “Many automotive firsts and innovations are realized in our commitment to lightweight engineering. The 9X9 is over engineered to an obsessive degree. The car enthusiast will appreciate the 9X9 even more when they realize how much they can influence their own version. We bring automotive dreams to life.”

    Each Kalmar Automotive conversion is made to customer specifications. No two vehicles ever will have the same design or exact same driving characteristics. First unveiled at The Quail, A Motorsports Gathering, during Monterey Car Week 2024, Kalmar Automotive is set to deliver their first customized 9X9 to customers by July 2025. Kalmar Automotive 9X9 and 7-97’s are now available to order in the U.S. through Canepa Group, Inc.

    Full EU compliant homologation is prepared for the Kalmar 9X9 series. For more information on Kalmar Automotive, please visit www.kalmarautomotive.com or email sales@kalmarautomotive.com.

  • Maserati GT2 Stradale. World Premiere at Monterey Car Week 2024

    Maserati GT2 Stradale. World Premiere at Monterey Car Week 2024

    Also on stage at The Quail are the MC20 Icona, on display for the first time in North America, 
    and the MCXtrema, featuring at Laguna Seca with the delivery of the first model

    [source: Maserati]

    Monterey, CA – Its name is Maserati GT2 Stradale, the new super sports car by Maserati receiving its world premiere at the 2024 Monterey Car Week in California.

    On Friday 16 August, the car was unveiled to the public gathered for the unmissable annual event in the renowned US resort, in the prestigious setting of The Quail, A Motorsports Gathering, the highlight of the motorsport week dedicated to connoisseurs and enthusiasts.

    Maserati GT2 Stradale is an ode to the most extraordinary and exclusive sportiness, the result of a technical and stylistic partnership between the Maserati GT2, a masterpiece of performance created for the brand’s return to GT competitions, and Maserati MC20, an iconic Trident car imbued with an unmistakable style.

    Starting from an already excellent basis, Maserati has developed a car that can combine the best of the brand’s racing and mass production, transferring the hallmarks of the track model and ensuring a further evolution of its most beloved super sports car.

    The Maserati GT2 Stradale combines in-depth technology transfer of the purest performance, typical of a racing car, combined with the intrinsic qualities of the MC20. The new super sports car thus evokes style and racing performance, while ensuring an ideal feeling and comfort in all conditions of use, without sacrificing the best driving experience on the road, typical of Maserati’s offering.

    With a top speed of over 320 km/h, maximum output increased to 640 hp (10 hp more than the MC20), a weight decreased by 60 kg and acceleration from 0 to 100 km/h in just 2.8 seconds, Maserati GT2 Stradale promises unparalleled sensations and superior performance, partly thanks to its sophisticated aerodynamics and attractive design inherited from its racing sibling.
    At the wheel, the feeling will be one of driving one of the most incredible track cars there is, with the opportunity to make the best of it on roads all over the world.

    The leading features of Maserati GT2 Stradale are the wide range of options, the opportunities for customisation with packages dedicated to improving performance, the quest for a bolder aggressive aesthetic, the exclusive Fuoriserie content, and the specific configurations (availability varies between markets).

    Davide Grasso, Maserati CEO: “Maserati GT2 Stradale is a unique product, bringing together as it does the brand’s greatest sporting heritage, and at the same time representing evolution of one of Maserati’s most iconic vehicles, the MC20 halo car. This model intended for everyday driving was created based on the desire to offer our customers more and more in terms of technical mastery, innovation, design and emotions in road driving: on the one hand, we find sophisticated solutions reserved for models designed for track use only, the epitome of Maserati’s racing DNA; on the other, we can guarantee optimal comfort paired with all the most advanced driver assistance systems. Maserati GT2 Stradale is a product that can fulfil the requirements of the most discerning enthusiasts, a new creation that expresses the brand’s entire essence.”

    At the world premiere of the Maserati GT2 Stradale at The Quail, two other spectacular Trident cars were also present: MC20 Icona, making its North American debut, and MCXtrema, featuring at Laguna Seca in an event dedicated to the delivery of the first model of Maserati’s ‘beast’ on the track. 

    Unveiled in June this year, the MC20 Icona is a special series created to celebrate the 20th anniversary of the brand’s return to the track in the GT championships, with the unforgettable and victorious MC12. Produced in a limited edition of 20 units, in its characteristic Bianco Audace Matte and Blu Stradale livery, the MC20 Icona is a tribute to a Maserati of the past beloved by fans of production cars with a competitive nature, the 2004 MC12 Stradale: with the 12-cylinder Ferrari-derived engine, it represented Maserati in its most extreme performance form and was created specifically for type approval in international GT competitions.

    In 2024, MCXtrema is back on stage at The Quail to follow its 2023 world premiere and is preparing for another exclusive event to mark the delivery of the first of the 62 models produced worldwide – on 18 August at WeatherTech Raceway Laguna Seca. Made and type-approved for track use only, with its 730 hp of power and bold, refined design, MCXtrema was immediately conceived as an unconventional product: a super sports car dedicated to a selected clientele that is extremely discerning in terms of performance and technical excellence. Maserati MCXtrema is now the Italian brand’s most powerful track car, an exciting vehicle car from all points of view that is destined to dictate the pace of Maserati’s future, elevating its racing spirit. 

    Maserati S.p.A.
    Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally. Maserati line-up includes the Grecale, the “everyday exceptional” SUV, the GranTurismo, the iconic Italian grand tourer, and the GranCabrio, the new convertible of the Trident; all models characterized by the use of the highest quality materials and excellent technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. Today the full-electric range includes also the Grecale Folgore, Maserati’s first full-electric SUV, and the latest addition, GranCabrio Folgore. By 2025, all Maserati models will also be available in a full-electric version, and the entire Maserati range will run on electricity alone by 2028.

  • Porsche 911 Speedster Built as a Sonderwunsch Factory One-Off

    Porsche 911 Speedster Built as a Sonderwunsch Factory One-Off

    Since 1954, Speedster variants have been part of the Porsche company history. They combine open driving pleasure with particularly expressive driving dynamics. The car is characterized by a two-seat layout, a unique cowl and shortened windshield. But there is a gap in the model history of the 911. Porsche offered 911 Speedster variants of the G-Series (second generation) and Type 964 (third generation), but with the exception of two one-offs and, much later, a model rebuilt as part of a factory restoration, there was no Speedster from the fourth generation of the 911, the Type 993, in the regular model program. So, Porsche enthusiast, designer and Speedster collector Luca Trazzi realized his dream of a Type 993 911 Speedster with help from the Sonderwunsch program. The result is a one-off car based entirely on the personal vision of the designer.

    [source: Porsche AG]

    Monterey, California. “At the start I looked around but couldn’t find the car of my dreams. So, I decided to build it myself.” Luca Trazzi has made this legendary statement from Ferry Porsche his own. And the successful designer from Milan didn’t just dream – he, too, took action. A 993-generation 911 Speedster was missing from the Porsche enthusiast’s extensive Speedster collection.

    Luca Trazzi turned to the Sonderwunsch team at Porsche to realize his project. With their help, he made his dream car a reality. It took more than three years to create his one-off car based on a 1994 911 Carrera Cabriolet (Type 993). The two-seater with the characteristic rear cowl makes its world premiere this year at The Quail, A Motorsports Gathering.

    The creation process: A customer and designer working together

    “As a young boy, I fell head over heels in love with the puristic Porsche Speedster. I had to work very hard to be able to afford my first Porsche, a Speedster 1600 Super from 1955. Ever since, I’ve managed to live my passion, or more precisely, my Speedster-mania,” says Luca Trazzi. “My dream was to complete my collection with a 911 Speedster of Type 993. Out of passion, I designed what this model might look like. I wanted the project to unify the stylistic elements of all previous Speedster models. Because although this body version has always continued to develop throughout its history, it preserved the elegance of its predecessors and stayed true to its beginnings.”

    “In this form, and with this vast range of modifications, the 911 Speedster is our first Factory One-Off for a customer,” says Alexander Fabig, Vice President Individualization & Classic at Porsche. “This one-off car shows what’s possible with our Sonderwunsch program – based on a classic Porsche 911 (Type 993) from 1994.” The project team even built a true to scale design model of the Speedster.

    “Having a designer as a customer was an exciting experience for me. Because Luca and I speak the same language, our collaboration was creative and focused,” says Grant Larson, Director of Special Projects Design. “He was also intensively involved in the project with very specific suggestions.”

    The project began with a visit to the company archive to take a deep dive into the history of the Speedster and generate additional ideas. Luca Trazzi arrived at this first meeting with his own project book full of drafts and sketches and with a very clear and defined project idea on how he wanted to create his individual Speedster. This matched the philosophy of the Factory One-Off, namely that before the one-off car is finished, the focus is on the joint, creative car development process. The customer becomes an active part of the project team, closely following the implementation of their idea from the perspective of a project manager.

    During the project, Luca Trazzi visited Porsche multiple times, making good use of the company ID issued to him for the project. Among other things, he witnessed his Speedster taking a bath in the cathodic dip-painting at the factory paint shop. This procedure is otherwise reserved for new cars undergoing the regular production process. Then began the complete manual coating cycle. The luminous yellow paint was not just developed as a color specifically for the customer – its name was also very personal, coming as it did from the customer’s own dog, Otto. During a meeting, the designer spontaneously named the paint after his four-legged companion, and ‘Otto Yellow’ was born.

    “The rear lid with its concave and convex forms required a lot of work in the design, conception and production phases,” recalls Philipp Setter, Manager Sonderwunsch Customer Consulting. “But even here we managed to harmonize Luca Trazzi’s design visions with the Porsche processes and quality standards. After all, our Sonderwunsch credo is ‘You dream it. We build it.’”

    Exterior and interior: Stylistic Speedster elements reinterpreted

    The rear cover and the windshield follow design cues from existing Porsche Speedster models. They are bordered only by a thin black frame that intensifies their effect. Further striking exterior features include the black, conical exterior mirrors in the classic design of sports cars from the 1960s and the four-point daytime running light of modern Porsche models. Trazzi redesigned the bodywork line for the rear lid.

    The 18-inch light alloy wheels in Turbo design are painted black, with the pinstripe in contrasting yellow. The black stone chip protection sheets in front of the rear wheels are functional design elements and striking features from other Speedster generations. They harmonize with the black door handles and the air intakes in the front spoiler. The Factory One-Off has a sporty look, with the Sonderwunsch experts taking the front spoiler, side skirts and rear quarter panels of the 911 Turbo (Type 993) as inspiration. The design of the indicators, taillights and light strip has been reinterpreted.

    The interior is dominated by black leather with decorative stitching in yellow. The headrests feature an embroidered Speedster logo. The seat centers, which bear a checkered design in yellow and black, provide a visual highlight for the interior. It is a masterpiece of craftsmanship, with every check being tailored and sewn by hand. The same pattern appears in the leather-upholstered front luggage compartment, on the car cover, and on a matching touring bag. Carbon fiber elements on the dashboard, center console, handbrake, and gear lever further individualize the interior. The seatbacks are also made of carbon fiber. For the first time in a Type 993 Porsche 911, the carbon door sill trims are illuminated – in ‘Otto Yellow’, of course – and carry an individual logo.

    State-of-the-art infotainment with navigation and Apple CarPlay is on board in the form of the Porsche Classic Communication Management (PCCM). These retrofitted devices extend the digital world to vintage and contemporary cars of the brand. The start screen is also personalized.

    The switches for the power windows also underline the attention to detail, with the symbols redesigned to show the typical Speedster silhouette. A gilded ‘One-off’ badge on the dashboard bears witness to the car’s uniqueness.

    The drivetrain: More power

    The engine, chassis, steering and brake system are from the 911 Carrera RS (Type 993). At that time, the air-cooled six-cylinder boxer was the most powerful engine from Porsche, with a displacement of 3.8 liters generating around 300 hp.

    To date, there are precisely two units of the 911 Carrera Speedster based on the 993 generation. The first was developed in 1995 by the Exclusive department especially for Ferdinand Alexander Porsche. The car is green with 17-inch light alloy wheels and a Tiptronic gearbox and is based on the Carrera body. This unit found its way back to the factory museum, on loan from the family. A second 911 Speedster (Type 993) – a silver Turbo-width 4S model with 18-inch wheels – was built in 2001 for a private customer based on one of the last 993 Cabriolets from 1998.

    The Speedster presented here not only has a different origin story but is also differentiated from its predecessors by its unique design and its technical components. Following its premiere during Monterey Car Week, the car will return to Europe for final customer delivery.

    The Factory One-Off: The most exclusive format of the Sonderwunsch program

    Porsche is reinterpreting its legendary Sonderwunsch program from the late 1970s to enable individualized, one-off cars co-designed by the customer and realized professionally by Porsche. This individualization option is possible for street legal Porsche cars from any model year. Depending on the car, the work itself is carried out by either Porsche Exclusive Manufaktur or Porsche Classic experts.

    There are three decisive milestones in the process of building a Sonderwunsch Factory One-Off as the ultimate format. The process begins with the customer’s idea, which they communicate to a Sonderwunsch customer consultant via their Porsche Center. If Porsche considers the idea to be feasible after an initial assessment, the customer attends a project meeting. In the concept phase, specifications are drawn up in collaboration with designers and experts from various departments within the company. In the end, the customer decides whether they will or won’t proceed with the project.

    In the third phase, the components are developed, and the car is built. The design, engineering and development departments work closely with the mechanics, body builders and paint specialists at the relevant Porsche production facilities. If required, specialists from the Development Center in Weissach or other areas of the company can also be called upon, and test facilities such as engine dynos can be used. The dream car takes shape through manual craftsmanship with the constant involvement of the customer.

    About Luca Trazzi

    Luca Trazzi, an architect and industrial designer, was born in Verona in 1962. Awarded the Carlo Scarpa prize at a young age, he worked for 15 years alongside Aldo Rossi, of whom he was a close collaborator and assistant. Today he works in Milan and China. He is also one of the founders of designboom.com and designs for the most prestigious international brands. Luca Trazzi loves to draw objects that do not follow fashion. “Objects that are easy to use, to understand, beautiful to look at. Objects with simple, captivating shapes, lines that never go out of fashion”, explains Luca Trazzi. “Attention to detail is the characteristic that can be seen in my work. In parallel with design, I interpret places in an artistic way, through installations that represent the ‘staging’, almost in an open-air theatre, or my visions and thoughts.”

    About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA

    Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 201 independently owned and operated Porsche dealerships in the U.S., three Porsche studios and six satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

    At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date.

    Follow us: x.com/porsche | facebook.com/PorscheUSAOfficial | instagram.com/porscheusa |
    facebook.com/PECAtlanta | instagram.com/pecatl | facebook.com/pecla | instagram.com/pecla

  • Rolls-Royce Presents Phantom Scintilla Private Collection: Tribute to the Spirit of Ecstasy

    Rolls-Royce Presents Phantom Scintilla Private Collection: Tribute to the Spirit of Ecstasy

    • Rolls-Royce Motor Cars reveals Phantom Scintilla Private Collection
    • Inspired by the grace, dynamism and ethereal beauty of the Spirit of Ecstasy
    • Spirit of Ecstasy figurine rendered in exquisite ceramic finish
    • Recalls the inspiration for the figurine: the Greek marble sculpture ‘Winged Victory of Samothrace’
    • ‘Celestial Pulse’ Gallery artwork and animated Bespoke Starlight Headliner capture the fleeting presence of the Spirit of Ecstasy
    • Coach doors and seats feature embroidery comprising 869,500 stitches
    • The most complex interior door design ever seen in a Rolls-Royce motor car
    • Based on Phantom Extended, the ultimate canvas for Bespoke commissions
    • All 10 examples allocated to clients worldwide through Rolls-Royce Private Office network

    [source: Rolls-Royce]

    “Speed with silence, the absence of vibration, the mysterious harnessing of great energy, and a beautiful living organism of superb grace.” – Claude Johnson, Managing Director, Rolls-Royce Limited – Original brief for a Rolls‑Royce figurine (1910)

    “The unveiling of a Private Collection is always a landmark moment. These rare and collectable motor cars, limited to just a handful of examples worldwide, are true masterpieces. They illustrate the boundless ingenuity and skill of the creatives and craftspeople at the Home of Rolls-Royce and stimulate ideas among our clients for their own commissions. They also affirm Rolls-Royce’s status as an authentic luxury house. We do not simply build motor cars — we create rare, complex and exquisitely crafted super-luxury products that are highly prized by collectors today and will be cherished long into the future.

    Crafting exquisite Bespoke products and shaping extraordinary experiences directly responds to the requirements of today’s super-luxury consumers. This approach will continue to shape our business. We will grow our global network of VIP-only Private Office outposts, where our designers collaborate directly with our clients to co-create the most extraordinary motor cars, wherever they are in the world. We will expand our home in Goodwood to grow the scale of our Bespoke offering, and we will continue to craft the most intricate and sophisticated experiences and Bespoke luxury goods in the world. Phantom Scintilla, which honours our enduring muse, the Spirit of Ecstasy, is the perfect expression of these principles.” Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars 

    For more than a century, the Spirit of Ecstasy has symbolised elegance and human achievement, inspiring countless works of art, from music to photography and moving image. In 2024, the year the marque celebrates its 120th anniversary, Rolls-Royce Motor Cars pays homage to its timeless muse in a unique Private Collection, named Phantom Scintilla. Based on Phantom Extended – the ultimate canvas for personalisation – this magnificent collection celebrates the ethereal beauty, grace and legacy of the Spirit of Ecstasy.

    Limited to just ten examples worldwide, Rolls-Royce Phantom Scintilla’s design evokes the wonder of the Spirit of Ecstasy’s fleeting presence: its exquisite interior features were inspired by the apparent movement of her robes, as the motor car glides by.

    Graceful Bespoke embroidery flowing throughout the interior captures the Spirit of Ecstasy’s elegant dynamism, culminating in a complex Gallery artwork. Carefully curated design features allude to the figurine’s origins with their references to Parian Marble: it was in this famed material that, more than 2,000 years ago, an unknown genius of Classical Greece sculpted The Winged Victory of Samothrace, the statue that inspired Claude Johnson’s original idea for a Rolls‑Royce mascot.

    Phantom Scintilla derives its name from the Latin word for ‘spark’ – a bright flash, witnessed only for an instant. This refers to Claude Johnson’s first flash of inspiration for a mascot, the aforementioned Greek statue, and captures the Spirit of Ecstasy’s ethereal grace – something glimpsed only for a moment as the motor car passes by, but which leaves a lasting impression.

    A NEW CHAPTER TO AN OLD STORY
    In 1910, Rolls-Royce Managing Director Claude Johnson commissioned sculptor and illustrator Charles Sykes to create a Rolls-Royce mascot. Johnson already had an inspiration in mind: on a trip to Paris, he had visited the Louvre and been greatly impressed by the Greek marble statue of a deity descending from the heavens – The Winged Victory of Samothrace, which dates from 190 BCE.

    Sykes, however, felt the statue was too domineering to be a suitable subject. Having often travelled in Silver Ghosts, he believed a more delicate, ethereal figure would better express the marque’s grace, silence and subtle power. It is now generally accepted that he took his inspiration for what would become the Spirit of Ecstasy from Eleanor Thornton, Lord Montagu’s secretary and paramour. In creating Phantom Scintilla, the Bespoke Collective has reclaimed some of Johnson’s original inspiration, by introducing new materials and subtle references to the captivating vision of The Winged Victory of Samothrace. 

    MATERIAL MAGIC
    The famed statue is sculpted in Parian marble, a fine-grained white marble quarried during the classical era on the Greek island of Paros. Known for its purity and radiance, this material allows light to penetrate to a depth of several centimetres, giving it a lustre that appears to come from within.

    For Phantom Scintilla, the Spirit of Ecstasy figurine has been given a ceramic finish that skilfully alludes to the texture of Parian marble, while retaining its familiar femininity and ethereality – a Rolls-Royce icon that finally unites the visions of both Johnson and Sykes.

    “We were fascinated with the qualities of Parian marble, and this material became the subject of our research for many months. To create a clear and elegant connection to the famed statue, we developed a ceramic finish that captures the translucence and purity of this unique stone, and perfectly embraces the ethereal nature of our icon”.
    Celina Mettang, Bespoke Colour and Material Designer, Rolls-Royce Motor Cars.

    EXTERIOR: GREEK INSPIRATION
    Phantom Scintilla’s exterior is presented in a two-tone Bespoke finish. The upper body is in Andalusian White, with the lower body in Thracian Blue, inspired by the colours of the sea around the island of Samothrace, whence the statue of The Winged Victory of Samothrace originates. A subtle metallic flake mimics the sparkle of sunlight on the water. The hand-painted double Coachline and Wheel Pinstripes in Spirit Blue complete the graceful exterior.

    INTERIOR: EXPRESSIVE MOVEMENT
    The interior is filled with design elements, textures and a continuous graphic inspired by the Spirit of Ecstasy’s expressive, dynamic form – the result of an intense collaboration between Bespoke designers and artisans. The graphic moves through the cabin, embracing the occupants in an uninterrupted flow of energy.

    “We wanted to create a single graphic that almost appears as a watercolour artwork – we call it ‘painting with thread’. To create a luminescent effect, we used four different colours, thread thicknesses and stitch orientations. In doing so, we covered areas never explored in a Rolls-Royce before, achieving the most extensive density of embroidery ever seen in a Rolls-Royce motor car.” 
    Katrin Lehmann, Bespoke Colour and Material Designer, Rolls-Royce Motor Cars.

    The lead artisan tasked with bringing this idea to life, Brienny Dudley, experimented with a variety of stitches and hues before selecting the tatami stitch, which was applied over six layers, interlacing in varying degrees of density and complexity. The full interior composition comprises 869,500 stitches and takes over 40 hours to complete.

    “Translating this design into a three-dimensional form was a wonderful creative challenge, requiring more than two and a half years of close collaboration with our Bespoke design team to achieve the right level of detail, texture and tactility in the embroidery. Having two canvases – leather and fabric – added another level of complexity, as these materials respond to stitching in different ways. 36 individually embroidered panels had to be carefully curated so that they aligned perfectly, creating a seamless, flowing motif through the interior suite.”
    Brienny Dudley, Bespoke Craft Specialist, Rolls-Royce Motor Cars.

    The embroidered motif on the doors – the most complex door design ever seen on a Rolls-Royce – is made of 633,000 stitches combining Blue Grey, Arctic White, Spirit Blue, Powder Blue and Pastel Yellow thread, complemented by illuminated perforations. By night, the embroidery takes on a mesmerising, luminescent sparkle and appears to glow from within. The seats are upholstered in a twill fabric with a subtle reflective sheen, providing an additional complexity to the material interplay within the interior. 236,500 stitches applied in Blue Grey, Arctic White and Spirit Blue thread continue the complex graphic spanning across the four doors.

    ‘CELESTIAL PULSE’ GALLERY ARTWORK
    The centrepiece of Phantom Scintilla is a Bespoke artwork in the Gallery which runs the full width of the front fascia. Entitled Celestial Pulse, the work consists of seven ribbons, each individually milled from solid aluminium, before being adorned with the same finely-grained ceramic finish as the Spirit of Ecstasy figurine. The edges are polished to a mirror shine so that they catch the light, creating a sense of movement and fluidity.

    Claude Johnson’s original brief for a Rolls-Royce mascot is displayed on an embossed plate concealed in the glove compartment. These words, written in 1910, wonderfully capture the essence of the Phantom Scintilla Private Collection: ‘Speed with silence, the absence of vibration, the mysterious harnessing of great energy, and a beautiful living organism of superb grace’.

    ‘FLEETING MOMENT’ STARLIGHT HEADLINER
    Phantom Scintilla’s Bespoke Starlight Headliner features an animation inspired by the Spirit of Ecstasy’s flowing gown. 1,500 fibre-optic ‘stars’, all placed and fitted by hand in a unique pattern, illuminate in sequence, adding to the sense of motion. The design is completed with a further 4,450 perforations deliberately made larger than usual to reveal glimpses of a metallic silver fabric beneath, creating a subtle interplay of light.

    GRACEFUL DETAILS
    The sense of movement continues on the rear picnic tables, with a delicate graphic capturing the Spirit of Ecstasy’s fluidity of motion. The motif is applied with the masking technique on top of the glossy iridescent surface, then hand-sanded and coated with a matte finish, creating the illusion of two subtle, shifting colours. The full wood set is rendered in Arctic White and finished with a lacquer mixed with iridescent metallic particles. To achieve the effect, craftspeople apply up to 19 coats of lacquer – a process that takes more than 190 hours per motor car.

    The Private Collection name is engraved on the polished stainless-steel treadplates. As a finishing touch, each commission is supplied with a Bespoke car cover.

    The Rolls-Royce Phantom Scintilla Private Collection is available exclusively through the marque’s international Private Office network.

    TECHNICAL INFORMATION
    Phantom Extended: NEDCcorr (combined): CO2 emissions: 345 g/km; Fuel consumption: 15.1 ltr/100 km / 18.7 mpg. WLTP (combined): CO2 emissions: 362-348 g/km; Fuel consumption: 15.9-15.2 ltr/100 km / 17.7-18.6 mpg. Further information: https://bit.ly/3XtQW7q

    About Rolls-Royce
    Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.

    There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. Its continuous investment in its facilities, products and people has resulted in a series of ‘record years’ for global sales, peaking in 2023 with over 6,000 motor cars sold worldwide. An independent study by the London School of Economics & Political Science confirms that since the company first launched at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.

    Rolls-Royce Motor Cars is a wholly owned subsidiary of the BMW Group and is a completely separate, unrelated company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.