Three one-of-one Bentaygas showcase new graduated paint technology, commissioned by Bentley Dallas for its Victoris philanthropic initiative,
Close collaboration between Bentley Dallas, artist Stephen Seltzer and Bentley Mulliner
Net sale proceeds donated to Children’s Cancer Fund, Cook Children’s Medical Centre, and Children’s Health charities
Bespoke paint-fading process pioneered at Bentley’s Excellence Centre for Bespoke Paint
Exterior finishes alone took 70 hours of painstaking work per vehicle
One-off features include Victoris pinstripe device on fascia, headrest embroidery and badging
[source: Bentley]
Crewe, England – Children’s charities in Texas will soon be benefitting from a $75,000 windfall, thanks to a philanthropic initiative from Bentley Dallas. The Victoris programme, its name representing triumph over adversity, takes the form of three exceptional Bentaygas whose unique design and craftsmanship are the fruit of a three-way collaboration between Bentley Dallas, artist Stephen Selzer and Mulliner, Bentley’s bespoke commissioning division.
Each Bentayga is a showcase for a unique fusion or art and craftsmanship, including a bespoke graduated paint process pioneered by Bentley’s Excellence Centre for Paint team at Crewe, England. Purchasers of these three vehicles will enjoy the knowledge that they own a true ‘one of one’ Bentley and that their generosity will be helping children in need overcome some of life’s most serious challenges.
Pioneering dual-tone graduated paint process
All three Victoris Bentaygas make a powerful visual impact thanks to their remarkable bespoke paint transitions, with each model featuring its own dual-tone finish. Creating the gradual ‘fade’ from one tone to another called for the utmost precision, with components such as bumpers and door handles aligned perfectly with the corresponding colour gradient on the body.
The preparation and hand-spraying of each body and its related components took over 70 hours of dedicated work at Bentley’s Excellence Centre for Paint. Unlike standard single-colour painting, this technique involves the meticulous application of pre-tinted shades in specific positions on the vehicle’s body, creating a seamless gradient transition. Meticulous masking, employing custom-fabricated stencils, ensured uniformity across all three cars to an accuracy of just 2mm. Each body was then mirror-polished for a flawless finish.
Three colour stories
Each Victoris Bentayga is a one-of-one creation, based on a standard wheelbase V8 Azure with Blackline Specification, Styling Specification and LED welcome lamps. Other common features include interior mood lighting, five-seat Comfort specification and illuminated Bentley treadplates.
The first of artist Stephen Selzer’s Victoris designs features a duo-tone red paint fade of Candy over Cricketball. The D pillar carries a Victoris badge in chrome and gloss black, while the wheels are five-spoke 22” items in gloss black with black callipers. Its interior is upholstered in Beluga black and Mulliner white hide, while all veneered surfaces are finished in Grand Black. The Victoris pinstripe in Pillar Box red sweeps around the cabin on the door waistrails and fascia, with the distinctive ‘V’ swoosh on the fascia continuing into a Pillar Box red upper vane on the fascia bullseye air vent. The seats feature embroidered Bentley wings in Silver while the Victoris repeat pattern is blind embossed on the headrests.
The second of three Victoris Bentaygas is finished in duo-tone Moonbeam silver over Anthracite grey, while the interior features a bespoke colour split of Beluga black and Saddle brown. All veneered surfaces are executed in high gloss carbon fibre, while the Victoris pinstripe on waistrails, fascia and air vent upper vane is picked out in Moonbeam white.
Selzer’s third design in collaboration with Mulliner has a striking exterior of Anthracite fading to Extreme Silver. On this Victoris Bentayga the wheels are 22” ten-spoke designs in gloss black and bright machined finish, the latter selected to pick up the Extreme Silver paint fade. Inside, driver and passengers are greeted by a bespoke upholstery split of Cricketball and Beluga. The Victoris pinstripe on waistrails, fascia and fascia bullseye air vent in Moonbeam makes a dramatic contrast with the Grand Black veneer it bisects.
The Spirit of Victory
The development of the Victoris Bentaygas is the result of close collaboration between Bentley Dallas, automotive artist Stephen Selzer and the team at Bentley Mulliner. The projected net proceeds of $75,000 from their sale will be donated to Children’s Cancer Fund, Cook Children’s Medical Centre, and Children’s Health.
As Hesham Algaghil, President, Avondale Dealerships observes, “The message of Victoris is the triumph of resilience over adversity. We hope to inspire owners to support our initiative and promote victories in the lives of children battling life-changing challenges. They will appeal to individuals who value not only the unique aesthetics and performance of a Bentley but also have a deep sense of social responsibility.”
BMW-only sale on 24 May celebrates history of BMW as hosts of revered Concorso
Lots include 1958 BMW 507 Series II Roadster, 2000 BMW Z8, and two exceptional examples of the original BMW supercar, the M1
Broad Arrow is the official auction partner of the Concorso d’Eleganza Villa d’Este, with sale set for 24-25 May at Villa Erba, Italy
70 of the world’s finest automobiles will feature across the two-day auction
[source: Broad Arrow]
London, England – Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, continues to add exceptional collector cars to the offering for its inaugural year as the official auction partner of the prestigious Concorso d’Eleganza Villa d’Este.
Today, Broad Arrow is delighted to announce that a significant BMW-only sale will feature as part of its two-day Concorso d’Eleganza Villa d’Este auction. Taking place on the evening of Saturday 24 May, Broad Arrow’s BMW auction will celebrate the heritage of BMW as hosts of the revered Concorso. Early featured collector cars for the BMW-only auction represent halo cars for the marque across nearly 70 years of production.
“It is a real honour for us to host a special auction to celebrate BMW and its legacy of hosting the famous Concorso d’Eleganza Villa d’Este,” said Joe Twyman, VP of Sales for the EMEA Region at Broad Arrow. “We have collated some of the very best cars from BMW’s illustrious history, including both classic and modern as well as iconic motorsport racers. Our evening sale adds a new dimension to the premier event in the concours world, and I am excited to present some of the most exceptional collector BMW cars available, with more soon to be announced.”
Featured cars offered from private collectors at the BMW-only sale include: 1958 BMW 507 Series II Roadster (Estimate: €2.000.000 – €2.300.000)
It is rare to come across a BMW 507 that was under original ownership for nearly its first half-century on the road. Yet this 507, chassis number 70127, can tell such a story. First registered to “Fa. W. Bartels jr.” of Braunschweig, Germany in 1958, it remained in the family for nearly half a century before they reluctantly parted with it. Subsequent owners lavished a great deal of attention on the 507, including a partial interior retrim and a fresh black soft-top. Its most recent owner purchased the car in 2018 and clearly saw great value in its exceptional originality, fastidiously maintained over the previous six decades, though he added just seven kilometres over seven years.
This rare BMW 507 Series II Roadster is offered as a highly original example and is among the most collectible BMW models. Additionally, this sought-after and timeless mid-century sports car celebrates its 70th anniversary this year and is eligible for the most prestigious driving and concours d’elegance events worldwide.
1980 BMW M1 (Estimate: €450.000 – €550.000)
BMW’s “M” division created the M1 as its first fully independent engineering project. Designed to compete with Porsche in Group 5 racing, the M1 featured a mid-engine layout, a tubular space frame chassis by Gianpaolo Dallara, and a striking wedge design by Giorgetto Giugiaro. Just 453 examples were made between 1978 and 1981, including road and racing versions, with the M1 playing a key role in the Procar BMW M1 Championship with drivers Niki Lauda and Nelson Piquet winning the first two seasons.
One of only 71 road cars finished in red from new, this BMW M1 was originally delivered in Berlin to German record producer, Frank Farian. Producer for famous names such as Boney M and Meat Loaf, Farian commissioned BMW Motorsport to modify the bodywork to match that of the famous M1 Procars. This included a large rear wing and a front splitter, while the flared wheel arches allowed wider 16-inch BBS RS multipiece wheels. Additional upgrades performed by Farian included reupholstering the seats with full leather, and unsurprisingly, the car’s sound system was upgraded with a Becker Mexico stereo, Clarion 150EQB graphic equaliser and additional speakers.
Farian owned the M1 for over a decade before selling it to an employee who kept it for the next 18 years when it found a new owner in Belgium. It returned to Germany in 2012 with a new owner and in 2020 it won the Owner’s Choice Award at the prestigious Salon Privé Concours in the U.K.
Following this showing, the car was sold to its current caretaker and was taken to a noted specialist in Sweden for servicing and the paintwork was restored to its original red. On completion, it was displayed at the inaugural 2024 The Aurora Scandinavian Concours in Sweden.
This remarkable BMW M1 has covered just under 91,000 kilometres (56,000 miles), has known celebrity ownership, and benefits from period modifications by BMW Motorsport.
2000 BMW Z8 (Estimate: €200.000 – €225.000)
Inspired by the 1956 BMW 507, the Z8, introduced in the late 1990s, blended retro design with modern performance. Designed by Henrik Fisker, the Z8’s styling incorporated nods to the 507, including a sculpted dashboard and front fender vents. Built on a bespoke aluminium chassis with a two-seat roadster body, it features the 4.9-litre V8 engine from the E39 BMW M5, producing 400 cv and 500 nm of torque. With a weight of 1,585 kg, the Z8 could accelerate from zero to 100 km/h in just 4.7 seconds, reaching a top speed of 250 km/h.
Delivered new in Italy on 22 June 2001 by Autosport Brescia, this Z8 was specified in sleek Titanium Silver over a striking two-tone Sport Red and Black leather interior. Offered by just its third owner, the Z8 is in excellent condition, having covered just over 23,000 kilometres during its lifetime.
1981 BMW M1 (Estimate: €475.000 – €575.000)
This M1 was completed on 30 January 1981, one of 11 M1s delivered new to the BMW importer in the United Arab Emirates. It was purchased by Vijay Mallya, co-founder of the Force India Formula One Team, with the digital history file showing it was first registered in the U.K. on 30 January 1989.
It remained under Mallya’s ownership and travelled with him to Dubai, then to the U.K. and on to Alaska in 2012 before returning to the U.K. in 2014. Having owned it for 29 years, he sold the car in 2016 to its current owner in the Netherlands.
“These wonderful cars are just a taste of what is to come,” added Joe Twyman. “More fine examples from BMW’s wonderful history are soon to be announced.”
Broad Arrow will conduct its inaugural European auction in partnership with BMW AG as the official auction partner of the Concorso d’Eleganza Villa d’Este. As a crown jewel in the concours world, Broad Arrow is excited to present 70 of the highest quality collector cars with a premium auction experience during the Concorso weekend on the shores of Lake Como.
The current and continually updated catalogue for the Broad Arrow Concorso d’Eleganza Villa d’Este sale can be viewed here.
Consignors interested in offering their exceptional motor car at The Concorso d’Eleganza Villa d’Este Auction at Villa Erba are invited to contact a Broad Arrow Car Specialist at +44 20 4592 0169 (UK/Europe) or on +1 313 312 0780 (North America) or via email at info@broadarrowauctions.com.
NOTE: The Broad Arrow BMW sale is an independent auction, offering consignments from private collectors.
About Broad Arrow Auctions – Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is a leading global collector car auction house. Founded in 2021 by highly experienced industry veterans, Broad Arrow offers exceptional quality cars to collectors and enthusiasts around the world. As the fastest growing auction house in its segment, Broad Arrow’s flagship annual events include The Monterey Jet Center Auction, in conjunction with Motorlux in California, The Amelia Auction, as the official auction of The Amelia (Concours d’Elegance) in Florida, and The Porsche Auction, in conjunction with Air | Water by Luftgekühlt in California. Broad Arrow expanded its global footprint in 2023, with renowned car specialists joining the team in the UK and Europe. Broad Arrow is launching its first auction in Europe in May 2025 as the new official auction house of the Concorso d’Eleganza Villa d’Este in Italy. Learn more at broadarrowauctions.com and follow us on Instagram, Facebook, LinkedIn, and Twitter.
About Hagerty, Inc. (NYSE: HGTY) – Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 875,000 who can’t get enough of cars. For more information, please visit www.hagerty.com or connect with us on Facebook, Instagram, Twitter and LinkedIn.
Forward-Looking Statements –This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect our current intentions, expectations, or beliefs regarding the business. Because forward-looking statements relate to the future, they are subject to inherent risks and uncertainties that are difficult to predict and may be outside of our control. Some of the factors that may cause our actual results to differ materially from those contemplated by our forward-looking statements include: (i) our ability to recognize the anticipated benefits of the subject of this press release; (ii) our ability to compete effectively within our industry and attract and retain members; and (iii) the other risks and uncertainties listed in our Form 10-K filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2023. This press release should be read in conjunction with the information included in our other press releases, reports and other filings with the SEC. Understanding the information contained in those filings is important in order to fully understand our reported financial results and our business outlook for future periods. We do not undertake any obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise, except as required by law.
Aston Martin’s proud association with the Royal Family continues with granting of a new Royal Warrant
King Charles III’s new Royal Arms now applied to Aston Martin’s branding, representing the first time the marque has served by appointment to the British sovereign
[source: Aston Martin]
Gaydon, England – For the first time in the marque’s rich 112-year history, Aston Martin’s iconic wings will proudly sit beside the royal Coat of Arms of the British sovereign, having been awarded a Royal Warrant by Appointment to His Majesty The King.
“Our appointment by His Majesty represents a truly proud and historic moment for Aston Martin, reinforcing the longstanding and esteemed relationship we hold with the Royal Family,” said Adrian Hallmark, CEO of Aston Martin.
“Displayed with pride across our branding, the Royal Warrant is a testament to the dedication of our employees and our unwavering commitment to the values of British design, craftsmanship, and engineering excellence. Principles that His Majesty has steadfastly championed.”
Whilst official confirmation of the new Royal Warrant came in May 2024, only now has Aston Martin formally applied the prestigious Royal Arms to its branding, following release of the new Royal Coat of Arms of King Charles III by the College of Arms. Founded in 1484 the College of Arms is responsible for creating and maintaining official registers of coats of arms and pedigrees. The heralds who make up the College are members of the Royal Household, and act under Crown authority.
The granting of a new Royal Warrant follows Aston Martin being honoured for innovation with the King’s Award for Enterprise in 2024. It continues Aston Martin Lagonda’s eight-decade long history with the Royal Family, dating back to 1954, when Prince Philip, Duke of Edinburgh, took delivery of a three-litre Lagonda. The following year, Queen Elizabeth II’s cousin, the Duke of Kent, acquired a DB2/4 from the Aston Martin team that had won the 1955 Monte Carlo rally. But it is The King’s beloved DB6 Mk2 Volante that has remained an icon of the Royal Family’s long association with the marque and Aston Martin’s hand built British sports cars.
The King has been a member of the Aston Martin Owners Club since 1973, with Aston Martin holding a Royal Warrant as a Motor Car Manufacturer and Repairer to His Royal Highness The Prince of Wales since 1982 and now carries the arms of the sovereign for the first time.
In more recent times, the DB6 Mk2 Volante took centre stage of the wedding of the current Prince and Princess of Wales in 2011, with the sight of the Royal Couple departing down The Mall in an Aston Martin thrilling thousands of cheering onlookers. And in 2020, as Prince of Wales, His Majesty officially opened Aston Martin’s new state of the art DBX SUV manufacturing facility in St Athan, Wales, a move that saw manufacturing commence of the first production car built in the country for more than 50 years.
In 2022, the same car provided a grand entrance for The King and Queen to the Opening Ceremony of the Commonwealth Games in Birmingham. While more recently, in 2024 it was proudly displayed at Sandringham during a gathering of the Aston Martin Owners Club, which saw more than 75 Aston Martin models grace the royal residence. A fitting celebration for a brand now decorated by royal appointment to the monarch.
About Aston Martin Lagonda: Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.
Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB12, Vanquish, DBX707 and its first hypercar, the Aston Martin Valkyrie. Aligned with its Racing. Green. sustainability strategy, Aston Martin is developing alternatives to the Internal Combustion Engine with a blended drivetrain approach between 2025 and 2030, including PHEV and BEV, with a clear plan to have a line-up of electric sports cars and SUVs.
Based in Gaydon, England, Aston Martin Lagonda designs, creates, and exports cars which are sold in more than 50 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales. The company is on track to deliver net-zero manufacturing facilities by 2030.
Lagonda was founded in 1899 and came together with Aston Martin in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.
2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment. This coincided with Aston Martin’s return to the pinnacle of motorsport with the Aston Martin Aramco Formula One® Team and commenced a new era for the iconic British marque.
An interesting take on limited editions might just be the latest from Range Rover. Dubbed the Range Rover Sport SV Park City Edition, the brand dropped images on their social media channel recently. We’ll embed that here.
Why are we calling it a “micro batch”? In the comments they mentioned it’s a run limited to just three units.
Beyond the photos, Range Rover hasn’t yet shared further details than that. With just three units being sold though, one has to wonder if three friends from Park City, Utah decided to do a group buy of a storm trooper spec Range Rover Sport SV.
Inspired by ‘Hanami’, the Japanese tradition of viewing cherry blossoms in the spring
Client sought to capture the beauty of this natural spectacle to share with their family
Client’s vision realised through 250,000 stitches and six months of development
Starlight Headliner recreates cherry blossom with exquisite embroidery
First-ever application of sculptural 3D embroidery in a Rolls-Royce motor car
Rolls-Royce Phantom nameplate celebrates its centenary in 2025
[source: Rolls-Royce]
“Cherry blossoms are cherished in Japan as a symbol of the ephemeral nature of life and the beauty of transience. With this magnificent commission, we translate an internationally renowned moment into our pinnacle motor car, Phantom, with exquisite embroidery comprising more than 250,000 stitches. For the first time at Rolls-Royce, we have applied three-dimensional embroidery that gives the falling flower petals a tactile, sculptural quality. Developed using ancient Japanese stitching techniques, this motor car represents a deeply personal memory for the client and demonstrates the power of Bespoke in uniting individual meaning, heritage craftsmanship and modern artistry.” Martina Starke, General Manager, Bespoke Design, Rolls-Royce Motor Cars
As Sakura season arrives, blanketing various regions around the world in pink petals, Rolls‑Royce Motor Cars is proud to present Phantom Cherry Blossom. This magnificent one-of-one Phantom Extended commission is inspired by the fleeting beauty of the Sakura blooms and a Japanese client’s formative memories of this stunning natural spectacle.
In Japanese culture, cherry blossoms are a powerful symbol of nature’s rhythms, the arrival of spring and the beauty of impermanence. As Sakura blooms are short-lived, lasting only around a week, they serve as a poignant reminder to cherish the present and embrace life. This symbolism is deeply embedded in Japanese art, literature and philosophy.
Cherry blossoms are celebrated in the centuries-old tradition of ‘Hanami’, or ‘flower viewing’. During Hanami, families and friends gather beneath the delicate pink blooms of cherry trees for picnics and celebrations, relishing the transient beauty of the season.
A client in Japan wished to capture their cherished Hanami memories, spanning both childhood and parenthood. They wished to create their highly Bespoke Phantom as a legacy and experience to be passed down through the generations in their family, evoking the same spirit as Hanami itself.
PHANTOM CHERRY BLOSSOM: A BESPOKE VISION BROUGHT TO LIFE The design for Phantom Cherry Blossom was conceived three years ago, when Rolls-Royce artisans met the commissioning client in Japan to fully understand their vision. This elegant, exquisitely detailed motor car is a stunning example of Bespoke artistry, not only expressing the client’s personal ambition but also the peerless skill and commitment of the Bespoke Collective. Now delivered to its proud custodian in Japan, this one-of-a-kind masterpiece is a true reflection of their individuality and passion.
FLORAL SANCTUARY: EXPANSIVE 250,000-STITCH EMBROIDERY Inside the motor car, intricate embroidery captures the sensation of sitting beneath a flowering tree during Hanami, just as the client envisioned. A Bespoke Starlight Headliner is adorned with an embroidered cherry bough, sprinkled with delicate white blossoms. The falling petal embroidery appears on the rear door panels and Privacy Suite partition between the front and rear passenger compartments. The design and development of this remarkable expression of contemporary craft spanned more than six months. The headliner required three weeks alone to embroider and exceeds 250,000 stitches.
As light plays across this expansive embroidery, it reveals the intricate detail and ingenuity required to bring it to life. The rich thread texture of the embroidered cherry tree is achieved using an offset tatami stitch, inspired by the ancient Japanese weave technique.
The embroidered branches appear to be intertwining, growing over and under one another. To achieve this effect, a single artisan meticulously aligned 11 individually embroidered frame sections to create a single, seamless graphic rising from the rear of the motor car and flowing forward over the rear passengers.
Finally, the headliner is embroidered with cherry blossom flowers, formed of individual satin-stitch petals designed to capture the light at different angles with a jewel-like quality. The petals can be seen throughout the rear cabin, falling onto the doors and division of the motor car’s Privacy Suite.
ROLLS-ROYCE FIRST: SCULPTURAL 3D EMBROIDERY In a Rolls-Royce first, the interior is completed with three-dimensional cherry petal embroidery. These tactile, sculptural details grace the division, creating a striking contrast to the classic stitchwork of the falling cherry petals on the doors.
Creating these three-dimensional embroideries required specialists to pioneer a new technique, where the thread is layered upon itself to form a self-supporting structure. Each petal is then shaped and sculpted into its final form by hand before being stitched into place, individually positioned to complement the interior lighting and create soft shadow effects.
FLORAL INSPIRATION: AN ELEGANT BESPOKE STATEMENT Extending the Hanami theme, a falling petal motif appears on the inner lining of the Bespoke umbrellas, concealed within the motor car’s doors. The exterior also features a subtle reference to the theme; the Crystal over Arctic White coachwork incorporates a distinctive hand-painted coachline that elegantly tapers midway along the rear passenger door and features a delicate cherry blossom motif – an elegant preview of the artistry within.
TECHNICAL INFORMATION NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 16.2-15.6 l/100km.
FURTHER INFORMATION You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub.
ABOUT ROLLS-ROYCE Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. An independent study by the London School of Economics & Political Science confirms that since the company first launched at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Motor Cars is a wholly owned subsidiary of the BMW Group and is a completely separate, unrelated company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.
Tradition unites: for the twelfth time, Audi brings personalization to life at the Italian design fair
Perfection in detail: business flagship A6 Avant impresses with an upgraded interior in Baikal Blue and Neodymium Gold
New colors and materials for Audi exclusive’s 30th anniversary: “Material Bar” shows the variety of personal design
[source: Audi AG]
Having set standards in the personalization of premium vehicles since 1995, Audi is celebrating the 30th anniversary of top-level customization this year. For the occasion, Audi exclusive is premiering new colors and materials that give the business flagship A6 Avant a unique character. At Milan Design Week from April 7 to 13, the master of upgrades will unveil a special representative of the luxury model. In addition to the wide range of personalization options made possible by Audi exclusive, exhibitions on aerodynamics and lighting technology provide interesting insights.
Your car is an unmistakable expression of your personality – that is the philosophy of Audi exclusive. With countless options for personalization, customers can design their vehicle as a one-of-a-kind model. The highest quality materials and a passion for detail are the foundation of individual luxury.
The new A6 Avant impresses with perfect proportions that feature a long wheelbase, large wheels, and sculpted body. At Milan Design Week, Audi exclusive will unveil an upgraded version of the luxury model. The sports seats are finished in a luxurious combination of Baikal Blue and Neodymium Gold with contrasting stitching in Baikal Blue. In combination with the Vanadium applications, the A6 Avant takes elegance and exclusivity to perfection.
“Neodymium is a metal that occurs naturally in combination with minerals. Our selection of colors was inspired by this luxurious element,” said Color & Trim Designer Nadine Wolfinger. “Combined with the intense hue of Baikal Blue, the interior takes on a particularly elegant appearance. In bright light, the blue appears vibrant and radiant, but in subdued light it takes on a soothing, almost mystical depth.”
Visitors to the design fair can visit a “Material Bar”, where specially configured exhibits – such as three seating islands with different colors of leather and contrasting stitching – give them an overview of the wide selection offered by Audi exclusive.
Two focused exhibitions explore the themes of aerodynamics and light, while an art installation provides an impressive backdrop. Again, the A6 Avant serves as the inspiration. Its sporty and elegant design contributes to its outstanding aerodynamics, ensuring a drag coefficient of 0.25, which is the best value for an Avant with a combustion engine in the history of Audi. The lighting technology also sets standards. The second-generation digital OLED rear lights, which are optionally available for the rear of the A6 Avant, combine lighting design and innovative technology in a unique way.
More than 20 individual finishes and progressive wheel designs
The ability to integrate high-demand design options directly into production has improved significantly in recent years. Drivers of the standard A6 Avant can already choose between eleven colors for the exterior, including the completely new Midnight Green as well as Ascari Blue Metallic and Daytona Gray Pearl Effect, which are available exclusively for vehicles with an S line exterior.
The Audi exclusive portfolio also includes a wide variety of additional finishes – from sporty Merlin Pearl Effect and elegant Siam Beige Metallic to the iconic Nogaro Blue, which has characterized the Audi exclusive range and legendary models such as the RS 2 from the beginning. In addition to special Audi exclusive colors, the standard colors of other Audi models are also available.
To match the selected finish, there is a wide selection of progressive wheel designs in various colors. The most striking wheels are the 21-inch wheels in a multi-spoke design from Audi Sport, including one in burnished metallic black, the only wheel in the portfolio to feature a tri-color design. The latter is especially eye-catching in combination with the areas in black metallic, matt Neodymium Gold, and burnished silver.
Interior highlights in Baikal Blue and Neodymium Gold
In addition to the exclusive exterior colors, Audi exclusive offers eleven main colors for the interior design, complemented by three accent colors, which customers can choose from to give their A6 Avant an unmistakable look. The new interior colors include Baikal Blue, Neodymium Gold, Ginger White, Almond Beige, Mint Gray, and Mora Violet.
Audi exclusive also offers two specific design packages that add high-contrast colors to the interior to make it unmistakable. The first features side bolsters in dark Baikal Blue, while the seat center panel stands out with its perforated fine napa leather and neodymium diamond stitching. Contrasting Baikal Blue seams balance both colors perfectly.
The sporty, elegant style is complemented by additional Baikal Blue interior elements, including the center armrest, center console trim, decorative elements on the instrument panel and doors, and front and rear door armrests. These elements come in the microfiber material Dinamica, which looks and feels like suede, but about half of it is recycled. All elements feature neodymium contrasting stitching, as do the black leather steering wheel, the upper part of the dashboard, and the floor mats.
The second design package focuses on textiles and uses the light gray fabric Kaskade and Neodymium Gold accents to create a play of colors. The cover Kaskade is reminiscent of natural materials such as wool and is not additionally dyed. It is partially made from recycled materials such as selvedge and recycled polyester.
Bright Orange contrasting stitching and exclusive decorative inlays
The two design packages are complemented by bright contrasting stitching that adds additional accents. Customers can freely choose the colors of the seats, interior elements, steering wheel, and floor mats. There is no limit to the customization options. In addition to customer favorites such as Iguana Green and Ocean Blue, a new color is available: Bright Orange adds that certain something and gives the A6 Avant a sporty look, especially when combined with black leather.
Audi exclusive also offers specific decorative inlays. A completely new offer, now available for the first time for the Audi A6, is poplar in natural silver brown and a light gray linen decor. With its homogeneous structure and luxurious color, the poplar decor blends harmoniously into the interior. It is also very light, durable, and elastic, making it perfect to work with. The linen is simultaneously subtle and elegant with its highly interest fiber structure that also includes recycled polyester.
Comprehensive advice at Audi exclusive studios
Since 2005, Audi exclusive has been emphasizing its presence with studios it operates at the Audi Forums in Neckarsulm and Ingolstadt. With the knowledge of their product experts, these competence centers are open to customers from all over the world to help them realize their preferences and personal vision. Customers can experience the full range of customization options first-hand, and personalized customization plans are created through one-on-one talks.
Audi exclusive customiser shows new color portfolio
The Audi exclusive customiser visualization tool provides customers with a convenient and visual digital tool for designing their personal dream configuration. To mark the 30th anniversary of Audi exclusive, the tool now includes the new color portfolio in its entirety.
A detailed, high-resolution 3D image in a wide combination of exterior and interior colors demonstrates the countless personalization options, giving customers a foretaste of the real vehicle. The Audi exclusive customizer tool is available online and at the studios in Neckarsulm and Ingolstadt.
GR86 Yuzu Edition Features Exclusive Yuzu Yellow Exterior Color, Black Wheels and a Performance Package
2.4-Liter, 4-Cylinder Boxer Engine Generates 228 Horsepower and 184 lb.-ft. of Torque
Complimentary 1-year membership to the National Auto Sport Association
Expected to arrive at Dealerships Fall 2025
[source: Toyota]
LONG BEACH, CA – For 2026, the Toyota sports car lineup is getting brighter with the GR86 Yuzu Edition. This vibrant exterior color is a nod to a memorable special edition of GR86’s predecessor, the Scion FR-S Release Series 1.0.
Based on the GR86 Premium grade, the special edition will feature 18-inch matte–black wheels and other stunning black accents throughout the vehicle. On the inside, the Yuzu edition features a black interior with yellow accents. Customers will find black Ultrasuede® – trimmed sport seats with yellow perforation and yellow stitching on the steering wheel, parking brake handle, and door trim.
Brembo® Brakes improve stopping power and SACHS Dampers provide additional stability while preserving GR86’s trademark playfulness. Customers can customize their vehicle by adding additional accessories like a cat–back exhaust with GR logoed silver-colored tips, and a body kit to the Yuzu edition for even more self-expression.
For the 2026 model year, the GR86 will be available in three grades – GR86, GR86 Premium and the GR86 Yuzu edition. All grades will offer a choice of a six-speed manual or automatic transmission and will be powered by a 2.4-liter, 4-cylinder boxer engine generating 228 horsepower and 184 lb.-ft of torque.
The GR86 will arrive at Toyota dealerships in the Fall of 2025. There will only be 860 Yuzu editions assembled for the North American market for 2026.
Toyota will share Manufacturers Suggested Retail Price and specs for all grades later this year.
Pure Driving Experience Across All Grades Each GR vehicle is designed and engineered with a precise attention to detail and unique driving character. The GR86 is a sports car that focuses on performance and balance. Its compact dimensions and responsive chassis make it feel nimble on both tight corners and open roads, delivering an engaging driving experience that emphasizes fun over outright power.
Last year, the GAZOO Racing engineering team made updates to tuning, providing an even more enjoyable ride. Some of the updates included revised throttle mapping to increase the ease of “blipping,” and additional engine torque control to provide a more direct throttle response and linearity to improve ease of control at all speeds.
All of these updates will be carried over to the 2026 models along with the Performance Package available on the GR86 and GR86 Premium grades that include Brembo® Brakes and SACHS Dampers. The Performance Package is standard on the GR86 Yuzu edition. The SACHS Dampers are filled with high-pressure nitrogen and oil and are designed to absorb vibrations across a wide range of speeds, maximize ground contact, and support firm, stable steering, while also balancing road feedback and ride comfort. The red-painted Brembo 4-piston front and 2-piston rear brake calipers clamp down on smooth surfaced 12.8 x 1.3-in front rotors, with 12.4 x .79-in. rotors in the rear.
The dampers and brakes complement the GR86’s chassis, which is known for its taut, agile feel. Crafted from a combination of high-strength steel, hot-stamped steel, and aluminum, each material in the frame is strategically placed to bring drivers a balance of roll and pitch that helps maximize control. Up front, it uses diagonal cross members and high-strength fasteners to join the front suspension and frame together. At the rear, a full ring structure and high-strength fasteners connect the frame and suspension mounts. For additional reinforcement, structural adhesive has been added throughout the underbody. Altogether these enhancements create a cohesive, connected frame.
Light and Fun-to-Drive All GR86 models pack in modern engineering, tech, and convenience – while sticking to its lightweight sports car roots.
Weighing in at just 2,811 pounds for the manual transmission equipped base grade model, and at 2,851 pounds for the automatic transmission model, the GR86 is one of the lightest sports cars that Toyota develops. An aluminum hood, front fenders, and roof panel help keep the weight down on the body. While details such as the use of structural adhesives in the frame and seats that are over six pounds lighter than the prior generation 86, help save precious ounces in the name of maximum control.
The naturally aspirated 2.4-liter FA-24 engine delivers 228 horsepower and 184 lb.-ft. of torque and is tuned so that peak torque arrives at 3,700 RPM, resulting in a responsive and powerful driving experience. Zero-to-60 acceleration comes in at 6.1 seconds for the 6-speed manual transmission, and 6.6 seconds for the available six-speed electronically controlled automatic transmission (ECT-i). With either transmission, the GR86 comes equipped with a Torsen® limited-slip rear differential for better traction while cornering.
Sports car purists will love GR86’s 6-speed manual transmission. With the push of a button, drivers can engage Track mode or switch off Vehicle Stability Control (VSC). On the automatic transmission GR86, additional clutch discs and a high-capacity torque converter allow for smooth delivery of the 2.4-liter engine’s higher power and torque.
On the inside, a low-slung, driver-focused cockpit with digital instrument panel, push-button start, HVAC system with LED dials and piano-key switches, and a leather-wrapped steering wheel with integrated audio controls keep the driver in complete control of their environment. On the 6-speed automatic, steering-wheel-mounted paddle shifters offer enthusiasts a dynamic driving experience. Drivers can choose between Normal, Sport or Snow modes. When in Sport mode, the transmission senses brake and accelerator operation and vehicle behavior to automatically select the optimal gear, bringing drivers the control they want.
An 8-inch touchscreen multimedia system with a six-speaker audio system comes standard on the base grade and an eight-speaker system is standard on the Yuzu edition and Premium grade. For seating, the Premium grade comes with Ultrasuede®– and leather-trim with black stitching, six-way adjustable front seats with two-level heating. The base grade has six-way adjustable black GR-embossed fabric with sport fabric side bolsters. Rear seats include Ultrasuede® trim on the Premium grade and sport fabric on the base grade.
GR86 Safety, Convenience & Connected Services All Toyota GR86 models come standard with an Active Safety Suite. On Automatic Transmission models, this suite includes Pre-Collision Braking System, Pre-Collision Throttle Management, Adaptive Cruise Control, Lead Vehicle Start Alert, Rear Sonar Warning, Lane Departure Warning with Sway Warning and Automatic High Beams. Manual Transmission models include Pre-Collision Braking System, Adaptive Cruise Control, Lane Departure and Sway Warning, Lead Vehicle Start Alert, and Automatic High Beams. An anti-theft system with engine immobilizer and alarm are also standard.
Standard on all models, Toyota’s Star Safety System™ includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist (BA). Smart Stop Technology® (SST), Track Mode and Hill Start Assist Control (HAC) round out the suite of active safety systems. Additional safety features include LATCH (Lower Anchors and Tethers for Children) with lower anchors on outboard rear seats and tether anchors on all rear seats and a Tire Pressure Monitor System (TPMS). Seven airbags are standard on all models, including a driver’s knee airbag.
Experience convenience and peace of mind with GR86’s Connected Services* trials, including a one-year trial subscription to Safety Connect* with Emergency Assistance Button and Enhanced Roadside Assistance; a one-year trial of Service Connect, which includes receiving personalized maintenance updates and vehicle health reports; and a one-year trial of Remote Connect so owners can remotely interact with their vehicle through the Toyota app via a compatible smartphone and/or smartwatch. Remote activities enabled by the app include locking/unlocking doors, starting and stopping the vehicle, locating the last parked location, checking vehicle status, and monitoring guest drivers. For more details, please visit toyota.com/connected-services.
*Subscription required after trial period. 4G network-dependent
Motorsports Inspired To earn the GR badge, GR sport cars go through an intensive track testing process approved by Akio Toyoda, aka Morizo, and the Toyota GAZOO Racing drivers and engineers. Toyota GAZOO Racing is working together with ROOKIE Racing to compete in various endurance and touring car races like the Super Taikyu in Japan to help provide insights and develop new technologies through motorsports. The team uses real-world competitive racing to hone in on what makes a GR a GR.
In 2023, Toyota GAZOO Racing North America developed the GR Cup single-make racing championship that features race-modified GR86s. The series is designed to celebrate car culture and motorsports by enthusiasts, for enthusiasts. It provides an entry-level professional racing opportunity at a more affordable rate, allowing more drivers to compete and help them develop.
Toyota’s commitment to motorsports is one of the many reasons why it also offers a complimentary 1-year membership to the National Auto Sport Association (NASA) giving GR owners the chance to experience the world of performance driving in an enclosed road course. Owners will enjoy a host of benefits, including one free High Performance Driving Event (HPDE) and discounted admission to NASA-sanctioned events.
Warranty and ToyotaCare Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles, and corrosion with no mileage limitation. ToyotaCare is a no additional cost plan covering normal factory-scheduled maintenance for 2 years or 25,000 miles, whichever comes first, and 24-hour roadside assistance for two years, unlimited mileage.
About Toyota Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In spring 2025, Toyota’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 31 electrified options.
Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company’s U.S. operating sites.
Limited Edition features extensive standard equipment and unique design details
Striking AMG exterior graphics and contrasting visual elements throughout
[source: Mercedes-Benz]
Mercedes-AMG presents the new limited AMG CLE MANUFAKTUR Edition. Based on the 2026 AMG CLE 53 Coupe and Cabriolet, this special model arrives at U.S. dealerships later this year and will be available to U.S. customers in limited numbers. The exclusive edition showcases distinctive design elements, stunning finishes and an expansive suite of standard equipment.
At the heart of the Mercedes-AMG CLE 53 is an AMG-enhanced 3.0-liter inline six-cylinder engine equipped with an exhaust gas turbocharger and electric auxiliary compressor. The advanced powertrain produces 443 hp and 413 lb-ft of torque, as well as 443 lb-ft in overboost for up to 10 seconds. Power is transferred via an AMG SPEEDSHIFT® TCT 9G transmission and AMG Performance 4MATIC+ fully variable all-wheel drive, creating a highly dynamic driving experience that matches the expressive design of the AMG CLE.
The AMG CLE MANUFAKTUR Edition features specially curated exteriors for both the Coupe and Cabriolet that underscore the vehicles’ exclusivity as well as sporty and luxury character. The Coupe is finished in MANUFAKTUR Graphite Grey Magno paint and adorned with yellow AMG graphics. 20-inch AMG Forged Cross-Spoke wheels in black with yellow rim flanges, unique to this special edition, provide further contrast. The Cabriolet exemplifies top-down luxury with AMG-exclusive MANUFAKTUR Starling Blue Magno paint, highlighted by captivating black and blue AMG graphics. This is complimented by 20-inch AMG Multi-Spoke Y-Design wheels with black accents.
Sporty interior with AMG Performance seats Distinctive design elements extend to the interior of the AMG CLE MANUFAKTUR Edition. The AMG Performance Seat Package Advanced, fitted standard, features black AMG Nappa leather upholstery with yellow contrast stitching on the Coupe, and new exclusive AMG Nappa leather in white with black accents on the Cabriolet. Trim elements in AMG carbon fiber further elevate the interior. The AMG door sill trims are illuminated in yellow on Coupe and white on the Cabriolet. Color accents are also highlighted on the AMG floor mats for this special model with yellow (Coupe) or white (Cabriolet) MANUFAKTUR Edition branding and stitching.
Additional packages & options, included standard, make this special model even more desirable:
AMG Night Package Plus (Coupe only) Striking design details in gloss black emphasize the expressive design of the AMG CLE. This includes elements on the AMG front fascia, wide front fenders, side sill panel inserts, exterior mirror housings, window trim and surrounds, rear bumper and twin tailpipe trims of the AMG Performance exhaust system. High-quality design details in dark chrome for the AMG-specific radiator grille and badging on the front fenders and trunk lid further sharpen the look of the vehicle.
AMG Performance Studio Package (Coupe only) The sporty design elements provide an even more dynamic appearance. This includes an AMG front fascia with flics on each side, AMG spoiler lip on the trunk lid, AMG rear fascia with diffuser panel and flics in the side air outlets.
AMG Carbon Fiber Package I and II (Cabriolet only) Elegant carbon fiber elements are highlighted throughout the exterior of the Cabriolet, including on the AMG front fascia, AMG side sill panel inserts and rear bumper. A carbon fiber AMG spoiler lip on the trunk lid and carbon exterior mirror housing covers also emphasize the performance character of the vehicle.
AMG DYNAMIC PLUS Package (Coupe and Cabriolet) This package provides additional dynamic equipment in the MANUFAKTUR Edition, including active engine mounts that enable a wider spread between dynamic and comfort.
Pinnacle Trim (Coupe and Cabriolet) The Pinnacle Trim expands on the generous standard features of the AMG CLE with DIGITAL LIGHT headlamps with projections, MBUX augmented video for navigation and a head-up display with AMG-exclusive content.
AMG Real Performance Sound (Coupe and Cabriolet) AMG Real Performance Sound provides an even more emotional driving experience. At the touch of a button or the central display, customers can choose between BALANCED or POWERFUL profiles to adjust the sound of the AMG-enhanced engine in the cabin.
A final sophisticated detail of both the Coupe and Cabriolet is the AMG fuel cap in silver chrome with black design elements. Each AMG CLE MANUFAKTUR Edition model also includes a custom, edition-specific AMG indoor car cover. The specially tailored cover is constructed from a breathable, tear-resistant synthetic fabric and an anti-static flannel inner fabric.
About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com. To learn more about all Mercedes-Benz entities in North America, visit group.mercedes-benz.com/northamerica.
Toyota Introduces GR Supra MkV Final Edition at Grand Prix of Long Beach
MkV Final Edition Features Optimized Tuning, Improved Braking and Chassis and Suspension Updates
3.0 and 3.0 Premium Grades Available
All Grades Offer 382 Horsepower with 368 lb-ft. of Torque
[source: Toyota]
LONG BEACH, CA – Born on the track, the GR Supra is a testament to Toyota’s commitment to motorsports-bred vehicle development, blending engineering excellence, innovation, and lessons learned from the most demanding conditions that only racing can provide. For the 2026 model year, Toyota celebrates this legendary sports car with the GR Supra MkV Final Edition.
In 2019, Akio Toyoda, aka Morizo, reintroduced the GR Supra to the world after a 17-year hiatus. Over the succeeding 6 years, the MkV generation has proven itself from the track to the city streets. To wear the GR badge, a vehicle must prove itself worthy of the marque through rigorous testing by Toyota GAZOO Racing engineers and countless hours on the track with Toyota’s drivers, including Morizo himself, behind the wheel. GR Supra has achieved success in some of motorsports’ most demanding series, including Formula Drift, Super Taikyu in Japan, and the Nürburgring 24 Hours.
In the spirit of kaizen, or continuous improvement, the GR Supra has been updated and enhanced each year in the current model cycle. This “always on” approach to vehicle development provides an avenue for lessons learned from motorsports to be applied to production models quickly and efficiently for the benefit of consumers. For 2026, the GR Supra MkV Final Edition aims to deliver a more integrated experience not only for circuits but also for the long and winding roads where sports car enthusiasts feel most at home. Improved braking performance, an updated suspension, increased body rigidity, optimized tuning, and enhanced aerodynamic performance inspire confidence and turn up the fun.
The GR Supra MkV Final Edition headlines a lineup that also features the GR Supra 3.0 and 3.0 Premium grades – all available with a manual or automatic transmission. Powered by an in-line six-cylinder turbocharged engine, the GR Supra puts out an impressive 382 horsepower and 368 lb.-ft. of torque.
Standard performance features include a double joint-type MacPherson front and multi-link independent rear suspension, sport-calibrated electronic power steering, and dual rear exhaust outlets. All models wear high performance Michelin® Pilot® Super Sport tires for maximum grip of the GR Supra’s rear-wheel drive platform.
The 2026 GR Supra is expected to arrive at Toyota Dealerships in Spring 2025. Production of the fifth-generation GR Supra will end Spring 2026.
MkV Final Edition For 2026, Toyota is introducing the GR Supra MkV Final Edition – celebrating the GR Supra that was reintroduced in 2019 after Akio Toyoda put together a small team to reimagine what we now know as GAZOO Racing’s flagship sports car. Born from hands-on testing at the Nürburgring, the MkV GR Supra delivers a powerful performance every time the driver gets behind the wheel.
The GR Supra MkV Final Edition offers an elevated driving experience with unique updates to this special edition. Differential control and exclusive control maps have been refined to help improve traction between the tire and the road surface, reducing understeer through turns. And for better braking control, larger Brembo brake discs have been added to the vehicle.
The GR Supra MkV Final Edition has suspension and chassis modifications that enhance stability and strengthen the direct connection to the road. Cornering grip is also increased due to a revised camber angle of the front and rear wheels which gives drivers improved cornering stability. Responsive electronically controlled shock absorbers have been revised and this combines with a stronger front stabilizer to help improve driving performance. A heightened sensation of suspension and body integration is achieved using strengthened rubber bushings for the front control arms and strengthened rubber mounts for the rear sub-frame while better grip and control also come with a stronger under-body brace.
Aerodynamic modifications, including a ducktail carbon fiber rear spoiler, front wheel arch flaps, and higher front tire spats further enhance handling, optimizing front/rear aerodynamic balance and downforce. Meanwhile, the optimized electric power steering delivers a more direct steering feel and improved control.
The distinctive, bold exterior appearance of the GR Supra MkV Final Edition is complimented by new 19-inch matte black wheels, the gloss-finished carbon fiber ducktail rear spoiler, and gloss carbon fiber mirror caps. Inside the vehicle, the genuine leather-trimmed driver’s seat is upholstered in Alcantara and embroidered with the GR logo, while red stitching, red highlights around the gear shift knob, and red seatbelts accentuate the interior’s sporty feel. Customers can also expect a GR cupholder cover and a camo car cover with the vehicle.
Inspired by the GR Supra GT4 EVO2 race car that competes in GT4 category races all over the world, the GR Supra MkV Final Edition will also have a GT4 style pack* option that comes in two new exclusive matte colors: Burnout** and Undercover**. The style pack includes a GT4-inspired side graphic on the exterior, a matte-finished carbon fiber ducktail rear spoiler, a matte-black rear Supra emblem, and red mirror caps.
*The GT4 style pack will not be available until Fall 2025. **Extra-cost color.
High Performance Stand Out GR Supra’s 3.0-liter turbocharged inline six-cylinder engine provides exhilarating performance thanks to powerful torque high in the rpm range, delivering a 0-60 time of 3.9 seconds with the 8-speed automatic transmission (AT) and 4.2 seconds when equipped with the manual transmission (MT). AT models have a manufacturer-estimated 22 city/29 highway/25 combined fuel economy rating helped in part by standard start/stop technology, which shuts the engine off while the car is at rest.
The AT allows drivers to focus on the throttle and braking – opening up the possibilities for a thrilling time while driving. The MT features an Intelligent Manual Transmission (iMT) programmed with software that prioritizes sporty performance. When upshifting, the parameters are tuned to optimize engine torque at the moment of clutch engagement and release. On downshifts, the software includes rev-matching for consistent performance. The iMT is set as the default, but, if the driver prefers, it can be switched off in Individual Mode.
Drivers can select from Normal, Sport, and Individual modes that adjust throttle response, suspension damping, and power steering settings. Additionally, all grades include an Adaptative Variable Suspension (AVS) with sensors that constantly detect changes in driving operations and road surface conditions. Solenoid valves finely control the damping force of the shock absorbers. NORMAL mode provides a high-level balance between vehicle stability and supple ride comfort, enabling spirited driving without sacrificing comfort. SPORT mode realizes a reassuring and flat vehicle posture with suppressed roll and a more agile steering response.
Driver-Focused Sports Car Inside and Out The GR Supra is known for its bold and aggressive exterior that features a wide stance, sharp lines, and its distinct rear spoiler – providing excellent aerodynamics and performance. Available in Stratosphere*, Absolute Zero, Nocturnal, and Renaissance Red 2.0, the 2026 GR Supra will turn heads on the city streets.
On the inside, a refined cockpit design enhances the performance experience. The cabin’s minimalist layout prioritizes functionality and comfort. The 3.0 grade comes with standard black soft-touch Alcantara and leather-trimmed sport seats with power adjustment. The 3.0 Premium grade brings a luxury feel with power adjustable seats that come with an option of black leather-trimmed seats or a hazelnut-colored leather trim. Both grades have standard heated seating.
Modern technology is incorporated effortlessly into the interior with connectivity and audio options that add a sonic dimension to the drive in the GR Supra. Supra Connect** comes standard on the 3.0 Premium along with a 12-speaker, 500-watt JBL® Hi-Fi system. The 3.0 grade can be upgraded to the 12-speaker JBL system with the available Safety & Technology Plus JBL Package, which includes Supra Connect.**
*Extra-cost color.
**4G network dependent.
Premium Technology Features All 2026 GR Supra models come equipped with an 8.8-inch touchscreen display that can also be controlled through a rotary touch controller. GR Supra 3.0 grade comes with a 205-Watt, 10-speaker audio system standard, while the 3.0 Premium grade is equipped with a 12-speaker 500-Watt JBL® Premium Audio System.
Wireless Qi charging is standard on the 3.0 grade equipped with a manual transmission as well as the 3.0 Premium grade and the MkV Final Edition. Wireless Apple CarPlay® compatibility is available on the 3.0 grade and standard on the 3.0 Premium grade. The 3.0 Premium grade also comes standard with Head-Up Display to allow drivers to check their speed, see warning indicators, and turn-by-turn navigation while keeping their eyes on the road ahead.
When customers upgrade to the Safety & Technology Package Plus JBL on the 3.0 grade, they get:
12-speaker 500-watt JBL Premium Audio System
Wireless Apple CarPlay compatibility with full screen capability (iOS only)
Full-Speed Dynamic Radar Cruise Control (AT models)
Navigation
Blind Spot Monitor
Rear Cross-Traffic Alert
Speed Limit Information
Parking Sensors with Emergency Braking Function
Toyota Supra Connect trial that includes Remote Services, Remote Maintenance, Automatic Emergency Call, Real Time Traffic Information, Stolen Vehicle Recovery and Map Updates
The Driver’s Assist Package is another available option on the 3.0 Premium grade, which includes:
Full-Speed Dynamic Radar Cruise Control (AT models)
Blind Spot Monitor
Rear Cross-Traffic Alert
Parking Sensors with Emergency Braking Function
Safety & Convenience All GR Supra models come equipped with a number of safety features that include Pre-Collision System with Pedestrian Detection, Lane Departure Warning with Steering Assist, Vehicle Stability Control, Brake Assist, Anti-lock Brake System, Driver and front passenger Advanced Airbag System (front, side, curtain and knee airbags), Vehicle Stability Control, Anti-lock Brake System, Traction Control, and Child Restraint System on the passenger seat.
Standard convenience features include Automatic High Beams, Rearview Camera with parking aid lines, Tire Pressure Monitor System, Hill Start Assist Control, Directional Parking Lights, and 3-point seatbelts for driver and passenger. Full-Speed Dynamic Radar Cruise Control is included on 3.0 AT grades with the available Safety & Technology Package Plus JBL and on 3.0 Premium AT grades with the available Drive Assist Package. MT models come with a traditional Cruise Control system.
Motorsports Inspired A GR model earns its badge when it proves its mettle on the track. To bring the benefits of motorsports-bred vehicle development to customers, all GR models come with a complimentary 1-year membership to the National Auto Sport Association (NASA). Owners enjoy a host of benefits, including one free High Performance Driving Event (HPDE) and discounted admission to NASA-sanctioned events.
Warranty and ToyotaCare Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles, and corrosion with no mileage limitation. ToyotaCare is a maintenance plan covering normal factory-scheduled maintenance for 2 years or 25,000 miles, whichever comes first, and 24-hour roadside assistance for two years, unlimited mileage.
About Toyota Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In spring 2025, Toyota’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 31 electrified options.
Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company’s U.S. operating sites.
Singular concours will take place on 23 – 25 May 2025
BMW Group Classic has organised the event for the last 20 years
Vehicle classes have been confirmed
BMW Group will celebrate three world premieres
Visitors will witness numerous anniversaries
Further details on the “Concorso d’Eleganza Villa d’Este Public Days” and “Amici & Automobili – Wheels & Weisswürscht Lake Como” in the grounds of Villa Erba
[source: BMW AG]
Munich/Cernobbio. On 23 – 25 May 2025, BMW Group Classic will host the legendary Concorso d’Eleganza Villa d’Este in cooperation with the Villa d’Este luxury hotel. The partnership has been running for 20 years in its current form.
Around 50 of the most spectacular cars of their eras will do battle in the following competition classes for the coveted prizes. Most prestigious of all is the “Trofeo BMW Group”, awarded by the high-calibre Jury to the overall winner of the Concorso d’Eleganza.
Class A Glorious Excess: The Evolution of the ‘Money no Object’ Motor Car, 1920-1940
Class B Sculpture in Motion: The Decade of the automotive Arms Race, 1928-1938
Class C Renaissance: The Post-War European Sports Car comes of Age
Class D Titans of the Track: When the Boss says “Let´s race!”
Class E Frozen in Time: Preservation ‘Time Capsules’ from 1900-1973 which have survived in unrestored State
Class F “Go Big or Go Home”: Automotive Excess of the ‘80s to the new Millennium, when nothing seemed too fast, expensive or bold
Class G Vanishing act: Gone but proudly not forgotten
Class H Style matters: Opulence meets Elegance before Times change forever
Prizes will also be awarded once again to spectacular concept cars from a variety of manufacturers competing in a separate class with a rich tradition.
The Concorso d’Eleganza parade on the terrace of Villa d’Este will take place in customary style on the Saturday of the event. Beyond the “Trofeo BMW Group – Best of Show” top prize, the participants and competing vehicles at the Concorso will each battle it out for victory in their individual categories, for the “Coppa d’Oro” prize awarded by Public Referendum and for an array of other distinctions such as the “Trofeo del Presidente”, which will be presented by Helmut Käs, Head of BMW Group Classic and President of the Concorso d’Eleganza Villa d’Este. Star opera singer and BMW Group Classic brand ambassador Jonas Kaufmann will again present the “Trofeo Il Canto del Motore” for the best engine sound, as chosen by the Jury.
The Concorso d’Eleganza Villa d’Este will provide the stage for spectacular BMW Group world premieres once more this year. The BMW brand will celebrate the premiere of an elegantly sporting one-off designed to provide motoring pleasure for two; BMW Motorrad will present a case study in unbridled adrenalin on two wheels; and BMW M GmbH will bring several high-performance models to Lake Como, including a world premiere.
The 2025 calendar contains a multitude of anniversaries that will be honoured in suitable style at the Concorso d’Eleganza Villa d’Este. This will be the first time that all of the still-surviving original body variants of the BMW 328 that lined up for the 1940 Mille Miglia have come together to be displayed – so it is a truly unique occurrence. The cars include the victorious BMW 328 Touring Coupé and the legendary BMW 328 “Mille Miglia” Series 1 roadster (nicknamed the “Trouser Crease Roadster”). BMW finished the race in 1st, 3rd, 5th and 6th places, and also won the prize for regularity and the team award in all classes.
BMW Group Classic will bring a number of cars from its collection to Cernobbio to help mark a handful of other anniversaries. One of the headline acts in the crowd-pulling grounds of Villa Erba will be an array of different BMW 3 Series models of all generations reflecting 50 years of the 3 Series. Meanwhile, a pair of BMW icons from the 1950s – the BMW 507 and 503 – notch up their 70th birthdays this year and will be integrated across the event programme in fitting style. Not to be forgotten and likewise on the Lake Como bill will be the BMW Isetta, itself turning 70 in 2025. The 50th anniversary of the legendary BMW Art Cars will be embodied by Sandro Chia’s Art Car no. 13 (a BMW M3 GTR). Rolls-Royce Motor Cars is also celebrating a special milestone, the centenary of the launch of the very first Phantom – the pinnacle model in the marque’s portfolio.
On Sunday, 25 May, the “Concorso d’Eleganza Villa d’Este Public Day – Il Festival” will once again give the wider public the opportunity to experience the parade of all the cars in the Concorso d’Eleganza Villa d’Este. This fascinating day in the divine gardens of the nearby Villa Erba will lay on an automotive feast for all ages.
The “Amici & Automobili – Wheels & Weisswürscht” event format familiar to many from its Munich roots and now also an established fixture on the shores of Lake Como will also be part of the festival weekend in 2025. On Saturday, 24 May, automotive enthusiasts, and car clubs & communities from around the world will show off their automotive gems in the grounds of Villa Erba. 150 vehicles are expected – rich in variety, spread across brands and including Italian classics from the Veteran Car Club Como.
The “Trofeo BMW Group – Best of Show” winner will be the recipient of a special timepiece from A. Lange & Söhne: the unique 1815 CHRONOGRAPH in 18-carat white gold with solid pink gold dial and hand-engraved Concorso d’Eleganza Villa d‘Este crest on the hinged cuvette. Through its partnership with the Concorso d’Eleganza Villa d’Este, which began in 2012, the German watchmaker focuses on the historic links between motor sport and timekeeping. The cooperation is also characterised by a shared commitment to tradition, handcraftsmanship and mechanical innovation.
Broad Arrow Auctions – a Hagerty (NYSE: HGTY) company – is the official auction house partner of the Concorso d’Eleganza Villa d’Este. In this its first year in the role, it will auction a selection of extraordinary collectors’ vehicles. The auction will take place over two days in the grounds of Villa Erba. An independent auction focusing on BMW cars will be held on the evening of Saturday, 24 May. Among the examples in the sale will be a BMW 507 Series II from 1958, a 1981 BMW M1 and a BMW Z8 from model year 2000. The main auction – open to all brands – is scheduled for Sunday, 25 May. Consignors wanting to offer exceptional vehicles for auction at the Concorso d’Eleganza Villa d’Este are asked to contact a Broad Arrow Auctions specialist on +44 20 4592 0169 (UK/Europe) or +1 313 312 0780 (North America), or via e-mail at info@broadarrowauctions.com. A wide selection of collector cars on offer are already available for viewing at broadarrowauctions.com.
BMW Group Classic thanks its partners A. Lange & Söhne, Broad Arrow Auctions, VRANKEN-POMMERY MONOPOLE and Schedoni Luxury Goods SRL for their support.
Helmut Käs, Head of BMW Group Classic and President of the Concorso d’Eleganza Villa d’Este: “This year’s edition of the Concorso d’Eleganza Villa d’Este is set to be another wonderful event featuring myriad highlights. The vehicles entered in the concours and their owners represent the focal points and centrepiece of the event. Awaiting us is an exciting competition for the coveted prizes, first and foremost the “Trofeo BMW Group – Best of Show”. But that’s not all: we have three world premieres from BMW to look forward to and will be celebrating several fantastic anniversaries. The special exhibition of all the surviving cars that raced to glorious overall victory for BMW in the 1940 Mille-Miglia is particularly close to my heart. Guests can experience this and much more – not only at Villa d’Este but also once again on the public days in the gardens of Villa Erba.”
Davide Bertilaccio, CEO Villa d’Este Hotels: “The Concorso d’Eleganza has been part of the history and tradition of Villa d’Este for almost a century now, and we feel honoured to be able to welcome vehicle owners from around the world – together with cars of rare beauty and value – year in, year out. It all represents the perfect match for the elegance and scenic allure of this timeless setting on the shores of Lake Como. We are proud of our ongoing collaboration with BMW Group Classic and will be pulling out all the stops to offer our guests and classic vehicle enthusiasts an unforgettable weekend.”
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THE BMW GROUP With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.
VILLA D’ESTE The iconic 5-star luxury hotel located in Cernobbio, on Lake Como, Villa d’Este is an internationally recognized landmark in luxury hospitality. A member of The Leading Hotels of the World, it is part of the Villa d’Este Hotels Group, which also includes the 5-star Villa La Massa on the banks of the Arno River in Florence, the famous Harry’s Bar in Cernobbio and the Hotel Miralago in Cernobbio, as well as Golf Villa d’Este. The group also manages the two 4-star properties Palace Hotel and Barchetta Excelsior in Como, along with the Ceccato Garden Bar.
Considered one of the most beautiful examples of mid-16th century architecture, transformed into a luxury hotel in 1873 and set in a 12-hectare park with centuries-old trees, statues, and colorful flowers, Villa d’Este has been a symbol of timeless elegance for over 150 years. It offers 151 rooms and suites, divided between the Cardinal’s Building and the Queen’s Pavilion, along with 4 private villas within the estate.
The culinary offering, led by Executive Chef Michele Zambanini, includes three dining options: the elegant Veranda, with stunning lake views, offering a classical-contemporary cuisine with a strong Italian influence and an international twist; the Grill, for more casual dining, where grilled meats and seafood classics take center stage; and the Platano, which evokes the authentic flavors of Mediterranean and Japanese cuisine, blending influences and aromas from around the world. The wine cellar at Villa d’Este represents excellence in the world of restaurant and hotel wine collections, renowned in Italy and abroad for the variety and quality of its selected labels, the value of its enological heritage, and its wine-related initiatives. The Bar Canova is the go-to destination on the lake to enjoy the finest cocktails paired with delicious snacks in a refined and pleasant atmosphere. During the summer months, the Sundeck, adjacent to the floating pool, is the perfect place to enjoy a light meal with your feet in the water, sipping one of the cocktails from the revamped menu. The hotel also features a Beauty Center and Sporting Club, with an indoor heated pool, gym, sauna, steam bath, squash court, putting green, life path, and 8 tennis courts. The renowned floating pool on the lake is heated, and there is a separate pool for children nearby. The CEO of the Group is Davide Bertilaccio.
