Californian Luxury Brand Continues Global Growth in 2021 with First Client DLS Car, Record Demand and New Markets
[source: Singer Vehicle Design]
Oxfordshire, UK — Singer expands its global presence with the recent addition of facilities at renowned UK automotive destination, Bicester Heritage. The country is home to operations for the Dynamics and Lightweighting Study (DLS), Singer’s exploration of the ultra-high-performance potential of the air-cooled Porsche 911, on behalf of their clients. All 75 cars will be restored in the UK.
Singer also makes a welcome return to the highly anticipated Goodwood Festival of Speed (July 8-11, 2021 in Chichester, West Sussex). Two completed DLS restorations will be presented and driven at the event, including the first client commission. This key milestone underlines Singer’s ability to deliver on its Relentless Pursuit of Excellence.
According to Singer’s British Founder and Executive Chairman, Rob Dickinson, the Southern California-based luxury brand, known for combining iconic design with modern engineering, has long seen the UK as a second home. “Thanks to the relationships we’ve built with the foremost technical partners, including Williams Advanced Engineering, Multimatic, Michelin and Bosch, we’ve been able to bring our clients’ personal vision for their incredible machines to reality. There’s no better place to show the results of the Dynamics and Lightweighting Study than Goodwood, in our sixth year at this spectacular event.”
With restorations completed for owners in more than 30 countries over the last decade, Singer has become renowned within the luxury world for its highly personalized services, superlative attention to detail and deep connection with California. The Singer philosophy has grown beyond the automotive world, with the launch of the Singer Reimaginedhigh-watchmaking division in 2017.
The Geneva-based, award-winning horological brand was selected for watchmaking’s highest honors with the GPHG (Grand Prix d’Horlogerie de Genève) ‘Chronograph Award’ in its launch year. Singer Reimagined recently introduced its latest work, the Flytrack, along with the announcement that the ‘Launch’ and ‘Geneva’ editions of its iconic Track 1 chronograph are fully sold.
Despite the global pandemic Singer saw a 50% increase in demand for its luxury automotive services, year on year, through to the end of 2020. Since Q4 2020, Singer’s Global Partner Network has expanded from its original services in USA, Puerto Rico, Canada, UK and Hong Kong to further support owners worldwide with representation in Germany, Taiwan, Japan, Switzerland, Australia and New Zealand. Plans are in place for further growth through year-end and beyond.
Singer’s CEO, Mazen Fawaz, reflected on the significance of Singer’s role at Goodwood, noting the Festival of Speed has been the launching ground for Singer’s latest work since 2015. “We’ve had so many milestones at Goodwood – from launching our first Targa restoration on the Cartier Lawn, to sharing our 10th anniversary with our clients driving their own cars on the famous Hillclimb– it’s only fitting that our newest chapter, the first two client-specification examples of the Dynamics and Lightweighting Study, are providing another first at Goodwood.”
About the Dynamics & Lightweighting Study
The Dynamics & Lightweighting Study originated with a request from Singer’s clients to further evolve restoration services for owners of the air-cooled 911. No more than 75 cars will be restored in the UK, each as a bespoke commission for its owner. The starting point is a Type 964 Porsche 911.
In cooperation with Williams Advanced Engineering, Formula 1 technology allowed the development of aero-optimized carbon fibre bodywork, an extensive lightweighting program and a unique, 4.0L naturally aspirated, 4-valves per cylinder, air-cooled, flat six, developing 500 hp at 9000 rpm. A formation of additional technical partners included: Multimatic, Bosch, Michelin, Brembo, Hewland and BBS Motorsport.
High levels of personalization are available for both exterior and interior, allowing each owner to tailor the precise specifications of their restoration.
Specifications for the Oxford commission
- Naturally aspirated, 4.0L, air-cooled flat six, with 4-valves per cylinder
- 500 HP at 9000 rpm
- Bespoke double-wishbone front suspension and lightweight rear suspension
- Lightweight magnesium gearbox and magnesium center-lock wheels
- Bespoke Michelin Pilot Sport Cup 2 tires
- ABS, traction control and electronic stability control with selectable drives modes
- Aero-optimized carbon fibre bodywork in Oak Green Metallic with Champagne polished bright trim and satin carbon accents
- Interior specified in Bone White with bespoke Tartan seat centers
Specifications for the Unico commission
- Naturally aspirated, 4.0L, air-cooled flat six, with 4-valves per cylinder
- 500 HP at 9000 rpm
- Bespoke double-wishbone front suspension and lightweight rear suspension
- Lightweight magnesium gearbox and magnesium center-lock wheels
- Bespoke Michelin Pilot Sport Cup 2 tires
- ABS, traction control and electronic stability control with selectable drives modes
- Nose lift, lightweight air-conditioning, heated front screen
- Aero-optimized carbon fibre bodywork in Absinthe Green with Nickel polished bright trim
- Light-ghosted side stripes with lettering in Blood Orange
- Lightweight carbon fiber seats in Blood Orange with Nickel polished grommets
Overview
Founded in California in 2009, Singer has become globally known and respected for its celebration of the Porsche 911. The company undertakes bespoke restorations for owners of the air-cooled cars. Singer is guided by a philosophy that encompasses:
- A passionate focus on iconic design and a homage to the world’s most iconic sportscars.
- Highly personalized restorations with superlative attention to detail, guided by the Singer’s mantra Everything is Important.
- Modern engineering and material science combined with beautifully executed interiors and jewel-like details.
- A deep connection with California and its automotive zeitgeist.
Over the past decade Singer has become a luxury brand with a global clientele and is now synonymous with the concept of Reimagining – bringing together heritage with twenty-first century engineering and material science. The brand has been growing beyond car culture, with an award-winning Swiss watchmaking division, Singer Reimagined, launched in 2017.
Singer Quick Highlights
- 2009 – Singer Vehicle Design launched – first Porsche 911 reimagined by Singer presented during Monterey Car Week
- 2014 – First AWD restoration completed
- 2015 – First Targa restoration completed
- 2016 – Singer 67 company formed to undertake Dynamics and Lightweighting Study
- 2017 – Singer Reimagined watch company launched in Geneva, Switzerland
- 2019 – TUV certification completed for European markets
- 2020 – Global Partner Network expands to Germany
- 2021 – Global Partner Network expands to Taiwan, Japan, Switzerland, Australia, and New Zealand
- 2021 – First client-specification examples of Dynamics and Lightweighting Study are driven at Goodwood Festival of Speed.
About Singer Group, Inc.
Singer Group, Inc. (Singer) restores and reimagines 1989 to 1994 Porsche 911s, based on the 964 chassis for its clients. Singer does not manufacture or sell automobiles. Singer’s Global Partner Network represents the brand across North America, Europe, the Middle East and Asia.
Singer is not sponsored, associated, approved, endorsed nor, in any way, affiliated with Porsche Cars North America, Inc., or Dr. Ing. h.c.F. Porsche, AG. The Porsche® name and crest and 911® are trademarks of Dr. Ing. h.c.F. Porsche AG, and any other products mentioned are the trademarks of their respective holders. Any mention of trademarked names or other marks is for purpose of reference only.
The product of Singer’s painstaking effort is a Porsche 911 restored and reimagined by Singer. Out of respect for Porsche, and to respect Porsche’s trademark rights, this incredible machine should never under any circumstances be referred to or described as a “Singer,” “Singer 911,” “Singer Porsche 911” or a “Porsche Singer 911,” or in any other manner that suggests that it is anything but a Porsche 911.
