Tag: Ad Personam

  • Ducati and Lamborghini Together Again with New Chapter

    Ducati and Lamborghini Together Again with New Chapter

    The Panigale V4 Lamborghini was presented during the Milan Design Week

    Milan/Borgo Panigale/Sant’Agata Bolognese, Italy, 9 April 2025 – The new Ducati Panigale V4 Lamborghini, the motorbike born from the collaboration between the Italian motorcycle and super sports car manufacturers, has been unveiled to the public. The presentation event – The Art of Unexpected – took place in Teatro Alcione, Milan, during Milan Design Week, the leading event in the design world, where the two automotive companies excel.

    The Ducati – Lamborghini collaboration

    This opens the third chapter in the partnership between Ducati and Lamborghini, two symbolic companies of Italy as a whole, which share the same values of sophisticated technology, sportiness and exclusivity. Two iconic brands which represent Italian excellence on a world level, both rooted in the heart of the Emilia region’s Motor Valley, where passion, ingenuity and expertise come together, giving rise to works of art on two and four wheels such as the new Ducati Panigale V4 Lamborghini: the result of a combination that will once again become every enthusiast’s dream at first sight, bringing together technology, performance and beauty as previously happened with the Ducati Streetfighter V4 Lamborghini and the Diavel 1260 Lamborghini.

    This new episode of the union between the two companies stars the most high-performance and sophisticated models in the ranges of the two brands: the Panigale V4 S, the latest generation Ducati Superbike; and the Lamborghini Revuelto[1], the new paradigm in the super sports car arena. Both models represent the ultimate expression of sporting performance of the two brands and are equipped with the most refined and high-performance engines, that fully represent their technical philosophy and design approach: the Ducati Desmosedici Stradale and the Lamborghini V12.

    When two unmistakable design languages meet, such as those of Lamborghini and Ducati, the result is the perfect expression of values such as our Italian spirit and beauty that set us apart,” declared Stephan Winkelmann, Chairman and CEO Automobili Lamborghini. “With this partnership, Ducati has managed to masterfully interpret and translate the extreme sporting spirit and exclusivity of the Revuelto, including details and identifying elements of our stylistic DNA on the bike, creating a unique object that combines performance, excitement and character in pure Lamborghini style.

    The inspiration behind the Panigale V4 is the Revuelto, Automobili Lamborghini’s first HPEV (High Performance Electrified Vehicle) hybrid super sports car, the new benchmark in terms of performance, on-board technology and driving thrills. The absolute driving pleasure experienced behind the wheel is provided in no small part by the total 1015 hp generated by the powertrain, which combines the power of a new V12 internal combustion engine with three high-density electric motors and an innovative dual-clutch transverse gearbox. The Revuelto delivers performance and driving thrills never seen before. The extensive use of carbon fiber and other ultralight materials has led to the best weight-to-power ratio in Lamborghini history: 1.75 kg/CV. This translates into top performance, with 0-100 km/h (0-62 mph) acceleration in just 2.5 seconds, and maximum speed of over 350 km/h (220 mph).

    The Revuelto starring in Milan Design Week represents the synergistic combined work of Lamborghini’s Centro Stile and its Ad Personam customization department.

    Ducati Panigale V4 Lamborghini

    With the Panigale V4 Lamborghini, the partnership between these two icons of Italy’s Motor Valley is enriched by a new chapter that confirms and reinforces the values that inspire us: Italian excellence, sportiness and performance, with a design that is always distinctive,” declared Claudio Domenicali, CEO of Ducati. “We were inspired by the Lamborghini Revuelto, thus creating an association between the two companies’ most exclusive and representative models. This choice confirms our constant desire to offer enthusiasts unique collector’s items of extraordinary beauty which can provide the most exciting on-road experience.”

    The technical foundation for the Panigale V4 Lamborghini is the new V4 S (press kit here), a motorbike which is particularly advanced thanks to an integrated approach balanced between aerodynamics and design, an extremely effective chassis, and major electronic innovations such as the Ducati Vehicle Observer (DVO) and Race eCBS.

    To create the V4 Lamborghini, Ducati’s Centro Stile worked alongside Lamborghini’s to design the unmistakable livery and a series of unique details inspired by the Revuelto, creating an exclusive bike limited to 630 numbered examples.

    The forged aluminum wheel rims have been specifically designed for this motorbike and feature the same style as those of the Revuelto, while the tail piece and wings have been reworked by Ducati’s designers following the lines of the super sports car from Sant’Agata Bolognese.

    The Panigale V4 Lamborghini is rendered particularly unique by the livery based on the black color of carbon fiber with visible texture, details in Verde Scandal, Grigio Telesto and Grigio Acheso, and the dedicated seat, which takes inspiration from the interior of the Revuelto.

    As further proof of the attention to every single detail in this collaboration between the two brands, the bodywork and remaining components such as the heat shield, heel guard, and front and rear mudguards are entirely in carbon fibre, using the same weave featured in Lamborghini’s super sports cars. On the bike’s symmetry line, where the weave intersects, the typical herringbone design is found, the result of artisanal work of the highest precision.

    The bike is equipped with an approved Akrapovič titanium silencer with carbon end caps, which together with a dedicated calibration for the engine, bring the maximum power of the Panigale V4 Lamborghini to 218.5 horsepower. The high number of carbon fiber components, combined with the silencer, bring the weight of the bike down to 185 kg, almost 2 kg less than the Panigale V4 S, with a power-to-weight ratio that thus goes from 1.15 to 1.18 HP/Kg. The Panigale V4 Lamborghini is the most powerful and lightest of the family.

    The specifications of the Panigale V4 Lamborghini are rounded off by the dry clutch and adjustable footrests, brake and clutch levers, and counterweights made from billet aluminum. Those wanting to use their motorcycle on the track will have a racing tank cap in billet aluminum, brake caliper conveyors, carbon fiber open clutch cover, and a license plate holder removal kit, all included with the bike.

    The bike is further enhanced by the plate on the engine bearing its name (Desmosedici Stradale); the triple clamp machined from billet aluminum; and the dedicated dashboard animation at key-on, including the name of the motorbike and the example number. The same number is also laser-etched onto the aluminum badge of the ignition key.

    Each Panigale V4 Lamborghini is supplied with a certificate of authenticity and dedicated motorbike cover delivered in a special personalized box matching the livery. Moreover, every Panigale V4 Lamborghini will be delivered in an exclusive customized wooden crate, complete with dedicated rear stand once again matching the bike’s livery.

    Lamborghini Revuelto Ad Personam

    The Ducati Panigale V4 Lamborghini draws inspiration from the revolutionary super sports car from the Sant’Agata Bolognese-based manufacturer, sharing not only its spirit of extreme sporting performance and exclusivity, but also stylistic elements such as the iconic livery, the forged rims and the carbon fiber components, including the roof, engine hood and spoiler.

    The vehicle features a unique configuration, starting with the style of the exterior thanks to dual-color livery in Grigio Telesto and Nero Noctis, enhanced by details in Verde Scandal. This latter color also features in other details of numerous components, such as the brake calipers and the band edged in Nero Noctis, which runs from the front hood to the vehicle’s tail. The 21″/22″ Altanero Shiny Black rims provide vigor to the side view.

    Further “Ad Personam” customization elements are the lower livery on carbon fiber and the contrasting livery in Verde Scandal which extends onto the rear carbon wing, in addition to the “63” logo edged with the same color, a characteristic present only in the most exclusive models.

    The interior of the Revuelto reflects the same attention to detail and customization. The Full Carbon Interior Pack is accompanied by Unicolor Leather & Corsa Tex upholstery, with contrasting stitching and profiles in Verde Scandal. The logo embroidered on the headrests and the mats with contrasting stitching use the same lively shade. Some of the standout “Ad Personam” content includes the customized seats in Nero Ade with “Y” upholstered in Verde Scandal, and hexagonal embroidery in Grigio Octans and Verde Scandal, repeated on the roof lining and door panels, with additional embroidery of the “63” logo and leather handles in the same green color. They are features which enhance the design of the Revuelto and which also feed into the specifications of the Borgo Panigale bike. Completing the customization are two carbon-fiber plates on the sides of the instrument panel: the first with the “Ad Personam” logo, and the second dedicated to the collaboration with the tagline “Drive Ducati Beyond.”

    Panigale V4 Lamborghini Speciale Clienti

    In addition to these 630 examples, Ducati is also producing an even more exclusive series, named the Speciale Clienti, available only to 63 Lamborghini customers. These select few, in direct contact with the Ducati Centro Stile, will be able to transfer the color scheme of their Lamborghini to their Ducati Panigale V4 Lamborghini Speciale Clienti, or else choose from color combinations proposed by the Ducati Centro Stile.

    It is a unique opportunity, which takes on an even greater meaning for Revuelto owners: the possibility to extend the customization of their super sports car to their bike will allow them to create the perfect pairing, a genuine custom garage where every detail reflects the customer’s identity.

    In addition, for the Speciale Clienti it will also be possible to customize the engraving on the sides of the triple clamp, and the rear stand will be painted in the same chosen livery, making each example a unique and unrepeatable piece.

    The unique nature of the partnership is further reinforced by the possibility – only for Ducati Panigale V4 Lamborghini owners – to complete their look with a limited-edition helmet, jacket and leather riding suit, featuring the same color scheme as the 630 bikes. Purchasers of the Speciale Clienti version can have the suit in the colors of their bike.

    Deliveries of the Ducati Panigale V4 Lamborghini will commence in September 2025.

    [1] Consumption and emission values of Revuelto: Combined fuel consumption: 11,86 l/100km; Combined power consumption: 10,1 kWh/100 Km; Combined CO2 emissions: 276 g/km; Combined CO2 efficiency class: G; Combined fuel consumption with discharged battery: 17,8 l/100km; Combined CO2 emissions and discharged battery efficiency classes: G; [WLTP].

  • EU Market Find: Viola Ophelia Lamborghini Murciélago LP640-4

    EU Market Find: Viola Ophelia Lamborghini Murciélago LP640-4

    What: 2007 Lamborghini Murciélago LP640-4
    Color: Viola Ophelia (violaophelia; metallic uni; 0061; Lamborghini)
    Chassis #: ZHWBA37S07LA02526
    Mileage: 17,383 km, 10,801 miles
    Price Estimate: €200,000 to €260,000
    CarFax: N/A
    Window Sticker: N/A
    Location: RM Sotheby’s Paris Auction 2025
    Auction listing: Link

    Why We Love It (and You Probably Can’t Have It):

    When we feature cars from Europe or other markets, we tend to limit them to cars that are of an age that is easily importable. From Europe to the U.S., that’s 25 years and so a car first sold in 2027 like this Lamborghini Murciélago LP640-4 doesn’t qualify. We’re truly sorry about that, but this Ad Personam special deserves mentioning just the same.

    As colors go, Viola Ophelia is said to have first appeared during Diablo era. It’s an Ad Personam exclusive color, making this really and truly a tailored spec. In this case, it’s paired with a two-tone mauve and cream leather interior with diamond stitching.

    This car is reported to have been delivered new to the Middle East in April of 2007. From there it was registered in Monaco, then later sold to the current Danish consignor in 2022.

    The car is believed to be one of just two Murciélagos built in this color. The transmission is Lamborghini’s 6-speed E-Gear automated manual transmission, and it’s also got the nose lift system.

    Alas, it’s not old enough to import into the USA just yet, so maybe register it in Monaco for seven more years before it can join your stateside collection.

  • Market Find: 2018 Lamborghini Ad Personam Verde Draco Metallic Huracan Performante

    Market Find: 2018 Lamborghini Ad Personam Verde Draco Metallic Huracan Performante

    What: 2018 Lamborghini Huracan Performante
    Color: Ad Personam Verde Draco Metallic (metallic-UNI; 0089; Lamborghini)
    VIN: ZHWUD4ZF2JLA10642
    Mileage: 11,893 miles
    Price at Time of this Writing: $335,000
    CarFax: Link
    Window Sticker: Pictured Below
    Location: 1 of 1 Motorsports, Ft. Lauderdale, FL
    Dealer listing: Link

    Why we love it:

    Lamborghini’s Ad Personam Verde Draco Metallic was most famously used on Lamborghini’s Murcelago press car that was thrashed on Top Gear, and second most famously on VinWiki founder and Cannonballer Ed Bolian’s resprayed high-mile LP640. But even with that relatively high level of notoriety and our opinion that it’s absolutely stunning, take rate on the vibrant albeit muted green is exceedingly low. We’re happy to see that at least one Tailor opted for Verde Draco Metallic on their Performante, and even more intrigued that this example features a VF Supercharger, methanol injection, auxiliary gauges, and OMP racing harnesses We’ll let you make of that what you will, and just let the pictures of this Tailored Driver do the talking.

  • Lamborghini Presents 1 of 1 Miami-Inspired Ad Personam Urus SE at Art Basel Miami 2024

    Lamborghini Presents 1 of 1 Miami-Inspired Ad Personam Urus SE at Art Basel Miami 2024

    Unique design highlights endless possibilities of Lamborghini’s Ad Personam customization program for first Urus SE delivered globally

    [source: Lamborghini]

    Sant’Agata Bolognese/Miami, FL December 5, 2024 – Automobili Lamborghini proudly unveiled a special Ad Personam Urus SE[1] at a private event in Miami Beach yesterday evening, inspired by Miami’s vibrant, colorful culture. The livery of this sporty Urus SE has been elevated thanks to the artistic vision of the Lamborghini design center, Centro Stile, and the direction of Lamborghini’s Ad Personam customization team. The Urus SE, launched earlier this year in Beijing, is the brand’s first PHEV (Plug-In Hybrid Electric Vehicle) version of the best-selling Super SUV boasting an 800 CV hybrid powertrain.

    The dramatic details of the Miami-inspired Urus SE, that required an additional 230 hours of painting and testing over the normal industrial process, showcase the nearly endless range of Ad Personam customization options available for customers to enhance their vehicle’s extraordinary individuality.

    With this authentic piece of art, we have created the most sophisticated livery ever seen on the Urus, to inspire our customers with graphics that underline the outstanding proportions and the iconic design of the car. We have reproduced our perfect vision of the vibrant Miami lifestyle and its diversity,” said Mitja Borkert, Design Director of Automobili Lamborghini. 

    The unique exterior of this Urus SE was brought to life with striking highlights of Blu Glauco (bluglauco; non-metallic UNI; 0098; Lamborghini), contrasted by a combination of greys and black, to create a livery that pays an homage to the city’s mix of culture, style and artistic flair. The front lip in Nero Noctis (neronoctis; metallic UNI; A2A2/LY9B; Lamborghini) is accented by a bright Blu Glauco detail. Bicolor mirror caps in Grigio Telesto (grigiotelestometallic; metallic UNI; Z69; Lamborghini) with a Blue Glauco pinstripe add a touch of elegance while the rear diffuser in Nero Noctis is precisely detailed with matching Blu Glauco highlights. The Urus SE’s luxurious interior features unicolor leather upholstery as well as dedicated kick plates and a dashboard that commemorates the occasion with “MIAMI” detailed on the polished carbon fiber.

    In attendance for the exclusive unveiling in Miami Beach were executives including Automobili Lamborghini Chairman and CEO Stephan Winkelmann; joined by Chief Marketing and Sales Officer Federico Foschini; Design Director Mitja Borkert; Chief Technical Officer Rouven Mohr; and Automobili Lamborghini America Chief Executive Officer, Andrea Baldi.

    “We are always excited to bring true innovation and artistry to Miami, especially during this moment when the city is filled with inspiring creatives, designers and artists,” remarked Winkelmann. “With demand for Lamborghini vehicles at an all-time high, I am very proud of this special Urus SE which highlights the infinite customization possibilities of our Ad Personam program.”

    Guests who attended the event also had the chance to view the new Lamborghini Temerario[2] with a twin-turbo V8 hybrid powertrain that redefines performance, driving pleasure and comfort. The successor to the legendary Huracán[3], the Temerario has a total power output of 920 CV and can accelerate 0-100 km/h (0-62 mph) in just 2.7 seconds.

    The celebration in Miami comes just as Automobili Lamborghini announced record breaking results for the first three quarters of 2024, following the introduction of three new models in just 18 months. Global vehicle deliveries are up 8.6% in 2024 at 8,411, compared to the same nine-month period in 2023. The Lamborghini model range has reached the milestone of becoming fully hybridized, providing a strong foundation upon which to usher in the future of the brand.

    Automobili Lamborghini is committed to pursuing the positive projections for 2025, leveraging the growth momentum achieved in 2024. This vision is driven by the goals of the company and supported by continuous investments, focused on enhancing the products and ensuring sustained improvement.

    [1] Urus SE consumption and emission values: Combined fuel consumption: 2.08 l/100 km. Combined energy consumption: 39.5 kWh/100 km. Combined CO2 emissions: 51.25 g/km. Combined CO2 emission efficiency class: B. Combined fuel consumption with low battery: 12.9 l/100 km. CO2 efficiency class with low battery: G; WLTP
    [2] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data is in the type approval stage
    [3] Fuel consumption and emission values of all Hurácan models; Fuel consumption combined: 14,9-13.9 l/100km (WLTP); CO₂-emissions combined: 338-328 g/km (WLTP

  • Market Find: 2022 Lamborghini Huracan EVO with Ad Personam Celeste Phoebe Interior

    Market Find: 2022 Lamborghini Huracan EVO with Ad Personam Celeste Phoebe Interior

    It’s not a controversial statement to say that when it comes to Lamborghini, buyers generally go for attention-getting hues that are only overshadowed by their exhaust note more often than not. But in more recent times, it seems this has shifted somewhat from exterior colors like Orange, Green and Purple to a focus on Whites, Greys, and the more understated. The same can not be said for interiors.

    Taking a bit of inspiration from their rivals in Woking, Lamborghini owners are now prioritizing the cabin as their place to be aggressive. To us it simply makes sense, blend in a bit better but still stand out. We’d make a comment about interiors being where you spend most of your time, but in this category of car it’s often not the case. Still, it provides an effective way of creating a one-of-one to buyers with equal parts cash and creativity.

    This particular 2022 Lamborghini Huracan EVO is finished in Bianco Monocerus with Ad Personam Celeste Phoebe Blue leather (VIN: ZHWUT5ZF6NLA20993) appointed throughout. Found on offer at Lamborghini Newport Beach, the car has covered a fairly impressive 6,558 miles since new, with the CarFax stating all of it happened in just one year. Kudos to you, former owner.

    Get all the details of this Tailored Driver, here.

  • Market Find: Ad Personam Marrone Eklipsis Lamborghini LP 750-4 SV

    Market Find: Ad Personam Marrone Eklipsis Lamborghini LP 750-4 SV

    They say that generational wealth lasts just two generations 70% of the time, and if you’re able to beat that, 90% of the time by generation three the last dollar will be gone. So by that metric, coughing up $729,900 for this Tailored Driver could be considered an incredibly exciting way to save your descendants from falling victim to that unfortunate statistic.

    Found on offer at Ilusso in Costa Mesa, California, this Ad Personam Marrone Eklipsis Lamborghini LP 750-4 SV (VIN: ZHWUT3ZDXHLA05856) is quite simply a poster car that will look right at home on the walls of your children and grandkids. A far cry from the bright oranges and greens that are quintessentially Lamborghini, Marrone Eklipsis (Latin for Brown Eclipse) is a sure fire way to stand out from all those other Aventadors at your local haunt.

    Get all the details about this Tailored Driver on Ilusso’s website, here.

  • Lamborghini Revuelto Opera Unica Sculpted by Sardinian Seascapes

    Lamborghini Revuelto Opera Unica Sculpted by Sardinian Seascapes

    • Lamborghini Revuelto Opera Unica Sculpted by Sardinian Seascapes: 475 hours of hand-painting craftmanship
    • Unique Ad Personam creation sparkles with sea-inspired creativity and innovation

    Sant’Agata Bolognese/Cala Di Volpe, Italy – Lamborghini presents an Opera Unica: a sole Revuelto[1] created by the Ad Personam personalization department along with Lamborghini Centro Stile, honoring the distinctive blues and seascapes of the Italian island of Sardinia. Unveiled at an exclusive dinner in the luxury resort of Cala di Volpe adorned in blue tones for the occasion, in the heart of one of the most famous and high-end holiday destinations in Italy.

    “A unique Lamborghini Opera Unica car celebrates the innovation, creativity and inherent art found within our super sports cars, which is at the heart of our brand,” says Stephan Winkelmann, Chairman and CEO. “Our clients can explore colorways, detailing, different materials, embroidery and finishes inside and out with Ad Personam to produce a Lamborghini that is truly personalized to them: this Opera Unica takes our creativity a step further, demonstrating paint techniques and interior finishes that are reserved for Opera Unica one-offs, presenting a truly unique art-piece reflecting the distinctive seascape and emotions of Italy’s most beautiful island destination.”

    In addition to the standard production time of a Lamborghini Revuelto, the exterior paint effects commanded an additional 475 hours of specialist craftmanship. The Opera Unica creation was realized by meticulously masking the car’s body to create a canvas for the paint: localized two-tone and three-tone paint fading was then enhanced by brush painting, reminding of waves hitting the cliffs. Special coating techniques were used, to personalize details such as the Start/Stop button cover and the nominal plate. The interior embroidery finish required 85 hours alone to produce the new tool required for the watery stitching effect dedicated to this Opera Unica.

    The unique Revuelto employs Lamborghini Ad Personam’s specially developed paint techniques, showing off the intriguing angles and lines of the car like modern architecture. Three separate shades of blue are combined using Lamborghini’s craftmanship in utilizing brush and spatula to create special effects, reserved for this Opera Unica. Inspired by the crystalline seas of Sardinia, bubbles of water, waves and the deep blue of watery caves, the darker and lighter shades of blue are used across the various surfaces of the Revuelto, with clean definitions between different hues accenting the intriguing planes and lines of the car. The light Blu Tawaret features as the base color on the front panels of the car and roof, contrasting with the brighter Blu Cepheus used to create a fading effect, and on rear panels. Blu Okeanos is combined as the third blue to create an even deeper fading effect on bonnet and around the front splitter, set off by black Nera Bocca paint, shiny carbon splitter and sill, and Shiny Black with Diamond Polished Altanero rims with black Carbon Ceramic Brakes.  The ‘dragged’ brush and spatula paint effect carries waves of the three blues across the rear from the front to sides and the rear, evoking the sparkling turquoise blues found in the refracted light of sea over sand and stones.  

    The complementary interior features Blu Delphinus as the main upholstery color, set off by lighter Blu Amon on seatbacks, on doors and trimming the center console, with contrasting white Bianco Leda stitching and piping. The seats, door panels, tunnel and roofline introduce a novelty to Revuelto embroidery application: using a specifically-developed tool, the three-tone stitching in Blu Amon, Blu Chepeus and Bianco Leda, that recalls the sparkling hues of the Sardinian waters. This effect is echoed on the Blu Mira carbon Opera Unica plate on the rear wall of the cabin, and on the Start/Stop button cover on the center console.  

    Revuelto is the first super sports V12 hybrid plug-in HPEV (High Performance Electrified Vehicle). Revuelto defines a new paradigm in terms of performance, sportiness and driving pleasure from its unprecedented new architecture; innovative design; maximum-efficiency aerodynamics; and a new carbon frame concept. An output of 1015 CV is delivered from the combined power of an entirely new combustion engine together with three electric motors, alongside a double-clutch gearbox that has made its debut on a 12-cylinder Lamborghini for the first time. The super sports car combines these attributes to deliver performance figures at the peak of its segment: acceleration from 0-100 km/h in only 2.5 seconds and a top speed of more than 350 km/h. These numbers combine with its exceptional dynamism thanks to the introduction of electric torque vectoring, and four-wheel drive available also in fully-electric drive mode, ensuring the Revuelto super sports car expresses its amplified qualities both on track and in daily driving.

    [1] Consumption and emission values of Revuelto; Fuel consumption combined: 10,3 l/100km (WLTP); Power consumption combined: 78,1 kWh/100 Km (WLTP); CO2-emissions combined: 276 g/km (WLTP)