Wanderlust

Tag: art car

  • Bentley Americas Inks Collaboration with World-Renowned Tattoo Artist, Bang Bang

    Bentley Americas Inks Collaboration with World-Renowned Tattoo Artist, Bang Bang

    • Groundbreaking, reactive UV technology brings inspirational design unveiled during Miami Art Week 2024
    • Bentley collaborates with Bang Bang, world-renowned tattooist and extraordinary artist
    • Bentley artwork pattern changes in white and ultraviolet wavelengths of light, mirroring the capabilities of Bang Bang’s Magic Ink 
    • Bespoke, collaboratively designed one-off Bentley to debut in 2025
    • Revolutionizing luxury automotive design through artistry and self-expression in the third edition of Art in Motion
    • A celebration of personalization: redefining craftsmanship and individuality through two masters of their crafts

    [source: Bentley]

    Miami, FL — Bentley Americas proudly announces an extraordinary collaboration with Keith “Bang Bang” McCurdy, the globally celebrated tattoo artist, responsible for the most famous designs on the most iconic people in the world. His company, Bang Bang Tattoo in New York City, recently debuted the revolutionary and groundbreaking tattoo ink technology called Magic Ink. This technology allows the user to “turn on” and “turn off” their tattoos using specific wavelengths of light, allowing clients the ability to change the image in their skin.  

    The collaboration launches with a one-off art car debuted during Miami Art Week, with a unique UV-activated design that unites two pioneers of artistry, both renowned for transforming their clients’ visions into highly personal projects through the co-creation process.

    Bang Bang, together with his 35+ artists spanning 15 countries, immortalizes each client’s stories through tattoos. The process is akin to that of Mulliner, Bentley’s in-house bespoke and coachbuilding division, which crafts one-of-a-kind vehicles that embody the passions and individuality of their owners.

    “This is an exciting exploration of the realm of artistic customization in an entirely new medium,” said Bang Bang. “Bentley offers a canvas as luxurious and transformative as my tattoo art. This project allows us to create a masterpiece that celebrates individuality in motion.”

    Mike Rocco, President and CEO of Bentley Americas, remarks:   
    “Bentley has always pushed the boundaries to deliver the ultimate in craftsmanship, personalization and performance. This introduction with Bang Bang showcases our commitment to blending artistry and ingenuity to redefine what’s possible in bespoke luxury.”

    A Unique Reveal at Miami Art Week 2024
    During the Bentley Art in Motion showcase at Miami Art Week 2024, guests were immersed in a multi-sensory experience featuring projection mapping and UV light installations, inclusive of the groundbreaking UV vehicle wrap with patented ultraviolet printing akin to Bang Bang’s ‘Magic Ink’ technology. A Bentley Bentayga EWB was the canvas for  a striking co-created design led by Bang Bang and Bentley Mulliner designers, inspired by the polarities of the Bentley range and the new collaboration.

    Design Consultant for Bentley Mulliner, Rich Morris, explains:
    “Initially, the car’s façade presents harsh, tessellated shapes on the bonnet, symbolizing the tension one might feel at the start of a journey. As one moves along the car, these shapes transition into a fluid, structured ripple pattern along the sides, evocative of water droplets and creating Bentley’s signature Azure diamond motif. This seamless transition embodies the transformation of feelings from stress to serene satisfaction upon reaching one’s destination after driving in a Bentley.”

    Simultaneously, Bang Bang’s influence injects dynamic energy and power, reminiscent of Bentley’s performance-focused Speed range. Illuminated during the reveal, ultraviolet ‘black lights’ unveil bold, animalistic artwork symbolizing unleashed potential. This vivid depiction complements the Bentley design by occupying negative spaces, creating harmony between tranquility and vigor. As a visual representation of their collaboration, this Bentley perfectly captures the essence of elegance and dynamic energy, setting a new standard for future innovations.

    Peak Personalization 
    Together, Bentley and Bang Bang redefine the meaning of customization, merging artistic innovation with automotive excellence. Bang Bang will offer his client a unique opportunity to incorporate their personal stories into a one of one Bentley.  From cherished memories to iconic imagery, the collaboration empowers one to transform a Bentley into a drivable expression of personal identity — the next iteration of Bentley x Bang Bang drops in 2025.

  • Lamborghini Presents 1 of 1 Miami-Inspired Ad Personam Urus SE at Art Basel Miami 2024

    Lamborghini Presents 1 of 1 Miami-Inspired Ad Personam Urus SE at Art Basel Miami 2024

    Unique design highlights endless possibilities of Lamborghini’s Ad Personam customization program for first Urus SE delivered globally

    [source: Lamborghini]

    Sant’Agata Bolognese/Miami, FL December 5, 2024 – Automobili Lamborghini proudly unveiled a special Ad Personam Urus SE[1] at a private event in Miami Beach yesterday evening, inspired by Miami’s vibrant, colorful culture. The livery of this sporty Urus SE has been elevated thanks to the artistic vision of the Lamborghini design center, Centro Stile, and the direction of Lamborghini’s Ad Personam customization team. The Urus SE, launched earlier this year in Beijing, is the brand’s first PHEV (Plug-In Hybrid Electric Vehicle) version of the best-selling Super SUV boasting an 800 CV hybrid powertrain.

    The dramatic details of the Miami-inspired Urus SE, that required an additional 230 hours of painting and testing over the normal industrial process, showcase the nearly endless range of Ad Personam customization options available for customers to enhance their vehicle’s extraordinary individuality.

    “With this authentic piece of art, we have created the most sophisticated livery ever seen on the Urus, to inspire our customers with graphics that underline the outstanding proportions and the iconic design of the car. We have reproduced our perfect vision of the vibrant Miami lifestyle and its diversity,” said Mitja Borkert, Design Director of Automobili Lamborghini. 

    The unique exterior of this Urus SE was brought to life with striking highlights of Blu Glauco (bluglauco; non-metallic UNI; 0098; Lamborghini), contrasted by a combination of greys and black, to create a livery that pays an homage to the city’s mix of culture, style and artistic flair. The front lip in Nero Noctis (neronoctis; metallic UNI; A2A2/LY9B; Lamborghini) is accented by a bright Blu Glauco detail. Bicolor mirror caps in Grigio Telesto (grigiotelestometallic; metallic UNI; Z69; Lamborghini) with a Blue Glauco pinstripe add a touch of elegance while the rear diffuser in Nero Noctis is precisely detailed with matching Blu Glauco highlights. The Urus SE’s luxurious interior features unicolor leather upholstery as well as dedicated kick plates and a dashboard that commemorates the occasion with “MIAMI” detailed on the polished carbon fiber.

    In attendance for the exclusive unveiling in Miami Beach were executives including Automobili Lamborghini Chairman and CEO Stephan Winkelmann; joined by Chief Marketing and Sales Officer Federico Foschini; Design Director Mitja Borkert; Chief Technical Officer Rouven Mohr; and Automobili Lamborghini America Chief Executive Officer, Andrea Baldi.

    “We are always excited to bring true innovation and artistry to Miami, especially during this moment when the city is filled with inspiring creatives, designers and artists,” remarked Winkelmann. “With demand for Lamborghini vehicles at an all-time high, I am very proud of this special Urus SE which highlights the infinite customization possibilities of our Ad Personam program.”

    Guests who attended the event also had the chance to view the new Lamborghini Temerario[2] with a twin-turbo V8 hybrid powertrain that redefines performance, driving pleasure and comfort. The successor to the legendary Huracán[3], the Temerario has a total power output of 920 CV and can accelerate 0-100 km/h (0-62 mph) in just 2.7 seconds.

    The celebration in Miami comes just as Automobili Lamborghini announced record breaking results for the first three quarters of 2024, following the introduction of three new models in just 18 months. Global vehicle deliveries are up 8.6% in 2024 at 8,411, compared to the same nine-month period in 2023. The Lamborghini model range has reached the milestone of becoming fully hybridized, providing a strong foundation upon which to usher in the future of the brand.

    Automobili Lamborghini is committed to pursuing the positive projections for 2025, leveraging the growth momentum achieved in 2024. This vision is driven by the goals of the company and supported by continuous investments, focused on enhancing the products and ensuring sustained improvement.

    [1] Urus SE consumption and emission values: Combined fuel consumption: 2.08 l/100 km. Combined energy consumption: 39.5 kWh/100 km. Combined CO2 emissions: 51.25 g/km. Combined CO2 emission efficiency class: B. Combined fuel consumption with low battery: 12.9 l/100 km. CO2 efficiency class with low battery: G; WLTP
    [2] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data is in the type approval stage
    [3] Fuel consumption and emission values of all Hurácan models; Fuel consumption combined: 14,9-13.9 l/100km (WLTP); CO₂-emissions combined: 338-328 g/km (WLTP

  • Ferrari Tailor Made 812 Competizione

    Ferrari Tailor Made 812 Competizione

    A Ferrari with a unique perspective to be auctioned for charity.

    Monterey (California, USA), Aug. 19, 2023 – At an exclusive event held at Casa Ferrari during Monterey Car Week and broadcast via live streaming, the Maranello-based company unveiled a one-of-a-kind Ferrari 812 Competizione. Without precedent, this Tailor Made car was inspired by the concept of a blank sheet, which is how the Ferrari Styling Centre starts its creative research for every new model.

    The car the Tailor Made concept is applied to is one of just 999 Ferrari 812 Competiziones, a limited and extremely exclusive series intended for collectors and enthusiasts of the world’s most exciting twelve-cylinder. It is distinguished by a commemorative plaque affixed to the interior as a testament to its original inspiration.

    The Tailor Made 812 Competizione presented today was commissioned by Ferrari North America and will be auctioned at the Ferrari Gala to be held in New York City on October 17 at the culmination of an exclusive event aimed at celebrating the Maranello-based company’s unique community and passion for the brand. All proceeds will be donated to charity as part of the education support projects that have been the focal point of the Prancing Horse’s charitable activities.

    The process of developing the craftsmanship techniques used to create such original and creative patterns took over a year of close collaboration between the Styling Centre and the Tailor Made team, which handles the most innovative personalisation projects at Ferrari. The main challenge was to seek the perfect balance between flawless technical realization and maintaining the creative spark and artistic craftsmanship that flow from Ferrari Chief Design Officer, Flavio Manzoni’s drawings, which provided the inspiration for this model with its unique details.

    The car, in fact, has been imagined as one of the now iconic yellow cards on which Maranello designers transfer their first ideas, insights and notes from mind to paper and on which – iteration after iteration, detail after detail, idea after idea – new concepts, unique stylistic features and shapes are composed that will become part of the history of Italian automotive design.

    On the car, in matte Giallo Tristrato, the lines composed by the designer who imagined the elegant and sporty forms of the 812 Competizione and its most iconic details have been traced in matte Nero DS Sketch. Notable among them are the carbon fibre blade that cuts across the horizontal plane of the front bonnet acting as an air intake for the engine, the characteristic louvres on the side – a tribute to the best twelve-cylinder Ferrari tradition – as well as the vortex generators on the rear screen devoid of glass, replaced by a concealed rear-view camera.

    The same concept is echoed in the interior. The new-generation Alcantara® that covers the cockpit of this 812 Competizione, composed of 65 percent recycled polyester and presented as a world premiere on Ferrari Purosangue, is embellished with design sketches that have been embroidered directly onto it using a highly innovative technique. This is a truly unique solution, as Ferrari usually employs leather for this kind of custom motif. Completing the elegant interior trim is the black trilobal Superfabric® used for the carpet and rear wall of the passenger compartment. 

    The 812 Competizione, dedicated to a small group of collectors and purists of the noblest Ferrari tradition, aims for maximum performance without leaving room for compromise. Innovative technological concepts have enabled it to reach new performance heights, making the model ideal for the unlimited wealth of combinations and possibilities offered by the Ferrari Tailor Made program.

    On the 812 Competizione, the driver, both on the road and on the track, becomes one with the car, which guarantees immediate responsiveness to the controls and total control even in the most complex manoeuvres. Driving thrills are always at the highest level thanks to the contribution of the independent four-wheel steering system, which gives it agility and cornering precision, and the most exciting 830-hp V12 on the world automotive scene. The engine pairs impressive power with exhilarating delivery and the sound that Maranello’s 12-cylinder purists know so well.

    FERRARI TAILOR MADE

    Ferrari Tailor Made is Ferrari’s exclusive programme dedicated to those who wish to personalise every area of their Ferrari to create a car that thoroughly reflects their character and personal tastes. Customers who join the programme are assisted by a team of experts and guided by a personal designer who interprets their wishes while respecting the brand’s aesthetic standards.