What: 2025 Audi RS 6 performance Color: Audi exclusive Velvet Purple Pearl Effect(samtviolettperleffekt; metallic UNI; LQ87; Audi) VIN: WUA1DBF27SN906216 Mileage: delivery Price at Time of this Writing: $162,550 CarFax: N/A Location: Audi Columbus, Columbus, OH Dealer listing:Link
You’ve gotta love the Peanut Butter and Jelly spec on a great car. Combine with the peanut buttery smoothness of Cognac leather with grape-like Audi’s Velvet Purple and you have an incredible car for fans of purple specifications.
This RS 6 is also a performance, with matte black finish on its Y-spoke alloys, Executive Package, Driver Assistance Package, Interior Protection Package, RS Sprot exhaust, Night Vision Assistant and Ceramic Brakes with Red Calipers.
What: 2010 Audi S4 Color: Audi exclusive Nogaro Blue(nogaroblau; pearl effect UNI; Z5M; Audi) VIN: WAUMGAFLXAA152848 Mileage: 116,100 miles Price: Auction CarFax:Link Window Sticker: N/A Location: Poway, CA Dealer Listing:Cars and Bids
If you’ve been an Audi fan for a while, chances are that when the Four Rings replaced the iconic Nogaro Blue with Sprint Blue for the B7 generation of S4 and RS 4 you questioned the decision. And when the B8 launched with Sprint as well, it became apparent that Audi wasn’t going back to the Nogaro well any longer, but at the time Audi exclusive was simply not widely known as a path to right that wrong. As such, we’re led to believe that the original Tailor of this S4 was a tried and true brand evangelist who put their money where their mouth was. By pairing Nogaro with a 6 speed transmission, finished with alcantara-centered black leather seats and brushed aluminum interior trim, this S4 harkens back to the prior generations in many ways. The only remaining question is- will others take note of just how special this S4 is, or will it fall squarely into budget commuter territory? Follow along with the auction on Cars and Bids to find out.
Tradition unites: for the twelfth time, Audi brings personalization to life at the Italian design fair
Perfection in detail: business flagship A6 Avant impresses with an upgraded interior in Baikal Blue and Neodymium Gold
New colors and materials for Audi exclusive’s 30th anniversary: “Material Bar” shows the variety of personal design
[source: Audi AG]
Having set standards in the personalization of premium vehicles since 1995, Audi is celebrating the 30th anniversary of top-level customization this year. For the occasion, Audi exclusive is premiering new colors and materials that give the business flagship A6 Avant a unique character. At Milan Design Week from April 7 to 13, the master of upgrades will unveil a special representative of the luxury model. In addition to the wide range of personalization options made possible by Audi exclusive, exhibitions on aerodynamics and lighting technology provide interesting insights.
Your car is an unmistakable expression of your personality – that is the philosophy of Audi exclusive. With countless options for personalization, customers can design their vehicle as a one-of-a-kind model. The highest quality materials and a passion for detail are the foundation of individual luxury.
The new A6 Avant impresses with perfect proportions that feature a long wheelbase, large wheels, and sculpted body. At Milan Design Week, Audi exclusive will unveil an upgraded version of the luxury model. The sports seats are finished in a luxurious combination of Baikal Blue and Neodymium Gold with contrasting stitching in Baikal Blue. In combination with the Vanadium applications, the A6 Avant takes elegance and exclusivity to perfection.
“Neodymium is a metal that occurs naturally in combination with minerals. Our selection of colors was inspired by this luxurious element,” said Color & Trim Designer Nadine Wolfinger. “Combined with the intense hue of Baikal Blue, the interior takes on a particularly elegant appearance. In bright light, the blue appears vibrant and radiant, but in subdued light it takes on a soothing, almost mystical depth.”
Visitors to the design fair can visit a “Material Bar”, where specially configured exhibits – such as three seating islands with different colors of leather and contrasting stitching – give them an overview of the wide selection offered by Audi exclusive.
Two focused exhibitions explore the themes of aerodynamics and light, while an art installation provides an impressive backdrop. Again, the A6 Avant serves as the inspiration. Its sporty and elegant design contributes to its outstanding aerodynamics, ensuring a drag coefficient of 0.25, which is the best value for an Avant with a combustion engine in the history of Audi. The lighting technology also sets standards. The second-generation digital OLED rear lights, which are optionally available for the rear of the A6 Avant, combine lighting design and innovative technology in a unique way.
More than 20 individual finishes and progressive wheel designs
The ability to integrate high-demand design options directly into production has improved significantly in recent years. Drivers of the standard A6 Avant can already choose between eleven colors for the exterior, including the completely new Midnight Green as well as Ascari Blue Metallic and Daytona Gray Pearl Effect, which are available exclusively for vehicles with an S line exterior.
The Audi exclusive portfolio also includes a wide variety of additional finishes – from sporty Merlin Pearl Effect and elegant Siam Beige Metallic to the iconic Nogaro Blue, which has characterized the Audi exclusive range and legendary models such as the RS 2 from the beginning. In addition to special Audi exclusive colors, the standard colors of other Audi models are also available.
To match the selected finish, there is a wide selection of progressive wheel designs in various colors. The most striking wheels are the 21-inch wheels in a multi-spoke design from Audi Sport, including one in burnished metallic black, the only wheel in the portfolio to feature a tri-color design. The latter is especially eye-catching in combination with the areas in black metallic, matt Neodymium Gold, and burnished silver.
Interior highlights in Baikal Blue and Neodymium Gold
In addition to the exclusive exterior colors, Audi exclusive offers eleven main colors for the interior design, complemented by three accent colors, which customers can choose from to give their A6 Avant an unmistakable look. The new interior colors include Baikal Blue, Neodymium Gold, Ginger White, Almond Beige, Mint Gray, and Mora Violet.
Audi exclusive also offers two specific design packages that add high-contrast colors to the interior to make it unmistakable. The first features side bolsters in dark Baikal Blue, while the seat center panel stands out with its perforated fine napa leather and neodymium diamond stitching. Contrasting Baikal Blue seams balance both colors perfectly.
The sporty, elegant style is complemented by additional Baikal Blue interior elements, including the center armrest, center console trim, decorative elements on the instrument panel and doors, and front and rear door armrests. These elements come in the microfiber material Dinamica, which looks and feels like suede, but about half of it is recycled. All elements feature neodymium contrasting stitching, as do the black leather steering wheel, the upper part of the dashboard, and the floor mats.
The second design package focuses on textiles and uses the light gray fabric Kaskade and Neodymium Gold accents to create a play of colors. The cover Kaskade is reminiscent of natural materials such as wool and is not additionally dyed. It is partially made from recycled materials such as selvedge and recycled polyester.
Bright Orange contrasting stitching and exclusive decorative inlays
The two design packages are complemented by bright contrasting stitching that adds additional accents. Customers can freely choose the colors of the seats, interior elements, steering wheel, and floor mats. There is no limit to the customization options. In addition to customer favorites such as Iguana Green and Ocean Blue, a new color is available: Bright Orange adds that certain something and gives the A6 Avant a sporty look, especially when combined with black leather.
Audi exclusive also offers specific decorative inlays. A completely new offer, now available for the first time for the Audi A6, is poplar in natural silver brown and a light gray linen decor. With its homogeneous structure and luxurious color, the poplar decor blends harmoniously into the interior. It is also very light, durable, and elastic, making it perfect to work with. The linen is simultaneously subtle and elegant with its highly interest fiber structure that also includes recycled polyester.
Comprehensive advice at Audi exclusive studios
Since 2005, Audi exclusive has been emphasizing its presence with studios it operates at the Audi Forums in Neckarsulm and Ingolstadt. With the knowledge of their product experts, these competence centers are open to customers from all over the world to help them realize their preferences and personal vision. Customers can experience the full range of customization options first-hand, and personalized customization plans are created through one-on-one talks.
Audi exclusive customiser shows new color portfolio
The Audi exclusive customiser visualization tool provides customers with a convenient and visual digital tool for designing their personal dream configuration. To mark the 30th anniversary of Audi exclusive, the tool now includes the new color portfolio in its entirety.
A detailed, high-resolution 3D image in a wide combination of exterior and interior colors demonstrates the countless personalization options, giving customers a foretaste of the real vehicle. The Audi exclusive customizer tool is available online and at the studios in Neckarsulm and Ingolstadt.
What: 2018 Audi RS 5 Coupe Color: Audi exclusive Riviera Blue(rivierablau; non-metallic Uni; LP3G; Audi) VIN: WUAPWAF50JA905228 Mileage: 62,150 Price: $45,950 CarFax: Link Window Sticker: N/A Location: Murfreesboro, TN Listing: Auto Collection of Murfreesboro
Riviera Blue has been covered here before, and for good reason- it’s a wildly popular bright blue that genuinely looks incredible when applied to all brands covered by Tailored Driver. Seen here on a 2018 Audi RS 5 with a tasteful yet subtle feature on it’s Brake Calipers as well, this Tailored Driver also features several unknown modifications. 034 Motorsport’s strut tower brace is seen under-hood, as is an MTM badge on the rear trunk lid. Our guess is the brand’s performance software, but both brand names – 034 and MTM – should pique the interest of any true Audi aficionado. We’d be remiss to not also mention the lower ride height, although it’s unclear who provided the drop.
What: 2025 Audi RS 6 performance Color: Audi exclusive Nogaro Blue(nogaroblau; pearl effect UNI; Z5M; Audi) VIN: WUA1DBF22SN907435 Mileage: delivery Price: $151,295 CarFax: N/A Window Sticker: See Gallery Location: Audi of Birmingham, Birmingham, AL Listing: Audi of Birmingham / Facebook
We’re always fans of dealer sales staff getting notice out to enthusiasts ahead of cars coming available via the usual dealership methods like pushing to the dealer website, AutoTrader or the like. In this case, it’s Audi Birmingham’s David Guerzon posting early pre-PDI shots of an Audi exclusive RS 6 performance in Nogaro Blue.
Other options confirmed by Guerzon are Matte Carbon Package, Executive Package, Driver Assistance Package, RS Sport Exhaust and Red Brake Calipers. He also shares in that post that the car will be sold for sticker without dealer markup.
If you reach out to Audi of Birmingham, ask for David Guerzon and thank him for posting it early for the rest of us.
What: 2021 Audi TT RS Color: Audi exclusive Racing Blue Mica(racingblau; metallic UNI; MXYEWWA; Audi) VIN: Unknown Mileage: 34,500 miles Price: $68,500 CarFax: N/A Window Sticker: N/A Location: Bennington, NE Listing:Facebook Marketplace
It’s been our experience that Audi TT owners are simply a different type of enthusiast. While it may be dismissed by the uninformed as a less-than, there simply is not a more dedicated, more committed, and more frankly nerdy bunch of fans out there. Sure 911s have a similar group behind them, but that car benefits from a cool factor that’s nearly ubiquitous. TT enthusiasm requires a quiet confidence, and an ability to regularly answer questions that with a 911 no one bothers to ask.
So it makes sense then, that this Tailored Driver also goes above and beyond with a dedication that only the most astute Tailor would posses. Incredibly uncommon on US soil, Racing Blue Mica was chosen here, likely as a result of it’s popularity in Europe- something a real fan of the four rings would pick up on. But it’s the Audi exclusive Ocean Blue partial leather that really gets us going. Plucked from the original TT and briefly featured in special edition TTs, this interior becomes an incredibly special place, further elevated by matching door card inserts, the steering wheel’s center stripe, and stitching.
The seller claims this is a one-of-one, and we don’t doubt that for a moment. Shame, really.
What: 2019 Audi RS 5 sportback Color: Audi exclusive Kemora Grey Metallic(metallic-UNI; LX7F; Audi) VIN: WUACWCF51KA904939 Mileage: 69,872 miles Price: $40,991 CarFax:Link Window Sticker: N/A Location: Carrolton, TX Listing:Texas Hot Rides
There’s no use in sugar-coating it- this RS 5 sportback has been hit. Twice. But with a cost of entry that reflects- just $40k- does this represent good Tailored Driver value for money? To us, yeah, totally. Audi’s RS 5 might not be the fire starter that BMW’s M3 is, but its still no slouch. Couple that value and performance with the cult favorite that is Audi exclusive Kemora Grey, and we see a real winner here.
What: 2022 Audi RS 5 Sportback Color: Citrus Yellow (zitronengelb; non-metallic UNI; LY1G; Audi) VIN: WUAAWDF55NA900944 Mileage: 24,832 Price: $73,995 CarFax: N/A Window Sticker: See Listing Link Location: Audi Jacksonville, Jacksonville, FL Listing:Link
The dealer listing for this car suggests the car is one of one. While we’ve not been able to confirm that claim, we do know that Citrus Yellow is not as common in Audi exclusive parlance as say a Vegas Yellow or an Imola Yellow.
From photos, the color appears to be more on the buttery side, not quite as gold as Vegas, or even more venturing toward orange as Imola. That said, the exterior shots of this car make it seem far less intense as it does in the door jams on the interior shots. If you’re curious, this is one we’d recommend seeing in person. Check it out at Audi Jacksonville.
What: 2022 Audi SQ5 Color: Porsche Mahogany Metallic (mahogonimetallic; metallic uni; M8Y / Y8; Porsche) VIN: WA1C4AFY6N2057975 Mileage: 34,784 Miles Price: $51,995 CarFax: N/A, see website for AutoCheck Window Sticker: N/A Location: Jacksonville, FL Listing:Audi Jacksonville
It may be subtle, but this Audi SQ5 represents a double dose of rare decisions in the tailored ordering segment. First, going with a subtle color like Brown takes an extra commitment to the decision given the extra money to go with special paint may be lost on many who see the car. Second, going across brand borders into the palette of another manufacturer, in this case Porsche, suggests even more commitment given that likely makes the special paint that much more of a financial commitment.
Porsche Mahagony Metallic over grey is a particularly handsome and yet understated combination to be sure. Well played to the original buyer. The SQ5 now sits in inventory at Audi Jacksonville.
If you’re curious about the car and the color and aren’t local enough to go see it in person, we’d suggest googling it. These photos are low light, making the car appear almost black or dark grey. In our experience Mahogany Metallic is much richer in person than it appears in these photos.
What: 2001 Audi RS 4 Avant Color: Audi exclusive Santorin Blue Metallic(santorinblau; metallic UNI; LZ5K; Audi) VIN: N/A Mileage: 207,000km (128,623mi) Price: €39,000 CarFax: N/A Window Sticker: N/A Location: Suhl, Germany Listing:Mobile.de
It’s not hyperbole when we say the staff of Tailored Driver has been waiting 25 long years for the B5 generation RS 4 Avant to be importable, and while we’d need to hold off for another year for this MY2001 example, it just may be worth the wait. Now admittedly Santorin Blue is not at the top of our list, the simple fact that this was painted at the factory by a still incredibly under-the-radar Audi exclusive team should not go un-noticed. While we can speculate for what VIP thought Santorin usurped Nogaro, we’ll just be thankful that Audi’s Tailored division breathed on one of our all-time favorites. Expect more European-based Audi exclusive finds to grace the pages of Tailored Driver in the coming years.
