Wanderlust

Tag: Borusan Turkish Blue

  • Color Focus: BMW Borusan Turkish Blue – P9E

    Color Focus: BMW Borusan Turkish Blue – P9E

    ORIGINATING MARQUE: BMW

    CODE: P9E

    TYPE: Non-Metallic UNI

    CONTENT ARCHIVE: Borusan Turkish Blue

    SUMMARY:
    Borusan Turkish Blue (borusantürkischblau; non-metallic uni; P9E; BMW) is an intense racing blue on the green side of the blue spectrum, established as a go-to color from its use on the BMW M4 GT4 racing cars of the Turkish racing team Borusan Otomotiv Motorsport. Launched in 2008, Borusan Otomotiv Motorsport, working with BMW Individual to develop this blue as a special color specifically for its cars. In more recent years, mounting success for the team has brought their signature color to the fore.

    In developing the blue hue, the team was seeking an eye-catching unique color to give their cars a distinctive look on track. Following their ordering a special edition roadgoing BMW M4 Coupé in the color, the team and BMW were so impressed with the result that the color was made accessible via BMW Individual to a wider range of BMW buyers.

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    PHOTOGRAPHIC REFERENCE:
    Below is a gallery of several BMW cars painted in Borusan Turkish Blue.

  • Color Check: Revisiting Borusan Turkish Blue by BMW Welt / BMW Museum

    Color Check: Revisiting Borusan Turkish Blue by BMW Welt / BMW Museum

    This isn’t the first time we’ve featured BMW Individual Borusan Turkish Blue (borusantürkischblau; non-metallic uni; P9E; BMW). Just a few weeks ago, BMW M shared an M4 Competition in the hue on their social media channels. This week, BMW Welt / BMW Museum is doing the same, only this time it’s a long roof.

    We should probably start by applauding BMW Welt / BMW Museum. That the brand has their own social media channels for their headquarters consumer welcome facility is worth noting. Not all brands do it, but BMW spent a lot of money on creating the ultimate year-long BMW Group auto show space just across from the iconic cylindrical BMW Museum so why chince out when it comes to budget to communicate it. BMW didn’t, and as a result owners like the guy taking delivery of this M3 Touring get highlighted on an official platform, and nerds keeping track of attractions at the brand’s Münich headquarters or keeping close eye on tailored builds such as this one benefit from the extra effort. Kudos to you BMW.

    And, kudos for cars like this one getting built. Borusan Turkish Blue as a color is a bright and bold blue, set on the more cyan/teal side of the blue spectrum. It’s not altogether that different from something like a Porsche Riviera Blue, and we’d love to see the two next to each other. One of the reasons we ran this story even though we recently featured that other post by BMW M is because these are real world shots in bright sun, whereas the previous post was in a medium to low light studio. That contrast gives those keeping track a better idea of the color, so we wanted to include it.

    Alas, we don’t get the M3 Touring in the United States and that’s a real shame, but we are about to get the M5 Touring and BMW Individual is also alive and well on this side of the pond. To that end, we hope you feel inspired. We know we do.

  • Color Check: BMW Individual Borusan Turkish Blue on M3 Competition Touring

    Color Check: BMW Individual Borusan Turkish Blue on M3 Competition Touring

    If you’re a fan of bold racing blues then it’s worth taking note of the latest set of M3 Competition Touring photos posted by BMW M to social media (HERE). BMW Individual Borusan Turkish Blue (borusantürkischblau; non-metallic; P9E; BMW) seems to fall more on the green side of the blue spectrum, almost similar to Porsche Riviera Blue.

    On social media, the folks at BMW M have gotten quite adept at regularly posting great photography of interesting tailored builds in order to promote the BMW Individual program and its many, many offerings. They’re also using it to drive traffic to the BMW Individual Configurator, which makes for a great way to spend a couple hours imagining the possibilities.

    Also, hat tip to Frank van Meet and the rest of the team at BMW M who keep building cars like a Borusan Turkish Blue M3 Competition in long roof, station wagon “Touring” guise. In a world of SUVs, driving enthusiasts can’t thank you enough.