Wanderlust

Tag: F1

  • Aston Martin Unifies F1 Pedigree and SUV with Unique DBX707 AMR24

    Aston Martin Unifies F1 Pedigree and SUV with Unique DBX707 AMR24

    • New and exclusive DBX707 AMR24 is a celebration of Aston Martin’s Aramco Formula 1® Team and their involvement at the pinnacle of motorsport
    • Exclusive DBX707 AMR24 Edition gets the same racing identity as the AMR24 F1® car and the Official Medical Car of Formula 1®
    • Additional highlights are available to amplify the racing look even further to reflect the brand’s racing pedigree

    [source: Aston Martin]

    03 July 2024, Gaydon, UK: Aston Martin is once again celebrating the Aston Martin Aramco Formula One® Team with the release of an exclusive AMR24 Edition for the world’s most powerful ultra-luxury SUV: the DBX707. Named after the brand’s Formula 1® challenger, the AMR24 Edition is a DBX707 that shares a racing identity with both the AMR24 F1® car and the Official Medical Car of Formula 1®. 

    The AMR24 F1® car is a culmination of countless hours of work and uncompromising craft, built on the strengths of its predecessor and with the learnings from Aston Martin Aramco’s most successful season to date. The first car to be designed and built at the state-of-the-art AMR Technology Campus at Silverstone, the 2024 challenger is a strong evolution, designed to provide the perfect platform for in season development throughout the relentless pursuit of progress.

    In celebration of the Aston Martin Aramco Formula 1® on-track presence, the DBX707 AMR24 Edition raises the intensity and road presence even further for the brand’s critically acclaimed ultra-luxury, performance SUV. A curation of unique colour and trim features creates a DBX707 that unifies the exhilarating world of F1® with the world’s most dynamic and powerful luxury SUV, delivering truly dynamic, racing look.

    The AMR24 Edition offers exclusive content to both the interior and exterior of the DBX707: A choice of Podium Green, Onyx Black or Neutron White paint, complimented by Aston Martin Racing Green or AMR Lime brake calipers and paired with the 23” Fortis wheel in either satin or gloss black, as well as an exclusive AMR24 engine plaque.

    With the addition of either Lime Green or Trophy Silver accents to the sculptured in either gloss black or carbon, reminiscent of those on both AMR24 F1® car and the Official Medical Car of Formula 1®, the F1® connection between the road car and those on the track is underlined.

    Inside the AMR24 Edition, the Inspire Sport trim is available in a choice of two colourways, enhancing the overhauled cabin even further: Onyx black (Monotone) with a striking Lime stitch and piping, or Onyx Black / Eifel Green Duotone with a lime contrast stitch. Finer details can be specified with extended carbon fibre and dark chrome jewellery or titanium mesh complimented by satin chrome. The Aston Martin logo is also applied in foil to the dash panel and AMR24 is etched into the door sills, leaving occupants in no doubt of the Aston Martin racing bloodline. This identification is also supported by the application of a unique, lime hand-stitched saddle strap to the wireless charging station.

    The intensity inside the DBX707 AMR24 matches the exterior with a new sound system developed with Aston Martin’s audio partner, Bowers & Wilkins. Acoustically engineered to the DBX707’s interior volume and shape, this exceptional system uses technologies and innovations found in Bowers & Wilkins acclaimed world-class loudspeakers.

    The Aston Martin DBX707’s unique blend of immense performance, exceptional dynamics, unmatched style and true luxury saw it rapidly ascend to the pinnacle of the sector as the true Supercar of SUVs. The highlights are the 707PS/900Nm 4.0-litre twin-turbocharged V8 and 9-speed ‘wet clutch’ automatic gearbox. Mated to a sophisticated all-wheel drive system capable of sending up to 100% of the torque to the rear axle on demand, the DBX707 AMR24 can launch from 0-60mph in 3.1 seconds and achieve a top speed of 193mph.

    As such DBX707 is now the marque’s single powertrain in the British ultra-luxury performance brand’s SUV portfolio. Comprehensive upgrades to the interior, announced earlier this year, are central to the new DBX707 with the adoption of Aston Martin’s state-of-the-art in-house developed infotainment system and a striking new cabin architecture. The addition of the AMR24 Edition provides a true racing look underlining the DBX707’s driver-focussed credentials.

    Marco Mattiacci, Aston Martin’s Global Chief Brand and Commercial Officer said: “Now with a technically advanced interior to match its class leading performance, the DBX707 AMR24 Edition is a stand-out ultra-luxury SUV with incredible road presence. Aston Martin are competing at the pinnacle of world motorsport, which represents a key pillar in our brand and product strategy for our road cars, and it’s a real pleasure to offer this special edition in celebration of the Aston Martin Aramco Formula 1® Team.”

    The DBX707 AMR24 Edition is now available for customers to order.

    The Aston Martin Aramco Formula One® Team will continue its fight for Formula 1® success at the FORMULA 1 QATAR AIRWAYS BRITISH GRAND PRIX 2024 this weekend.

  • Aston Martin Racing Green Takes Pole Position as Brand’s Most Popular Color Choice Following F1 Success

    Aston Martin Racing Green Takes Pole Position as Brand’s Most Popular Color Choice Following F1 Success

    • Racing Green becomes the most popular Aston Martin colour choice 
    • 24% of new car buyers choosing one of the company’s nine shades of green
    • New data shows spike in new car orders in Aston Martin Racing Green following the Aston Martin Aramco Formula One® team’s first podium of the 2023 season 
    • Aston Martin has an iconic association with the colour green, from its early heritage in motorsport to today’s AMR24 challenger

    [source: Aston Martin]

    Gaydon, UK – Aston Martin’s iconic Racing Green (racinggreenmetallic; metallic UNI; AST1140; Aston Martin) has officially become the most popular colour choice amongst new car buyers, for the very first time.

    As the eyes of the motorsport world turn to Bahrain for the first Grand Prix of the 2024 Formula 1® season, new retail data shows that nearly a quarter (24%) of Aston Martin customers are selecting one of the marque’s nine exclusive shades of green for their dream car, with the official Aston Martin Racing Green colour now the number one choice, ahead of traditionally popular paint colours such as Xenon Grey and Magnetic Silver.

    Aston Martin Racing Green was introduced by the marque to celebrate its return to the pinnacle of motorsport in 2021 and proved an immediate hit with customers. Representing around 7% of new car orders in the immediate 12 months following Aston Martin’s return to the grid, the trend has consistently increased year-on-year, with 12% of new Aston Martins now adorned in the official Aston Martin Racing Green colour – almost twice as many as the second most popular exterior option, Xenon Grey (6.8%).

    Fernando Alonso’s historic first podium for the Aston Martin Aramco Formula One® Team at last year’s season-opener in Bahrain delivered a 29% increase in website traffic, while the team’s strong start to the 2023 season supported a spike in customer orders for Aston Martin Racing Green sports cars in April 2023.

    Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin said: “Aston Martin was born out of racing, so 111 years on, it is fitting that this iconic brand sits at the pinnacle of motorsport, supercharging our ultra-luxury and high-performance credentials while engaging a passionate community.

    “Our presence on the grid has propelled the brand onto the global stage, but also captured the imagination of loyal and new customers who are specifying more cars in green than ever before. Just as James Bond made the Silver Birch paint tone synonymous with DB5 and the brand more broadly, 60-years on, Aston Martin’s on-track success is putting Aston Martin Racing Green at the forefront of customers’ minds when purchasing their Aston Martin.”

    Helped by Aston Martin’s main F1® livery colour and the company’s refreshed brand identity, demand for different shades of green has soared across its high-performance product portfolio. Aston Martin now extends its core colour palette to nine green variants, up from four offered at the beginning of 2021, prior to Aston Martin’s return to F1®. For discerning customers looking for a more exclusive palette of colours, the Q by Aston Martin bespoke division has helped customers specify cars in 30 unique shades of green, as well as providing match-to-samples capability for those wanting something entirely exclusive.

    Boosted by the Aston Martin Aramco Formula One® team’s success in 2023, claiming eight podiums and 280 Championship points, the global platform of F1® is attracting a new breed of customers to Aston Martin. 72% of buyers of the racing-inspired Vantage F1® Edition model launched in 2021 were new to the Aston Martin brand, while market research indicates that 88% of luxury car buyers interested in Formula 1® are more likely to buy an Aston Martin because of the brand’s involvement in the sport. In Aston Martin’s largest commercial market, the United States, 98% of customers also said that the brand’s F1®association makes their cars more exciting to drive.

    In the 2023 season Aston Martin experienced a 20% increase in online configurations sent to dealers on race weekends, compared to non-race weekends. This was supported by becoming the first manufacturer to allow customers to digitally specify their dream car in the surroundings of a Formula 1® pit garage in Silverstone as well as on the Las Vegas Grand Prix circuit.

    Aston Martin’s iconic association with the colour green began many decades ago, following a tradition established in the early days of motorsport that teams would race in national colours, or in the case of British manufacturers, a colour that became known as British Racing Green. Since then, Aston Martin race cars have competed in various shades of green before resting on the now familiar green which adorns its Formula 1® cars on the grid.

    Further building on the synergies between road and track, earlier this month, Aston Martin boldly launched its new Vantage sports car and Vantage GT3 racer on the same day as the marque’s new AMR24 Formula 1® challenger was unveiled ahead of its competitive debut at the Gulf Air Bahrain Grand Prix this weekend.

    -ENDS-

    Note to editors:

    • 2023 data is based on Aston Martin retail sales for 2023 model year core products (March 2023 – October 2023) including those specified in exterior colours of Aston Martin Racing Green and Satin Aston Martin Racing Green.
    • Comparisons since Aston Martin’s return to Formula 1® are based on retail sales of Aston Martin core products in Aston Martin Racing Green and Satin Aston Martin Racing Green from March 2021 – October 2023.
  • McLaren Formula 1 Star Lando Norris Collects his Specially-Commissioned MSO McLaren 765LT Spider

    McLaren Formula 1 Star Lando Norris Collects his Specially-Commissioned MSO McLaren 765LT Spider

    • McLaren Formula 1 star designed 765LT Spider to his specification
    • McLaren special Operations (MSO) realises design using specialist craftmanship skills available to all McLaren customers
    • Lando’s McLaren 765LT Spider is one of just 765 cars with scintillating performance, ultra-light weight and engaging track-focused dynamics
    • Watch Lando collect his personalised McLaren 765LT Spider at https://www.youtube.com/watch?v=azuJ5QJvfjw 

    Formula 1 star Lando Norris has collected his own McLaren 765LT Spider, personalised by McLaren Special Operations (MSO) and originally presented to him at the McLaren Production Centre in Woking, England.

    The 23-year-old chose a unique specification for his car, heavily influenced by his personal branding. The MSO Lando Norris 1 of 1 is instantly recognisable by its Gloss Blue Tint Visual Carbon Fibre exterior with contrasting Satin Visual Carbon Fibre details, which echoes the lightweight and strong material that has formed the basis of all McLaren road and race cars since the revolutionary MP4/1 Formula 1 car in 1981.

    The distinctive exterior finish of Lando’s 765LT is complemented by Satin Black wheels and is contrasted by Lando Yellow brake calipers, the same colour used for Lando’s own four stripe Graphic – reflecting his race number – which appears above the right-side eye socket and under the active rear wing, the latter feature visible only during high-downforce deployment. The wing also features MSO branding in Gloss Blue Tint Visual Carbon Fibre on a Satin Carbon Fibre insert on its upper surface.

    Other external features include all three Carbon Fibre Exterior Upgrade Packs, which incorporates the Front Splitter, Front fenders & Rear Diffuser, Air Intakes, Side Skirts and Door Mirrors. The roof Tonneau and Rear Aero Bridge are also finished in MSO Defined Carbon Fibre. The exterior is finished with the MSO Defined Carbon Fibre Hood, adorned with a lightweight Dark Chrome McLaren badge. In addition, the Stealth Pack adds a discreet finish to the Rear Wing mechanism and the Titanium Exhaust’s signature quad-exit.

    The interior continues Lando’s colour scheme, which is visible from the outside when the Retractable Hard Top – featuring a glass Electrochromic Roof – is lowered. The Carbon Fibre Racing Seats are trimmed in Navy Blue with Napier Stitching. In addition, the head rests are embroidered with Lando’s personal initial ‘LN4’ branding. There are also Navy Blue Alcantara and Napier Stitching highlights on the door and dash trim and the door appliques have a painted white pinstripe.

    There are additional hidden interior features, most noticeably the MSO Custom Dark Tint Carbon Union Flag Sill with Lando Graphic visible when opening the doors. Below the MSO Custom Steering Wheel with Blue Tint Carbon Fade, 12 O’Clock Marker in white and Lando Yellow Lando Graphic, is the MSO Custom Floor Mat – repeated on the passenger side – with LN4 branding and Napier Stitching, placed ahead of Blue Anodised Pedals. The distractive interior is completed with a unique MSO Dedication Plaque confirming the exclusive commission by Lando.

    The personalisation is complete with the keyfob finished in Gloss Blue Tint Visual Carbon Fibre with Lando Graphic in Lando Yellow.

    The McLaren 765LT is the latest car to carry the hallowed Longtail name, which was first associated with the legendary McLaren F1 GTR in 1997. The 765LT is powered by a 4-litre twin-turbo V8 engine developing 765PS and 800Nm, delivering a blistering acceleration time of 0-200km/h in just seven seconds. Astonishing levels of driver engagement, ultra-light weight and sophisticated track-developed suspension contribute to a thrilling driving experience.

    With just 765 examples made – all of which have been sold – Lando’s McLaren 765LT Spider is one of the most exclusive of the production run. Watch Lando collect his car at https://www.youtube.com/watch?v=azuJ5QJvfjw 

    About McLaren Group: 
    The McLaren Group is a global leader in luxury automotive and elite motorsports with a focus on its Automotive supercar and Racing businesses.

    Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the Group is formed of McLaren Automotive, which hand-builds lightweight supercars; and a majority stake in McLaren Racing which competes in the Formula 1 World Championship and INDYCAR in the US.

    The Group is globally headquartered at the iconic McLaren Technology Centre in Woking, Surrey, England.

    With a reputation for innovation and technological excellence, McLaren is one of the UK’s largest independent companies.