Aston Martin Valhalla makes global public dynamic debut ahead of the Monaco Formula One® Grand Prix
Driven by two-time Formula One® World Champion and Valhalla principal development driver, Fernando Alonso on the iconic F1® street circuit
Valhalla delivers sector defining combination of road and track capability
Valhalla has benefited from working directly with Aston Martin Performance Technologies (AMPT) – the consulting arm of the Aston Martin Aramco Formula 1® Team – in the key areas of dynamics, aerodynamics and materials
1079PS / 1100Nm PHEV powertrain combines bespoke 828PS flat plane crank 4.0-litre twin-turbo V8 engine with three E-motors delivering a further 251PS
Capable of an electronically limited maximum speed of 350km/h (217mph) and 0-100km/h (62mph) in 2.5 seconds
Deliveries to commence in H2 2025. Limited to 999 units
Friday 23 May 2025, Monaco, France: Aston Martin Valhalla made its global public dynamic debut ahead of the Monaco Formula One® Grand Prix weekend yesterday. Driven by Aston Martin Aramco Formula One® team driver and two-time Formula One World Champion, Fernando Alonso, Valhalla took to the iconic Monaco street circuit ahead of F1® practice, having recently completed final validation testing both on road and on track.
Valhalla has already captured the world’s attention with its fusion of Formula 1® performance-driven technologies. Close collaboration with Aston Martin Performance Technologies (AMPT) – the consulting arm of the Aston Martin Aramco Formula 1® Team – on dynamics, aerodynamics and materials have brought an extra dimension to the design and development of Valhalla. Having only appeared in public on static display until now, this was the supercar’s first dynamic public performance, highlighting its cutting-edge hybrid powertrain, superior handling, and unparalleled driving dynamics – not to mention its scintillating design.
A monumental moment in Aston Martin’s rich 112-year history, Valhalla is seen taking to the infamous street circuit through Monte Carlo in a AMR25 race car inspired Podium Green with a Lime Green livery with the supercar’s principal development driver Fernando Alonso at the wheel, pushing the car to its limits around Casino Square and through the Tunnel.
Aston Martin Aramco Formula One® team driver, Fernando Alonso, said, “Having followed this project closely for the past 18 months and working alongside the development team, unveiling Valhalla’s dynamic capability to the world at the Monaco Grand Prix weekend is a fantastic moment for both myself and the brand. Taking Aston Martin’s unmatched luxury credentials and added cutting-edge F1® inspired technology and class-leading performance, I can confirm Valhalla is a true supercar both on road and on track. Outside of the outright power and dynamics, it delivers on all of the raw feelings and emotions you look for when behind the wheel of a car like Valhalla.”
Adrian Hallmark, Aston Martin CEO said, “The extreme performance and unprecedented dynamic bandwidth that distinguishes Valhalla from its rivals presented many new opportunities to both the engineering and design teams throughout its development. To witness the culmination of the tireless work from all teams involved, showcased on an iconic F1® circuit like Monaco and driven by an icon like Fernando is a significant moment in Aston Martin’s rich history of both road cars and racing.”
With a combination of 1079PS and 1100Nm via the hybrid powertrain, Valhalla is a car of many ‘firsts’: Aston Martin’s first series production mid-engined supercar, first plug-in hybrid and first production vehicle with dedicated EV range capability. The marque’s first model to use the bespoke 4.0-litre twin-turbo flat-plane crank V8 engine – the highest performing V8 engine ever fitted to an Aston Martin – and the first to use the marque’s all-new 8-speed Dual Clutch Transmission (DCT), which incorporates an e-Motor and electronic rear differential (E-diff). It is also the first application of the all-new front axle twin motors, which facilitate torque vectoring and contribute to the all-wheel drive system.
Limited to 999 units, delivery of Aston Martin’s ultimate supercar, Valhalla, is set to commence in H2 2025.
Mercedes-AMG GT 63 “APXGP Edition” exclusively limited to 52 units worldwide
Mercedes-AMG supported the film crew with Formula 1® team expertise and current AMG models
Apple Original Films’new movie F1,starring Brad Pitt and Damson Idris and hailing from director Joseph Kosinski and producer Jerry Bruckheimer, premieres this year
Global co-promotion campaign accompanying the film’s release in theatres
[source: Mercedes-Benz]
This year, movie theatres will be the hot spot for Formula 1® fans worldwide when the film of the summer, F1,starring Brad Pitt and Damson Idris, hits the big screen. Filmed at actual Formula 1® races around the world, the film will deliver authentic racing action combined with equally compelling characters and a powerful story. As an official promotional partner of Apple Original Films and Warner Bros. Pictures, Mercedes‑AMG supported the film crew with F1® team expertise as well as performance vehicles and sports cars from its current portfolio. Off the racetrack, an AMG SL, G-class and GT are featured on screen. The Mercedes‑AMG Official FIA F1® Safety Car and Medical Car were also provided for use in the movie, in action. A global co-promotion campaign in AMG’s core markets supporting the movie’s release will round off the partnership.
At the Formula 1® Miami Grand Prix, Mercedes‑AMG presents the highly exclusive special edition 2026 AMG GT 63 “APXGP Edition” ahead of the film’s release. It features numerous unique design elements and equipment details that closely mirror the design from the film’s fictional APXGP Formula 1® team. The Mercedes‑AMG GT combines a highly dynamic driving experience with everyday practicality. Advanced technology such as AMG ACTIVE RIDE CONTROL suspension with active roll stabilization, active rear-axle steering and active aerodynamics deliver precise handling. The sporty coupe also features a 577-hp Handcrafted AMG 4.0L V8 biturbo engine and AMG Performance 4MATIC+ fully variable all-wheel drive. The exclusive AMG sports car architecture with its sophisticated bonded aluminum body structure allows for a spacious interior with available 2+2 seating and generous cargo space.
“F1 brilliantly intertwines the fictional APXGP team with the real-world Formula 1®. The thrilling storyline and realistic race footage will set moviegoers’ hearts racing. We’re excited to showcase our performance vehicles, including the dynamic AMG GT, in this high-performance setting. With the exclusive APXGP Edition, we’re creating a limited number of GTs that blend AMG’s excitement with the cinematic masterpiece F1.”
Michael Schiebe, Chairman of the Board of Management of Mercedes-AMG GmbH and
Head of the Mercedes-Benz G-Class & Mercedes-Maybach divisions
F1 stars Brad Pitt as a former driver who returns to Formula 1®, alongside Damson Idris as his teammate at APXGP, a fictional race team on the grid. The movie was shot during real-life Grand Prix weekends as the team competed against the titans of the sport. The star-studded cast also includes Academy Award nominee Kerry Condon, Academy Award winner Javier Bardem, Emmy Award winner Tobias Menzies, Emmy Award nominee Sarah Niles, Kim Bodnia and Samson Kayo.
Joseph Kosinski (Top Gun: Maverick) directed and produced the film alongside Jerry Bruckheimer and Chad Oman of Jerry Bruckheimer Films. Co-producers were Brad Pitt, Dede Gardner, and Jeremy Kleiner for Plan B Entertainment, and Lewis Hamilton under the auspices of his Dawn Apollo Films banner. The movie was made in collaboration with Formula 1® and the F1® community, including the ten Formula 1® teams and their drivers, the FIA and race promoters. Copper CEO Penni Thow served as executive producer.
F1 will be distributed in theatres around the world and in IMAX® by Warner Bros. Pictures, opening in theatres in North America on June 27, 2025, and internationally beginning on June 25, 2025.
Special model in the livery of the movie’s fictional Formula 1® team
The “APXGP Edition,” strictly limited to just 52 vehicles globally, is closely based on the movie and showcases a special APXGP Edition paint finish. Numerous APXGP-specific designs have been painstakingly applied by hand based on the F1® film car’s paintwork. Amongst others, Race Gold accents can be seen on the surround of the AMG-specific radiator grille, front fenders (with checkered flag design), side sills, rear apron and rear diffuser blade.
The 21-inch AMG Forged Cross-Spoke wheels are also painted in matte Race Gold. The black brake calipers of the AMG High Performance Carbon Ceramic Brake System with six-piston fixed calipers at the front and one-piston floating calipers at the rear provide a powerful contrast.
The AMG Carbon Fiber package with front splitter, side sill trims, rear diffuser, and in conjunction with the AMG Aerodynamics package, a fixed rear wing on the trunk lid in high quality carbon fiber emphasizes the connection to motorsport. The AMG Extended Night Package also enhances the unique exterior of the “APXGP Edition” with elements finished in black chrome including radiator grille, AMG crest, model badging and Mercedes star at the rear of the vehicle. An AMG fuel filler cap in silver chrome with AMG lettering further emphasizes the vehicle’s sporty character.
Numerous exclusive details in Race Gold are also highlighted throughout the interior. The AMG Performance seats are upholstered in black Nappa leather/microfiber and customized with gold contrast stitching. The AMG trim elements in carbon fiber with gold-colored threads compliment the heated AMG Performance steering wheel in microfiber with black 12 o’clock markings and gold stitching. This contrast stitching also extends to the door panels, instrument panel and center armrest. The MANUFAKTUR door sill trims with AMG lettering are anodized black and with gold illumination. The AMG floor mats feature a leather insert embroidered with the “APXGP” logo in Race Gold. The “Limited Edition 1 of 52” badge in the center console underscores the exclusivity of the special model.
The Burmester® High-End 3D Surround Sound System with 15 speakers and 1,170-watt system output is included among the edition’s extensive equipment. AMG TRACK PACE captures a wealth of data when driving on the racetrack. A lift system on the front axle can be used to raise the vehicle for additional clearance over speed bumps and steep driveways.
Each AMG GT 63 “APXGP Edition” also includes a custom, edition-specific AMG Indoor Car Cover with a breathable outer skin made of tear-resistant synthetic fiber fabric and an antistatic inner fabric made of flannel.
About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com. To learn more about all Mercedes-Benz entities in North America, visit group.mercedes-benz.com/northamerica.
Limited edition of 60 cars available in selected markets
Special collaboration with the Jim Clark Trust, celebrating 60 years since the greatest season of successes by any racing driver
World premiere at the 2025 Formula 1 Miami Grand Prix
Based on the Emira V6, with a 400 hp supercharged 3.5-litre V6 engine
Design inspired by the legendary Team Lotus cars that won the F1 World Championship and Indianapolis 500 in 1965
Bespoke Clark Racing Green exterior paint and heritage-inspired livery
Unique Jim Clark badging and interior details
[source: Lotus]
Amsterdam, Netherlands – Lotus honours one of the greatest drivers of all time with the introduction of the Emira Clark Edition, in collaboration with the Jim Clark Trust. This exclusive model, limited to just 60 cars for selected markets, will make its world debut leading at the Formula 1 Miami Grand Prix.
The legacy of Jim Clark and Team Lotus is forever etched into the history of motorsport. In 1965, Clark secured the Formula 1 World Championship with Team Lotus and triumphed in the iconic Indianapolis 500 — a remarkable double victory that remains unmatched to this day. That same year, Clark further demonstrated his extraordinary talent with championship victories in Formula 2 and the Tasman Series in Australia and New Zealand, as well as winning touring car races in a Lotus Cortina.
This unparalleled success story serves as the inspiration behind the creation of the Lotus Emira Clark Edition — a fitting tribute to a driver whose achievements continue to define excellence and innovation in racing.
Exclusive design and interior The body of the exclusive Emira is finished in Clark Racing Green with a contrasting black roof, silver mirrors and an iconic yellow racing stripe flared around the front end, inspired by Clark’s 1965 Indianapolis 500-winning Lotus Type 38. A machined aluminium fuel filler cap with a blue anodised centre and yellow exhaust pipes further enhance the exclusive look. A hand-painted yellow pinstripe picks out the Emira swage line, complemented by Clark Edition branding on the doors inspired by the Clark logo used on his racing cars.
The interior exudes pure motorsport and nostalgia. The sports seats’ asymmetrical finish is reminiscent of the red-trimmed Lotus racing cars Clark drove in 1965 and emphasise the driver-focused nature of the Emira Clark Edition with a driver’s seat upholstered in red leather and Alcantara®, while the passenger seat is upholstered in black leather and Alcantara®.
The Emira Clark Edition also has a sixties-style wooden gear knob and special commemorative Jim Clark badging featuring Clark’s personalised tartan from Lochcarron, Scotland. Additional details complement the interior, including a Jim Clark signature on the dashboard and Team Lotus detailing on the seats.
Every Emira Clark Edition will have numbered carbon fibre treadplates (1 of 60) adding to the exclusive feel of this very limited edition. Each customer will also receive a bespoke hand-crafted leather holdall with unique Clark Edition details.
Based on the powerful Lotus Emira V6 The Emira Clark Edition is based on the Lotus Emira V6 and combines the brand’s sporting performance with a stylish tribute to the Scottish racing legend and his Lotus racing cars. The Lotus Emira V6 is powered by a 400 hp supercharged 3.5-litre V6 engine with a six-speed manual gearbox and limited-slip differential. The Emira V6 offers a pure driving experience thanks to the unfiltered hydraulic steering feel and the Lotus Driver’s pack which includes sports suspension, Track Mode and revised exhaust sound.
A worldwide tribute to a racing legend With the Emira Clark Edition, Lotus pays tribute to one of the most iconic drivers in the history of motorsport. The combination of exclusive design and uncompromising performance makes this limited edition a coveted collector’s item for car enthusiasts worldwide.
The Emira Clark Edition pricing will be £115,000 in the UK (€140,000 in Germany).
About Lotus Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.
MCL38 Celebration Edition Artura and 750S mark McLaren winning its ninth Formula 1 Constructors’ World Championship
Just nine Artura and nine 750S MCL38 Celebration Edition cars globally
Bespoke exterior livery echoes McLaren Formula 1 colours of signature Papaya Orange and Anthracite, with branding of Champions’ Laurel and Nine-Star logos
Both models feature Visual Carbon Fibre Sill Covers personally signed by drivers Lando Norris and Oscar Piastri
‘MCL38’ dedication plaque on each car incorporates a piece of carbon fibre bodywork from 2024 MCL38 Formula 1 car
[source: McLaren]
Eighteen McLaren customers will have the opportunity to be a part of the brand’s commemorations of winning the 2024 Formula 1 World Constructors’ Championship, following confirmation that a very limited production run of MCL38 Celebration Edition supercars are to be built. Just nine Celebration Edition Arturas and the same number of 750S will be offered for sale, the number of each chosen to mark McLaren’s ninth Constructors’ Championship victory.
McLaren won the 2024 Formula 1 World Constructors’ Championship at the season-closing Abu Dhabi Grand Prix, having led the standings since the Azerbaijan Grand Prix in September. Drivers Lando Norris and Oscar Piastri accrued a combined eight pole positions and six Grand Prix victories with the McLaren MCL38 on their way to the team’s first such success since 1998.
The ultra-exclusive Celebration Edition cars are named in honour of the MCL38 2024 World Constructors’ Championship-winning Formula 1 car. Both models feature a bespoke livery curated by McLaren Special Operations, reflecting the Papaya Orange and Anthracite colourways that distinguish McLaren within the motorsport world and incorporating the chevron colour transition that has become synonymous with the brand. A Champions’ Laurel and ‘Nine-Star’ logo are proudly displayed, alongside additional orange accents including a bonnet stripe that features a Champions’ Laurel and brake calipers.
“The relentless pursuit of excellence is intrinsic to the McLaren mindset and in 2024 we demonstrated this with incredible success on both the track and the road. The achievements of Zak Brown, Andrea Stella, Lando Norris, Oscar Piastri and the entire McLaren Racing team in winning the Formula 1 Constructors’ Championship are beyond inspirational – and what better way to mark this than with an ultra-exclusive Celebration Edition of our award-winning Artura and 750S. Just nine examples of the Artura and nine of the 750S MCL38 Celebration Edition cars will be produced, each proudly commemorating McLaren’s most recent championship victory as well as delivering the exhilarating and unbeatable driving experience inherent in our world-class supercars.” Michael Leiters, CEO, McLaren Automotive
The interior of the MCL38 Celebration Edition is equally striking, with the Visual Carbon Fibre Extended Sill Cover on the driver’s side personally signed by Lando Norris and Oscar Piastri and Champions’ Laurel on the seat headrest section. Each example of the nine Artura and nine 750S MCL38 Celebration Edition carries a bespoke and rare souvenir – an MCL38 dedication plaque incorporating a genuine section of carbon fibre bodywork from an MCL38 Formula 1 car. An additional bespoke track record plaque, located in the bonnet storage area, lists the pole positions, race wins and fastest laps recorded by the MCL38 Formula 1 car during the victorious 2024 season.
The unique features include:
McLaren Artura MCL38 Celebration Edition
Bespoke painted livery
Visual Carbon Fibre Extended Sill Cover signed by Lando and Oscar and MCL38 Formula 1 car line graphic
Dedication plaque incorporating MCL38 Formula 1 car bodywork
Champions’ Laurel on headrest
Bespoke track record plaque
Papaya 12 o’clock steering wheel marker
McLaren 750S MCL38 Celebration Edition
Bespoke painted livery
Visual Carbon Fibre Extended Sill Cover signed by Lando Norris and Oscar Piastri, with MCL38 Formula 1 car line graphic
Dedication plaque incorporating MCL38 Formula 1 car bodywork
Champions’ Laurel on headrest
Bespoke track record plaque
Visual carbon fibre steering wheel with papaya 12 o’clock steering wheel marker and papaya accent on the clasp
Papaya mirror stripe
Papaya stripe on the leading edge of the front splitter
Like the MCL38 Formula 1 car, both the Artura and 750S have been decorated with awards in 2024* and owners of the Celebration Editions will be able to experience the astonishing performance of a McLaren supercar, whether it is the Artura’s 3-litre V6 hybrid powertrain or the 750S’s 4-litre twin-turbocharged V8. Both models feature McLaren’s signature carbon fibre monocoque chassis and supreme aerodynamics, with the 750S also equipped with an active rear wing and Proactive Chassis Control III suspension system.
About McLaren Automotive: McLaren Automotive is a producer of ultra high-performance, lightweight supercars. Launched in 2010, the company is now the largest part of the McLaren Group.
Headquartered at the McLaren Technology Centre (MTC) in Woking, Surrey, England, McLaren Automotive is driven by the challenge of creating the world’s most exhilarating, engaging and benchmark setting vehicles. Leveraging over 60 years of history in authentic, racing performance, McLaren has delivered some of the most spectacular supercars ever made.
The company’s product portfolio of GTS, supercar, Motorsport and Ultimate models are retailed in over 40 markets around the world. Its cars are assembled by hand at the McLaren Production Centre (MPC), based on the same campus as MTC in Woking.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis technology into Formula 1 with the McLaren MP4/1.
Then in 1993 it designed and built the legendary McLaren F1 road car. Built around a carbon fibre chassis, it established McLaren’s supercar DNA, realised for the 21st century in 2011 with the introduction of the McLaren 12C – McLaren Automotive’s first production car.
McLaren was the first to deliver a hybrid hypercar, the McLaren P1™, in 2013. Launching the Ultimate Series of vehicles, P1™ was followed by the McLaren Senna in 2018 and its track-only GTR derivative followed a year later. 2019 also saw the introduction of the Speedtail hybrid hyper-GT and at the end of the year the open-cockpit Elva roadster – the lightest McLaren road car ever – was announced.
McLaren’s LT models represent the ultimate expression of track performance in series production supercars. Limited in volume, they are distinguished by a name coming from the ‘Longtail’ version of the F1 GTR, which first raced in 1997. The LT designation was incorporated into McLaren Automotive nomenclature in 2015 with the arrival of the 675LT coupe and 675LT Spider. In 2018, the McLaren LT portfolio grew with the announcement of the 600LT, and in 2020 and 2021 respectively the 765LT coupe and 765LT Spider were introduced.
Also in 2021, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura. The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand’s electrified future.
2022 saw McLaren announce the Solus GT, a single-seat, closed-cockpit track car which brought to life a futuristic concept that was originally created for virtual gaming.
In 2023, McLaren unveiled its lightest and most powerful series-production supercar, the 750S – a thorough development of the award-winning 720S supercar. McLaren also introduced the new GTS, replacing the McLaren GT.
The McLaren Artura Spider was revealed in early 2024 as the brand’s first high-performance hybrid convertible. Its introduction was part of a major model year uplift for the Artura nameplate, and meant McLaren’s series-production line-up of GTS, new Artura and 750S had been introduced within 12 months of each other.
A new chapter in the McLaren ‘1’ car story was announced in October 2024, with the reveal of the McLaren W1 supercar. A clear successor to the McLaren F1 and McLaren P1TM, the W1 is the manifestation of McLaren’s World Championship mindset, with epic power and performance and new heights of dynamic and aerodynamic excellence.
McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include Ashurst, Bowers & Wilkins, Dynisma, Gulf, Pirelli, Richard Mille and Tumi.
About McLaren Group: The McLaren Group is a global leader in high-performance supercar production and elite motorsports.
Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the Group is formed of McLaren Automotive, which hand-builds lightweight supercars and races them in global series, including the World Endurance Championship; and a majority stake in McLaren Racing which competes in six racing series.
The team competes in FIA Formula 1 World Championship, the NTT INDYCAR SERIES, the ABB FIA Formula E World, the Extreme E Championship as the NEOM McLaren Extreme E Team, and F1 Academy with ART Grand Prix, and the F1 Sim Racing Championship.
The Group is globally headquartered at the iconic McLaren Technology Centre in Woking, Surrey, England.
With a reputation for innovation and technological excellence, McLaren is one of the UK’s largest independent companies.
Monday marked the first day of a new chapter for Formula 1’s seven-time world champion driver, Lewis Hamilton. Though word of Lewis’ movement to Maranello is old news at this point, his arrival at Ferrari’s headquarters at Via Enzo Ferrari 27 is definitely noteworthy. And, the official photo from Scuderia Ferrari HP shows a finely tailored Lewis standing next to an equally fine Ferrari F40 that is reportedly Hamilton’s favorite Ferrari. Nice flex.
At Ferrari, the “First Day” practice for new drivers is a bit of a tradition, seeing Hamilton head to the Fiorano house and pit garage, Enzo Ferrari’s historic office, a meeting with team management and Piero Ferrari, not to mention all the departments of the team. Technical meetings and briefings begin tomorrow. Undoubtedly, Ferrari is a marque steeped in heritage, and these traditions are part of the experience.
“There are some days that you know you’ll remember forever and today, my first as a Scuderia Ferrari HP driver, is one of those days. I’ve been lucky enough to have achieved things in my career I never thought possible, but part of me has always held on to that dream of racing in red. I couldn’t be happier to realise that dream today,” says Hamilton. “Today we start a new chapter in the history of this iconic team, and I can’t wait to see what story we will write together.“
Ultimately, we’re curious if Hamilton follows another Ferrari tradition. Last week we reported on a very special car that was the first company car for the only other seven-time F1 champion Michael Schumacher. Ahead of Schumacher’s first season with Ferrari, he’d ordered a very special 355 GTS tailored to his specifications. RM Sotheby’s currently is planning to sell the car in the very near future (MORE HERE).
So, will Lewis Hamilton spec his own tailored Ferrari company car? We know outgoing Ferrari F1 driver Carolos Sainz did, and we’re eager to see what Sir Lewis dreams up.
What: 1996 Ferrari F355 GTS Color: Ferrari Blu Le Mans(blulemans; metallic UNI; 516/C; Ferrari) VIN: : ZFFXR42B000105416 Mileage: 47,500 kilometers, 29,515 miles Estimated Price: Sealed Bid CarFax: N/A Window Sticker: N/A Location: Netherlands Auction listing:Link
Why we love it:
F1 aficionados will tell you that Michael Schumacher left Benetton where he’d just logged his second (in a row) of seven career championships, relocating to a struggling Scuderia Ferrari in 1996. No doubt Maranello was ecstatic to have him, which is the timeframe that the very special F355 GTS you see here was produced.
In period, the F355 was Ferrari’s newest model, which made the car a natural for their star new driver’s daily. Granted, this was Michael Schumacher, so this wasn’t your average Rosso Corsa over black leather F355. For Ferrari’s star new driver, this GTS was built in stunning Blu Le Mans metallic over Pelle Crema (A 3997) leather. The F355 was said to have been configured personally by Schumacher, who also made sure to spec in a 6-speed manual.
The car has been in the same ownership for the last 20 years. Check out the full description by RM Sotheby’s below, as well as with even more photos via the link above.
1996 Ferrari F355 GTS
Seven-time Formula 1 World Champion Michael Schumacher’s former F355 GTS
Offered from over twenty years of single enthusiast ownership
Featured in numerous publications highlighting its Schumacher connection including Forza, Ferrari World, and Auto Trends
Attractive colour scheme of Blu Le Mans over Pelle Crema leather
Ferrari Classiche Certified in 2020
Accompanied by its original manuals and service book, stating Weber Management GmbH as the original owner
Documented by a letter from Cavallari Monaco Motors confirming ownership as well as photographs of Schumacher driving the car
[source: RM Sotheby’s]
By 1995, it was clear to everyone in Formula 1 that Michael Schumacher was a generational talent, and perhaps a driver the likes of which the sport had never seen. After winning his maiden championship with Benetton in 1994, in a car that many believed to be undeserving of the championship itself, he followed up with a repeat championship in 1995. Nineteen ninety-six would be different, and Schumacher would be lured away from Benetton to the team every racing driver wanted to race for: Ferrari.
Going into 1996, it was only fair that Ferrari gave their new driver a road car of his own to use and enjoy as he saw fit; the very F355 GTS offered here, allegedly the first Ferrari Michael Schumacher used whilst driving for the Scuderia. Introduced in 1995, it was the newest model in Ferrari’s lineup, a perfect fit for the team’s newest driver.
Built in early 1996, Schumacher’s F355 GTS is beautifully finished in Blu Le Mans (516/C) with a painted roof over Pella Crema (A 3997) leather, a stark contrast to the fantastic V-10 powered cars painted Rosso Corsa that he drove on circuits around the world. Said to have been configured personally by Schumacher, perhaps the car’s most important feature was its traditional six-speed manual gearbox, rather than the optional Formula 1-style automated manual, offering the two-time world champion a change of pace from his day job.
The car’s service book notes that it was delivered to Weber Management GmbH (the company of Michael Schumacher’s manager, Willi Weber) on 30 April 1996, and was delivered via Ferrari Deutschland GmbH in Wiesbaden. This would have been just two days after the European Grand Prix at the Nürburgring, where Schumacher finished second.
It appears that the car was used by Schumacher at his residence in Monaco, as the car received its first service at Monaco Motors, the official Ferrari dealership in Monaco, on 5 May 1996, having already covered 1,639 km, and just in time for him to have present during that year’s Monaco Grand Prix. A letter on file from Monaco Motors, the Ferrari service centre for Monaco, confirms that the GTS belonged to Schumacher and was serviced at their facility for him until September 1997. An undated German newspaper clipping, on file in the historical documents, shows Schumacher driving the car in Monaco. Although it is not known how long Weber Management owned the F355 GTS nor how long it was used by Schumacher, the car came into the ownership of Pierre Valentin of Mougins, France in May of 2002 and later Christopher Allen of Vallauris.
The F355 GTS was acquired by the current owner at auction in 2004 during that year’s Monaco Historic Grand Prix where it was being sold as Schumacher’s former personal vehicle. The current owner has very much used and enjoyed the car as its manufacturers intended. Believed to be the car’s third owner after Weber Management, he always had a soft spot for the F355 and purchased it due to its beautiful specifications and fascinating Schumacher history. Prior to the current owner’s acquisition, the back of the driver’s seat was signed by Schumacher, and upon his purchase the car was supplied by a letter from Monaco Motors, the official Ferrari dealership in Monaco, confirming that the car was serviced by them whilst in Schumacher’s care in September of 1997.
According to the consignor, in his capacity as a motoring journalist following Formula 1 during the 2012 Belgian Grand Prix, he had the opportunity to approach Michael Schumacher when he was driving for Mercedes-AMG and asked him about his old F355 GTS. To his surprise, Schumacher instantly remembered the car when shown a photo, remarking that he was happy it found a new home with a true enthusiast.
Not afraid to enjoy his new F355 GTS to the fullest, the car was driven straight home to Belgium from Monaco when purchased and has been used regularly by him, being driven simply for fun or to various car events in his native Belgium. It has been featured in three different magazine articles whilst in its current ownership: the November 2006 issue of Forza magazine, the March 2013 issue of the German magazine Ferrari World, and the June 2021 issue of Auto Trends Classic magazine, which was published in both Dutch and French. In 2017, the car won Best of Show at Spa Italia in Belgium. Minichamps even made a series of 1:43 scale models of this car in a display with Michael Schumacher as the background. Having been driven approximately 21,000 km prior to his purchase, the car is showing just under 47,500 km from new at the time of cataloguing.
The car was granted Ferrari Classiche certification in 2020, confirming that it retains its original chassis, gearbox, bodywork, and is finished in its original colour combination. The Classiche certification also confirms that the car is no longer fitted with its original engine, but one of the correct type. Rumour has it that the car was equipped with an up-rated engine when delivered new to Michael Schumacher, but this has yet to be proven conclusively. The car was fitted with the current engine prior to the consignor’s purchase in 2004.
Throughout its current ownership, the car has always been serviced by authorized Ferrari service centres and serviced as advised at regular intervals. Numerous invoices from its current ownership are on file, as well as invoices from Monaco Motors in 2002 and 2004 prior to its acquisition by the consignor. The F355 GTS’ last major service was carried out by F.M.A Ferrari in September 2024 and included fitting a new windscreen, new rear brake pads, timing belts, spark plugs, a new battery, and restoration of the dashboard.
Unquestionably one of the greatest racing drivers in any discipline, Michael Schumacher heralded in a new age of dominance for Scuderia Ferrari in F1, returning the team to the top step of the podium in both the constructors’ and drivers’ championships. Likewise, the F355 is considered by many to be a watershed moment in Ferrari’s modern history, a truly fabulous driver’s car worthy of the Cavallino Rampante.
Even when not considering its Schumacher connection, this is a fabulous example of one of Ferrari’s most desirable mid-engined sports cars, finished in a seldom-seen colour scheme, in the rare and desirable GTS body style, and equipped with the must-have option of a six-speed manual gearbox. Schumacher’s connection with the car only adds to its allure, and needless to say, this is an opportunity not to be missed.
5 exclusive Emira Limited liveries, limited to just 12 units each
Emira Limited visualizes Lotus’ Formula one-inspired DNA
Prelude to European launch of Lotus ‘Chapman Bespoke’ personalization program in 2025
[source: Lotus]
Amsterdam, Netherlands – Lotus unveils an exclusive Emira Limited series, based on its renowned four-cylinder Emira sports car, embodying a vivid homage to the brand’s legendary racing heritage. This collection features five distinctive liveries, each inspired by the iconic Lotus racing DNA, limited to just 12 units per design. Set to be available across 12 selected European markets, the Emira Limited series honours Lotus’s storied past with the symbolic “12” paying tribute to Formula One driver Ayrton Senna’s famous starting number during his Lotus years.
The Emira Limited series also signals the beginning of a new era in customization, offering a preview of what’s to come with the ‘Chapman Bespoke’ personalization program, launching in 2025. With this vibrant introduction, the British marque hints at a future where each Lotus can be tailored to the personality and preferences of its driver, making each model truly unique.
Lotus Formula One inspired designs Beginning of this year, the ‘First Edition’ heralded the market launch of the Emira sports car equipped with the powerful mid-engined four-cylinder from technology partner AMG. Now Lotus extends the range with the Emira Limited. The distinctive bespoke exterior details of the 5 Emira Limited liveries are all factory supported and are actually part of the overall paintjob of the cars, applied in the Hethel factory in the UK. Apart from its special looks and exclusive black Lotus logos, the Emira Limited can be recognized by the stylish ‘Emira Limited 1/12’ badges on the B pillars and dashboard. The chosen color schemes are a clear reference to the historic Lotus Formula One cars. Some of the Emira Limited liveries also provide a direct, visible link to Ayrton Senna’s iconic starting number 12. To conclude, each Emira Limited comes with a certificate of authenticity, further enhancing the car’s uniqueness and ensuring its value to collectors.
From 2025 onwards the new ‘Chapman Bespoke’ personalization program will provide European customers the opportunity to further add personal notes to their new Emira and all other models from the Lotus product portfolio in detail – both externally and in the interior.
Five Emira Limited liveries Lotus will release the Emira Limited in five recognizable liveries, each inspired by different Lotus Formula one liveries from the past.
Emira inspired by the Lotus Type 99T: this vibrant yellow with blue accents recalls the Lotus Type 99T Formula 1 car with which Ayrton Senna competed successfully in the 1987 season. With Senna at the wheel, the Type 99T was the first F1 car with the Lotus innovation of active suspension to win a Grand Prix – Monaco – a feat that he repeated at Detroit; The Lotus Type 99T achieved eight podiums and helped Lotus and Senna to third places in the Constructors and Drivers championships. The iconic Lotus race number 12 is present on each side of the car in blue colour and tie in with the black brake calipers, front and side air intakes and the ‘LOTUS’ brand name on the rear.
Emira inspired by Type 97T: This is an elegant interpretation of the 1985 Formula 1 car, in which Ayrton Senna famously secured his first Grand Prix win, in the wet. Senna’s teammate, Elio de Angelis then won the following race at San Marino, with Senna gaining his second Grand Prix win later in the season at Spa-Francorchamps. Overall, the Type 97T achieved nine podiums that year and helped Lotus and Senna to third places in the Constructors and Drivers championships. It is a dark Shadow Grey with gold livery. The race number 12 is present on each side of the car also in the iconic gold and match the gold wheels.
Emira inspired by Type 86: In 1980 Lotus revolutionised the F1 world with the twin chassis Type 86. A one-off prototype for the following year’s groundbreaking Type 88, one chassis of the Type 86 fulfilled the aerodynamics supported the radiators, and the other chassis was for the driver and suspension, and to which the engine and gearbox were mounted. This Emira shows in a blue livery with red and silver stripes, the colours of the Team Lotus sponsor at the time. The ‘LOTUS’ brand name on the rear, and it features the number 11, both in matching silver.
Emira inspired by Type 78: The Type 78 pioneering 1977 Lotus Formula 1 car introduced the concept of an underfloor wing shape to create a low pressure, forcing the car into the ground through aerodynamics. This also had the potential of reducing drag and maximising downforce to achieve race-winning performance. The Type 78 was a very successful design, taking seven Grand Prix wins and eleven podiums through 1977 and into the early 1978 season. The Emira is in a dark Shadow grey and gold livery. Number 5 (Mario Andretti’s Type 78 race number in 1977 and 1978) with a half “Union Jack” is painted on the side and the gold and red details are carried over to the calipers and front splitter.
Emira inspired by Type 25: The Lotus Type 25 is one of the most important Formula One cars of all time. Famously driven by Jim Clark to the 1963 F1 Constructors and Drivers World Championships and winning 14 Grand Prix and achieving 18 podiums from 1962 to 1965 as it introduced the aircraft-style monocoque instead of the more conventional tubular spaceframe chassis. This gave benefits of strength, rigidity and safety and smaller cross-sectional area so that the Type 25 was the slimmest Formula 1 car the sport had ever seen. A significant safety feature of the Lotus Type 25 was the aircraft-style bag fuel tanks, mounted either side within the frame. They were lightweight, flexible and strong, reducing the chance of fuel leaks in the event of an accident. This Emira in a Dark Verdant Green body colour with painted Hethel Yellow striping and black brake calipers is reminiscent of the Type 25’s winning 1963 season. Its interior in Black Alcantara and Yellow stitching complete the racing-oriented design.
The five x twelve Emira Limited units are now available to order from Lotus dealerships in the 12 European countries (Switzerland, Italy, Austria, Spain, Luxembourg, France, Sweden, Norway, Belgium, the Netherlands, Germany and Denmark) in which they are exclusively offered.
Prices of the Lotus Emira Limited in Europe starting from €98.107
More information on the Lotus Emira Limited and the legacy behind its historic liveries is available at lotuscars.com/emira/limited.
Emira: an exciting ride The Emira marks the entrance to Lotus’ current production range, and together with the even more powerful Emira V6, pays tribute to a finite era of legendary Lotus models that solely rely on internal combustion engine power. With its smooth surfaces and sharp lines, the Emira overtly takes inspiration from the design of the Lotus Evija hypercar. Beneath its skin, and ahead of the rear axle, lies a 360 hp and 430 Nm strong 2.0-litre turbo engine from technology partner AMG, tuned by Lotus’ specialists in Hethel. The engine is combined with a lightning-fast 8-speed dual-clutch automatic transmission. In the Emira, that combination provides a 0-100 km/h acceleration in 4.5 seconds and a top speed of 283 km/h. With which, as the basis for the exclusive Emira Limited, the Lotus Emira guarantees an agile and exciting driving experience, in full Lotus tradition.
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About Lotus Lotus is a global performance car brand with a solid foundation and a rich heritage. Lotus has pioneered automotive innovation since its founding in 1948, applying cutting-edge technologies and designs based on its uncompromising vision of how a car should look, perform and feel. Lotus Group consists of Lotus Cars, a high-performance sports car brand, and Lotus Technology, a provider of all-electric and luxury mobility. Together, we set a new standard for excellence in automotive.
The story of Aston Martin Racing Green likely begins with England’s pre-war national racing color of British Racing Green. At a time when top-tier racing represented pride in one’s nation, blue stood for France, red for Italy, white (the silver) for Germany, yellow for Belgium, white with blue stripes for the USA and for England… green.
Why green? The exact origin of this association with Great Britain isn’t fully clear, but the most common tale that tends to be told involves a nod to the so-called Emerald Isle of Ireland. At the time, racing on public roads of Great Britain was banned, so British racers tended to head to Ireland for such competitions.
Brand historians will tell you that green hasn’t always been the theme at Aston Martin. Initial racing cars from Gaydon were presented in grey, black or natural metal finishes. At that time, the races they were entering weren’t international, but in 1922 when an Aston Martin was entered in the French Grand Prix, that car car was painted a very dark shade of green that would adorn works Aston Martins into the late 1940s.
Then, in 1949, that green shifted to a pale, metallic shade of green. The underlying paint code in question was more commonly referred to as Almond Green by paint suppliers and manufacturers. However, as Aston Martin became more of a racing fixture in the world of sportscars and also Formula 1, the color became more indelibly linked to Aston Martin.
In 1999, on the occasion of marque’s 40th anniversary of winning the 24 Hours of Le Mans, Aston Martin reintroduced the color and coining the name “Aston Martin Racing Green”. And, when Aston Martin reemerged in F1 in 2021, the marque saw the opportunity to cement its own racing identity with its distinctive take on green – with less emphasis on the more traditional and darker hue we tend to think of when we imagine British Racing Green. Over several seasons since their return, the color has been further perfected.
“There’s been a lot of work since (2021) to bring out the green,” says Jack Brown – Senior Manager Colour, Material and Finish for Aston Martin.
“The F1 car that we launched in ’21 was a very sophisticated colour, and it looks truly amazing on road cars – but it was a little bit too dark for the cameras, appearing almost black in certain lights. Our task then, was to capture that darkness and sophistication in subsequent cars but give it more brightness and punch in the highlighted areas. It wasn’t a case of making the paint lighter, just a question of making the highlighted areas shine.
“Ceramic pigments float within different layers of the paint and you have to ensure those pigments are suspended in exactly the right layer for the highlighted areas to be bright enough. And, because this is F1, we strived to achieve the lightest application of paint to keep the weight down. The paint is applied at a microscopic level. It’s about 20 microns thick – that’s less than half the width of a human hair.”
Since its association with the modern Aston Martin Racing F1 team, not to mention painting it on GT racing cars and safety cars around the world, Aston Martin Racing Green has captured the heart of brand enthusiasts seeking a tailored build for their car. Whereas Almond Green had a limited take rate amongst Aston Martin road car clients in the 1950s, Aston Martin Racing Green is the most popular color for today’s Aston Martin customers.
Jack Brown continues, “I think that’s a really nice link to the pinnacle of performance for our customers. It doesn’t just look like the paint on the F1 car, if you buy a car in Aston Martin Racing Green, it genuinely is the paint from the F1 car. It’s exactly the same formulation.”
Aston Martin’s Aramco Formula 1® Team driver, Fernando Alonso, takes delivery of his new Aston Martin Valkyrie in Monaco
A true F1® car for the road now piloted by two-time FIA Formula One® World Champion
Sensational bespoke specification designed by Fernando Alonso in partnership with Q by Aston Martin
Era defining hypercar incorporates concepts and technologies taken directly from Formula One®
Aston Martin Valkyrie is equipped with a hybrid V12 powertrain developing a maximum power of 1,155PS
[source: Aston Martin]
Monaco – Aston Martin’s Aramco Formula 1® Team driver, Fernando Alonso, took to the streets of Monaco today, following delivery of his Aston Martin Valkyrie; the ultimate hypercar, a true F1® car for the road.
Alonso drove his new Valkyrie hypercar out of the iconic Monte Carlo Bay Hotel, showcasing a bespoke specification created in partnership with the design team at Aston Martin’s bespoke service, Q by Aston Martin.
Taking inspiration from his Aston Martin Aramco Formula One® Team AMR24 race car, Alonso’s Valkyrie is painted in Satin Aston Martin Racing Green with bespoke contrasting AMR Satin Lime Graphics, emphasising the aerodynamic highlights of the hypercar. The cavernous Venturi Tunnel has been enhanced even further with the addition of Speed Red and Light and Dark Blue painted graphics. Exposed Carbon Fibre adorns the roof, engine cover, and lower aero and a Titanium Aston Martin Wings badge sits proudly on the nose. A bespoke ’CAUTION HOT’ graphic has also been applied to the rear.
Inside the driver focussed cabin, the continuation of exposed carbon fibre is expansive, and swathes of Pure Black Alcantra are paired with a contrasting AMR Lime stitch. Alonso’s infamous logo can also be seen embroidered into the headrests in the same AMR Lime thread.
Possibly the most intricate detail is in fact one that most will not see: A red anodised aluminium accelerator pedal etched with the number ‘14’, paying homage of course to Fernando Alonso’s driver number, chosen at the age of 14 on 14 July 1996 when he became karting world champion with #14.
“It’s hard to put into words how much I have been looking forward to this day”, said Aston Martin Aramco Formula One® Team driver, Fernando Alonso. “To sit at the wheel of my own Valkyrie; one that I have worked on designing so closely with the team at Q by Aston Martin is certainly a day to remember. Valkyrie truly is an F1® car for the road, with so much of the knowledge and technology taken from all the experience Aston Martin has on track and I can’t wait to hit the road.”
Accelerating from 0-60mph in under 2.5 seconds and boasting a hybrid 6.5-litre V12 powertrain developing a maximum power of 1,155PS, the Aston Martin Valkyrie incorporates a ferocious combination of F1® inspired aerodynamics and performance, delivering one of the most intense driving experiences achievable on the road.
Like all Aston Martin sports cars, Valkyrie is being built at the marque’s UK Headquarters in Gaydon. A dedicated project delivery team manages the build right through to delivery in a specially commissioned Valkyrie production area. A team of highly skilled technicians hand-build each of the 150 cars, with each Valkyrie taking over 2000 man hours to create.
Before each Valkyrie is delivered, it is track-tested at the Aston Martin high performance facility at the home of British Motorsport, Silverstone where much of the development of the hypercar has taken place.
Q by Aston Martin is the marques unrivalled personalisation service, allowing customers to explore their design creativity with infinite capacity and delivering the ultimate expression of individuality. From bespoke paint colours and graphics on the exterior to personalised, intricate details etched into the interior, it is possible for Aston Martin customers to create a true one-of-a-kind specification.
About Aston Martin Lagonda: Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.
Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB12, DBS, DBX and its first hypercar, the Aston Martin Valkyrie. Aligned with its Racing. Green. sustainability strategy, Aston Martin is developing alternatives to the Internal Combustion Engine with a blended drivetrain approach between 2025 and 2030, including PHEV and BEV, with a clear plan to have a line-up of electric sports cars and SUVs.
Based in Gaydon, England, Aston Martin Lagonda designs, creates, and exports cars which are sold in more than 50 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales. The company is on track to deliver net-zero manufacturing facilities by 2030.
Lagonda was founded in 1899 and came together with Aston Martin in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.
2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment. This coincided with Aston Martin’s return to the pinnacle of motorsport with the Aston Martin Aramco Formula One® Team and commenced a new era for the iconic British marque.
Racing Green becomes the most popular Aston Martin colour choice
24% of new car buyers choosing one of the company’s nine shades of green
New data shows spike in new car orders in Aston Martin Racing Green following the Aston Martin Aramco Formula One® team’s first podium of the 2023 season
Aston Martin has an iconic association with the colour green, from its early heritage in motorsport to today’s AMR24 challenger
[source: Aston Martin]
Gaydon, UK – Aston Martin’s iconic Racing Green (racinggreenmetallic; metallic UNI; AST1140; Aston Martin) has officially become the most popular colour choice amongst new car buyers, for the very first time.
As the eyes of the motorsport world turn to Bahrain for the first Grand Prix of the 2024 Formula 1® season, new retail data shows that nearly a quarter (24%) of Aston Martin customers are selecting one of the marque’s nine exclusive shades of green for their dream car, with the official Aston Martin Racing Green colour now the number one choice, ahead of traditionally popular paint colours such as Xenon Grey and Magnetic Silver.
Aston Martin Racing Green was introduced by the marque to celebrate its return to the pinnacle of motorsport in 2021 and proved an immediate hit with customers. Representing around 7% of new car orders in the immediate 12 months following Aston Martin’s return to the grid, the trend has consistently increased year-on-year, with 12% of new Aston Martins now adorned in the official Aston Martin Racing Green colour – almost twice as many as the second most popular exterior option, Xenon Grey (6.8%).
Fernando Alonso’s historic first podium for the Aston Martin Aramco Formula One® Team at last year’s season-opener in Bahrain delivered a 29% increase in website traffic, while the team’s strong start to the 2023 season supported a spike in customer orders for Aston Martin Racing Green sports cars in April 2023.
Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin said: “Aston Martin was born out of racing, so 111 years on, it is fitting that this iconic brand sits at the pinnacle of motorsport, supercharging our ultra-luxury and high-performance credentials while engaging a passionate community.
“Our presence on the grid has propelled the brand onto the global stage, but also captured the imagination of loyal and new customers who are specifying more cars in green than ever before. Just as James Bond made the Silver Birch paint tone synonymous with DB5 and the brand more broadly, 60-years on, Aston Martin’s on-track success is putting Aston Martin Racing Green at the forefront of customers’ minds when purchasing their Aston Martin.”
Helped by Aston Martin’s main F1® livery colour and the company’s refreshed brand identity, demand for different shades of green has soared across its high-performance product portfolio. Aston Martin now extends its core colour palette to nine green variants, up from four offered at the beginning of 2021, prior to Aston Martin’s return to F1®. For discerning customers looking for a more exclusive palette of colours, the Q by Aston Martin bespoke division has helped customers specify cars in 30 unique shades of green, as well as providing match-to-samples capability for those wanting something entirely exclusive.
Boosted by the Aston Martin Aramco Formula One® team’s success in 2023, claiming eight podiums and 280 Championship points, the global platform of F1® is attracting a new breed of customers to Aston Martin. 72% of buyers of the racing-inspired Vantage F1® Edition model launched in 2021 were new to the Aston Martin brand, while market research indicates that 88% of luxury car buyers interested in Formula 1® are more likely to buy an Aston Martin because of the brand’s involvement in the sport. In Aston Martin’s largest commercial market, the United States, 98% of customers also said that the brand’s F1®association makes their cars more exciting to drive.
In the 2023 season Aston Martin experienced a 20% increase in online configurations sent to dealers on race weekends, compared to non-race weekends. This was supported by becoming the first manufacturer to allow customers to digitally specify their dream car in the surroundings of a Formula 1® pit garage in Silverstone as well as on the Las Vegas Grand Prix circuit.
Aston Martin’s iconic association with the colour green began many decades ago, following a tradition established in the early days of motorsport that teams would race in national colours, or in the case of British manufacturers, a colour that became known as British Racing Green. Since then, Aston Martin race cars have competed in various shades of green before resting on the now familiar green which adorns its Formula 1® cars on the grid.
Further building on the synergies between road and track, earlier this month, Aston Martin boldly launched its new Vantage sports car and Vantage GT3 racer on the same day as the marque’s new AMR24 Formula 1® challenger was unveiled ahead of its competitive debut at the Gulf Air Bahrain Grand Prix this weekend.
-ENDS-
Note to editors:
2023 data is based on Aston Martin retail sales for 2023 model year core products (March 2023 – October 2023) including those specified in exterior colours of Aston Martin Racing Green and Satin Aston Martin Racing Green.
Comparisons since Aston Martin’s return to Formula 1® are based on retail sales of Aston Martin core products in Aston Martin Racing Green and Satin Aston Martin Racing Green from March 2021 – October 2023.
