One of a claimed 11 produced over the span of production, and one of 4 said to be in Europe, this E39 M5 represents peak BMW in more ways than one. Tailored brilliantly in Dakar Yellow 2 paired with the incredibly cool M Texture cloth and without a sunroof, it’s an emphatic book-end to what some traditionalists call the golden era of BMW. And importantly for us, the price point is seemingly reasonable- even once you factor exchange rate, shipping and whatever tariff awaits its arrival.
What: 2025 BMW M5 Sedan Color: BMW Individual Ruby Star Neo (non-metallic UNI; P9L; BMW) VIN: WBS83FK01SCU62507 Mileage: delivery Price: $136,125 CarFax: N/A Window Sticker: N/A Location: BMW of Cincinnati North, Cincinnati, OH Dealer Listing:Link
It may have begun as a Porsche Carrera Cup color of the 964 era, but Ruby Star has been a popular choice for BMW Individual for a very long time. Yes, it’s polarizing, but this hot pink is also impossible to miss. It’s a bold choice, particularly for what looks like part of the new car inventory at BMW of Cincinnati North.
It’s paired here with partial Silverstone Grey and black interior that is also very handsome. Option packages include M Carbon Exterior Package, Executive Package, Driving Assistance Professional Package, M Drive Professional and Carbon Fiber Silver Thread High Glass Trim.
What: 2021 BMW M5 Competition Color: BMW Individual Isle of Man Green (Isle of Man grün; metallic UNI; C4G; BMW) VIN: WBS83CH04MCH14603 Mileage: 35,960 Price at Time of this Writing: $82,991 CarFax: Link Window Sticker: Pictured below Location: Houston, TX Dealer listing:Link
Why we love it:
Configure just about anything in BMW’s current lineup in BMW Individual Isle of Man Green over Tartufo Full Merino leather and we’re in. This M5 is a simply incredible spec, no edits needed- so with that in mind, we’ll just let the pictures do the talking. If you’re in the market for a Tailored Driver and an M5 is in your list of contenders, we suggest you get to Houston as quickly as possible, checkbook in hand.
What: 2021 BMW M5 Color: BMW Individual Oxford Green Metallic (430; BMW) VIN: WBS83CH04MCH08798 Mileage: 45,641 Price at Time of this Writing: $79,990 CarFax: N/A Window Sticker: N/A Location: Denver, CO Dealer listing:Link
Why we love it:
If you really want to make us swoon, order your Tailored Driver in some variant of Green, and get the small wheels. This particular M5 follows that ethos- BMW Individual Oxford Green, small wheels, and two-tone seats in Black with Brown(ish) centers. The color, featured on a number of late 90s/early 2000s BMW vehicles, is perhaps best known for it’s use on the E39 M5, which sets the benchmark in many ways for sport sedans to this day. For those who want a stealthy performer that’s sure to turn heads, look no further.
As part of a recent drop of fresh photo assets of its latest (G90) M5 sedan, BMW has included mixes of the car in rare and eye-catching colors. One color is a notable purple from BMW Individual – Daytona Violet Metallic (daytonaviolett; metallic; 283; BMW).
In addition to photos, BMW also released footage of the same car. We’ve added them to our YouTube channel and will embed them here as well. Below these, you’ll find the full gallery of shots dropped by BMW in this latest round.
Few manufacturers have grander factory showrooms than BMW Welt in Bimmer’s home town of Münich, Germany. Rolling through M Town and the BMW Museum, it’s always a pleasure to catch sight of the latest BMW Group models, not to mention special builds like this yellow M5 Touring.
Just in case you’re not passing through the space regularly, or not an M Town local, we find the BMW Welt | BMW Museum to be an excellent and constant reminder of why we need to get back to Münich as much as possible. Why? They post photos of display cars like this BMW Individual Speed Yellow M5 Touring.
Worth noting on that color, “Speed Yellow” is not an uncommon name for yellow paint codes. This one is attributed to BMW Individual, so their recipe for an eye-catching sporting yellow.
Stroll around the M Town and you’ll find display zones for BMW M, BMW i, Rolls-Royce, MINI, a huge BMW brand shop… and you’ll also find cars like this. In a post world auto show era, places like M Town are where you’ll find these special factory builds on display. Should you find yourself in Bavaria, you should make a point of stopping.
You have to love BMW M’s social media presence. Photo shoots of special build BMW Individual offerings are a regular theme in their feed, cars like this latest G90 M5 sedan painted BMW Individual Frozen Deep Grey metallic (frozendunkelgrau; metallic matte; P7X; BMW).
These shots come from BMW M’s Facebook feed that you can follow HERE. Follow and like it and we’re pretty certain you’ll trick the Facebook algorithm into feeding you more BMW Individual builds. Even if they don’t though, we’ll make sure to keep them regularly posted here as well.
There are actually several posts of this particular car that we’ve embedded below, giving us plenty of angles on the car in various settings. In those photos, added as a gallery at the bottom of this post, we also get a good look at interior, brake and wheel trim though the posts don’t detail much further than basic model specs and the paint color. Should you be able to confirm the other build details, drop them below in the comments.
One-of-one 2025 BMW M5 is a collaboration between BMW M, BMW Individual, and the Pebble Beach Concours d’Elegance®.
Unique interior and exterior finishes and details created exclusively for this special automobile.
The first 2025 BMW M5 delivered in North America (estimated delivery October 2024).
Proceeds from the sale will go to the Concours’ charitable partner, Pebble Beach Company Foundation.
The vehicle will be auctioned by Gooding & Company on Friday, August 16.
[source: BMW AG]
Woodcliff Lake, NJ – The all-new seve nth generation BMW M5 was revealed to the world earlier this month at the Goodwood Festival of Speed. And now, to celebrate the arrival of the 717-hp M Hybrid-powered super sedan in the US, BMW M and BMW Individual in collaboration with the Pebble Beach Concours d’Elegance® have created a one-of-a-kind special automobile that will be auctioned during Pebble Beach Automotive Week. The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will be the first 2025 M5 delivered in North America, and is distinguished by exclusive paint and upholstery colors, wheels, and bespoke interior details that make this M5 entirely unique.
The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will be auctioned at no-reserve by Gooding & Company Friday, August 16. Proceeds from the sale will be donated to the Pebble Beach Company Foundation, a charity that supports literacy and education programs for disadvantaged young people in Monterey County.
The only 2025 BMW M5 finished in BMW Individual Frozen Orange metallic. Taking inspiration from the spectacular orange hues of a Pebble Beach sunset, the BMW M5 Pebble Beach Concours d’Elegance #1/1 makes a strong first impression with its striking coat of BMW Individual Frozen Orange metallic (frozenorange; metallic matte; C41; BMW) paint. The stunning color was scheduled to be discontinued from BMW Plant Dingolfing prior to the start of M5 production, meaning the body of the Pebble Beach M5 had to be painted weeks in advance. This also ensured that no other 2025 M5 would be painted the same color.
The paint is complimented by hand-painted orange accents on the staggered M Dual-Spoke Bicolor wheels, Style 951M, mounted on performance tires. The 20-inch front and 21-inch rear wheels surround massive M Carbon Ceramic brakes with calipers finished in Matte Gold.
A dramatic interior package befitting such a distinctive vehicle. The tech-forward, driver-oriented interior has been appointed in a completely unique color scheme. The M Multi-Function seats are finished in Kyalami Orange and Silverstone Extended Merino leather – a combination created specifically for the #1/1 and unavailable on the standard production M5. The headrests of both front seats are emblazoned with the Pebble Beach Concours d’Elegance® logo, using an innovative new printing technology, just above the illuminated M5 badge.
Carbon Fiber Silver Thread High Gloss trim with Dark Silver Accent spans the dashboard and is adorned with the 2024 Pebble Beach Concours d’Elegance® logo just to the right of the BMW Curved Display, with “#1/1” leaving no doubt about this M5’s individuality. The logo and #1/1 inscription are also present on the front doorsills.
In total, the 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 is fitted with over $57,000 worth of bespoke options. Much of the finishing was done by hand at the M works in Garching, the spiritual home of the M5 where the first two generations were largely hand-built.
Premium features and technology for the everyday drive. The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will spoil the winning bidder with a full complement of performance, luxury, and infotainment features.
The Driving Assistance Professional Package permits the Lane Keeping Assistant with Side Collision Protection and Distance Control to be used when travelling at highway speeds. At lower speeds up to 40 mph, the Traffic Jam Assistant can provide attentive, unlimited hands-free driving to ease the strain of especially dense traffic situations on limited access highways.
The Executive Package brings illumination to the kidney grille, a power rear sunshade and manual rear side window shades, front ventilated seats, and Parking Assistant Plus. The Carbon Package includes a CFRP roof panel, rear spoiler, and mirror caps. And M Drive Professional adds two additional, track-oriented driving modes – DYNAMIC and DYNAMIC PLUS – designed to ensure the combustion engine and electric motor are both active and the cooling system is conditioned for track driving.
Finally, the M Driver’s Package raises the M5’s top speed to 190 mph and includes a 1-day high-performance driving class at a BMW Performance Center.
It is estimated that delivery of the M5 Pebble Beach Concours d’Elegance #1/1 to the winning bidder will occur in late October 2024. Gooding & Company’s auction listing can be viewed here. Interested parties can register to bid at www.goodingco.com/register.
The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will be on display from 10:00 AM Wednesday, August 14, at Gooding & Company’s space at Pebble Beach Parc du Concours, located on the corner of Stevenson Drive and Portola Road in Pebble Beach.
BMW Group in America BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
