Mercedes-Benz reveals a one-off personalized MANUFAKTUR S-Class to honour its long-standing brand ambassador and two-times Masters champion, Bernhard Langer
Mercedes-Benz brand ambassador Ludvig Åberg is among the Tournament favourites
The official Masters Tournament app is now accessible exclusively in selected Mercedes-Benz vehicles
[source: Mercedes-Benz]
An era is coming to an end: Golf legend Bernhard Langer prepares to compete in the Masters Tournament one last time. 40 years after his first victory at Augusta National Golf Club, the two-time Masters champion returns after postponing his retirement from the Masters stage last year due to injury. In recognition of his extraordinary career and his two Masters wins, Mercedes-Benz honors him with a one-of-a-kind vehicle.
In anticipation of the Tournament, Mercedes-Benz hands over a custom vehicle for brand ambassador Bernhard Langer, who has been associated with the brand for almost 40 years: A personalised S‑Class featuring exclusive options from the MANUFAKTUR individualisation programme.
This one-off handcrafted vehicle boasts distinct details: It is adorned with embroidered Masters logos, meticulously crafted with over 2,800 stitches, as well as Bernhard Langer’s signature. The customisation was executed at the in-house Mercedes-Benz MANUFAKTUR facility in Sindelfingen, where dedicated, experienced and specially trained masters of their craft combine craftsmanship, attention to detail and state-of-the-art production technologies.
“It means a lot to me to be able to play the Masters one final time – a tournament that has shaped my career so much. The fact that Mercedes-Benz is accompanying me here and is honouring me with this special car makes this moment even more special.” Bernhard Langer, two-time Masters champion
“Bernhard is a true golf icon, who has been an integral member of the Mercedes-Benz family for nearly 40 years. As we celebrate his extraordinary career, we honour our deep bond with a personalised S-Class crafted especially for him. We’re excited for many more great moments with him on the road ahead.” Bettina Fetzer, Vice President Mercedes-Benz Digital & Communications, Mercedes-Benz AG
From April 7 to 13, 2025, the Masters will take place in Augusta GA, USA. Annually, the world’s most prestigious event is held at Augusta National Golf Club. In line with the long-standing partnership of Mercedes-Benz with the Master, the Masters app will be exclusively available in select Mercedes‑Benz vehicles[1], ensuring the Tournament can be followed along on the road.
Joining Bernhard Langer, Mercedes-Benz brand ambassador Ludvig Åberg will also be competing in Augusta. The 25-year-old Swede is representing the brand for the first time at the Masters. Åberg is currently ranked fifth in the Official World Golf Ranking and recognized once again as a favourite after his second-place finish in his Masters debut last April.
[1] Compatible in CLE and E-Class models with third-generation MBUX and equipped with MBUX Entertainment Plus Package.
Distinctive MANUFAKTUR Kalahari Gold Magno paint, elegant details and unique finishes
Extensive standard equipment for exceptional luxury and performance
[source: Mercedes-Benz]
Mercedes-AMG presents the new 2025 AMG SL 63 MANUFAKTUR Golden Coast. Limited to 100 units globally, the special edition roadster arrives at select U.S. dealerships beginning in February 2025. The exclusive model is crafted by the MANUFAKTUR individualization program, which offers customers the highest possible individuality and exclusivity with exquisite details and distinctive finishes.
The AMG SL 63 MANUFAKTUR Golden Coast is finished in MANUFAKTUR Kalahari Gold Magno, reminiscent of gleaming golden sand beaches. The striking paint is complimented by 21-inch AMG Forged Cross-Spoke wheels in black with MANUFAKTUR Kalahari Gold Magno rim flanges. Black AMG brake calipers with white AMG logos further highlight the vehicle’s special status.
The AMG Night Package, AMG Extended Night Package and AMG Aerodynamics Package are among the extensive standard equipment and feature contrasting exterior elements. This includes a front splitter, A-Wing trim, exterior mirror caps, side sills and rear accents in gloss black, among other elements. Additionally, the radiator grille, as well as twin tailpipe trims, model badge and Mercedes star at the rear of the vehicle are finished in black chrome.
Elegant details are also highlighted in the interior of the special edition model. Standard AMG Performance seats are covered in hand-stitched black Nappa leather with intricate diamond stitching in gold. This gold contrast stitching extends throughout the cabin, including to the AMG Performance steering wheel, armrest, center door panels and instrument panel. MANUFAKTUR high-pile floor mats with black Nappa leather piping, an embroidered AMG logo and contrast stitching in gold also underscore the superb attention to detail. Unique MANUFAKTUR Kalahari Gold Magno trim elements on the seats, doors panels and center console further accent the interior. A “MANUFAKTUR Golden Coast” badge adorns the center console door, emphasizing the exclusivity of the special model.
A Handcrafted AMG 4.0L V8 biturbo engine powers the AMG SL 63 MANUFAKTUR Golden Coast, producing 577 hp and 590 lb-ft of torque. An AMG SPEEDSHIFT® MCT 9G transmission and AMG Performance 4MATIC+ fully variable all-wheel drive enable acceleration from 0 to 60 mph in 3.5 seconds.
About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.
It’s hard to explain exactly why, but beige in some instances is incredibly good. Long a metaphor for boring, beige and it’s variants are having an absolute moment, whether it’s Audi’s Siam Beige and Mocha Latte, or the Mercedes-Benz Manufaktur Sand Beige seen here. It’s a clear play to the G-wagen’s military and industrial heritage, both of which propelled sales for a few decades before the G became a shuttle for wealthy American urbanites. Perhaps Sand Beige is most fitting on this particular 4×4 squared variant, the most rough and ready of the Geländewagen lineup.
“Made in Sindelfingen” is a traditional seal of quality for Mercedes-Benz customers. It refers to where top-of-the-range models such as the S-Class, which stand for precision and exclusivity, are produced in the ultra-modern Factory 56. However, Sindelfingen is not only the birthplace of the S-Class, it is also the home of MANUFAKTUR – the cross-brand individualization and personalization program of Mercedes-Benz. Here, specialized employees contribute their expertise in upholstery finishing, interior fittings, fabrication and special paintwork for customization of top-end vehicles. With the strategic further development of the MANUFAKTUR program, Mercedes-Benz continues the tradition of impeccable craftsmanship and enhances the role of Sindelfingen as a top-end vehicle manufacturing location.
Customers with exclusive customization wishes can now experience the MANUFAKTUR program up close at several locations at the Sindelfingen site – at the traditional Center of Excellence, in the MANUFAKTUR and now also in the MANUFAKTUR Studio, which officially opened on December 5, 2024.
“In our new MANUFAKTUR Studio at the heart of the Sindelfingen factory complex, we’re offering our customers an exclusive area for a product experience with the highest degree of customization. By expanding the MANUFAKTUR experience, we are strategically developing the location and the ‘Made in Sindelfingen’ seal of quality. We’re now combining traditional craftsmanship with innovative, digital production processes.” Jörg Burzer, Member of the Board of Management of Mercedes-Benz Group AG, Production, Quality & Supply Chain Management
“Our MANUFAKTUR program offers discerning clients the opportunity to customize a selection of vehicles with the star according to their wishes. Whether it’s paints selected for the exterior or exclusive materials in the interior – thanks to MANUFAKTUR, there are numerous options for creating your personal dream car. Because of the program’s success, we are now expanding it further. In the new MANUFAKTUR studio, our customers can witness live how their wishes are turned into reality. Here, select equipment, which is handcrafted at MANUFAKTUR, is installed into its respective vehicle. We are also delighted to be able to offer a variety of new exclusive colors and interior equipment for the S-Class next year.” Michael Schiebe, Chairman of the Board of Management of Mercedes-AMG GmbH and Head of the Mercedes-Benz G-Class & Mercedes Maybach divisions
After customers configure their dream vehicle at the Center of Excellence, individual components are meticulously crafted by hand at MANUFAKTUR. In the new MANUFAKTUR Studio, customers can then experience first-hand how the vehicle is customized according to their individual wishes. Both locations combine craftsmanship, attention to detail and state-of-the-art production technologies to make individual vehicle dreams or even custom concepts a reality. At the same time, Mercedes-Benz is introducing innovative high-tech manufacturing methods and extensively expanding customization options.
MANUFAKTUR: skillful hands are the most valuable tools
The MANUFAKTUR team consists of experienced and extensively trained specialists. Their dedication to the craft is reflected in the outstanding quality of their work. Skilled hands are the most valuable tools here. Whether it’s leather cladding, cutting, embroidering or sewing – all interiors are finished with exquisite craftsmanship and the utmost precision. The production of small and intricate details is just as much at home here as the production of larger components. This includes, for example, a leather headliner, which is sewn together from many individual pieces.
The digitalization of individual work steps speeds up MANUFAKTUR processes and makes a significant contribution to quality assurance. Individual steps are also optimized with artificial intelligence. This can quickly and reliably detect small irregularities in leather hides, for example, and reduces the workload on employees.
The MANUFAKTUR Studio: individualization independent of series production
The innovative matrix production in the MANUFAKTUR Studio enables variable individualization of up to 20 vehicles per day, regardless of the model series. The highly flexible production structure has been completely reorganized. With the help of driverless transport systems that can move in any direction (autonomous guided vehicles, also known as “AGVs”), customer vehicles are transported between individual production clusters as required and independently of fixed sequences. Each of the nine clusters in the MANUFAKTUR Studio can be approached flexibly with the AGVs and operates independently of cycle times. In this way, the vehicle’s custom equipment can be installed effectively.
This is supported by the digital twin, which is used to monitor and, if necessary, optimize every stage of production. Last-minute changes are also possible. All production stations are networked via MO360, the in-house digital ecosystem for production. This means all production data can be accessed by every employee in real time via the MO360 data platform.
PixelPaint – an innovative high-resolution painting process for exclusive customer solutions
The innovative and resource-saving PixelPaint process revolutionizes the wide-ranging options for multi-colored vehicle paint jobs. Inspired by the function of an inkjet printer, this new technology applies high-quality paint directly onto the body of the vehicle with incredible precision. This allows for the application of custom patterns with the highest level of accuracy – ideal for individually designed dream vehicles. Customers can request bespoke design elements according to their ideas, which are limited only by technical feasibility.
Growing range for select top-end vehicles from the Mercedes-Benz Group
The MANUFAKTUR individualization and customization program consists of a growing range of equipment for select Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach models. The MANUFAKTUR portfolio comprises an exclusive selection of materials, colors and finishes that go beyond standard options and create a highly individual experience. The focus here is on expanding the individualization options for customers in the top-end segment.
The S-Class will be available in the future with even more MANUFAKTUR Exclusive colors and further MANUFAKTUR options. As the Mercedes-Benz flagship, the S-Class exemplifies the extensive customization options of the MANUFAKTUR program. A similar expansion is also planned for select Mercedes-AMG and Mercedes-Maybach models.
About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.
What: 1999 Mercedes-Benz E 55 AMG Station Wagon Color: Unknown Green or Blue VIN: N/A Mileage: 199,999 km (24,273 miles) Price at Time of this Writing: € 19,900 CarFax: N/A Window Sticker: N/A Location: Rüsselsheim-Königstädten, Germany Dealer listing:Link
Why we love it:
Hear us out. Yes, we know the E 55 AMG Station Wagon was sold in the United States. They’re exceedingly rare, especially in solid survivor condition, but they were sold here. Still, anyone who loves these cars or is seeking a unique long roof may find this one worth going through the extra effort of importation. That it’s old enough for easy import is one obvious reason, but more so is the unique build specification this car got from the factory. This sort of specification would have been extremely difficult if not impossible for anyone in North America to order, so it’s worth noting… even if it does have a dash of turn-of-the-century Y2K kitsch in the color choices.
Regarding the color, it’s a bit of a puzzle. It’s listed as “green” and 027 Designo-LCP paintwork, then later in the thorough option code listing we see Z98 PAINT FINISHES OUTSIDE THE SAMPLE CARD. So, we know it’s special paint, but we don’t know what color as “027” is effectively ambulance white in the lexicon of Mercedes-Benz color codes.
Looking over the photos, the color almost appears to be a predominantly blue metallic that fades to green from certain angles or in certain lighting conditions. So, we’re not even sure if it’s blue or green. Maybe it’s both.
Inside, the car has a period “Avantgarde” interior package, which is typically two-tone leather with segments of the seats in some more bold color. In this case, that color is green that would have been popular in the late 1990s when this car was produced. It’s not a timeless shade of green, but it definitely puts you in the period and plays on the theme.
We’re going to go ahead and list the listing description and options (translated to English with Google Translate) for reference here. We found them all in the car’s listing over on AutoScout24.
LISTING TRANSLATION BELOW:
Beautiful E55T AMG in LCP from 2nd hand with no maintenance backlog Vehicle from 2nd hand 23 years in one hand Service booklet available AMG rims in several parts in 18″ Inspection with engine mount recently new Summer tires in 5/2024 new Non-smoker Very well-maintained vehicle Sale on behalf of customer Original equipment codes according to MB query Sales name E 55 T AMG AMG order number 0822300604 Delivery date14.12.1998 Paint number027 (Invalid designo-LCP paint) Interior 581 (Exclusive leather – black/anthracite) Engine 11398060006397 Transmission 72263601237265 213 PARAMETER STEERING / VARIO STEERING 214 ADAPTIVE DAMPING SYSTEM 220 REAR PARKING ASSIST 231 GARAGE DOOR OPENER 242 RIGHT DRIVER’S SEAT ELECTRICALLY ADJUSTABLE WITH MEMORY 249 INTERIOR AND EXTERIOR MIRROR AUTOMATICALLY DIMMING 260 TYPE PLATE ON REAR LID REMOVED 275 MEMORY PACKAGE (DRIVER’S SEAT, STEERING COLUMN AND MIRROR) 312 SUN BLIND IN THE CARGO AREA (PARTITION GRID) 345 RAIN SENSOR 351 ECALL EMERGENCY CALL SYSTEM 363 ECALL CONVERSION TO NATIONAL EMERGENCY CALL 414 ELECTRIC GLASS SUNROOF 423 AUTOMATIC 5-SPEED GEARBOX 472 PETROL PARTICULATE FILTER (OPF) WITHOUT SENSORS 500 ELECTRICALLY FOLDABLE EXTERIOR MIRROR 543 SUN VISOR WITH ADDITIONAL FUNCTION 551 BASIC BURGLAR AND THEFT ALARM SYSTEM (EDW) 570 ARMREST WITH COMPARTMENT AND REAR COMPARTMENT VENTILATION 581 AUTOMATIC AIR CONDITIONING 581 EXCLUSIVE LEATHER – BLACK/ANTHRACITE 600 HEADLIGHT CLEANING SYSTEM 611 SURROUND LIGHTING 612 XENON HEADLIGHT LIGHT UNIT 673 BATTERY WITH LARGER CAPACITY 682 FIRE EXTINGUISHER 772 AMG STYLING – FRONT SPOILER, SIDE SKIRTS 774 AMG 5-SPOKE WHEELS 18″ ALL AROUND 810 SOUND SYSTEM PREMIUM 815 SINGLE DVD DRIVE 819 SOUND2LIGHT 873 HEATED SEATS FOR DRIVER AND PASSENGER 882 SENSORS AND SIREN BURGLAR AND THEFT ALARM SYSTEM 910 ALTERNATOR WITH LARGER CAPACITY 954 EQUIPMENT LINE/PACKAGE – AVANTGARDE 988 INVALID (VEHICLE REGISTRATION AND COC PAPER AND TYPE PLATE) Z51 BUSINESS CONSOLE WITH SOCKET Z98 PAINT FINISHES OUTSIDE THE SAMPLE CARD
SUMMARY: It may say “Vintage” in the name, but MANUFAKTUR Vintage UNI (vintagblau; UNI; LU-934; Mercedes-Benz) is technically modern. Yes, it seems to hark visions of powder blue W115 or W123 E-Classes of the 60s and 70s… or maybe Gulf Blue racing liveries, but it’s decidedly different and decidedly modern. Mercedes-Benz rolled out this blue uni color as one of the colors in the palette of its modern era MANUFAKTUR tailoring service, offering a very unique look that’s both timeless and throwback.
The Mercedes-Benz G63 AMG is a rare car, and painted a special paint color does make it even more uncommon. So, it’s important to underline that this is an exceptionally rare car just as we’re about to tell you it’s pretty common.
Okay, it’s not exactly grey C-class common, but it’s a highly sought-after premium SUV (G63) in a the commonly chosen special paint color Manufaktur Olive Metallic. Think of it as a Gulf Blue 911. One sort of begets the other.
And why shouldn’t it? If you can afford one of Merc’s current big G-wagens, then ordering it in this color is a solid move. The overall look is stunning, especially when paired with Espresso Brown and Black Leather as this specimen.
Check out more photos of this car (VIN: W1NYC7HJ8RX506527) and full details over on ExoticCarTrader.com.
While on a recent trip to Philadelphia’s Main Line to take part in Radnor Hunt Concours weekend festivities, we had a moment to swing through some local dealerships and kick tires. You see, this is where many Philadelphia’s wealthy families call home. This means many of the brands featured here are not hard to find in the average parking lot, putting the ability to stick out at a premium. For Tailored Driver, that means it’s a target rich environment.
Case in point is this Mercedes-Benz Manufaktur Cote d’Azure Blue (cotedazurblau; metallic UNI; 385; Mercedes-Benz) AMG GT 53 sedan, sporting Manufaktur Nut Brown and Black Signature leather (VIN: W1K7X6BB2RV002155) that was found in the window of Mercedes-Benz of Devon. Part of the store’s larger Manufaktur section (yes, they have that), this AMG GT is exactly the level of subtlety you’d expect from the area’s generational-wealth clientele.
This Mercedes-Benz Manufaktur Cote d’Azure Blue AMG GT 53 sedan is currently on offer for an asking price of $151,900 at the aforementioned Mercedes-Benz of Devon, Pennsylvania. Learn more about this Tailored Driver, here.
Mercedes-AMG turned to Facebook to drop a few photos of this very interesting specification. The copper orange theme is strong here, making you wonder you wonder if the Pumpkin Spice is getting a bit strong at the office espresso bar.
Seriously though, MANUFAKTUR Copper Orange Magno is a color we sometimes see on G-Wagens, though looks exquisite here on an AMG GT 63 S E Performance. Also interesting is the badging. It’s hard to tell, but the typically silver or polished aluminum brightwork such as the new yet classic AMG badge on the hood and the AMG lettering on the trunk appear to be copper finished themselves? Are they, simply carrying the orange light that bathes the car in this studio shoot or is there a new copper finish available?
If you know, let us know in the comments and if we find out for sure we’ll update this story.
Leave it to Monterey Car Week to bring back memories of one of the best perks of new car shows like Geneva, Frankfurt or New York. Though those new car expos are now long gone, an expansive Mercedes-Benz installation at Pebble Beach during Monterey Car Week proved whomever runs Mercedes’ auto show fleet still knows how to order an incredible tailored spec. Take for instance this Mercedes-AMG GT 63 S E in stunning MANUFAKTUR signature Rubellite Red metallic (rubellitrot; 660 / 3660; Mercedes-Benz).
Rather than digging too far into the performance details of the AMG GT 63 S E that you can find anywhere, our focus will be solely on the tailored build spec. Rubellite Red Metallic is a classic deep burgundy, a color that accents well with red touches on the tail model badges, the amber brake calipers and also with the handsome new satin finish Mercedes-AMG badging on the nose. The cockpit of the big Merc accented exquisitely, tailored in MANUFAKTUR signature Sienna Brown with Black segmentation.
With fewer and fewer auto shows, the tradition of highly unique factory tailored cars that get displayed on show stands and offer just a bit of subtle provenance for those who know is something special. It’s a practice the automotive enthusiast world needs more of, so thanks to Mercedes for bringing this and more to Pebble Beach. Look for more highlights from this stand in the coming days.
