Rolls-Royce is celebrating 100 years of the Phantom nameplate, so what better and more opulent car and backdrop could emphasize this point than the one-of-one commissioned Phantom Goldfinger on display at the 2025 Concorso d’Eleganza Villa d’Este. It just sort of makes sense.
In case you missed it, the Phantom Goldfinger is a lavishly appointed bespoke example built to honor the 1964 James Bond movie Goldfinger. This private commission includes 24-carat gold details paying tribute with unique film references throughout the car. Rolls-Royce revealed full details of the car and its highly unique specification back in October and we published that information HERE.
Fans of the James Bond films will likely remember that the film’s villain Auric Goldfinger himself drove a 1937 Phantom III Sedan de Ville.
Beyond the cars, the Rolls-Royce design team exhibited eight artworks highlighting the evolution of the Phantom, while a Phantom V drove in the event’s opening parade.
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PRESS RELEASE
[source: Rolls-Royce]
Rolls-Royce celebrates 100 years of Phantom at 2025 Concorso d’Eleganza Villa d’Este
Public debut of Phantom Goldfinger, a one-of-one commission honouring the 1964 James Bond film Goldfinger
Landmark Private Commission includes 24-carat gold details and film references
1937 Phantom III Sedanca de Ville owned by film villain Auric Goldfinger also displayed
Rolls-Royce designers exhibited eight artworks charting the evolution of Phantom
Phantom V, a famous example of the nameplate, driven in the opening parade
The Concorso d’Eleganza Villa d’Este is the perfect setting for Rolls-Royce, as both this gathering and our marque celebrate the motor car as an object of art, craftsmanship and cultural expression. In this exceptional location, we are proud to make the public debut of Phantom Goldfinger, a remarkable expression of our Bespoke capabilities and a powerful tribute to a film cherished by the client. To have the original 1937 model, which featured in the film and inspired this motor car, displayed at the event makes this moment even more special. Presenting these exquisite Phantoms and original artworks created by our designers in tribute to the nameplate in its centenary year is a fitting celebration of our pinnacle motor car.” – Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars celebrated the 100th anniversary of Phantom, the marque’s most famous nameplate, at the Concorso d’Eleganza Villa d’Este, Italy, on 24 May 2025.
Rolls-Royce chose this exclusive gathering for the worldwide public debut of Phantom Goldfinger, presented on the Grand Hotel’s renowned Mosaic Lawn on the shore of Lake Como. The striking one-of-one Phantom Extended pays homage to the 1964 James Bond film, Goldfinger – one of twelve Rolls-Royce appearances in the 007 film franchise.
Revealed in 2024, the film’s 60th anniversary year, the motor car takes inspiration from the 1937 Phantom III Sedanca de Ville owned by the title’s eponymous villain, Auric Goldfinger, which was also shown at the event. The story of this motor car and the film is masterfully explored in Phantom Goldfinger, which includes 18- and 24-carat gold detailing, cinematic references, and intricate storytelling elements inspired by the film’s characters, locations and themes.
Further celebrating the centenary of Phantom, an exhibition of eight original artworks charted the evolution of Phantom’s design, and the world it has both inhabited and shaped over the past 100 years. Designers at Goodwood created the series, each capturing a different Phantom generation in the artistic style of its era. The settings of each piece also reflect the influence Phantom has exerted over its ten decades, and the many roles it has played and guises it has assumed.
Guests and media from around the world also witnessed the gathering’s opening parade, which included an immaculately presented example of Phantom V. This celebrated generation of the marque’s flagship motor car has been owned and loved by some of the most significant cultural and political figures in modern history, a reminder of Phantom’s role as a symbol of power, influence, and leadership.
Amid a year of heightened cultural and luxury activity across Italy, the debut of Phantom Goldfinger and the celebration of Phantom’s centenary at the event became a defining expression of Bespoke artistry and enduring cultural significance. This moment reflects not only Phantom’s remarkable legacy but also its ongoing power to inspire, captivate and lead as it enters a new century.
Rolls-Royce Spectre joins the celebration of floral art in Chelsea, with flower-inspired hues, finished in elegant Velvet Orchid with a Peony Pink Coachline
Floral themes have long inspired many of the marque’s most celebrated Bespoke creations
[source: Rolls-Royce]
The ongoing success of Rolls-Royce Motor Cars is based upon an intimate understanding of the unique world in which its clients live, socialise and entertain. In this spirit, the marque delights in maintaining a gentle presence in the world’s luxury hotspots.
“As the British Season begins, we’re delighted to join the celebration of floral art in Chelsea this week, a popular event in the social calendar for many of our clients. Dress codes are an inherent part of the allure for such an occasion and, like our clients, we like to hit the brief. We debuted a striking Rolls-Royce Spectre finished in Velvet Orchid with a Peony Pink Coachline, reflecting the quiet confidence and refined beauty that resonates with our clients and defines our marque.”Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia, Rolls-Royce Motor Cars
The ongoing success of Rolls-Royce Motor Cars is based upon an intimate understanding of the unique world in which its clients live, socialise and entertain. In this spirit, the marque delights in maintaining a gentle presence in the world’s luxury hotspots.
This week, Rolls-Royce Spectre is joining clients in celebrating the breathtaking floral art displayed in the streets and residence entryways in the heart of Chelsea, South-West London. In keeping with the flower-inspired theme and reflecting the brand’s enduring connection with nature, the Spectre is finished in Velvet Orchid – one of nature’s most captivating flowers, admired for its rich colour, velvety texture and luxurious appearance – and complemented by a delicate hand-painted Peony Pink Coachline.
Floral motifs have long inspired Rolls-Royce Bespoke commissions. Nature – and flowers in particular – provide a rich language of symbolism, sentiment and beauty. This Spectre follows some recent exceptional commissions inspired by the natural world, including the celebrated Phantom Cherry Blossom and Daisy Cullinan. These creations are not simply motor cars, but deeply personal artworks – each a reflection of the commissioning clients’ values, identity and lifestyle.
Rolls-Royce Motor Cars Auckland celebrates the opening of its new luxury showroom in the heart of Auckland city
The elegant showroom showcasing Rolls-Royce’s highly contemporary visual identity forms an integral part of the marque’s global initiative
New expansive space, visual language, and contemporary style designed to resonate with the tastes of a new generation of self-made, distinctly individual clients
The redesigned Auckland showroom stands as a testament to the dealership’s unwavering commitment to excellence
To commemorate this momentous occasion, the marque’s two highly coveted models – Ghost Series II and Black Badge Spectre – made their debut in New Zealand – alongside the new showroom
[source: Rolls-Royce]
Rolls-Royce Motor Cars Auckland has officially opened the doors to its newly redesigned showroom in Newmarket – the only authorised Rolls-Royce dealership in New Zealand – unveiling the space alongside the national debut of two of the marque’s most exclusive models: Ghost Series II and Black Badge Spectre.
“It is with immense pride that we unveil our new Auckland showroom, a space that embodies the quiet confidence, exceptional craft, and personal attention that define Rolls-Royce Motor Cars. Here, clients are welcomed into a highly contemporary, immersive environment – one that reflects our status as a true House of Luxury. This achievement is a testament to our dedicated dealer partner, whose passion and commitment have brought our philosophy to life for the New Zealand community. We look forward to shaping extraordinary journeys for our clients, beginning from the moment they step through our doors.” Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars
“After extensive redesign and redevelopment, I am delighted to announce that Rolls-Royce Motor Cars Auckland has now reopened its doors. As the only Rolls-Royce dealership in New Zealand, the new Auckland showroom is a momentous milestone for us. This new space is the perfect embodiment of the brand, providing the perfect platform to inspire our clients to create truly bespoke, one-of-a-kind motor cars. From a multi-media curtain of ‘dancing’ kinetic lights to a unique ‘cabinet of curiosities’ showcasing New Zealand art and culture, a visit here is designed to be an engaging experience for customers where they can experience the very best of the Rolls-Royce brand.” Jonny Highton, Dealer Principal, Rolls-Royce Motor Cars Auckland
Rolls-Royce Motor Cars Auckland has officially opened the doors to its newly redesigned showroom in Newmarket – the only authorised Rolls-Royce dealership in New Zealand – unveiling the space alongside the national debut of two of the marque’s most exclusive models: Ghost Series II and Black Badge Spectre.
The three-car showroom showcasing Rolls-Royce’s highly contemporary visual identity forms an integral part of the marque’s global initiative. Crafted to captivate a younger, self-made, and uniquely individual clientele, the new visual identity delivers an immersive experience within an inviting atmosphere, where clients are invited to explore and appreciate the marque’s exquisite motor cars.
From the very first step inside the showroom, clients are enveloped in an immersive experience. The entrance is artfully inspired by Rolls-Royce’s iconic Pantheon grille and offers an elegant and discreet preview of the extraordinary world within. Crowning the doorway, the iconic Spirit of Ecstasy beckons discerning clients into a showroom where cutting-edge luxury seamlessly intertwines with the marque’s storied heritage, inviting guests to discover the timeless allure and innovation that defines Rolls-Royce.
At the heart of the new showroom resides the Bespoke Commissioning Atelier – a centrepiece designed to immerse clients in the artistry and allure of Rolls-Royce. The new Bespoke Commissioning Atelier allows clients to explore the brand’s full range of personalisation, from rare wood veneers to embroidery threads. The experience is enhanced by a Cabinet of Curiosities – a curated showcase of New Zealand art and design that inspires creativity and honours local culture.
A Rolls-Royce represents refined luxury, timeless design, and meticulous craftsmanship. The redesigned Auckland showroom reflects the dealership’s continued commitment to delivering an exceptional client experience in a contemporary setting.
To mark the occasion, Rolls-Royce Motor Cars Auckland debuted two of its most coveted models: Ghost Series II and Black Badge Spectre, which made their New Zealand debut, reinforcing the showroom’s status as the country’s premier destination for the most discerning clientele who demand nothing but the extraordinary.
Completed with a Recreation Module for storing hiking equipment
[source: Rolls-Royce]
“My love for the outdoors has been a driving force behind both my personal passions and professional success. The inspiration for this commission came from a field of daisies on my favourite trail in the High Tatras mountains – a place I return to when I need to clear my thoughts. I’m continuously amazed not only by the beauty but the resilience of this flower that seems to thrive in the face of nature’s challenges. I envisioned Black Badge Cullinan Daisy as a symbol of perseverance – balancing strength with serenity”. Commissioning Client, Black Badge Cullinan Daisy “This commission challenged us to explore how natural motifs can be translated through craft and materiality. From the delicately etched Blackwood to the daisy detail hidden inside the umbrellas, we told the client’s remarkable story through unexpected textures and an entirely new palette. Black Badge Cullinan Daisy is quietly confident, rich in symbolism, yet modern in execution. It also represents a different kind of Bespoke languagewhere emotion is captured through restrained and thoughtful contrasts.” Martina Starke, General Manager, Bespoke Design, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars presents its latest Bespoke commission, Black Badge Cullinan Daisy – a striking one-of-one Black Badge Cullinan Series II reflecting the commissioning client’s love of hiking and the outdoors. Drawing inspiration from a field of daisies on the client’s favourite trail in the High Tatras mountains, Black Badge Cullinan Daisy represents resilience and perseverance – much like a daisy that thrives in a variety of conditions. Commissioned by an individual who built their success in the outdoor and adventure equipment sector, Black Badge Cullinan Daisy symbolises their path to success.
EXTERIOR: BALANCING POTENCY AND RESILIENCE The daisy flower appears as a Coachline motif, meticulously hand-painted to complement the single Coachline applied over the Powder Blue Exterior. The subtle colour palette provides a striking contrast to the darkened Black Badge Pantheon Grille, Spirit of Ecstasy and exterior brightwork.
INTERIOR SUITE: ELEGANCE AND COMPLEXITY Inside, the daisy motif adorns the front fascia and the waterfall section between the rear seats. The design is meticulously applied to the Blackwood surface using a sandblasting technique. To create the design, the wood is subjected to a precision blasting process in which a stream of fine mineral particles is directed at the veneer, which delicately etches away microscopic layers of the surface. The interplay of light and shadow across the sculpted surface creates a three-dimensional effect, adding visual interest to the finished piece.
The Blackwood veneers are complemented by a subtle three-colour interior palette. The main leather hue is Fleet Blue, which extends to the Rotary Controls and B and C pillars. It is complemented by Selby Grey and Black leathers, with Fleet Blue seat piping and Selby Grey contrast stitching and headrest monograms. The interior is completed with Bespoke Illuminated Treadplates with a daisy design.
BESPOKE UMBRELLAS: FLOWERS IN THE RAIN The daisy motif also graces the inside of the Bespoke umbrellas concealed in Cullinan’s rear Coach Doors. The playful pattern can only be seen on the interior of the umbrellas, recalling the ambience of a daisy field in full bloom on a rainy day.
BESPOKE STARLIGHT HEADLINER: A WINDOW INTO THE HEAVENS Black Badge Cullinan Daisy is fitted with a Bespoke Starlight Headliner, capturing four of the great constellations that dominate the night sky in northern latitudes: Ursa Major, also known as the Great Bear, the Plough, and the Big Dipper; Ursa Minor, which includes Polaris, or the North Star; Gemini, clearly distinguished by the bright stars, Castor and Pollux; and Taurus, ‘the Bull’, identified by the red giant Aldebaran and the Pleiades star cluster.
RECREATION MODULE: ADVENTURES AWAIT Black Badge Cullinan Daisy is completed with a Recreation Module – an automatically-deployable storage compartment mounted on the luggage compartment floor, designed to house the client’s favourite hiking equipment.
TECHNICAL INFORMATION WLTP (combined) CO2 emission: 380-363 g/km; Fuel consumption: 16.8-17.7 mpg / 16.8-16.0 l/100km.
ABOUT ROLLS-ROYCE Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. An independent study by the London School of Economics & Political Science confirms that since the company first launched at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Manchester unveils their new luxurious showroom after extensive redesign and redevelopment. Located in a prominent position in the leafy suburbs of Manchester, the space showcases the marque’s pinnacle products and provides clients with an unparalleled experience, in line with Rolls-Royce’s continuing evolution as a true global luxury goods brand.
Rolls-Royce Manchester unveils new luxurious showroom after extensive redesign and redevelopment
The elegant and luxurious new showroom marks the next step in the story of Rolls-Royce Motor Cars in the city of Manchester, which has a significant historical connection to the marque
New visual language resonates with younger demographic of clients
Contemporary redesign reflects increasing demand for the marque’s pinnacle products
“After extensive redevelopment, I am delighted to unveil the newly refurbished Rolls-Royce Motor Cars Manchester. The northern metropolis has long been an important place for Rolls-Royce: on 4th May 1904, Charles Rolls and Henry Royce first met in the Midland Hotel, in central Manchester, and it was from this meeting that the marque’s two founding fathers laid the foundations for what would become a brand synonymous with creating ‘the best car in the world’. The new showroom, with its wealth of innovative digital technologies and elegant, luxurious design, marks an important step for the marque and our clients. The space is the perfect embodiment of the marque, an ideal space for our highly experienced team to welcome clients, media, and friends of the brand, and brings our visual identity to life.” Boris Weletzky, Regional Director, United Kingdom, Europe, and Central Asia, Rolls-Royce Motor Cars
“We are thrilled to unveil our new, state-of-the-art showroom in Manchester, an extensive redesign that perfectly reflects the luxury and craftsmanship of Rolls-Royce. As we celebrate 30 years of partnership with the marque, we’re proud to mark this milestone with a facility that matches the unparalleled excellence of the brand. Located in Wilmslow, Cheshire, this new space offers our clients an elevated experience, blending heritage with cutting-edge technology and showcases Rolls-Royce craftmanship. Our long-standing relationship with the team at Rolls-Royce Goodwood has always been strong, and this exciting new chapter further cements our shared commitment to providing the finest service and motor car experience. We’re looking forward to welcoming clients to this exceptional facility, and to continuing our journey with Rolls-Royce as we look to the future.” Jon Crossley, Managing Director, Rolls-Royce Motor Cars Manchester
The city of Manchester is a pivotal part of the Rolls-Royce success story. It was here, in 1904, that Henry Royce and The Hon. Charles Stewart Rolls first met and forged an agreement that Rolls would sell all the cars Royce could make, under the name ‘Rolls-Royce’.
Today, Rolls-Royce Motor Cars Manchester’s redesigned showroom continues that legacy, offering clients a serene and luxurious environment where they can immerse themselves in the brand and collaborate with a highly experienced team of professionals to create their dream commission.
Located in a prominent position in the leafy suburbs of Manchester, the space showcases the marque’s pinnacle products and provides clients with an unparalleled experience, in line with Rolls-Royce’s continuing evolution as a true global luxury goods brand.
The space offers clients an immersive experience from the moment they step foot into the showroom: the door is modelled on Rolls-Royce’s famous Pantheon grille and provides a discreet, tantalising glimpse of what lies within. The doorway is topped by the marque’s iconic figurine, the Spirit of Ecstasy.
Inside, the new showroom seamlessly blends sophistication, contemporary luxury, and creative expression – while staying true to the marque’s rich heritage. Honouring the shared vision of Henry Royce and Charles Rolls, the space features carefully curated references to the brand’s founding fathers, ensuring their pioneering spirit continues to inspire every commission.
The Cabinet of Curiosities, an eclectic mix of intriguing, timeless and iconic objects, is curated to inspire creativity and spark meaningful conversations as part of the commissioning process. The pièce de résistance, the Atelier, houses some of the marque’s most exquisite examples of craftsmanship, including wood veneers, leathers, embroidery threads in a variety of vivacious hues, as well as lambswool samples. The surface-finish samples are presented in the familiar Rolls-Royce speedform shape, making it easy to imagine the almost endless two-tone colour combinations; the leathers are rolled on wands with handles from Rolls-Royce’s famous umbrellas, while the veneers are shaped like the cross-section of an aerofoil, recalling Charles Rolls’ aviation exploits. This sensory-inspired room helps clients to envisage their dream commission coming to life.
The redesigned Manchester showroom stands as a testament to the dealership’s unwavering commitment to excellence. Over the years, Rolls-Royce Motor Cars Manchester has embarked on an extraordinary journey, marked by prestigious accolades and groundbreaking achievements. In 2024, the dealership was honoured with the ‘Global Provenance Dealer of the Year’ award, and in 2023, its highly skilled team collaborated with the marque’s designers to create the ‘Manchester Ghost’ – an exclusive, one-of-one Bespoke commission that beautifully celebrated the city’s rich legacy and heritage.
Rolls-Royce is unapologetically luxurious, instantly recognisable, and synonymous with beauty, elegance, and timeless design. In the newly redesigned Manchester showroom, each motor car is given the stage it deserves, meticulously framed and presented in a way that reflects its unique personality and character, ensuring that the spirit of Rolls-Royce is felt in every detail.
About Rolls-Royce
Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. An independent study by the London School of Economics & Political Science confirms that since the company first launched at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Motor Cars is a wholly owned subsidiary of the BMW Group and is a completely separate, unrelated company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.
Inspired by ‘Hanami’, the Japanese tradition of viewing cherry blossoms in the spring
Client sought to capture the beauty of this natural spectacle to share with their family
Client’s vision realised through 250,000 stitches and six months of development
Starlight Headliner recreates cherry blossom with exquisite embroidery
First-ever application of sculptural 3D embroidery in a Rolls-Royce motor car
Rolls-Royce Phantom nameplate celebrates its centenary in 2025
[source: Rolls-Royce]
“Cherry blossoms are cherished in Japan as a symbol of the ephemeral nature of life and the beauty of transience. With this magnificent commission, we translate an internationally renowned moment into our pinnacle motor car, Phantom, with exquisite embroidery comprising more than 250,000 stitches. For the first time at Rolls-Royce, we have applied three-dimensional embroidery that gives the falling flower petals a tactile, sculptural quality. Developed using ancient Japanese stitching techniques, this motor car represents a deeply personal memory for the client and demonstrates the power of Bespoke in uniting individual meaning, heritage craftsmanship and modern artistry.” Martina Starke, General Manager, Bespoke Design, Rolls-Royce Motor Cars
As Sakura season arrives, blanketing various regions around the world in pink petals, Rolls‑Royce Motor Cars is proud to present Phantom Cherry Blossom. This magnificent one-of-one Phantom Extended commission is inspired by the fleeting beauty of the Sakura blooms and a Japanese client’s formative memories of this stunning natural spectacle.
In Japanese culture, cherry blossoms are a powerful symbol of nature’s rhythms, the arrival of spring and the beauty of impermanence. As Sakura blooms are short-lived, lasting only around a week, they serve as a poignant reminder to cherish the present and embrace life. This symbolism is deeply embedded in Japanese art, literature and philosophy.
Cherry blossoms are celebrated in the centuries-old tradition of ‘Hanami’, or ‘flower viewing’. During Hanami, families and friends gather beneath the delicate pink blooms of cherry trees for picnics and celebrations, relishing the transient beauty of the season.
A client in Japan wished to capture their cherished Hanami memories, spanning both childhood and parenthood. They wished to create their highly Bespoke Phantom as a legacy and experience to be passed down through the generations in their family, evoking the same spirit as Hanami itself.
PHANTOM CHERRY BLOSSOM: A BESPOKE VISION BROUGHT TO LIFE The design for Phantom Cherry Blossom was conceived three years ago, when Rolls-Royce artisans met the commissioning client in Japan to fully understand their vision. This elegant, exquisitely detailed motor car is a stunning example of Bespoke artistry, not only expressing the client’s personal ambition but also the peerless skill and commitment of the Bespoke Collective. Now delivered to its proud custodian in Japan, this one-of-a-kind masterpiece is a true reflection of their individuality and passion.
FLORAL SANCTUARY: EXPANSIVE 250,000-STITCH EMBROIDERY Inside the motor car, intricate embroidery captures the sensation of sitting beneath a flowering tree during Hanami, just as the client envisioned. A Bespoke Starlight Headliner is adorned with an embroidered cherry bough, sprinkled with delicate white blossoms. The falling petal embroidery appears on the rear door panels and Privacy Suite partition between the front and rear passenger compartments. The design and development of this remarkable expression of contemporary craft spanned more than six months. The headliner required three weeks alone to embroider and exceeds 250,000 stitches.
As light plays across this expansive embroidery, it reveals the intricate detail and ingenuity required to bring it to life. The rich thread texture of the embroidered cherry tree is achieved using an offset tatami stitch, inspired by the ancient Japanese weave technique.
The embroidered branches appear to be intertwining, growing over and under one another. To achieve this effect, a single artisan meticulously aligned 11 individually embroidered frame sections to create a single, seamless graphic rising from the rear of the motor car and flowing forward over the rear passengers.
Finally, the headliner is embroidered with cherry blossom flowers, formed of individual satin-stitch petals designed to capture the light at different angles with a jewel-like quality. The petals can be seen throughout the rear cabin, falling onto the doors and division of the motor car’s Privacy Suite.
ROLLS-ROYCE FIRST: SCULPTURAL 3D EMBROIDERY In a Rolls-Royce first, the interior is completed with three-dimensional cherry petal embroidery. These tactile, sculptural details grace the division, creating a striking contrast to the classic stitchwork of the falling cherry petals on the doors.
Creating these three-dimensional embroideries required specialists to pioneer a new technique, where the thread is layered upon itself to form a self-supporting structure. Each petal is then shaped and sculpted into its final form by hand before being stitched into place, individually positioned to complement the interior lighting and create soft shadow effects.
FLORAL INSPIRATION: AN ELEGANT BESPOKE STATEMENT Extending the Hanami theme, a falling petal motif appears on the inner lining of the Bespoke umbrellas, concealed within the motor car’s doors. The exterior also features a subtle reference to the theme; the Crystal over Arctic White coachwork incorporates a distinctive hand-painted coachline that elegantly tapers midway along the rear passenger door and features a delicate cherry blossom motif – an elegant preview of the artistry within.
TECHNICAL INFORMATION NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 16.2-15.6 l/100km.
FURTHER INFORMATION You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub.
ABOUT ROLLS-ROYCE Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. An independent study by the London School of Economics & Political Science confirms that since the company first launched at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Motor Cars is a wholly owned subsidiary of the BMW Group and is a completely separate, unrelated company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.
Admittedly, we watch Netherlands-based Niels van Roij Design with great interest. While no, they’re not a factory tailor nor a remastering firm like so many you’ll find on this site, they perhaps are even more unique.
They’re a coach builder. They use the terms and we’d agree. In the spirit of pre-war coach builders from whom you’d commission your custom bodied Rolls-Royce, Bentley, Horch, Bugatti, Packard or the like, clients can and do commission highly specialized cars from Neils van Roij, and his firm delivers. In this case, the car was a modern Rolls-Royce Silver Spectre, though built as a shooting brake.
What’s a “shooting brake”? Much like the “station wagon” term comes from the day of horses pulling carriages. Whereas you’d take your station wagon with bed for storage to the train station, you’d take your shooting brake built for carrying guns and equipment to go out shooting. It’s all very logical of course, just like shooting brakes and station wagons with their long roofs enabling you to carry more luggage, gear, guns, hunting hounds, or whatever you may need.
This isn’t a reveal of the Silver Spectre Shooting Brake. The car has made its rounds on media platforms, though Neils van Roij design’s post this week on social media is still worth taking note of. As it turns out, this very special car has a notable new owner – famed racing driver Dario Franchitti.
According to the post, the car was recently listed with Joe Jacari, which is how Franchitti came to own it.
Black Badge Spectre is the most powerful Rolls-Royce in history
Development informed by hundreds of thousands of miles of anonymised Black Badge client driving data
Early client demand prompted creation of a clandestine fleet of Black Badge Spectres
New Infinity Mode changes driving character and summons 485 kW (659 hp) of power, delivered effortlessly
Black Badge aesthetic denotes a more visceral Rolls-Royce driving experience: coloured canvas behind Illuminated Pantheon Grille, new Vapour Violet colour inspired by the neon lights of 1980s and 1990s club culture, Illuminated Black Badge Treadplates, Technical Fibre, Illuminated Fascia
Spirited Mode, inspired by Rolls-Royce Merlin engine feature, unlocks landmark 1075 Nm of torque
Black Badge is Rolls-Royce’s formidable alter ego, made for clients who fearlessly reject convention
[source: Rolls-Royce]
“Black Badge Spectre is one of the clearest statements of power and purpose we have ever made. It has been created in the image of our boldest and most audacious clients, with meticulous attention to detail. From the beginning of Black Badge Spectre’s journey, the clients who requested this extraordinary motor car dared us to share their fearless spirit. In response, our engineers combined data science, qualitative feedback, and their own deep knowledge of the brand’s alter ego to craft an intense and uncompromising character, and the most powerful Rolls-Royce in history. Reflecting the Black Badge character, our designers and artisans realised their most dramatic and provocative vision with vivid details and exquisite contemporary crafts. The result is Black Badge Spectre: the alter ego of our brand, amplified.” Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
“The development of Black Badge Spectre began with our deep understanding of engineering the uncompromising nature of the Black Badge character, overlaid with the detailed analysis of client feedback and their driving style. Black Badge owners from around the world permitted our specialists to access their anonymised data, enabling us to create a new driving experience perfectly suited to – and validated by – the way our clients use their motor car. Following internal development, a small tranche of ‘secret’ Black Badge Spectres was built for a group of clients who requested the earliest possible access to this motor car. They emphatically approved of our engineering response, highlighting the powerful connection between Rolls-Royce and its clients.” Dr Bernhard Dressler, Director of Engineering, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars unveils Black Badge Spectre – the marque’s alter ego, amplified. In addition to debuting bold exterior finishes, vivid interior details, and innovative opportunities for Bespoke, Black Badge Spectre can summon a four-figure torque output (1075 Nm), with a record 485 kW (659 hp) of power. This makes Black Badge Spectre the most powerful Rolls-Royce in history.
In every way, Black Badge Spectre is Rolls-Royce at its most potent and audacious – which perfectly captures the spirit of the bold individuals it has been created for, and who requested it. Black Badge clients are unique within Rolls-Royce – building their success on pushing boundaries and refusing to be defined by traditional codes of luxury. Their approach to luxury is no different. They accept nothing less than the most exquisitely crafted products and uncompromising experiences, but demand a dynamic edge and an unapologetic attitude that reflects their world, their story, and their daring.
The decision to craft such a potent motor car was driven by the extraordinary expectations of the marque’s Black Badge clients. Their rigorous demands required an equally formidable engineering response, built on Rolls-Royce’s profound understanding of what a Black Badge should be: effortlessly intense, immediate, and precise.
To ensure this philosophy accurately reflected how clients use their motor cars in the field, a group of Rolls-Royce owners granted engineers access to their anonymised driving data, allowing drivetrain specialists to quantitatively analyse their driving behaviour across hundreds of thousands of collective miles. This revealed that clients exploited maximum power in short pulses more than over extended periods. This insight provided powerful validation of the marque’s approach, perfectly matching the dramatic, intense character of the most powerful Rolls-Royce ever created – meticulously developed in the image of this bold client group.
HARNESSING FORMIDABLE POWER For Black Badge Spectre, the concept of formidable bursts of power is taken to an extreme with two powertrain innovations. Although these functions are new for a Rolls-Royce motor car, they have a historical precedent. In aircraft powered by the legendary Rolls-Royce Merlin engine, including the Supermarine Spitfire, pilots could obtain a burst of additional power by pushing a switch on the throttle quadrant. While the robust Merlin engine was easily able to accommodate these temporary pulses, pilots were required to report the use of the function on landing as a precaution to flight engineers – a requirement that does not apply to Black Badge Spectre drivers today.
The first innovation is a unique Infinity Mode, a tribute to the Infinity symbol used to signify a Black Badge Rolls-Royce. Unlocked by pressing the Infinity ∞ button on the steering wheel, the full 485 kW (659 hp) of power is made available, providing a more direct throttle response to the driver. Once this mode is activated, the dials become more vibrant to match the change in the motor car’s character.
Black Badge Spectre also features Spirited Mode, which allows the driver to experience a burst of intense, instantaneous acceleration. When the motor car is stationary, the driver engages this function by fully depressing the brake and throttle at the same time, waiting for a haptic and visual response signalling the car is ready, before fully releasing the brake. This temporarily amplifies the torque output to a landmark 1075 Nm, unleashing a surge of force and propelling the motor car from 0-60mph in just 4.1 seconds.
BLACK BADGE CHASSIS ENGINEERING Rolls-Royce chassis specialists have introduced a number of changes to inspire clients to wield the unprecedented power of Black Badge Spectre with confidence. The steering weight is increased and the roll stabilisation is adjusted to create more feedback from steering inputs and reduce body-roll during cornering. Enhanced dampers also increase body control, reducing ‘squatting’ under acceleration or deceleration. These revisions perfectly balance an enhanced sense of engagement with the effortless operation and fêted Magic Carpet Ride associated with Rolls-Royce motor cars.
A CLANDESTINE AGREEMENT Our conversations with clients made it clear that they were eagerly anticipating this motor car’s arrival long before its official debut, compelled by the potential of Spectre reimagined through the bold, unwavering lens of Black Badge. In response to their frequent enquiries, Rolls-Royce granted a select group early access to this motor car on the condition that they would keep their ownership secret until the official unveiling – a discreet introduction that resonated with the rebellious spirit of these individuals. A small, highly exclusive fleet of clandestine Black Badge Spectres was commissioned for these individuals ahead of the motor car’s reveal. Their emphatically positive response to Black Badge Spectre, and the motor car’s daring treatment that had been developed in their image, provided powerful validation of the most potent Rolls-Royce in history.
A DARKENED AESTHETIC Black Badge Spectre makes its global debut in a new Vapour Violet paint finish, a deep black-violet inspired by the neon ambience of 1980s and 1990s club culture – a celebrated reference among many Black Badge clients. A painted Iced Black bonnet has also been introduced, creating a bold contrast that can be paired with the marque’s palette of 44,000 ‘prêt-à-porter’ colours. Alternatively, clients can develop a Bespoke hue reserved for their exclusive use, in collaboration with Rolls-Royce Bespoke designers.
In addition to the existing shoulder and fender coachline options, clients are now able to commission a ‘waft’ coachline, located on the lower half of the super coupé. This accentuates a crisp design line on the lower third of the motor car, subtly emphasising its commanding form and generous proportions.
Black Badge Spectre also introduces a bold new 23-inch five-spoke forged aluminium wheel design. Available in a part-polished or all-black finish, the complex geometry subtly indicates the hidden technical complexity and potency of this motor car. Highlighting the increasingly broad geography of Black Badge clients, winter tyres are available for the new wheelset from launch.
As with all Black Badge models before it, Black Badge Spectre’s mirror-polished brightwork is presented in a signature dark finish, signalling its subversive, noire character. This includes the marque’s hallmark Pantheon Grille surround, Spirit of Ecstasy, and the double ‘R’ Badge of Honour, as well as the motor car’s door handles, expansive side window surround and bumper accents.
VIVID ILLUMINATIONS Furthering its commitment to advanced, contemporary crafts, Rolls-Royce has developed a unique feature that enhances and intensifies Black Badge Spectre’s Illuminated Grille. A new Illuminated Grille backplate has been introduced for the motor car, which is offered in Tailored Purple, Charles Blue, Chartreuse, Forge Yellow and Turchese, allowing clients to extend their chosen colour onto this new canvas, or create a unique accent to complement a coachline or the interior. This vibrantly coloured illumination can extend into the interior with newly developed Illuminated Black Badge Treadplates, which are available in ten complementary colours.
A VIBRANT INNER SANCTUARY From the moment you enter Black Badge Spectre, its rebellious character is immediately apparent through the bold interior treatment.
The unique pattern on the Illuminated Fascia, which is an abstract expression of the Spirit of Ecstasy, now incorporates the Infinity symbol used across the wider Black Badge family. A statement of infinite power, the emblem once marked historical water-speed records and is a hallmark trusted by adrenaline pioneers. The fascia comprises over 5,500 ‘stars’ of varying proportions and intensity, set in a Piano Black ‘sky’.
Framing this advanced craft feature is a richly complex Technical Fibre surface finish. This diamond-shaped weave uses carbon and fine metal thread on top of a black Bolivar wood base. The thread is laid by hand in a diamond pattern between layers of carbon fibre, creating a three-dimensional effect. Once cured, each interior piece is sandblasted, sealed with six layers of lacquer, and hand-polished to a flawless finish, adding striking depth and clarity.
The Black Badge Infinity symbol is further incorporated in the motor car, stitched into the leather ‘Waterfall’ section, which separates the rear seats.
Black Badge Spectre’s instrument dials can be curated with a choice of five colour themes: Vivid Grellow, Neon Nights, Cyan Fire, Ultraviolet and Synth Wave, allowing clients to harmonise the physical and digital surfaces within their motor car via the SPIRIT operating system. This digital architecture of luxury also grants access to remote charging and location information, and the marque’s exclusive digital members club, Whispers.
DRAMATIC BY DESIGN Black Badge Spectre is a motor car born of fearless expression and focus, meticulously crafted in the image of the daring individuals it was made to serve. Its landmark power output, chassis technologies, and expansive potential for Bespoke open a vivid new chapter in the highly successful stories of Black Badge – the formidable alter ego of Rolls-Royce.
INSIGHTS: THE SPECTRE CLIENT AND THEIR MOTOR CAR Now in its second year of production, Rolls-Royce Spectre has established itself within the marque’s pantheon of super-luxury motor cars. With deliveries well underway, Rolls-Royce specialists have mapped key trends, revealing how clients use their Spectre and its role within their lives.
Typically, Spectre is a client’s second Rolls-Royce and forms part of a seven-car garage, allowing them to select a motor car to suit every occasion. Yet, despite its exclusivity, Spectre is being driven extensively highlighting the confidence and enthusiasm of its owners. One client in Dubai has already completed more than 8,000 miles in their Spectre in a single year. Another, a renowned British entrepreneur, regularly drives their motor car on a 300-mile round trip between their business headquarters in Suffolk and the Home of Rolls-Royce at Goodwood to review various commissions. Perhaps the most extensively driven Spectre belongs to a client in Slovakia, who commutes nearly 250 miles to Prague and has covered more than 6,000 miles in the first six months of ownership. They take particular pleasure in the electric motor car experience – having swapped coffee stops at traditional fuel stations for an elevated pause at a renowned café with a fast charger.
On average, Spectre owners drive approximately 4,000 miles per year – a figure comparable to previous two-door Rolls-Royces, including Wraith, Dawn, and Spectre’s spiritual forebear, Phantom Coupé. This means clients technically only need to fully charge their motor car up to 20 times per year. The vast majority charge at home, reflecting the effortless nature of Spectre ownership. Spectre is also predominantly a driver’s car: nearly all journeys are taken by the owner alone, with only a quarter including a front passenger, reflecting the enjoyment of driving this uniquely potent and agile motor car for its own sake.
Beyond its day-to-day usage, Spectre’s dynamic capability is also shaping how clients interact with their motor cars. One client, based in Gstaad, Switzerland, was so compelled by Spectre’s agility on the mountain passes of the region that they ordered a second motor car for use on the Corniche roads of the French Riviera, close to another of their properties in Monaco. Notably, this route was among those used by the marque’s engineers during Spectre’s Lifestyle Analysis testing phase, enabling critical refinements to the suspension and drivetrain to ensure the motor car met client expectations in the very environments where they would drive it.
Demand for Spectre has exceeded expectations. In 2024, it was the second most-requested Rolls-Royce globally and the best-selling model in Europe. It also contained the second highest level of Bespoke content per motor car in the marque’s portfolio, reflecting its significance within Rolls-Royce’s contemporary offering. With Black Badge Spectre now making its debut, this extraordinary momentum is set to continue.
TECHNICAL INFORMATION Black Badge Spectre: WLTP: Power consumption: 2.6-2.8 mi/kWh / 23.8-22.2 kWh/100km. Electric range 306-329 mi / 493-530 km. CO2 emissions 0 g/km.
ABOUT ROLLS-ROYCE Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. An independent study by the London School of Economics & Political Science confirms that since the company first launched at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Motor Cars is a wholly owned subsidiary of the BMW Group and is a completely separate, unrelated company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.
Rolls-Royce recently dropped basic color and specification from the Cullinan Series II and Black Badge Cullinan Series II global media drive held in Ibiza back in June. Alas, we weren’t on that drive, but we are able to share the basic color information in order to help inspire those ordering Rolls-Royces of their own, or considering Rolls-Royce hues in build specifications from other manufacturers.
We’ve been adding each car in our Color Check over the last few weeks. Next up is this Rolls-Royce Cullinan Series II christened ‘Pioneer’. It’s finished in Twilight Purple Pearl II (twilightpurple; pearl uni; 4E1K / F48 / K9C; Rolls-Royce).
There’s no doubt that a deep medium purple like Twilight Purple Pearl is a bold choice on such an opulent car as the Cullinan. It will be noticed everywhere it goes, with no chance of stealth or flying under the radar. It is an unquestionably rich hue.
Rolls-Royce didn’t detail the rest of the spec on ‘Pioneer’, but it’s clear the multi-tone purple interior is as bold as the exterior.
Rolls-Royce recently dropped basic color and specification from the Cullinan Series II and Black Badge Cullinan Series II global media drive held in Ibiza back in June. Alas, we weren’t on that drive, but we are able to share the basic color information in order to help inspire those ordering Rolls-Royces of their own, or considering Rolls-Royce hues in build specifications from other manufacturers.
We’ve been adding each car in our Color Check over the last few weeks. Next up is this Rolls-Royce Cullinan Series II christened ‘Protagonist’. It’s finished in Monteverde (scalaredmetallic; metallic uni; R97; Rolls-Royce).
Though not officially sited, the deep red of Rolls-Royce’s Scale Red Metallic is spot-on similar to the trademark red carpets and curtains that adorn the interior of Milan’s Teatro Alla Scala that dates back to 1778.
It is said that reconstruction of the Scala theatre began with an unusual concert amidst the wreckage, with the orchestra seated in front of the curtain and the audience seated on ordinary chairs. The theatre was rapidly rebuilt and was reopened less than three years later on May 11, 1946.
Could that be the reason this Rolls-Royce has been christened ‘Protagonist’? That’s unclear, but it makes for a great story paying a nod to European history that is not so black and white as this Cullinan’s interior.
