Rolls-Royce is celebrating 100 years of the Phantom nameplate, so what better and more opulent car and backdrop could emphasize this point than the one-of-one commissioned Phantom Goldfinger on display at the 2025 Concorso d’Eleganza Villa d’Este. It just sort of makes sense.
In case you missed it, the Phantom Goldfinger is a lavishly appointed bespoke example built to honor the 1964 James Bond movie Goldfinger. This private commission includes 24-carat gold details paying tribute with unique film references throughout the car. Rolls-Royce revealed full details of the car and its highly unique specification back in October and we published that information HERE.
Fans of the James Bond films will likely remember that the film’s villain Auric Goldfinger himself drove a 1937 Phantom III Sedan de Ville.
Beyond the cars, the Rolls-Royce design team exhibited eight artworks highlighting the evolution of the Phantom, while a Phantom V drove in the event’s opening parade.
PHOTO GALLERY
PRESS RELEASE
[source: Rolls-Royce]
Rolls-Royce celebrates 100 years of Phantom at 2025 Concorso d’Eleganza Villa d’Este
Public debut of Phantom Goldfinger, a one-of-one commission honouring the 1964 James Bond film Goldfinger
Landmark Private Commission includes 24-carat gold details and film references
1937 Phantom III Sedanca de Ville owned by film villain Auric Goldfinger also displayed
Rolls-Royce designers exhibited eight artworks charting the evolution of Phantom
Phantom V, a famous example of the nameplate, driven in the opening parade
The Concorso d’Eleganza Villa d’Este is the perfect setting for Rolls-Royce, as both this gathering and our marque celebrate the motor car as an object of art, craftsmanship and cultural expression. In this exceptional location, we are proud to make the public debut of Phantom Goldfinger, a remarkable expression of our Bespoke capabilities and a powerful tribute to a film cherished by the client. To have the original 1937 model, which featured in the film and inspired this motor car, displayed at the event makes this moment even more special. Presenting these exquisite Phantoms and original artworks created by our designers in tribute to the nameplate in its centenary year is a fitting celebration of our pinnacle motor car.” – Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars celebrated the 100th anniversary of Phantom, the marque’s most famous nameplate, at the Concorso d’Eleganza Villa d’Este, Italy, on 24 May 2025.
Rolls-Royce chose this exclusive gathering for the worldwide public debut of Phantom Goldfinger, presented on the Grand Hotel’s renowned Mosaic Lawn on the shore of Lake Como. The striking one-of-one Phantom Extended pays homage to the 1964 James Bond film, Goldfinger – one of twelve Rolls-Royce appearances in the 007 film franchise.
Revealed in 2024, the film’s 60th anniversary year, the motor car takes inspiration from the 1937 Phantom III Sedanca de Ville owned by the title’s eponymous villain, Auric Goldfinger, which was also shown at the event. The story of this motor car and the film is masterfully explored in Phantom Goldfinger, which includes 18- and 24-carat gold detailing, cinematic references, and intricate storytelling elements inspired by the film’s characters, locations and themes.
Further celebrating the centenary of Phantom, an exhibition of eight original artworks charted the evolution of Phantom’s design, and the world it has both inhabited and shaped over the past 100 years. Designers at Goodwood created the series, each capturing a different Phantom generation in the artistic style of its era. The settings of each piece also reflect the influence Phantom has exerted over its ten decades, and the many roles it has played and guises it has assumed.
Guests and media from around the world also witnessed the gathering’s opening parade, which included an immaculately presented example of Phantom V. This celebrated generation of the marque’s flagship motor car has been owned and loved by some of the most significant cultural and political figures in modern history, a reminder of Phantom’s role as a symbol of power, influence, and leadership.
Amid a year of heightened cultural and luxury activity across Italy, the debut of Phantom Goldfinger and the celebration of Phantom’s centenary at the event became a defining expression of Bespoke artistry and enduring cultural significance. This moment reflects not only Phantom’s remarkable legacy but also its ongoing power to inspire, captivate and lead as it enters a new century.
Rolls-Royce Spectre joins the celebration of floral art in Chelsea, with flower-inspired hues, finished in elegant Velvet Orchid with a Peony Pink Coachline
Floral themes have long inspired many of the marque’s most celebrated Bespoke creations
[source: Rolls-Royce]
The ongoing success of Rolls-Royce Motor Cars is based upon an intimate understanding of the unique world in which its clients live, socialise and entertain. In this spirit, the marque delights in maintaining a gentle presence in the world’s luxury hotspots.
“As the British Season begins, we’re delighted to join the celebration of floral art in Chelsea this week, a popular event in the social calendar for many of our clients. Dress codes are an inherent part of the allure for such an occasion and, like our clients, we like to hit the brief. We debuted a striking Rolls-Royce Spectre finished in Velvet Orchid with a Peony Pink Coachline, reflecting the quiet confidence and refined beauty that resonates with our clients and defines our marque.”Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia, Rolls-Royce Motor Cars
The ongoing success of Rolls-Royce Motor Cars is based upon an intimate understanding of the unique world in which its clients live, socialise and entertain. In this spirit, the marque delights in maintaining a gentle presence in the world’s luxury hotspots.
This week, Rolls-Royce Spectre is joining clients in celebrating the breathtaking floral art displayed in the streets and residence entryways in the heart of Chelsea, South-West London. In keeping with the flower-inspired theme and reflecting the brand’s enduring connection with nature, the Spectre is finished in Velvet Orchid – one of nature’s most captivating flowers, admired for its rich colour, velvety texture and luxurious appearance – and complemented by a delicate hand-painted Peony Pink Coachline.
Floral motifs have long inspired Rolls-Royce Bespoke commissions. Nature – and flowers in particular – provide a rich language of symbolism, sentiment and beauty. This Spectre follows some recent exceptional commissions inspired by the natural world, including the celebrated Phantom Cherry Blossom and Daisy Cullinan. These creations are not simply motor cars, but deeply personal artworks – each a reflection of the commissioning clients’ values, identity and lifestyle.
Rolls-Royce Motor Cars Auckland celebrates the opening of its new luxury showroom in the heart of Auckland city
The elegant showroom showcasing Rolls-Royce’s highly contemporary visual identity forms an integral part of the marque’s global initiative
New expansive space, visual language, and contemporary style designed to resonate with the tastes of a new generation of self-made, distinctly individual clients
The redesigned Auckland showroom stands as a testament to the dealership’s unwavering commitment to excellence
To commemorate this momentous occasion, the marque’s two highly coveted models – Ghost Series II and Black Badge Spectre – made their debut in New Zealand – alongside the new showroom
[source: Rolls-Royce]
Rolls-Royce Motor Cars Auckland has officially opened the doors to its newly redesigned showroom in Newmarket – the only authorised Rolls-Royce dealership in New Zealand – unveiling the space alongside the national debut of two of the marque’s most exclusive models: Ghost Series II and Black Badge Spectre.
“It is with immense pride that we unveil our new Auckland showroom, a space that embodies the quiet confidence, exceptional craft, and personal attention that define Rolls-Royce Motor Cars. Here, clients are welcomed into a highly contemporary, immersive environment – one that reflects our status as a true House of Luxury. This achievement is a testament to our dedicated dealer partner, whose passion and commitment have brought our philosophy to life for the New Zealand community. We look forward to shaping extraordinary journeys for our clients, beginning from the moment they step through our doors.” Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars
“After extensive redesign and redevelopment, I am delighted to announce that Rolls-Royce Motor Cars Auckland has now reopened its doors. As the only Rolls-Royce dealership in New Zealand, the new Auckland showroom is a momentous milestone for us. This new space is the perfect embodiment of the brand, providing the perfect platform to inspire our clients to create truly bespoke, one-of-a-kind motor cars. From a multi-media curtain of ‘dancing’ kinetic lights to a unique ‘cabinet of curiosities’ showcasing New Zealand art and culture, a visit here is designed to be an engaging experience for customers where they can experience the very best of the Rolls-Royce brand.” Jonny Highton, Dealer Principal, Rolls-Royce Motor Cars Auckland
Rolls-Royce Motor Cars Auckland has officially opened the doors to its newly redesigned showroom in Newmarket – the only authorised Rolls-Royce dealership in New Zealand – unveiling the space alongside the national debut of two of the marque’s most exclusive models: Ghost Series II and Black Badge Spectre.
The three-car showroom showcasing Rolls-Royce’s highly contemporary visual identity forms an integral part of the marque’s global initiative. Crafted to captivate a younger, self-made, and uniquely individual clientele, the new visual identity delivers an immersive experience within an inviting atmosphere, where clients are invited to explore and appreciate the marque’s exquisite motor cars.
From the very first step inside the showroom, clients are enveloped in an immersive experience. The entrance is artfully inspired by Rolls-Royce’s iconic Pantheon grille and offers an elegant and discreet preview of the extraordinary world within. Crowning the doorway, the iconic Spirit of Ecstasy beckons discerning clients into a showroom where cutting-edge luxury seamlessly intertwines with the marque’s storied heritage, inviting guests to discover the timeless allure and innovation that defines Rolls-Royce.
At the heart of the new showroom resides the Bespoke Commissioning Atelier – a centrepiece designed to immerse clients in the artistry and allure of Rolls-Royce. The new Bespoke Commissioning Atelier allows clients to explore the brand’s full range of personalisation, from rare wood veneers to embroidery threads. The experience is enhanced by a Cabinet of Curiosities – a curated showcase of New Zealand art and design that inspires creativity and honours local culture.
A Rolls-Royce represents refined luxury, timeless design, and meticulous craftsmanship. The redesigned Auckland showroom reflects the dealership’s continued commitment to delivering an exceptional client experience in a contemporary setting.
To mark the occasion, Rolls-Royce Motor Cars Auckland debuted two of its most coveted models: Ghost Series II and Black Badge Spectre, which made their New Zealand debut, reinforcing the showroom’s status as the country’s premier destination for the most discerning clientele who demand nothing but the extraordinary.
Completed with a Recreation Module for storing hiking equipment
[source: Rolls-Royce]
“My love for the outdoors has been a driving force behind both my personal passions and professional success. The inspiration for this commission came from a field of daisies on my favourite trail in the High Tatras mountains – a place I return to when I need to clear my thoughts. I’m continuously amazed not only by the beauty but the resilience of this flower that seems to thrive in the face of nature’s challenges. I envisioned Black Badge Cullinan Daisy as a symbol of perseverance – balancing strength with serenity”. Commissioning Client, Black Badge Cullinan Daisy “This commission challenged us to explore how natural motifs can be translated through craft and materiality. From the delicately etched Blackwood to the daisy detail hidden inside the umbrellas, we told the client’s remarkable story through unexpected textures and an entirely new palette. Black Badge Cullinan Daisy is quietly confident, rich in symbolism, yet modern in execution. It also represents a different kind of Bespoke languagewhere emotion is captured through restrained and thoughtful contrasts.” Martina Starke, General Manager, Bespoke Design, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars presents its latest Bespoke commission, Black Badge Cullinan Daisy – a striking one-of-one Black Badge Cullinan Series II reflecting the commissioning client’s love of hiking and the outdoors. Drawing inspiration from a field of daisies on the client’s favourite trail in the High Tatras mountains, Black Badge Cullinan Daisy represents resilience and perseverance – much like a daisy that thrives in a variety of conditions. Commissioned by an individual who built their success in the outdoor and adventure equipment sector, Black Badge Cullinan Daisy symbolises their path to success.
EXTERIOR: BALANCING POTENCY AND RESILIENCE The daisy flower appears as a Coachline motif, meticulously hand-painted to complement the single Coachline applied over the Powder Blue Exterior. The subtle colour palette provides a striking contrast to the darkened Black Badge Pantheon Grille, Spirit of Ecstasy and exterior brightwork.
INTERIOR SUITE: ELEGANCE AND COMPLEXITY Inside, the daisy motif adorns the front fascia and the waterfall section between the rear seats. The design is meticulously applied to the Blackwood surface using a sandblasting technique. To create the design, the wood is subjected to a precision blasting process in which a stream of fine mineral particles is directed at the veneer, which delicately etches away microscopic layers of the surface. The interplay of light and shadow across the sculpted surface creates a three-dimensional effect, adding visual interest to the finished piece.
The Blackwood veneers are complemented by a subtle three-colour interior palette. The main leather hue is Fleet Blue, which extends to the Rotary Controls and B and C pillars. It is complemented by Selby Grey and Black leathers, with Fleet Blue seat piping and Selby Grey contrast stitching and headrest monograms. The interior is completed with Bespoke Illuminated Treadplates with a daisy design.
BESPOKE UMBRELLAS: FLOWERS IN THE RAIN The daisy motif also graces the inside of the Bespoke umbrellas concealed in Cullinan’s rear Coach Doors. The playful pattern can only be seen on the interior of the umbrellas, recalling the ambience of a daisy field in full bloom on a rainy day.
BESPOKE STARLIGHT HEADLINER: A WINDOW INTO THE HEAVENS Black Badge Cullinan Daisy is fitted with a Bespoke Starlight Headliner, capturing four of the great constellations that dominate the night sky in northern latitudes: Ursa Major, also known as the Great Bear, the Plough, and the Big Dipper; Ursa Minor, which includes Polaris, or the North Star; Gemini, clearly distinguished by the bright stars, Castor and Pollux; and Taurus, ‘the Bull’, identified by the red giant Aldebaran and the Pleiades star cluster.
RECREATION MODULE: ADVENTURES AWAIT Black Badge Cullinan Daisy is completed with a Recreation Module – an automatically-deployable storage compartment mounted on the luggage compartment floor, designed to house the client’s favourite hiking equipment.
TECHNICAL INFORMATION WLTP (combined) CO2 emission: 380-363 g/km; Fuel consumption: 16.8-17.7 mpg / 16.8-16.0 l/100km.
ABOUT ROLLS-ROYCE Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. An independent study by the London School of Economics & Political Science confirms that since the company first launched at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Inspired by ‘Hanami’, the Japanese tradition of viewing cherry blossoms in the spring
Client sought to capture the beauty of this natural spectacle to share with their family
Client’s vision realised through 250,000 stitches and six months of development
Starlight Headliner recreates cherry blossom with exquisite embroidery
First-ever application of sculptural 3D embroidery in a Rolls-Royce motor car
Rolls-Royce Phantom nameplate celebrates its centenary in 2025
[source: Rolls-Royce]
“Cherry blossoms are cherished in Japan as a symbol of the ephemeral nature of life and the beauty of transience. With this magnificent commission, we translate an internationally renowned moment into our pinnacle motor car, Phantom, with exquisite embroidery comprising more than 250,000 stitches. For the first time at Rolls-Royce, we have applied three-dimensional embroidery that gives the falling flower petals a tactile, sculptural quality. Developed using ancient Japanese stitching techniques, this motor car represents a deeply personal memory for the client and demonstrates the power of Bespoke in uniting individual meaning, heritage craftsmanship and modern artistry.” Martina Starke, General Manager, Bespoke Design, Rolls-Royce Motor Cars
As Sakura season arrives, blanketing various regions around the world in pink petals, Rolls‑Royce Motor Cars is proud to present Phantom Cherry Blossom. This magnificent one-of-one Phantom Extended commission is inspired by the fleeting beauty of the Sakura blooms and a Japanese client’s formative memories of this stunning natural spectacle.
In Japanese culture, cherry blossoms are a powerful symbol of nature’s rhythms, the arrival of spring and the beauty of impermanence. As Sakura blooms are short-lived, lasting only around a week, they serve as a poignant reminder to cherish the present and embrace life. This symbolism is deeply embedded in Japanese art, literature and philosophy.
Cherry blossoms are celebrated in the centuries-old tradition of ‘Hanami’, or ‘flower viewing’. During Hanami, families and friends gather beneath the delicate pink blooms of cherry trees for picnics and celebrations, relishing the transient beauty of the season.
A client in Japan wished to capture their cherished Hanami memories, spanning both childhood and parenthood. They wished to create their highly Bespoke Phantom as a legacy and experience to be passed down through the generations in their family, evoking the same spirit as Hanami itself.
PHANTOM CHERRY BLOSSOM: A BESPOKE VISION BROUGHT TO LIFE The design for Phantom Cherry Blossom was conceived three years ago, when Rolls-Royce artisans met the commissioning client in Japan to fully understand their vision. This elegant, exquisitely detailed motor car is a stunning example of Bespoke artistry, not only expressing the client’s personal ambition but also the peerless skill and commitment of the Bespoke Collective. Now delivered to its proud custodian in Japan, this one-of-a-kind masterpiece is a true reflection of their individuality and passion.
FLORAL SANCTUARY: EXPANSIVE 250,000-STITCH EMBROIDERY Inside the motor car, intricate embroidery captures the sensation of sitting beneath a flowering tree during Hanami, just as the client envisioned. A Bespoke Starlight Headliner is adorned with an embroidered cherry bough, sprinkled with delicate white blossoms. The falling petal embroidery appears on the rear door panels and Privacy Suite partition between the front and rear passenger compartments. The design and development of this remarkable expression of contemporary craft spanned more than six months. The headliner required three weeks alone to embroider and exceeds 250,000 stitches.
As light plays across this expansive embroidery, it reveals the intricate detail and ingenuity required to bring it to life. The rich thread texture of the embroidered cherry tree is achieved using an offset tatami stitch, inspired by the ancient Japanese weave technique.
The embroidered branches appear to be intertwining, growing over and under one another. To achieve this effect, a single artisan meticulously aligned 11 individually embroidered frame sections to create a single, seamless graphic rising from the rear of the motor car and flowing forward over the rear passengers.
Finally, the headliner is embroidered with cherry blossom flowers, formed of individual satin-stitch petals designed to capture the light at different angles with a jewel-like quality. The petals can be seen throughout the rear cabin, falling onto the doors and division of the motor car’s Privacy Suite.
ROLLS-ROYCE FIRST: SCULPTURAL 3D EMBROIDERY In a Rolls-Royce first, the interior is completed with three-dimensional cherry petal embroidery. These tactile, sculptural details grace the division, creating a striking contrast to the classic stitchwork of the falling cherry petals on the doors.
Creating these three-dimensional embroideries required specialists to pioneer a new technique, where the thread is layered upon itself to form a self-supporting structure. Each petal is then shaped and sculpted into its final form by hand before being stitched into place, individually positioned to complement the interior lighting and create soft shadow effects.
FLORAL INSPIRATION: AN ELEGANT BESPOKE STATEMENT Extending the Hanami theme, a falling petal motif appears on the inner lining of the Bespoke umbrellas, concealed within the motor car’s doors. The exterior also features a subtle reference to the theme; the Crystal over Arctic White coachwork incorporates a distinctive hand-painted coachline that elegantly tapers midway along the rear passenger door and features a delicate cherry blossom motif – an elegant preview of the artistry within.
TECHNICAL INFORMATION NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 16.2-15.6 l/100km.
FURTHER INFORMATION You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub.
ABOUT ROLLS-ROYCE Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. An independent study by the London School of Economics & Political Science confirms that since the company first launched at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Motor Cars is a wholly owned subsidiary of the BMW Group and is a completely separate, unrelated company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.
Rolls-Royce has announced an investment exceeding £300m to extend its manufacturing facility at Goodwood. This is the next step in the company’s commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience. The marque’s 2024 performance (a record year for Bespoke and the third-best sales result in the company’s history) confirms the success of this approach.
More than £300 million investment committed to Home of Rolls-Royce at Goodwood
Site extension to expand Bespoke and Coachbuild capabilities
10% increase in Bespoke content value per motor car year-on-year; a record result
Invite-only Private Office network expands to five with addition of two new locations
5,712 motor cars delivered in 2024: Third-highest annual sales figure on record
Global sales present a balanced picture, led by North America and Europe
Introduction of a record four new models in 2024: Cullinan Series II and Ghost Series II, together with the respective Black Badge models.
“In 2024, Rolls-Royce Motor Cars reaffirmed its position as an authentic luxury house by crafting the most complex, personal, and valuable motor cars in its history. This momentum means it is necessary for us to invest more than £300 million in extending the Home of Rolls-Royce. This represents our most substantial financial commitment to Goodwood since its opening in 2003 and a significant vote of confidence in the Rolls-Royce marque, securing our future here in the UK. 2024’s record Bespoke results demonstrate our clients are increasingly drawn to the marque to create ever more ambitious and valuable motor cars, thereby enjoying the exceptional and highly personalised experience that Rolls-Royce ownership unlocks. This underscores our commitment to creating value for our clients and those with a stake in our business.” Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars has announced an investment exceeding £300 million to extend its manufacturing facility at Goodwood. This is the next step in the company’s commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience. The marque’s 2024 performance – a record year for Bespoke and the third-best sales result in the company’s history – confirms the success of this approach.
The extension will create additional space for the increasingly complex and high-value Bespoke and Coachbuild projects sought by clients who define luxury as something deeply personal to them. It will also ready the manufacturing facility for the marque’s transition to an all-battery electric vehicle (BEV) future.
This £300+ million investment is the single largest injection of capital since the plant opened on 1 January 2003. Then, it employed around 300 people and produced just one motor car a day. Although the Goodwood manufacturing plant has undergone significant internal changes over the past 20 years, the building itself has remained largely unchanged, while staff numbers have since increased more than eightfold, and the marque now produces up to 28 motor cars a day.
More than 2,500 individuals are now employed at the Home of Rolls-Royce at Goodwood – including many highly skilled manufacturing and craft specialists – as well as around 7,500 people in the company’s wider UK supply chain. In 2023, an independent study by the London School of Economics (LSE) demonstrated that Rolls-Royce Motor Cars contributes around half a billion pounds to the UK economy every year, as a leading representative of ‘UK PLC’.
Planning permission to extend the Home of Rolls-Royce was granted in 2024. Fittingly, this milestone was achieved during the year in which Rolls-Royce celebrated the 120th anniversary of the first meeting between its co-founders, The Hon. Charles Stewart Rolls and Henry (later Sir Henry) Royce, on 4 May 1904. Site preparation and landscaping work is now underway.
During 2024, the Rolls-Royce Bespoke Collective of specialist designers, engineers, and craftspeople undertook some of their most creatively daring and technically challenging commissions to date. These projects incorporated innovative materials, features, and craft techniques never seen before on a Rolls-Royce motor car, resulting in unique, emotionally resonant masterpieces which truly reflect each commissioning client’s interests and personality.
Rolls-Royce Motor Cars’ Bespoke offering reached record levels in 2024. Bespoke content value increased 10% on average per motor car year-on-year, reaching the highest level in the company’s history.
This record achievement is a testament to Rolls-Royce’s long-term strategic focus on Bespoke, centred on creating value for clients through highly individualised products and experiences, and providing opportunities for meaningful personal expression. These commissions drew inspiration from diverse themes, ranging from spectacular natural phenomena and the marque’s heritage to cherished personal milestones and classic films. Artisans crafted exquisite details including solid 18-carat gold sculptures, intricate embroideries comprising more than 869,500 stitches, delicate marquetry composed of more than 500 individually shaped pieces of wood, captivating mother-of-pearl artworks, and holographic paint finishes, among other notable expressions of contemporary craft.
Rolls-Royce Phantom Extended received the most comprehensive Bespoke commissions throughout the year, as clients explored this generous and detailed canvas for personal expression. In its first full year of deliveries, clients immediately saw the Bespoke potential of Spectre, with this model containing the second highest level of Bespoke content per motor car in the marque’s 2024 portfolio.
The Middle East was the largest Bespoke region by average value per motor car, closely followed by North America and Europe.
Rolls-Royce Coachbuild, the pinnacle of Bespoke expression, unveiled Arcadia Droptail in 2024. It is one of four coachbuilt Droptail masterpieces, which followed the marque’s previous Coachbuild commissions ‘Sweptail’ and Boat Tail.
The marque’s commitment to Bespoke is reflected in its Private Offices, which take the highly personalised experience of commissioning a Rolls-Royce at Goodwood directly to clients around the world. In 2024, this global network of VIP spaces was expanded to New York and Seoul, which joined their counterparts in Dubai and Shanghai. Inspired by the original Private Office in Goodwood, these creative hubs are available by invitation, each designed to inspire creativity and close collaboration between clients and a dedicated designer and client experience manager based in the region. This unique experience is highly appreciated by clients, with Private Office commissions typically being 25% higher in value due to the opportunity to explore the full extent of Rolls-Royce’s Bespoke capabilities.
Rolls-Royce’s dealer partners around the world also continued to invest in the marque’s updated visual identity and showroom concept, which provides a social, creatively engaging environment in which clients can relax and find inspiration for their Bespoke commission.
The Rolls-Royce invitation-only members’ app, Whispers, continued to grow in 2024, with a 55% uplift in membership. In this exclusive digital members’ club, clients can network with each other and gain access to exclusive Rolls-Royce insights about the marque and the wider luxury world. Whispers also enables direct client contact with senior Rolls-Royce Motor Cars executives and those who own a Goodwood-era Rolls-Royce, fostering a particularly close bond between the marque and its clients.
GLOBALLY BALANCED SALES PICTURE
Rolls-Royce introduced a record four new models in 2024: Cullinan Series II and Ghost Series II, together with the respective Black Badge models. These highly successful launches, together with sustained demand for all Rolls-Royce products, contributed to global sales of 5,712 in 2024 – the third-highest annual total ever achieved and in line with the marque’s forecasts and expectations, given the changeover to the new models.
2024 was also the first full year of sales for Rolls-Royce Spectre, which proved even more popular than expected. Spectre was the most requested Rolls-Royce model in Europe last year and the second most demanded globally, with clients around the world confirming it amplifies the attributes for which the marque is most renowned: silence, ‘waftability’ and the unique ‘magic-carpet ride’ experience.
Taking all regions into consideration, the most requested Rolls-Royce models in 2024 were Cullinan, Spectre, then Ghost. Phantom, the marque’s flagship, retained its status as the ultimate and rarest Rolls-Royce. Phantom will celebrate its centenary in 2025.
In 2024, North America was Rolls-Royce Motor Cars’ largest sales region, measured by the number of motor cars handed over to clients. Several regions, including the Middle East & Africa, Europe, and Asia Pacific, achieved record sales. In China, the marque responded to sustained demand for Bespoke from its dealer partners, reflecting a continuous increase in younger clientele engaging with Rolls-Royce Motor Cars and its unique and highly personalised experience. This is most clearly evidenced at the Private Office in Shanghai, which opened in 2023, demonstrating the marque’s ongoing commitment to the region.
In 2024, Rolls-Royce also benefited from smaller but fast-growing markets, including Malaysia, Thailand, and the Netherlands. The UAE, Germany and Japan, all large and well-established markets for Rolls-Royce Motor Cars, were among a number of countries which achieved record sales in 2024. They also experienced a significant uplift in demand for Bespoke features, with some of the most ambitious Bespoke commissions originating from these markets.
Rolls-Royce Motor Cars looks forward with confidence to 2025, when the marque will be unveiling its next electric motor car.
Landmark Bespoke commissions completed in 2024 reflect the record level of Bespoke demand
Commissions illustrate clients’ increasingly bold, diverse and personal inspirations
Each features unique details never previously seen in a Rolls-Royce motor car, including paint inspired by celestial phenomena and a Bespoke gold golf putter
Testament to the exceptional creativity, skill and unparalleled artistry of the Bespoke Collective
Highlights include all motor cars in the current Rolls-Royce product portfolio
[source: Rolls-Royce]
“Every Rolls-Royce motor car serves as a blank canvas for an owner’s Bespoke commission. This year, we have once again been delighted and challenged by the breadth of our clients’ imagination, creativity and ambition, which presented the perfect opportunity to showcase the ingenuity and vision of our Bespoke Collective. As these commission highlights demonstrate, inspiration can come from anywhere, and increasingly we see clients requesting even more personal touches in their motor car, creating expressive works in their own right and as part of a broader legacy. It is a testimony to the skills of our Bespoke teams, and our brand’s standing in the luxury world, that clients share with us their dreams, confident in our ability to realise them in line with their ambitious creative vision.” Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
In 2024, the Rolls-Royce Bespoke Collective of designers, engineers and craftspeople brought to life some of the most creative and ambitious examples of artistry ever seen.
Client commissions comprised highly complex, hand-painted and embroidered artworks, stainless steel and gold inlays, exquisite iridescent paint finishes and much more. Driven by their pursuit of perfection and the dreams of the marque’s clients, Rolls-Royce artisans created singular graphics, such as a 869,500-stitch embroidery inspired by the Spirit of Ecstasy, and captured cultural symbols using the canvas of leather, wood and fabric. From finely executed coachline motifs to full-scale artworks within the interior, the Rolls-Royce Bespoke Collective once again stretched the breadth of luxury possibility.
The extraordinary complexity behind this year’s commissions reflects the ever-growing number of clients that trust the marque’s artisans with their boldest visions. While these inspirations are as diverse as the personalities of the clients themselves, clear themes have emerged over the year. Bespoke commissions are becoming increasingly personal, with many clients curating individual masterpieces to mark major life events and commemorate transformative moments, places and people that are meaningful to them.
As 2024 comes to an end, Rolls-Royce reflects on just some of the finest examples of Bespoke possibility. The motor cars selected are owned by clients who have generously given permission for their details to be shared with the public.
PHANTOM SCINTILLA Limited to just 10 examples worldwide, this magnificent Private Collection celebrates the ethereal beauty, grace and legacy of the Spirit of Ecstasy.
The interior is embroidered with 869,500 stitches forming a continuous graphic inspired by her expressive form. The figurine itself has a unique ceramic finish, evoking the Parian marble of The Winged Victory of Samothrace, the Greek statue that inspired Claude Johnson to commission the original mascot in 1910.
The centrepiece is the Celestial Pulse Gallery, capturing the fleeting presence of the Spirit of Ecstasy. This artwork comprises seven individually milled ribbons, cloaked in the same ceramic finish as the Spirit of Ecstasy figurine. Above, the Bespoke Starlight Headliner features an animation with 1,500 fibre-optic ‘stars’, inspired by the Spirit of Ecstasy’s flowing gown.
BLACK BADGE GHOST CITY LIGHTS In this commission, created exclusively for the UK, the Illuminated Fascia features a Bespoke design recreating a bird’s-eye panorama of London. The graphic is inspired by the thrilling view of the city seen from an aeroplane as it makes its final approach to landing at night. The pattern is composed of 8,372 laser-etched lights, each individually placed by hand in the Piano Black veneer surface.
CULLINAN SERIES II – INSPIRED BY ROSE This delicate, highly artistic commission was inspired by the Phantom Rose, specially bred for Rolls-Royce, which grows in the courtyard of the Home of Rolls-Royce at Goodwood and nowhere else in the world.
Bespoke designers created a stylised rose motif, which was then translated into the delicate embroidery on the front and rear headrests and incorporated into the meticulously hand-painted Coachline.
PHANTOM GOLDFINGER To mark the 60th anniversary of the James Bond film Goldfinger, Rolls-Royce created this intricately detailed homage to the eponymous villain’s 1937 Phantom III Sedanca de Ville.
Bespoke specialists faithfully recreated the original motor car’s famous black and yellow exterior finish, with ingenious features referencing the film’s pivotal scenes – from a gold golf putter, inspired by one used by Auric Goldfinger in his infamous match with 007, to a solid 18-carat gold speedform displayed in the centre console.
Other gold-inspired features include gold-plated treadplates embossed with the same font developed for the film in 1964, a 24-carat gold-plated VIN plaque engraved with a number ending in 007, as well as organ stops, seat bullets and speaker frets with a lustrous gold finish.
The Gallery houses a stainless-steel artwork featuring an isoline map of the Furka Pass, where 007 is seen in the film following Goldfinger to his smelting plant. As another subtle reference, the Starlight Headliner reflects the constellations as they appeared over the Furka Pass in Switzerland on the final day of filming the scene. As a finishing touch, a hidden projector was developed to display the legendary ‘007’ logo when the boot is opened.
SPECTRE LUNAFLAIR Commissioned by a discerning client from the United States, Spectre Lunaflair draws inspiration from the optical phenomenon of a lunar halo, where moonlight refracted through high-altitude ice crystals creates a bright ring around the moon.
To capture this spectacle, the marque’s specialists spent a year developing a unique holographic paint finish, reserved exclusively for the commissioning client. The captivating ‘rainbow’ effect is achieved by applying seven layers of lacquer, including a pearlescent layer infused with fine flakes of magnesium fluoride and aluminium. This creates a deep metallic effect in low light that bursts into rainbow technicolour under bright sunshine.
The Spectre Lunaflair concept was partially inspired by another Bespoke masterpiece, the one-of-one Phantom Syntopia. Captivated by Phantom Syntopia’s iridescent Liquid Noir finish, the commissioning client asked the Bespoke Collective to create a light and luminous expression of this concept that reflected their fascination with the lunar halo phenomenon. This cross-pollination of ideas exemplifies the power of Bespoke at Rolls-Royce.
GHOST EXTENDED SERIES II – THE ENCOUNTER This exquisite Ghost Extended Series II is designed to mark the 120th anniversary of the meeting of its founders on 4 May 1904. The celebratory commission contains numerous references to The Hon. Charles Stewart Rolls and Henry Royce, including their initials embroidered on the headrests, their signatures on the C-pillar, and the historic date of their introduction as the coachline motif.
The interior is finished in Duality Twill, a new rayon fabric made from bamboo, embroidered with a ‘Duality’ graphic – an abstract interpretation of the interlinked R initials of the marque’s founders’ names.
PHANTOM YEAR OF THE DRAGON Commissioned via the Shanghai Private Office, this extraordinary Phantom Extended was created to mark the Lunar New Year, beginning on 10 February 2024. In a beautiful example of the growing trend towards blending international heritage and Chinese cultural traditions, known as guochao, the interior features meticulously crafted details inspired by a traditional dragon symbol.
These include a unique hand-painted artwork on the front passenger panel, dragon embroidery on the headrests, coachline motif and the first-ever depiction of a dragon in a Bespoke Starlight Headliner, crafted from 677 ‘stars’.
TECHNICAL INFORMATION
Cullinan Series II: WLTP (combined) CO2 emission: 380-363 g/km; Fuel consumption: 16.8-17.7 mpg / 16.8-16.0 l/100km.
FURTHER INFORMATION
Black Badge Ghost: WLTP (combined) CO2 emission: 359 g/km; Fuel consumption: 17.9 mpg / 15.8 l/100km.
Ghost Extended Series II: WLTP (combined) CO2 emission: 358-348 g/km; Fuel consumption: 17.9–18.5mpg / 15.8–15.3 l/100km.
Spectre: WLTP: Power consumption: 2.6-2.8 mi/kWh / 23.6-22.2 kWh/100km. Electric range 329 mi / 530 km. NEDC: CO2 emissions 0 g/km.
Phantom Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 351-362 g/km; Fuel consumption: 17.7-18.2 mpg / 15.5-16.0 l/100km.
Phantom Extended Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 15.6-16.2 l/100km.
About Rolls-Royce Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. An independent study by the London School of Economics & Political Science confirms that since the company first launched at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Motor Cars is a wholly owned subsidiary of the BMW Group and is a completely separate, unrelated company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.
Dedicated to offering its clients unparalleled and individually tailored experiences, Rolls-Royce Motor Cars Abu Dhabi is delighted to announce the opening of its new luxury showroom in Abu Dhabi, United Arab Emirates. By bringing their dreams to life, Rolls-Royce Motor Cars offers clients a fully immersive brand experience while foregrounding the art of Bespoke craftsmanship.
[source: Rolls-Royce]
Rolls-Royce Motor Cars Abu Dhabi celebrates the opening of its new luxury showroom in the capital city of the United Arab Emirates
New visual language offers an eclectic, modern style designed to resonate with younger demographic of clients
Interior design provides a contemporary, luxury retail space, offering clients an immersive Rolls-Royce experience
Includes the Bespoke Commissioning Atelier and lounge area with a Cabinet of Curiosity feature and hospitality lounge, complemented by innovative digital technology and lighting installations
“The unveiling of our new Rolls-Royce Motor Cars’ showroom in Abu Dhabi marks a significant milestone in further cementing our brand’s position as a true House of Luxury. It provides a perfect home to showcase our exceptional motor cars in a space that embodies the spirit of Rolls-Royce.
Abu Dhabi, with its rich blend of cultures and visionary approach to sustainable development and economic diversification, stands as a beacon of human ambition and progress. Opening our doors here in the capital is not only an honour, but also a reflection of the importance of Rolls-Royce Motor Cars Abu Dhabi to our distinguished marque.
This showroom brings to life the unparalleled creativity and craftsmanship that are at the core of Rolls-Royce while also incorporating the brand’s latest visual identity and cutting-edge digital technologies. Within this luxurious space, we look forward to offering our clients the Bespoke, personalised luxury experiences that Rolls-Royce Motor Cars is renowned for and turning their dreams into reality.” — Tarek Moataz, General Manager, Rolls-Royce Motor Cars Abu Dhabi
Dedicated to offering its clients unparalleled and individually tailored experiences, Rolls-Royce Motor Cars Abu Dhabi is delighted to announce the opening of its new luxury showroom in Abu Dhabi, United Arab Emirates. By bringing their dreams to life, Rolls-Royce Motor Cars offers clients a fully immersive brand experience while foregrounding the art of Bespoke craftsmanship.
Showcasing the brand’s latest visual identity, the showroom radiates sophistication, modern luxury, and creativity, seamlessly integrating innovative digital technology with a warm and inviting interior design. Designed to resonate with a younger, self-made, and distinctly individual clientele, this new visual identity offers a fully immersive experience and a welcoming environment where both current and prospective clients can explore and admire the marque’s stunning motor cars.
At the core of the new showroom lies the Bespoke Commissioning Atelier, a centrepiece designed to immerse clients in the enchanting world of Rolls-Royce. Showcasing some of the marque’s finest examples of craftsmanship, the Atelier invites customers to explore and select personalised surface finishes, wood veneers, leathers, embroidery threads in a spectrum of vibrant colours, and fabrics for their Bespoke commissions, all tailored to reflect their unique personalities and desires. This sensory-inspired environment allows clients to envision their dream commission taking shape, further inspired by the nearby Cabinet of Curiosities. Situated in the lounge area, this collection features captivating pieces that encourage conversation, alongside a hospitality lounge that provides a tranquil space for clients to relax and connect.
Opening its doors to a hub of creativity and craft, on top of housing unrivalled masterpiece motor cars, the showroom will provide an experience tailored to the specific and personal needs of the dealership’s most discerning clientele with meticulous attention to detail.
To commemorate this momentous occasion, the highly anticipated Ghost Series II was unveiled for the very first time in the region. Featuring a strikingly modern design with an illuminated Pantheon grille and refined headlamp graphics, Ghost Series II embodies the marque’s pursuit of understated elegance. Beneath its sleek exterior lies a potent 6.75-litre V12 engine, delivering effortless performance paired with Rolls-Royce Motor Car’s signature ‘Magic Carpet Ride’. Inside the cabin, innovative craftsmanship comes to life, with Bespoke materials and cutting-edge technology. This exclusive debut reinforces the showroom’s status as the premier destination for the region’s most discerning clientele.
Rolls-Royce Phantom Goldfinger, a one-of-one masterpiece
Incorporates some of the most extensively engineered and hand-crafted Bespoke features ever produced
Celebrates sixty years of the 1964 James Bond film Goldfinger
References Auric Goldfinger’s 1937 Phantom III Sedanca de Ville
Solid 18-carat gold bar in the shape of a ‘Speedform’ exhibited in centre console
Picnic tables include fictional map of Fort Knox bullion reserve in 22-carat gold inlay
Three-dimensional steel and gold Gallery incorporates isoline map of legendary Furka Pass
Starlight Headliner matches constellation above Furka during filming of scene in 1964
Gold golf club fitted to boot lid, referencing 007 and Auric Goldfinger’s first encounter
Harlequin umbrellas and 007 logo projector reference key film moments
[source: Rolls-Royce]
“At Rolls-Royce, we are dedicated to crafting deeply personal masterpieces that reshape the boundaries of possibility and truly define the essence of luxury. Each creation is a reflection of our commitment to producing extraordinary, unique motor cars that consistently delight and exceed the expectations of our clients. This particular project really invigorated our team of creatives, giving them the freedom to explore the reaches of their imagination. The final creation is a testament to the power of collaboration and the extraordinary ability of our designers, craftspeople, and engineers.” Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
“Witnessing how our Bespoke Collective seized upon the idea of celebrating 60 years of the film has been truly remarkable; this fantastic story has been masterfully explored in Phantom Goldfinger’s exquisite design. The creativity extended far beyond the making of the motor car, as we curated extraordinary experiences for the client and their family, all while staying true to the spirit of the Goldfinger theme. It is this exceptional ability to engage our clients and create lasting impressions that defines us as a true House of Luxury.” Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia, Rolls-Royce Motor Cars
“This is gold, Mr. Bond. All my life, I’ve been in love with its colour, its brilliance, its divine heaviness.” Auric Goldfinger, Auric Enterprises
Rolls-Royce Motor Cars has unveiled a one-of-one Phantom Extended that pays homage to the 1964 James Bond film, Goldfinger – one of twelve Rolls-Royce appearances in the 007 film franchise. Revealed in the film’s 60th anniversary year, it takes inspiration from the 1937 Phantom III Sedanca de Ville owned by theeponymous villain, Auric Goldfinger. This story is masterfully explored in Phantom Goldfinger, with exquisite and ingenious Bespoke features linking to the plot and iconography of this enduring film.
Phantom Goldfinger incorporates some of the most extensively engineered Bespoke features applied to a one-of-one motor car in Rolls-Royce history, each linking to the Goldfinger film plot. A total of three years of continuous development was required to bring each of these elegant and playful Bespoke features to life – from a complex sculptural Gallery, inspired by the famous scene filmed on the Furka Pass, to a gold golf putter mounted to the inside of the motor car’s boot, recalling the club used by Auric Goldfinger during his first encounter with James Bond.
2024 PHANTOM EXTENDED ‘GOLDFINGER’: EXTERIOR For the exterior of this contemporary tribute to Goldfinger’s motor car, Rolls-Royce paint specialists precisely matched the exterior yellow hue to the original 1937 Phantom III Sedanca de Ville used in the film. A unique ‘long-side’ two-tone design was developed in which the black finish wraps around the motor car’s generous coachwork as a single, uninterrupted graphic. The 21-inch disc wheels are finished in Black with silver ‘floating’ hubcaps, creating a tone-on-tone effect that recalls the wheel design of the 1937 motor car as seen in the film.
The Spirit of Ecstasy at the prow of Phantom Goldfinger has been given a unique finish, subtly referencing the motion picture’s plot. In the film, the villain Auric Goldfinger was smuggling gold in body panels of his Phantom. As a nod to this concept, sections of the figurine appear to reveal gold underneath, suggesting it is made of solid gold, concealed with a silver coat. Since it is not possible to silver-plate gold, Rolls-Royce specialists used a solid silver Spirit of Ecstasy and skilfully gold-plated it with 18-carat gold to achieve the ‘gold reveal’ effect.
INTERIOR: HIDDEN GOLD In honour of the Goldfinger film, the Bespoke Collective of designers, engineers, and artisans within Rolls-Royce developed several highly complex details and features that incorporate 18- and 24-carat gold. One such feat is the hidden vault created in the centre console between the front seats. The area was re-engineered to house an illuminated solid 18-carat gold bar, shaped as a Phantom ‘Speedform’ – a stylised representation of the motor car’s design in miniature.
The base of the front and rear centre consoles is also lined with an exquisite gold finish, as is the inside of the glovebox. The inner lid of the glovebox is also debossed with Goldfinger’s iconic quote: “This is Gold, Mr. Bond. All my life, I have been in love with its colour, its brilliance, its divine heaviness.”
The air vents and ‘organ stops’ throughout the motor car also have a lustrous gold finish. The speaker frets are given the same finish and inscribed with the film’s title treatment. The treadplates, designed to look like the gold bars that feature Goldfinger, are gold-plated and embossed using the same font developed for the film in 1964. The 24-carat gold-plated VIN plaque is engraved with a specially obtained vehicle identification number, which ends in 007.
FURKA PASS GALLERY The Bespoke artwork installed in Phantom’s Gallery, which runs the full width of the front fascia, is the true centrepiece of the motor car. The three-dimensional design, which was hand-drawn, is a precise yet artistic isoline map that shows the contours of the Furka Pass; in the film 007 is seen on this legendary road, discreetly following Auric Goldfinger to his smelting plant in the Swiss Alps. The stainless steel used to construct the piece was darkened using a method named physical vapour deposition. Contour lines and elevation figures are engraved into the dark substrate, exposing the bright metal beneath. The Furka Pass is cut out from the stainless-steel layer, revealing a gilded surface underneath.
This highly complex feature required a year of painstaking development, in which the Bespoke Collective produced ten complete prototypes to perfect the design. The Bespoke clock surround at the centre of the artwork is inspired by the instantly recognisable ‘gun barrel’ sequence which has been featured in every James Bond film since Dr. No (1962).
FURKA PASS STARLIGHT HEADLINER The motor car pays another subtle tribute to the memorable Furka Pass scene. The marque’s Bespoke Collective designed the Starlight Headliner of Phantom Goldfinger to perfectly reflect the constellations as they were positioned over the Furka Pass on 11 July 1964 – the last day of filming the scene in Switzerland. 719 ‘stars’, which glow with a subtle gold hue, are surrounded by a further eight ‘shooting stars’ – all individually placed by hand.
PICNIC TABLE INLAY: THE MAP TO GOLD RESERVES The Royal Walnut picnic tables are adorned with a 22-carat gold inlay with a depth of only 0.1 mm, which feature a fictional map of Fort Knox, the bullion depository where the United States’ gold reserves are stored. The design, which took six months to finalise and was developed over three prototypes, incorporates key locations including Gold Vault Road, Bullion Boulevard, and the Bullion Depository that Goldfinger plans to attack in ‘Operation Grand Slam’.
INTERIOR COLOURWAY: GOLD STANDARD Phantom Goldfinger is finished in Navy leather and Royal Walnut veneer, selected as an elegant and refined canvas to showcase the gold detailing, inspired by the interior colourway of the original motor car. The seating, which includes reclining Serenity Seating in the rear suite, is subtly elevated with gold stitching, gold-coloured ‘bullets’ to cap the seat piping sections, and headrests that incorporate gold ‘RR’ monograms.
EXQUISITE DETAILS James Bond’s initial encounter with Goldfinger takes place at Stoke Park in Buckinghamshire, UK, where 007 challenges him to a round of golf. Goldfinger uses a gold putter, which is safely guarded by his henchman, Oddjob. For the 2024 Phantom Goldfinger, the gold-plated putter has been recreated and mounted on the underside of the boot lid. The club is adorned with a specially designed ‘AG’ monogram, inspired by the engraving on the signet ring worn by Goldfinger on-screen.
Later, while alone with Goldfinger’s Phantom III, Bond places a Q Branch-issued tracking device on the motor car, which he uses to follow the villain across Europe. To acknowledge this, the Bespoke Collective developed a device, inspired by the original gadget, that subtly projects the 007 logo onto the carpet of the luggage compartment floor whenever the lid is opened.
During the Stoke Park scene, Bond is nearly caught interfering with the Phantom III by Oddjob, who loads Goldfinger’s golf clubs and a harlequin umbrella into the boot. For the 2024 Phantom Goldfinger, the umbrellas that fit into the motor car’s rear doors have been finished in the same red, blue, green, and yellow colours.
As a finishing touch, the prized British numberplate ‘AU 1’, which graced the Goldfinger Phantom III in the film, has been secured — a reference to the chemical symbol for gold on the periodic table of elements. This will remain with Phantom Goldfinger, which has now been delivered to a significant Rolls-Royce client and collector based in England.
“Bringing Phantom Goldfinger into being was one of the Bespoke Collective’s greatest creative journeys to date. The elegant and whimsical features that reference the film’s most memorable moments are an exquisite demonstration of the power of Bespoke in adding a new chapter to an existing story. It was a privilege to be a part of the creative team that brought this highly sought-after collector’s piece to life.” Nick Rhodes, Bespoke Designer, Rolls-Royce Motor Cars
BACKGROUND INFORMATION: AURIC GOLDFINGER AND HIS 1937 ROLLS-ROYCE PHANTOM III Rolls-Royce motor cars have featured in a dozen James Bond films throughout the film franchise’s history. However, the marque’s most enduring and memorable role is in the 007 film, Goldfinger.
The film sees eponymous villain, Auric Goldfinger, driven across Europe by his henchman, Oddjob, in an exquisite 1937 Rolls-Royce Phantom III Sedanca de Ville. The coachwork of this imperious motor car holds a secret – it is made from two tonnes of solid 18-carat gold, which Goldfinger is smuggling from England, across the continent and over the challenging Furka Pass into Switzerland. Once safely installed in Auric Enterprises, he uses his alpine smelting plant to disassemble his Rolls-Royce, melting down the body panels into gold bars. With the original coachwork replaced, he returns his motor car to England and repeats this nefarious crossing.
Goldfinger’s ultimate master plan, named ‘Operation Grand Slam’, is far more ambitious; he plans to irradiate the gold stored in the Fort Knox Bullion Depository with an atomic device, rendering it worthless, thereby driving the value of his own reserves into the stratosphere.
TECHNICAL INFORMATION Phantom Extended: NEDCcorr (combined): CO2 emissions: 345 g/km; Fuel consumption: 15.1 ltr/100 km / 18.7 mpg. WLTP (combined): CO2emissions: 362-348 g/km; Fuel consumption: 15.9-15.2 ltr/100 km / 17.7-18.6 mpg. Further information: https://bit.ly/3XtQW7q
ABOUT ROLLS-ROYCE Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. An independent study by the London School of Economics & Political Science confirms that since the company first launched at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Motor Cars announces the one-of-one Spectre Lunaflair
Inspired by a lunar halo, where light refracts through ice particles in cirrus clouds
Effect creates a brilliant, ethereal technicolour ring around the moon
Bespoke holographic paint captures this phenomenon for one-off motor car
Creating Lunaflair paint required one year of development
Bespoke paint reserved exclusively for the commissioning client
[source: Rolls-Royce]
“We are constantly astounded by the diversity of ideas that inform our clients’ Bespoke concepts, which frequently draw inspiration from materials, finishes and themes they see in other commissions. Spectre Lunaflair is the perfect example of this, exploring the ethereal beauty of a lunar halo and sparked by the client after witnessing a paint finish on another Bespoke motor car. This symbiotic relationship and cross-pollination of ideas is fostering a ‘virtuous circle’ of innovation and creativity, which is incredibly important to our team of Bespoke designers, as we focus on delivering unparalleled value to those who entrust us with their vision.” Martina Starke, Head of Bespoke Design, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars has unveiled the breathtaking Spectre Lunaflair – a Bespoke commission undertaken on behalf of a significant client from the United States. The extraordinary and exquisite highlight of this landmark motor car is the remarkable holographic paint finish that creates a captivating ‘rainbow’ effect.
The commission takes its inspiration and name from the optical phenomenon of a lunar halo, which appears as a colourful circle of light around the moon. It is caused by moonlight passing through ice crystals in high-altitude cirrus clouds, which act as microscopic prisms: the light refracts creating a spellbinding technicolour ring effect, similar to light passing through a diamond.
Capturing this phenomenon in a Bespoke paint finish required more than one year of experimentation. The paint chemistry, application timings, and base coat were extensively trialled in order to meet the client’s concept. The final finish is achieved by applying seven layers of lacquer, including a specially formulated pearlescent coat, infused with fine flakes of magnesium fluoride and aluminium. This creates a deep metallic effect under low light that bursts into rainbow technicolour in bright sunshine.
The Spectre Lunaflair concept was partially inspired by another Bespoke masterpiece, the one-of-one Phantom Syntopia. Revealed in 2023, it features a dark iridescent Liquid Noir finish, infused with colour-shifting, mirror-like pigment. Captivated by Phantom Syntopia’s appearance, the commissioning patron asked the Bespoke Collective to create a light and luminous expression of this concept that reflected their fascination with the lunar halo phenomenon.
This cross-pollination of ideas, where a previous commission directly informs and inspires a completely new concept and story, speaks to the power of Bespoke. For the marque’s Bespoke Collective of designers, engineers and craftspeople, this virtuous creative circle and interconnection of ideas constantly provides new opportunities for the advancement of their art.
Spectre Lunaflair’s dramatic coachwork is complemented by a fully Bespoke interior. It includes Navy Blue, White, and Peony Pink tones, recalling the spectrum of hues that can be witnessed during a lunar halo. The colour scheme appears on the seats, doors and the Starlight Headliner. This theme is also carried onto the dual-tone steering wheel, with a Navy Blue outer and an Arctic White inner side.
Only one Spectre Lunaflair will ever be produced. The unique Lunaflair paint finish is reserved exclusively for the commissioning patron.
