Mercedes-Benz reveals a one-off personalized MANUFAKTUR S-Class to honour its long-standing brand ambassador and two-times Masters champion, Bernhard Langer
Mercedes-Benz brand ambassador Ludvig Åberg is among the Tournament favourites
The official Masters Tournament app is now accessible exclusively in selected Mercedes-Benz vehicles
[source: Mercedes-Benz]
An era is coming to an end: Golf legend Bernhard Langer prepares to compete in the Masters Tournament one last time. 40 years after his first victory at Augusta National Golf Club, the two-time Masters champion returns after postponing his retirement from the Masters stage last year due to injury. In recognition of his extraordinary career and his two Masters wins, Mercedes-Benz honors him with a one-of-a-kind vehicle.
In anticipation of the Tournament, Mercedes-Benz hands over a custom vehicle for brand ambassador Bernhard Langer, who has been associated with the brand for almost 40 years: A personalised S‑Class featuring exclusive options from the MANUFAKTUR individualisation programme.
This one-off handcrafted vehicle boasts distinct details: It is adorned with embroidered Masters logos, meticulously crafted with over 2,800 stitches, as well as Bernhard Langer’s signature. The customisation was executed at the in-house Mercedes-Benz MANUFAKTUR facility in Sindelfingen, where dedicated, experienced and specially trained masters of their craft combine craftsmanship, attention to detail and state-of-the-art production technologies.
“It means a lot to me to be able to play the Masters one final time – a tournament that has shaped my career so much. The fact that Mercedes-Benz is accompanying me here and is honouring me with this special car makes this moment even more special.” Bernhard Langer, two-time Masters champion
“Bernhard is a true golf icon, who has been an integral member of the Mercedes-Benz family for nearly 40 years. As we celebrate his extraordinary career, we honour our deep bond with a personalised S-Class crafted especially for him. We’re excited for many more great moments with him on the road ahead.” Bettina Fetzer, Vice President Mercedes-Benz Digital & Communications, Mercedes-Benz AG
From April 7 to 13, 2025, the Masters will take place in Augusta GA, USA. Annually, the world’s most prestigious event is held at Augusta National Golf Club. In line with the long-standing partnership of Mercedes-Benz with the Master, the Masters app will be exclusively available in select Mercedes‑Benz vehicles[1], ensuring the Tournament can be followed along on the road.
Joining Bernhard Langer, Mercedes-Benz brand ambassador Ludvig Åberg will also be competing in Augusta. The 25-year-old Swede is representing the brand for the first time at the Masters. Åberg is currently ranked fifth in the Official World Golf Ranking and recognized once again as a favourite after his second-place finish in his Masters debut last April.
[1] Compatible in CLE and E-Class models with third-generation MBUX and equipped with MBUX Entertainment Plus Package.
Unique Mercedes-Maybach S-Class inspired by the design of the legendary SPHINX 12mR yacht
Restoration of the racing yacht led to the founding of the Robbe & Berking Classics shipyard in 2008
[source: Mercedes-Benz]
Stuttgart/Flensburg. The love of unique craftsmanship, clear aesthetics and timeless elegance unites Mercedes‑Maybach and the silver and yacht manufacturers Robbe & Berking. They share the ambition to design individualised products for connoisseurs of the extraordinary. To mark the 150th anniversary of the Flensburg silver manufactory, Mercedes-Maybach has created an exclusively refined S-Class model. Its design is based on the legendary SPHINX 12mR yacht, which was built in 1939 and became known as the “night-blue beauty” in the history of sailing yachts. It was the first classic wooden yacht that Robbe & Berking restored. This gave rise to the company’s yacht shipyard, Robbe & Berking Classics, in 2008. The Mercedes-Maybach S 680 (combined energy consumption: 14.2-13.2 l/100 km | combined CO2 emissions: 323-300 g/km | CO2 class: G)[1] anniversary vehicle has the same colour scheme as the SPHINX: a two-tone paint finish consisting of nautical blue metallic in the upper section and MANUFAKTUR patagonia red bright in the lower section of the bodywork. They are separated by a filigree pinstripe in MANUFAKTUR opalite white metallic to match the yacht’s white waterline.
“Like the yacht SPHINX, our exclusive Mercedes-Maybach S-Class anniversary vehicle epitomises craftsmanship, elegance and attention to detail. We congratulate Robbe & Berking on their anniversary and look forward to continuing our successful collaboration.” Daniel Lescow, Head of Mercedes-Maybach, Mercedes-Benz Group AG
“This wonderful anniversary vehicle is another sign of the friendship that has long connected Maybach and Robbe & Berking. We are also united by shared passions: Craftsmanship, the finest materials and timelessly beautiful lines – on the road as well as on the water and on the table.” Oliver Berking, Managing Director of Robbe & Berking GmbH
Interior in crystal white nappa leather with orion grey topstitching and wood trim with aluminium decorative strips The interior of the one-off Mercedes-Maybach S-Class shines in Maybach MANUFAKTUR Exclusive nappa leather in crystal white with diamond quilting. The seats, headliner, door centre panels and storage compartment under the central display are upholstered in this fine material. Orion grey decorative stitching stands out against the white leather in selected areas – an analogy to a sail. Another elegant contrast is created by the exclusive wood walnut trim with light-coloured aluminium trim strips. They echo the look of a ship’s deck. The nappa leather cushions in the rear are also customised. The smooth, triangular side surface in silver grey pearl contrasts with the crystal white leather with diamond topstitching in orion grey and MAYBACH embossing. The design of the cushions is rounded off by piping in silver grey pearl nappa leather.
Other equipment highlights for ultimate comfort include electric comfort doors at the rear, MANUFAKTUR door sill trims with red illuminated MAYBACH lettering and the Burmester® high-end 4D surround sound system. Also on board are the MBUX high-end rear-seat entertainment system and a cooling compartment with two silver-plated champagne goblets from Robbe & Berking. Since 2002, the goblets from the silver manufacturer founded in 1874 have lent the Mercedes-Maybach models a special lustre. They are available on request and are becoming increasingly popular with customers. This exclusive Mercedes-Maybach S-Class has already been reserved for a customer and is therefore no longer available for sale.
Legendary SPHINX racing yacht restored according to original plans The SPHINX belongs to the famous “12 Metre R class” (12mR yacht). The large and elegant yachts in this class were built from 1907 to 1987 and, as the premier class of sailing, sailed for the America’s Cup from 1958 to 1987. They are the epitome of the classic yacht and the dream of every sailing enthusiast. However, they are significantly longer than 12 metres. The “12 Metre” designation is the result of the legendary “International Rule”, which the major sailing nations agreed on in 1906 for the construction of racing yachts.
The 21.48-metre-long SPHINX was built in 1939 by the Abeking & Rasmussen boatyard as a club ship for the North German Regatta Association (NRV) in Hamburg. She was the last of a series of ten 12-metre boats to be launched. She later changed hands several times and sailed under different names. For example, she served the German Navy under the name “Ostwind” from 1958 to 2004 as a training ship for officer candidates. Among other honours, she won the Blue Riband for the fastest yacht on the Flensburg Fjord nine times. In 2005, the passionate sailor Oliver Berking bought her together with two friends. With attention to detail and great passion, they restored the racing yacht according to the original plans. Under her original name SPHINX, they made the classic wooden yacht accessible to the sailing world again. In 2008, Oliver Berking founded the Robbe & Berking Classics yacht shipyard in Flensburg’s city harbour in order to preserve and continue to use the expertise gained. This shipyard has developed into a globally sought-after specialist for the restoration of classic sailing yachts and the construction of faithful replicas of lost classic boats.
Mercedes-Benz AG at a glance Mercedes-Benz AG is part of the Mercedes-Benz Group AG with a total of around 166,000 employees worldwide and is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with Mercedes-AMG, Mercedes-Maybach and G-Class with their all-electric models as well as products of the smart brand. The Mercedes me brand offers access to the digital services from
Mercedes-Benz. Mercedes-Benz AG is one of the world’s largest manufacturers of luxury passenger cars. In 2023 it sold around two million passenger cars and 447,800 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with more than
30 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes-Benz Group. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.
[1] The stated values were determined in accordance with the prescribed WLTP (Worldwide harmonised Light vehicles Test Procedure) measurement procedure. The ranges shown refer to the European market. The energy consumption and CO₂ emissions of a car depend not only on the efficient use of the fuel or energy source by the car, but also on driving style and other non-technical factors.
MANUFAKTUR Interior Package with exclusive colours in exclusive nappa leather with diamond quilting
[source: Mercedes-Benz]
With the help of the new MANUFAKTUR range, interested customers can now customise their Mercedes-AMG S-Class even more extensively: special paint finishes and high-quality interior trim expand the choices.
The two solid paints MANUFAKTUR vintage blue uni and MANUFAKTUR silicon grey uni are available for the exterior. In addition, there is MANUFAKTUR graphite metallic, MANUFAKTUR mystic blue metallic, MANUFAKTUR olive metallic and MANUFAKTUR rubellite red metallic. The selection of paints with matt finish includes MANUFAKTUR night black magno and MANUFAKTUR kalahari gold magno.
The Interior Package includes the front and rear seats finished in MANUFAKTUR Exclusive nappa leather. They feature elaborate diamond quilting. The AMG emblem is embossed in the front head restraints. Nappa leather in MANUFAKTUR colour is also used for the armrests and centre panels in the doors, the centre console including centre armrests and the lower section of the instrument panel. Another highlight of the Interior Package is the AMG Performance MANUFAKTUR steering wheel covered by hand in nappa leather, colour‑coordinated with the respective interior colour. The high-pile black floor mats feature an embroidered AMG logo and piping in nappa leather in a particularly high-quality finish in the MANUFAKTUR interior colour. The illuminated door sill trims in the door cut-outs bear the AMG lettering and a MANUFAKTUR exclusive pattern.
Five MANUFAKTUR colour combinations are available for the Interior Package in the Mercedes-AMG S-Class: MANUFAKTUR yacht blue/black, MANUFAKTUR nut brown/black, MANUFAKTUR deep white/black, MANUFAKTUR truffle brown/black and MANUFAKTUR pastel yellow/black.
The centre console is adorned with MANUFAKTUR lettering with shiny chrome finish. It is executed in cursive and thus emphasises the label’s claim to quality craftsmanship. This also applies to the embroidered, handwritten MANUFAKTUR lettering in the rear shelf.
In addition, there is an Emblem Package in platinum or gold: the floor mats are embroidered with the AMG logo in the respective colours. In addition, the customer receives ambient lighting at all four doors with animated projection of the AMG logo.
MANUFAKTUR is the individualisation range for exclusive paint finishes and high-quality interior appointments. Selected materials and craftsmanship perfect the design and ensure sensuous experiences of a special kind. Customers receive a car of special value – manufactured according to their personal ideas and wishes.
Stuttgart. The Mercedes-Benz brand stands for luxury and fascination like hardly any other. The design, styling and different equipment lines express the personal lifestyles of customers. With the new “MANUFAKTUR” label, Mercedes-Benz is doing even more justice to customers’ growing desire for more individuality, and is enhancing the existing product portfolio with additional exclusivity and luxury: selected materials which are predominantly processed by hand, exclusive paint finishes and high-quality embellishments in the interior offer a wide range of options for an individual appearance. A corresponding programme has already been available for the G-Class for several years: the “G manufaktur” presents its own selection of materials and colours specially adapted to the vehicle architecture. With the introduction of the new MANUFAKTUR label, Mercedes-Benz now also offers a corresponding customisation programme for other model series such as the CLS, the Mercedes-AMG GT 4-door coupé and the S-Class long-wheelbase, as well as the Mercedes-Maybach S-Class.
[source: Mercedes-Benz]
Buying a new vehicle means making numerous decisions at the same time. After all, your own car is always part of your personal everyday life, and an expression of your own lifestyle. In addition to a choice of engine, colour, interior equipment and comfort features, Mercedes-Benz customers are offered many options with which they can tailor their dream vehicle to their needs. For those who are also looking for something special in terms of paintwork, leather upholstery and interior design, Mercedes-Benz now offers further, exclusive customisation options for selected model series with the new MANUFAKTUR label. These combine luxurious craftsmanship, the highest quality materials and fascinating design.
Mercedes-Benz customers can expect an ambience characterised by an equally aesthetic and extraordinary colour concept, the finest materials, sensual comfort and exclusive trim elements in piano lacquer or wood. The excellence of the craftsmanship is visible and tangible in the embroidery, the leatherwork and the carefully applied trim elements. The attention to detail is particularly highlighted in the Mercedes-Benz S-Class long-wheelbase and the Mercedes-Maybach S-Class, by the MANUFAKTUR lettering in chrome look on the centre console and as discreet embroidery on the parcel shelf, as it is a result of a high-quality manufacturing process with selected, first-class materials.
One of the most expressive features of a vehicle is its colour. The MANUFAKTUR range offers an exclusive selection of special paint finishes – both silky matt and high-gloss metallic, or rich non-metallic colours. Some of these colours are reminiscent of Mercedes-Benz history. MANUFAKTUR silicon grey uni was already part of the colour range until the early 1960s, and e.g. adorned the legendary 300 SL “Gullwing” as a special colour. MANUFAKTUR graphite metallic and MANUFAKTUR olive metallic were among the exclusive exterior options in the 1980s, while MANUFAKTUR vintage blue uni was a popular choice for the E-Class (W123) and the S-Class (W126) in the 1980s. The trend towards a satin finish is reflected in fine, elegant finishes such as MANUFAKTUR cashmere white magno and MANUFAKTUR kalahari gold magno, or the sporty MANUFAKTUR night black magno. All MANUFAKTUR paint finishes exude high quality, and underline the fascination of Mercedes-Benz vehicles and their dynamic lines.
Fine, high-quality nappa leather with unusual contrasting colour concepts characterises the ambience in the interior. This is where the classic MANUFAKTUR deep white/black comes back to life, as does the iconic special upholstery colour MANUFAKTUR pastel yellow/black, which was available for the S-Class until 2012. Also in combination with black, other leather colours such as MANUFAKTUR nut brown/black, MANUFAKTUR truffle brown/black or maritime MANUFAKTUR yacht blue/black stand for the highest individual elegance. The intricate diamond-pattern stitching further enhances the exclusive look, and ensures particularly pleasant seating comfort. The package also includes tone-on-tone additional cushions with an embroidered logo – depending on the model and equipment requirements, either the Mercedes-Benz star, the double-M rhombus of Mercedes-Maybach or Mercedes-AMG lettering in the floor mats, for example. If the customer chooses one of the optional Emblem packages available for the long-wheelbase version of the S-Class and the Mercedes-Maybach S-Class, the trademarks can also be embroidered in gold or platinum to further enhance the luxurious ambience.
In combination with the selected upholstery, customers receive further refined components for a coherent and consistently high-quality overall impression. For example, the handcrafted, two-tone MANUFAKTUR leather steering wheel as well as the door centre panels, the armrest and the lower section of the instrument panel are also lined with fine nappa leather. The precise stitching and excellent fit are testament to the high level of craftsmanship of the saddlers who fashion all leather components from the finest materials.
Another noble highlight that can be additionally selected is the MANUFAKTUR headliner made entirely of nappa leather with double-stitched Maybach rhombus. It consists of a rear central panel in a contrasting colour with diamond quilting and a middle central panel in a contrasting colour without diamond quilting. The harmonious interior is complemented by high-quality thick-pile floor mats edged with the chosen nappa leather in a contrasting colour. Depending on the line and the choice of Emblem package, they are embroidered with the Mercedes-Benz star, the Maybach logo or Mercedes-AMG lettering. The brand logos are also repeated on the door sill panels, where they are additionally illuminated and bordered by the current Mercedes Star pattern or, in the case of the Mercedes-Maybach, by the current Maybach pattern.
A real eye-catcher that underlines the brand presence is the MANUFAKTUR surround lighting with animated projection. When the doors are opened, animated Mercedes-Benz or Mercedes-Maybach patterns using sophisticated LCD technology light up and elegantly illuminate both the front and rear entry areas. This special lightshow is made possible by four LCD projectors embedded in the front and rear doors, which deactivate themselves after ten minutes.
