Wanderlust

Tag: showroom

  • New Rolls-Royce Auckland Showroom Launches New Era of Bespoke Luxury

    New Rolls-Royce Auckland Showroom Launches New Era of Bespoke Luxury

    • Rolls-Royce Motor Cars Auckland celebrates the opening of its new luxury showroom in the heart of Auckland city
    • The elegant showroom showcasing Rolls-Royce’s highly contemporary visual identity forms an integral part of the marque’s global initiative
    • New expansive space, visual language, and contemporary style designed to resonate with the tastes of a new generation of self-made, distinctly individual clients
    • The redesigned Auckland showroom stands as a testament to the dealership’s unwavering commitment to excellence
    • To commemorate this momentous occasion, the marque’s two highly coveted models – Ghost Series II and Black Badge Spectre – made their debut in New Zealand – alongside the new showroom

    [source: Rolls-Royce]

    Rolls-Royce Motor Cars Auckland has officially opened the doors to its newly redesigned showroom in Newmarket – the only authorised Rolls-Royce dealership in New Zealand – unveiling the space alongside the national debut of two of the marque’s most exclusive models: Ghost Series II and Black Badge Spectre.

    “It is with immense pride that we unveil our new Auckland showroom, a space that embodies the quiet confidence, exceptional craft, and personal attention that define Rolls-Royce Motor Cars. Here, clients are welcomed into a highly contemporary, immersive environment – one that reflects our status as a true House of Luxury. This achievement is a testament to our dedicated dealer partner, whose passion and commitment have brought our philosophy to life for the New Zealand community. We look forward to shaping extraordinary journeys for our clients, beginning from the moment they step through our doors.”
    Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars

    “After extensive redesign and redevelopment, I am delighted to announce that Rolls-Royce Motor Cars Auckland has now reopened its doors. As the only Rolls-Royce dealership in New Zealand, the new Auckland showroom is a momentous milestone for us. This new space is the perfect embodiment of the brand, providing the perfect platform to inspire our clients to create truly bespoke, one-of-a-kind motor cars. From a multi-media curtain of ‘dancing’ kinetic lights to a unique ‘cabinet of curiosities’ showcasing New Zealand art and culture, a visit here is designed to be an engaging experience for customers where they can experience the very best of the Rolls-Royce brand.”
    Jonny Highton, Dealer Principal, Rolls-Royce Motor Cars Auckland

    Rolls-Royce Motor Cars Auckland has officially opened the doors to its newly redesigned showroom in Newmarket – the only authorised Rolls-Royce dealership in New Zealand – unveiling the space alongside the national debut of two of the marque’s most exclusive models: Ghost Series II and Black Badge Spectre.

    The three-car showroom showcasing Rolls-Royce’s highly contemporary visual identity forms an integral part of the marque’s global initiative. Crafted to captivate a younger, self-made, and uniquely individual clientele, the new visual identity delivers an immersive experience within an inviting atmosphere, where clients are invited to explore and appreciate the marque’s exquisite motor cars.

    From the very first step inside the showroom, clients are enveloped in an immersive experience. The entrance is artfully inspired by Rolls-Royce’s iconic Pantheon grille and offers an elegant and discreet preview of the extraordinary world within. Crowning the doorway, the iconic Spirit of Ecstasy beckons discerning clients into a showroom where cutting-edge luxury seamlessly intertwines with the marque’s storied heritage, inviting guests to discover the timeless allure and innovation that defines Rolls-Royce.

    At the heart of the new showroom resides the Bespoke Commissioning Atelier – a centrepiece designed to immerse clients in the artistry and allure of Rolls-Royce. The new Bespoke Commissioning Atelier allows clients to explore the brand’s full range of personalisation, from rare wood veneers to embroidery threads. The experience is enhanced by a Cabinet of Curiosities – a curated showcase of New Zealand art and design that inspires creativity and honours local culture.

    A Rolls-Royce represents refined luxury, timeless design, and meticulous craftsmanship. The redesigned Auckland showroom reflects the dealership’s continued commitment to delivering an exceptional client experience in a contemporary setting.

    To mark the occasion, Rolls-Royce Motor Cars Auckland debuted two of its most coveted models: Ghost Series II and  Black Badge Spectre, which made their New Zealand debut, reinforcing the showroom’s status as the country’s premier destination for the most discerning clientele who demand nothing but the extraordinary.

  • Aston Martin Enhances Tailored Ultra-Luxury Experience with New UK Dealerships

    Aston Martin Enhances Tailored Ultra-Luxury Experience with New UK Dealerships

    • British brand celebrates first UK dealerships embracing ultra-luxury vision and new corporate identity 
    • Aston Martin Birmingham official opened following £10m investment in new landmark location
    • New dealership in Leeds also follows successful opening of Aston Martin Edinburgh and global expansions in Europe and Asia

    [source: Aston Martin]

    3 October 2024, Gaydon, UK: Aston Martin is enhancing its retail presence in the UK with the opening of a series of landmark new dealerships, building on the brand’s commitment to providing the most tailored ultra-luxury automotive customer experience.

    The closest dealership to the marque’s global headquarters in Warwickshire, Aston Martin Birmingham is now officially open at a state-of-the-art new location in Solihull, following a £10m investment from dealer partner Grange, part of the Cambria Automobiles group.

    The striking new location, with a unique exterior feature wall, covers a total footprint of 1204m2, and has created 30 jobs. Featuring a bespoke Q by Aston Martin customer specification lounge, it offers the very highest levels of luxury personalisation and the opportunity for clients to engage with the latest cutting-edge technology to digitally configure their own intimately personal Aston Martin alongside an extensive range of physical samples. The showroom presents eight curated Aston Martin models, provides an exquisite bespoke handover experience, and supports ongoing maintenance of vehicles with a seven-bay class-leading aftersales facility, providing the very latest equipment and technology. The new location builds on Grange’s successful opening of new premises for Aston Martin Edinburgh earlier this year.

    Aston Martin’s footprint in the north of England is also boosted by the launch of a new state of the art 1468m2 dealership in Leeds, to be operated by Yorkshire-based automotive retailer JCT600. Located at its Brooklands location, the dealership offers customers an expansive ultra-luxury lounge and specification space, in addition to a display of 10 Aston Martin models at any one-time. Providing exceptional customer service across sales and aftersales, it also boasts a nine-bay dedicated aftersales facility and curated parts and accessories area, further heightening customer engagement and personalisation opportunities.

    The new locations are the first Aston Martin dealerships in the UK to embrace the marque’s new ultra-luxury vision and stand-out corporate identity and draw design inspiration from Aston Martin’s first global flagship location, Q New York, located on the high-profile corner of Park Avenue and West 57th Street.

    In addition to the new dealerships, Aston Martin is pleased to introduce Marshall Motor Group to the UK dealer network. Marshall will operate from Sevenoaks, representing the South East of England. The UK dealer network will continue to build a portfolio of new developments across the remainder of 2024 and 2025.

    Marco Mattiacci, Global Chief Brand & Commercial Officer at Aston Martin said: “The investment in these landmark new UK retail locations comes at the perfect time, as we bring to market the most diverse, dynamic and desirable portfolio within the ultra-luxury and high-performance automotive segments. The thrilling new Vantage, upgraded DBX707 and class-leading DB12 are now joined by our recently unveiled V12 flagship model, Vanquish, completing the strongest line-up of products in our history. It is brilliant to have this breathtaking portfolio available at world-class dealerships, providing the very highest standards in luxury customer experience.

    “The significant long-term investment being made from our UK dealer network represents the positive trajectory of the Aston Martin brand along with a strong confidence in the new portfolio of models we have brought to market. Alongside our partners, we will continue to invest in the retail strategy for our home market and internationally, through development of our network including high-profile flagship locations including a Central London location now identified and set to be revealed in 2025.”

    The new UK dealerships build on Aston Martin’s expansion in Europe with new showrooms and boutique locations in Baden-Baden, Nürnberg, Hamburg and Prague all to open before the end of 2024. Following the opening of a new landmark showroom inside the Peninsular Tokyo Hotel earlier this year, the brand’s presence in Asia will also be boosted by the official reopening of Aston Martin Seoul later this month, adding to the opening earlier this year of Aston Martin Suwon with new importer Britannia Auto, marking a new era for Aston Martin in South Korea.

    About Aston Martin Lagonda:
    Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.

    Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vanquish, Vantage, DB12, DBX707 and its first hypercar, the Aston Martin Valkyrie. Aligned with its Racing. Green. sustainability strategy, Aston Martin is developing alternatives to the Internal Combustion Engine with a blended drivetrain approach between 2025 and 2030, including PHEV and BEV, with a clear plan to have a line-up of electric sports cars and SUVs.

    Based in Gaydon, England, Aston Martin Lagonda designs, creates, and exports cars which are sold in more than 50 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales. The company is on track to deliver net-zero manufacturing facilities by 2030.

    Lagonda was founded in 1899 and came together with Aston Martin in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.

    2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment. This coincided with Aston Martin’s return to the pinnacle of motorsport with the Aston Martin Aramco Formula One® Team and commenced a new era for the iconic British marque.