Sant’Agata Bolognese – The Lamborghini Polo Storico tenth anniversary celebrations began in St. Moritz on 21 and 22 February with two days dedicated to the company’s classic cars and heritage center. On the evening of 21 February the Balthazar Downtown restaurant hosted an exclusive dinner for a select group of Polo Storico customers and collectors. The following day, international journalists and customers were welcomed to the Lamborghini Polo Storico Lounge. An extraordinary Diablo SE 30(viola30; metallic uni; 210113; Lamborghini) captured the guests’ attention throughout the weekend. The car, painted in “Lambo Thirty”—a brilliant purple created especially for this version—was spectacularly positioned, “flying,” on the panoramic terrace of Balthazar Downtown. The terrace looks out over the frozen water of Lake St. Moritz, where two more historic Lamborghini vehicles were in the spotlight: the Countach “pace car”, which took part as support at the Monaco Formula 1 Grand Prix in 1981 and 1982, and a Miura SV were brought to St. Moritz by their owners to participate in the “The I.C.E. St. Moritz” concours d’elegance.
“In St. Moritz, we kicked off a year of celebrations that will take us to some of the world’s most exclusive locations, engaging our international community.” stated Alessandro Farmeschi, After Sales Director at Automobili Lamborghini. “It was really meaningful to meet up in the Alps with our customers. Together, in the last ten years we’ve worked on unique projects, certified exceptional cars and promoted the history of our brand around the world.”
Among the vehicles that drew the biggest crowds was the eye-catching, legendary Countach LP 400S, also known as the “Countach Pace Car” because it was used as the safety car at the Monaco Formula One Grand Prix in 1981 and was the official car of the Race Director the following year. One of the most iconic Lamborghinis ever employed in a sporting environment, the Countach in question is currently being analyzed as part of the Polo Storico certification process. It was accompanied on the parade around a frozen St. Moritz by a red Miura SV that was certified by Lamborghini Polo Storico in 2018. It was the last and most powerful version of the model, which was launched by Lamborghini in 1966 and was the world’s first super car.
The value and prestige of Lamborghini’s historic cars have also been confirmed by the public at the Concours d’Elegance. In fact, the Miura SV won the Hero Below Zero award, given based on public preferences.
The Lamborghini Polo Storico tenth anniversary celebrations will continue in Rome from 24 to 27 April at the Anantara Concours d’Elegance: a new international event exclusively for Italian classic cars. Some of the most iconic masterpieces from motoring history will parade through the heart of the Italian capital, watched by crowds of admiring fans from all over the world. Lamborghini Polo Storico will be present with its own stand.
The ice-themed genre of classic car demonstrations and concours makes for a compelling case. With a backdrop, typically a picturesque Alpine location that creates an unexpected visual and and even driving experience, the basic concept is hard to resist and entirely on season. Amongst this small yet highly exclusive niche within the automotive lifestyle event space is the I.C.E. at St. Moritz.
The Swiss town of St. Moritz, located on the southern slopes of the Abula Alps near Piz Nair, is known for both its idyllic views and also its ski resort bonafides as exemplified in its hosting both the 1928 and 1948 editions of the Winter Olympics. Nearby Lake St. Moritz is also home to the I.C.E., an event conceptualized as far back as 1985 when several adventurous British participants in the long-held Cresta Run skeleton race hatched a plan for an extracurricular activity involving driving a few of their vintage Bentleys on the frozen lake.
Present on that day was Marco Makaus, a significant business man and car enthusiast in his own right who took in the spectacle of these incredible vehicles with their vibrant liveries contrasting with the white expanse of the frozen lake and snow-covered mountains beyond them. These growling and sliding automobiles offered an interesting bridge between icy winter weather of a winter in St. Moritz versus the summer attitude that goes along with more typical use of cars such as these were. The idea was quite literally laid out in front of him, and Makaus began to plot out his own course, imagining a controlled replication of the event that could grow to a larger scale while involving many more cars than those Bentleys or adventuresome skeleton race attendees seeking extracurricular activities.
Given the complexities of coordinating with venues and jurisdictions and corralling just the right sort of participants took decades to turn into reality, finalized when the town of St. Moritz and Badrutt’s Palace came aboard as partners.
Technically, the first abbreviated demonstration version of The I.C.E. St. Moritz took place in 2019. Subsequently delayed due to the pandemic, the first full full edition of The I.C.E. took place in 2022. Now, an annual fixture on the February calendar, The I.C.E. continues to grow with a record-breaking 2025. No less than 52 highly-exclusive classic and sports cars took to Lake St. Moritz as part of the event, while 20,000 visitors attended from all over the world.
The I.C.E. formula has been perfected to a multi-day event that goes something like this.
Day 1 (Friday, February 21) On the first morning, The I.C.E. Village opens around the frozen event’s parc fermé, a display of these incredible cars on ice. The gathering gives attendees the opportunity to meet and examine the cars while a jury of experts selects cars across five concours categories. Winners are judged on elegance, rarity and history of each model and included: Ferrari 500 TRC Scaglietti from 1957 (Barchettas on the Lake); Bugatti 59 from 1934 (Open Wheels); Alfa Romeo 6C 1750 GS Aprile from 1931 (Concept Cars & One-Offs); Ferrari 275 GTB/4 from 1966 (Icons on Wheels); and Porsche 908/03 from 1971 (Racing Legends).
Throughout the day, dynamic sessions on the lake take part including debuts by new car manufacturers. This year’s event included reveals from Maserati and Pagani.
Day 2 (Saturday, February 22) On the second day of the event, demonstration laps are performed on the lake by participants while onlookers enjoy the spectacle of these incredible automobiles circling the snowy surface. Later in the afternoon, a Best in Show award is presented to the ultimate event winner.
That Best in Show trophy, like the event itself and the cars that take part, is highly unique, a design by architect Lord Norman Foster. Foster joined Tilly Harrison of key event sponsor Richard Mille to award to a 1934 Bugatti Type 59.
Other awards included a 1961 Ferrari 250 GT SWB “Sefac” winning Spirit of St. Moritz and a 1972 Lamborghini Miura SV winning the Hero Below Zero award that is chosen by the public in attendance.
Like other successful automotive events gaining traction as “must-see” participants on the world stage, The I.C.E. St. Moritz intentionally cultivates a schedule that includes additional automotive and cultural events in order to expand and diversify the draw for participants traveling in for The I.C.E. St. Moritz.
This year, this included Classic Driver Talks held on Thursday afternoon ahead of the main event on a stage located in downtown St. Moritz. Another event dedicated to contemporary sculpture with an automotive theme by Jörg Heiser for PARTICOLARE was also held for the first time. Other elements held on the lake or within St. Moritz proper included activations by Riva Classiche, Bugatti Rimac, Ruf, Meyers Manx, Totem Automobili and Lamborghini.
The growing atmosphere attracts even more luxury brands seeking to be part of the celebration. In addition to car brands, this includes Title Sponsor Richard Mille, RM Sotheby’s, VistaJet, Loro Piana, UBS and Vincenzo Dascanio, Bang&Olufsen, Blasto, Blunotte Eventi, Les Crêtes and Campari Group. From the automotive field, prestigious brands of the standing of Maserati and Pagani Automobili renew their attendance.
The ICE Show AG Info: www.theicestmoritz.ch Instagram: @theicestmoritz @stmoritz Official hashtag: #TheIceStMoritz #stmoritz
St. Moritz, Switzerland – During the prestigious “The Ice” event, an occasion born from the idea of Marco Makaus and held on February 21st and 22nd, Totem Automobili made a striking appearance in the heart of St. Moritz. The brand presented “Freia,” the GT Electric chassis no. 2, captivating the strolling public with its full-electric powertrain.
For the occasion, “Freia” was equipped with Michelin Pilot Alpin 5 winter tires, perfectly suited for the alpine setting. Adding a refined touch of elegance, the vehicle’s front storage compartment was transformed into an ice bowl, housing bottles of Asolo Prosecco from Villa Sandi. This renowned winery, deeply rooted in the Treviso region, is also a proud sponsor of the Snow Polo event, an annual celebration of sport, hospitality, and luxury held on the frozen lake of St. Moritz.
The flash-mob event, which took place on Friday and Saturday, attracted the curiosity of the numerous visitors in town for attending The Ice, who had the exclusive opportunity to admire the silhouette of the Totem GT Electric while savoring a glass of exquisite prosecco offered by the brand directly from its front compartment.
With such a remarkable presence this year, one can only wonder what Totem Automobili has in store for next year’s edition.
About Totem Automobili
Totem Automobili is an Italian automotive company specializing in the production of handcrafted luxury cars made from carbon fiber. Our mission is to combine the most advanced technologies with classic design, creating vehicles that offer an unforgettable driving experience. The GT Series is our first masterpiece, merging Italian craftsmanship with technological innovation.
MODENA, Italy – The Maserati GranCabrio range is the leading light at The I.C.E. St Moritz where, on Friday, February 21, 2025, the GranCabrio was presented in its new 483-HP version. Already available on the GranTurismo that completes the range, this engine combines the performance and comfort characteristic of the coupé version with the option of driving in the open air. Also unveiled was the one-of-a-kind GranCabrio Trofeo ONE of ONE – THE I.C.E., designed as part of the Maserati Fuoriserie Customization Program.
GranCabrio, Maserati’s luxury cabriolet, also with an output of 483 HP The spirit of the open-air “Italian grand tourer” and the performance typical of the Modena brand are the leading lights in an extremely comprehensive offering, the broadest ever proposed for the Maserati convertible. It is now available both with the TWIN TURBO combustion engine in the 483 HP version, the 542 HP Trofeo version, and with the 100% electric Folgore powertrain.
At The I.C.E, surrounded by snow-capped mountains and the most famous frozen lake in the Engadin region of Switzerland, the GranCabrio on display features the Verde Giada body color, with black brake callipers, and 20” (front) and 21” (rear) wheels with Crio (Imola) diamond-cut gloss black design. The interior is in an ice-coloured perforated full-grain leather, with the Maserati Trident logo embroidered on the headrest. The specifications of the model on display – featuring the Sonus faber high premium sound system with 19 speakers – is complemented by 3D carbon-fiber finishes and adaptive full LED headlights with a dark finish.
This version of the GranCabrio is a style icon and the perfect interpreter of the purest performance thanks to refined details such as the retractable soft top, to enjoy the best open-air experience, space for four true seats with the comfort required even for long journeys, whereas the 483 HP 3.0-litre V6 Nettuno Twin Turbo enables the car to reach 186 mph, with acceleration from 0 to 62 mph in just four seconds.
As with the Trofeo, the 483 hp version also comes with all-wheel drive (AWD) as standard and air suspension, to ensure the utmost performance without sacrificing comfort in full “granturismo” spirit, even in the open air.
Maserati always focuses every decision-making process on the customer and the entire GranCabrio range is only one example of this: to fulfil the wishes of the most discerning, the color palette has been revamped and extended with a particular elegance, as with hues like Verde Giada.
To satisfy more sporty customers, orders will open in March with the Trident’s official dealer network for the new Sports Exhaust, providing the GranTurismo and GranCabrio Trofeo range with purer and more adrenaline-fuelled sounds, to emphasize some of the brand’s iconic features: the unmistakable Maserati sound and racing DNA.
GranCabrio Trofeo ONE of ONE – THE I.C.E. Maserati is synonymous with Italian luxury around the world and to epitomize this concept at 2025’s The I.C.E St Moritz, the special GranCabrio Trofeo ONE of ONE – THE I.C.E. has been unveiled, as an exclusive car created as part of the Maserati Fuoriserie Customization Program.
Dedicated to winter charm, the GranCabrio Trofeo ONE of ONE – THE I.C.E. features a customized exterior in an exclusive body color created specifically, known as Ice Liquid tri-coat, a rich and refined three-layer paint that brings to mind the setting of the frozen lake on which the car was unveiled to the public for the first time.
To complete the exterior, specific badges, and contrasting side air intakes in a Gloss White finish, as well as forged wheels with Astreo design, paired with gloss blue brake callipers. To finish off the customisation, the Blue Marine soft top, which opens to reveal the beautiful ice-colored leather interior and 3D touch carbon-fiber finishes.
Maserati at THE I.C.E. 2025 The House of the Trident is the leading light at one of the most glamorous events in the winter season.
Snowy landscapes, glamour, and engines. The I.C.E. is not only a competition, but also a unique event combining culture, entertainment, and driving in extreme conditions, serving as an unmissable opportunity for car enthusiasts, collectors, and fans of the automotive world.
Maserati has “broken the ice” by shining the spotlight on its range, in the spirit of “Italian grand touring” and the Trident’s performance.
GranTurismo and GranCabrio, with all-wheel drive as standard in all versions, are the protagonists on snowy roads and in driving activities on ice, combining performance and uncompromising driving pleasure even in the most difficult conditions.
Grecale has invaded the streets of St. Moritz, whereas the MCXtrema and the new Maserati GT2 Stradale are on display to showcase the brand’s racing and competitive DNA.
Finally, when it comes to vintage cars, a Maserati 6CM and a Maserati 200 SI are taking part in the International Concours of Elegance.
Maserati S.p.A. Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally.
Maserati line-up includes the Grecale, the “everyday exceptional” SUV, the GranTurismo, the iconic Italian grand tourer, and the GranCabrio, the new convertible of the Trident; all models characterized by the use of the highest quality materials and excellent technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. The full-electric range also currently includes the Grecale Folgore, Maserati’s first 100% electric SUV, and the GranCabrio Folgore. Finally, the House of the Trident’s latest addition is the Maserati GT2 Stradale, the road-legal version of the GT2 that took Maserati back to the track in closed-wheel championships. The heart of the new super sports car is the V6 Nettuno engine, reaching 640 hp (471 kW) in the latter configuration. The GT2 Stradale is therefore the most powerful road-going Maserati with an internal combustion engine.
The mission at Maserati is to write the future of mobility in the luxury segment, focusing on its customers’ requests. The Brand, in line with the Stellantis “Dare Forward 2030” strategic plan, is now taking Italian luxury all over the world.
