Tag: Toyota

  • New Toyota GR86 Yuzu Edition

    New Toyota GR86 Yuzu Edition

    • Company Announces GR86 Yuzu Edition for 2026
    • GR86 Yuzu Edition Features Exclusive Yuzu Yellow Exterior Color, Black Wheels and a Performance Package
    • 2.4-Liter, 4-Cylinder Boxer Engine Generates 228 Horsepower and 184 lb.-ft. of Torque
    • Complimentary 1-year membership to the National Auto Sport Association
    • Expected to arrive at Dealerships Fall 2025

    [source: Toyota]

    LONG BEACH, CA – For 2026, the Toyota sports car lineup is getting brighter with the GR86 Yuzu Edition. This vibrant exterior color is a nod to a memorable special edition of GR86’s predecessor, the Scion FR-S Release Series 1.0.

    Based on the GR86 Premium grade, the special edition will feature 18-inch matte–black wheels and other stunning black accents throughout the vehicle. On the inside, the Yuzu edition features a black interior with yellow accents. Customers will find black Ultrasuede® – trimmed sport seats with yellow perforation and yellow stitching on the steering wheel, parking brake handle, and door trim.  

    Brembo® Brakes improve stopping power and SACHS Dampers provide additional stability while preserving GR86’s trademark playfulness. Customers can customize their vehicle by adding additional accessories like a cat–back exhaust with GR logoed silver-colored tips, and a body kit to the Yuzu edition for even more self-expression.  

    For the 2026 model year, the GR86 will be available in three grades – GR86, GR86 Premium and the GR86 Yuzu edition. All grades will offer a choice of a six-speed manual or automatic transmission and will be powered by a 2.4-liter, 4-cylinder boxer engine generating 228 horsepower and 184 lb.-ft of torque.  

    The GR86 will arrive at Toyota dealerships in the Fall of 2025. There will only be 860 Yuzu editions assembled for the North American market for 2026.  

    Toyota will share Manufacturers Suggested Retail Price and specs for all grades later this year.

    Pure Driving Experience Across All Grades
    Each GR vehicle is designed and engineered with a precise attention to detail and unique driving character. The GR86 is a sports car that focuses on performance and balance. Its compact dimensions and responsive chassis make it feel nimble on both tight corners and open roads, delivering an engaging driving experience that emphasizes fun over outright power.

    Last year, the GAZOO Racing engineering team made updates to tuning, providing an even more enjoyable ride. Some of the updates included revised throttle mapping to increase the ease of “blipping,” and additional engine torque control to provide a more direct throttle response and linearity to improve ease of control at all speeds.

    All of these updates will be carried over to the 2026 models along with the Performance Package available on the GR86 and GR86 Premium grades that include Brembo® Brakes and SACHS Dampers. The Performance Package is standard on the GR86 Yuzu edition. The SACHS Dampers are filled with high-pressure nitrogen and oil and are designed to absorb vibrations across a wide range of speeds, maximize ground contact, and support firm, stable steering, while also balancing road feedback and ride comfort. The red-painted Brembo 4-piston front and 2-piston rear brake calipers clamp down on smooth surfaced 12.8 x 1.3-in front rotors, with 12.4 x .79-in. rotors in the rear. 

    The dampers and brakes complement the GR86’s chassis, which is known for its taut, agile feel. Crafted from a combination of high-strength steel, hot-stamped steel, and aluminum, each material in the frame is strategically placed to bring drivers a balance of roll and pitch that helps maximize control. Up front, it uses diagonal cross members and high-strength fasteners to join the front suspension and frame together. At the rear, a full ring structure and high-strength fasteners connect the frame and suspension mounts. For additional reinforcement, structural adhesive has been added throughout the underbody. Altogether these enhancements create a cohesive, connected frame.

    Light and Fun-to-Drive
    All GR86 models pack in modern engineering, tech, and convenience – while sticking to its lightweight sports car roots.

    Weighing in at just 2,811 pounds for the manual transmission equipped base grade model, and at 2,851 pounds for the automatic transmission model, the GR86 is one of the lightest sports cars that Toyota develops. An aluminum hood, front fenders, and roof panel help keep the weight down on the body. While details such as the use of structural adhesives in the frame and seats that are over six pounds lighter than the prior generation 86, help save precious ounces in the name of maximum control.

    The naturally aspirated 2.4-liter FA-24 engine delivers 228 horsepower and 184 lb.-ft. of torque and is tuned so that peak torque arrives at 3,700 RPM, resulting in a responsive and powerful driving experience. Zero-to-60 acceleration comes in at 6.1 seconds for the 6-speed manual transmission, and 6.6 seconds for the available six-speed electronically controlled automatic transmission (ECT-i). With either transmission, the GR86 comes equipped with a Torsen® limited-slip rear differential for better traction while cornering.

    Sports car purists will love GR86’s 6-speed manual transmission. With the push of a button, drivers can engage Track mode or switch off Vehicle Stability Control (VSC). On the automatic transmission GR86, additional clutch discs and a high-capacity torque converter allow for smooth delivery of the 2.4-liter engine’s higher power and torque.

    On the inside, a low-slung, driver-focused cockpit with digital instrument panel, push-button start, HVAC system with LED dials and piano-key switches, and a leather-wrapped steering wheel with integrated audio controls keep the driver in complete control of their environment. On the 6-speed automatic, steering-wheel-mounted paddle shifters offer enthusiasts a dynamic driving experience. Drivers can choose between Normal, Sport or Snow modes. When in Sport mode, the transmission senses brake and accelerator operation and vehicle behavior to automatically select the optimal gear, bringing drivers the control they want.

    An 8-inch touchscreen multimedia system with a six-speaker audio system comes standard on the base grade and an eight-speaker system is standard on the Yuzu edition and Premium grade. For seating, the Premium grade comes with Ultrasuede®– and leather-trim with black stitching, six-way adjustable front seats with two-level heating. The base grade has six-way adjustable black GR-embossed fabric with sport fabric side bolsters. Rear seats include Ultrasuede® trim on the Premium grade and sport fabric on the base grade. 

    GR86 Safety, Convenience & Connected Services
    All Toyota GR86 models come standard with an Active Safety Suite. On Automatic Transmission models, this suite includes Pre-Collision Braking System, Pre-Collision Throttle Management, Adaptive Cruise Control, Lead Vehicle Start Alert, Rear Sonar Warning, Lane Departure Warning with Sway Warning and Automatic High Beams. Manual Transmission models include Pre-Collision Braking System, Adaptive Cruise Control, Lane Departure and Sway Warning, Lead Vehicle Start Alert, and Automatic High Beams. An anti-theft system with engine immobilizer and alarm are also standard.

    Standard on all models, Toyota’s Star Safety System™ includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist (BA). Smart Stop Technology® (SST), Track Mode and Hill Start Assist Control (HAC) round out the suite of active safety systems. Additional safety features include LATCH (Lower Anchors and Tethers for Children) with lower anchors on outboard rear seats and tether anchors on all rear seats and a Tire Pressure Monitor System (TPMS). Seven airbags are standard on all models, including a driver’s knee airbag.

    Experience convenience and peace of mind with GR86’s Connected Services* trials, including a one-year trial subscription to Safety Connect* with Emergency Assistance Button and Enhanced Roadside Assistance; a one-year trial of Service Connect, which includes receiving personalized maintenance updates and vehicle health reports; and a one-year trial of Remote Connect so owners can remotely interact with their vehicle through the Toyota app via a compatible smartphone and/or smartwatch. Remote activities enabled by the app include locking/unlocking doors, starting and stopping the vehicle, locating the last parked location, checking vehicle status, and monitoring guest drivers. For more details, please visit toyota.com/connected-services

    *Subscription required after trial period. 4G network-dependent

    Motorsports Inspired
    To earn the GR badge, GR sport cars go through an intensive track testing process approved by Akio Toyoda, aka Morizo, and the Toyota GAZOO Racing drivers and engineers. Toyota GAZOO Racing is working together with ROOKIE Racing to compete in various endurance and touring car races like the Super Taikyu in Japan to help provide insights and develop new technologies through motorsports. The team uses real-world competitive racing to hone in on what makes a GR a GR.

    In 2023, Toyota GAZOO Racing North America developed the GR Cup single-make racing championship that features race-modified GR86s. The series is designed to celebrate car culture and motorsports by enthusiasts, for enthusiasts. It provides an entry-level professional racing opportunity at a more affordable rate, allowing more drivers to compete and help them develop.

    Toyota’s commitment to motorsports is one of the many reasons why it also offers a complimentary 1-year membership to the National Auto Sport Association (NASA) giving GR owners the chance to experience the world of performance driving in an enclosed road course. Owners will enjoy a host of benefits, including one free High Performance Driving Event (HPDE) and discounted admission to NASA-sanctioned events.

    Warranty and ToyotaCare
    Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles, and corrosion with no mileage limitation. ToyotaCare is a no additional cost plan covering normal factory-scheduled maintenance for 2 years or 25,000 miles, whichever comes first, and 24-hour roadside assistance for two years, unlimited mileage.

    About Toyota 
    Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

    Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In spring 2025, Toyota’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 31 electrified options.

    Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company’s U.S. operating sites.

  • Toyota GR Supra MkV Final Edition

    Toyota GR Supra MkV Final Edition

    • Toyota Introduces GR Supra MkV Final Edition at Grand Prix of Long Beach
    • MkV Final Edition Features Optimized Tuning, Improved Braking and Chassis and Suspension Updates
    • 3.0 and 3.0 Premium Grades Available
    • All Grades Offer 382 Horsepower with 368 lb-ft. of Torque

    [source: Toyota]

    LONG BEACH, CA – Born on the track, the GR Supra is a testament to Toyota’s commitment to motorsports-bred vehicle development, blending engineering excellence, innovation, and lessons learned from the most demanding conditions that only racing can provide. For the 2026 model year, Toyota celebrates this legendary sports car with the GR Supra MkV Final Edition.

    In 2019, Akio Toyoda, aka Morizo, reintroduced the GR Supra to the world after a 17-year hiatus. Over the succeeding 6 years, the MkV generation has proven itself from the track to the city streets. To wear the GR badge, a vehicle must prove itself worthy of the marque through rigorous testing by Toyota GAZOO Racing engineers and countless hours on the track with Toyota’s drivers, including Morizo himself, behind the wheel. GR Supra has achieved success in some of motorsports’ most demanding series, including Formula Drift, Super Taikyu in Japan, and the Nürburgring 24 Hours.

    In the spirit of kaizen, or continuous improvement, the GR Supra has been updated and enhanced each year in the current model cycle. This “always on” approach to vehicle development provides an avenue for lessons learned from motorsports to be applied to production models quickly and efficiently for the benefit of consumers. For 2026, the GR Supra MkV Final Edition aims to deliver a more integrated experience not only for circuits but also for the long and winding roads where sports car enthusiasts feel most at home. Improved braking performance, an updated suspension, increased body rigidity, optimized tuning, and enhanced aerodynamic performance inspire confidence and turn up the fun.

    The GR Supra MkV Final Edition headlines a lineup that also features the GR Supra 3.0 and 3.0 Premium grades – all available with a manual or automatic transmission. Powered by an in-line six-cylinder turbocharged engine, the GR Supra puts out an impressive 382 horsepower and 368 lb.-ft. of torque.

    Standard performance features include a double joint-type MacPherson front and multi-link independent rear suspension, sport-calibrated electronic power steering, and dual rear exhaust outlets. All models wear high performance Michelin® Pilot® Super Sport tires for maximum grip of the GR Supra’s rear-wheel drive platform.

    The 2026 GR Supra is expected to arrive at Toyota Dealerships in Spring 2025. Production of the fifth-generation GR Supra will end Spring 2026.

    MkV Final Edition
    For 2026, Toyota is introducing the GR Supra MkV Final Edition – celebrating the GR Supra that was reintroduced in 2019 after Akio Toyoda put together a small team to reimagine what we now know as GAZOO Racing’s flagship sports car. Born from hands-on testing at the Nürburgring, the MkV GR Supra delivers a powerful performance every time the driver gets behind the wheel.

    The GR Supra MkV Final Edition offers an elevated driving experience with unique updates to this special edition. Differential control and exclusive control maps have been refined to help improve traction between the tire and the road surface, reducing understeer through turns. And for better braking control, larger Brembo brake discs have been added to the vehicle.

    The GR Supra MkV Final Edition has suspension and chassis modifications that enhance stability and strengthen the direct connection to the road. Cornering grip is also increased due to a revised camber angle of the front and rear wheels which gives drivers improved cornering stability. Responsive electronically controlled shock absorbers have been revised and this combines with a stronger front stabilizer to help improve driving performance. A heightened sensation of suspension and body integration is achieved using strengthened rubber bushings for the front control arms and strengthened rubber mounts for the rear sub-frame while better grip and control also come with a stronger under-body brace.

    Aerodynamic modifications, including a ducktail carbon fiber rear spoiler, front wheel arch flaps, and higher front tire spats further enhance handling, optimizing front/rear aerodynamic balance and downforce. Meanwhile, the optimized electric power steering delivers a more direct steering feel and improved control.

    The distinctive, bold exterior appearance of the GR Supra MkV Final Edition is complimented by new 19-inch matte black wheels, the gloss-finished carbon fiber ducktail rear spoiler, and gloss carbon fiber mirror caps. Inside the vehicle, the genuine leather-trimmed driver’s seat is upholstered in Alcantara and embroidered with the GR logo, while red stitching, red highlights around the gear shift knob, and red seatbelts accentuate the interior’s sporty feel. Customers can also expect a GR cupholder cover and a camo car cover with the vehicle.

    Inspired by the GR Supra GT4 EVO2 race car that competes in GT4 category races all over the world, the GR Supra MkV Final Edition will also have a GT4 style pack* option that comes in two new exclusive matte colors: Burnout** and Undercover**. The style pack includes a GT4-inspired side graphic on the exterior, a matte-finished carbon fiber ducktail rear spoiler, a matte-black rear Supra emblem, and red mirror caps.

    *The GT4 style pack will not be available until Fall 2025.
    **Extra-cost color.

    High Performance Stand Out
    GR Supra’s 3.0-liter turbocharged inline six-cylinder engine provides exhilarating performance thanks to powerful torque high in the rpm range, delivering a 0-60 time of 3.9 seconds with the 8-speed automatic transmission (AT) and 4.2 seconds when equipped with the manual transmission (MT). AT models have a manufacturer-estimated 22 city/29 highway/25 combined fuel economy rating helped in part by standard start/stop technology, which shuts the engine off while the car is at rest.

    The AT allows drivers to focus on the throttle and braking – opening up the possibilities for a thrilling time while driving. The MT features an Intelligent Manual Transmission (iMT) programmed with software that prioritizes sporty performance. When upshifting, the parameters are tuned to optimize engine torque at the moment of clutch engagement and release. On downshifts, the software includes rev-matching for consistent performance. The iMT is set as the default, but, if the driver prefers, it can be switched off in Individual Mode.

    Drivers can select from Normal, Sport, and Individual modes that adjust throttle response, suspension damping, and power steering settings. Additionally, all grades include an Adaptative Variable Suspension (AVS) with sensors that constantly detect changes in driving operations and road surface conditions. Solenoid valves finely control the damping force of the shock absorbers. NORMAL mode provides a high-level balance between vehicle stability and supple ride comfort, enabling spirited driving without sacrificing comfort. SPORT mode realizes a reassuring and flat vehicle posture with suppressed roll and a more agile steering response.

    Driver-Focused Sports Car Inside and Out
    The GR Supra is known for its bold and aggressive exterior that features a wide stance, sharp lines, and its distinct rear spoiler – providing excellent aerodynamics and performance. Available in Stratosphere*, Absolute Zero, Nocturnal, and Renaissance Red 2.0, the 2026 GR Supra will turn heads on the city streets.

    On the inside, a refined cockpit design enhances the performance experience. The cabin’s minimalist layout prioritizes functionality and comfort. The 3.0 grade comes with standard black soft-touch Alcantara and leather-trimmed sport seats with power adjustment. The 3.0 Premium grade brings a luxury feel with power adjustable seats that come with an option of black leather-trimmed seats or a hazelnut-colored leather trim. Both grades have standard heated seating.

    Modern technology is incorporated effortlessly into the interior with connectivity and audio options that add a sonic dimension to the drive in the GR Supra. Supra Connect** comes standard on the 3.0 Premium along with a 12-speaker, 500-watt JBL® Hi-Fi system. The 3.0 grade can be upgraded to the 12-speaker JBL system with the available Safety & Technology Plus JBL Package, which includes Supra Connect.**

    *Extra-cost color.

    **4G network dependent.

    Premium Technology Features
    All 2026 GR Supra models come equipped with an 8.8-inch touchscreen display that can also be controlled through a rotary touch controller. GR Supra 3.0 grade comes with a 205-Watt, 10-speaker audio system standard, while the 3.0 Premium grade is equipped with a 12-speaker 500-Watt JBL® Premium Audio System.

    Wireless Qi charging is standard on the 3.0 grade equipped with a manual transmission as well as the 3.0 Premium grade and the MkV Final Edition. Wireless Apple CarPlay® compatibility is available on the 3.0 grade and standard on the 3.0 Premium grade. The 3.0 Premium grade also comes standard with Head-Up Display to allow drivers to check their speed, see warning indicators, and turn-by-turn navigation while keeping their eyes on the road ahead.

    When customers upgrade to the Safety & Technology Package Plus JBL on the 3.0 grade, they get:

    • 12-speaker 500-watt JBL Premium Audio System
    • Wireless Apple CarPlay compatibility with full screen capability (iOS only)
    • Full-Speed Dynamic Radar Cruise Control (AT models)
    • Navigation
    • Blind Spot Monitor
    • Rear Cross-Traffic Alert
    • Speed Limit Information
    • Parking Sensors with Emergency Braking Function
    • Toyota Supra Connect trial that includes Remote Services, Remote Maintenance, Automatic Emergency Call, Real Time Traffic Information, Stolen Vehicle Recovery and Map Updates

    The Driver’s Assist Package is another available option on the 3.0 Premium grade, which includes:

    • Full-Speed Dynamic Radar Cruise Control (AT models)
    • Blind Spot Monitor
    • Rear Cross-Traffic Alert
    • Parking Sensors with Emergency Braking Function

    Safety & Convenience
    All GR Supra models come equipped with a number of safety features that include Pre-Collision System with Pedestrian Detection, Lane Departure Warning with Steering Assist, Vehicle Stability Control, Brake Assist, Anti-lock Brake System, Driver and front passenger Advanced Airbag System (front, side, curtain and knee airbags), Vehicle Stability Control, Anti-lock Brake System, Traction Control, and Child Restraint System on the passenger seat.

    Standard convenience features include Automatic High Beams, Rearview Camera with parking aid lines, Tire Pressure Monitor System, Hill Start Assist Control, Directional Parking Lights, and 3-point seatbelts for driver and passenger. Full-Speed Dynamic Radar Cruise Control is included on 3.0 AT grades with the available Safety & Technology Package Plus JBL and on 3.0 Premium AT grades with the available Drive Assist Package. MT models come with a traditional Cruise Control system.

    Motorsports Inspired
    A GR model earns its badge when it proves its mettle on the track. To bring the benefits of motorsports-bred vehicle development to customers, all GR models come with a complimentary 1-year membership to the National Auto Sport Association (NASA). Owners enjoy a host of benefits, including one free High Performance Driving Event (HPDE) and discounted admission to NASA-sanctioned events.

    Warranty and ToyotaCare
    Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles, and corrosion with no mileage limitation. ToyotaCare is a maintenance plan covering normal factory-scheduled maintenance for 2 years or 25,000 miles, whichever comes first, and 24-hour roadside assistance for two years, unlimited mileage.

    About Toyota
    Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

    Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In spring 2025, Toyota’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 31 electrified options.

    Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company’s U.S. operating sites.

  • Arctic Trucks Reveals Toyota Land Cruiser 250 / Prado AT37

    Arctic Trucks Reveals Toyota Land Cruiser 250 / Prado AT37

    THE LEGEND… REDEFINED
    With 2025 marking the 40th anniversary of the light duty Prado’s introduction into Toyota’s global Land Cruiser range, world-renowned extreme mobility vehicle specialists, Arctic Trucks (AT) are poised to redefine ‘cool and capable’ once again with the reveal of their highly anticipated Land Cruiser 250 / Prado AT37.

    Originally founded in 1990 as a special vehicles division of Toyota, the AT37 marks the latest chapter in Arctic Trucks’ long-standing association with the leading Japanese automaker’s legendary Land Cruiser, which remains an integral part of AT’s unparalleled tally of world records and firsts in the harshest environments on earth.

    Primarily developed between Arctic Trucks’ International (Iceland) and UK divisions, together with Toyota Africa distributor, CFAO, the Land Cruiser 250 / Prado AT37 combines Iceland’s deep heritage in off-road vehicle development with world-class expertise from the UK’s ‘Motorsport Valley’, the global centre of motorsport design, development and engineering, and a hub of cutting-edge automotive innovation.

    Arctic Trucks International R&D Manager, Freyr Þórsson, said: “Developing this project in the heart of Motorsport Valley has allowed us to have frequent and direct face-to-face communications with multiple suppliers, and the resulting hands-on development has generated greatly improved performance.” Arctic Trucks UK Managing Director, Peter Smith, added: “This collaboration of teams across the Arctic Trucks group has resulted in a vehicle that is truly fit for use in any market. Combining our three decades of off-road expertise with technology and innovation from the UK supply chain has achieved outstanding results and reaffirms our ongoing commitment to delivering complete vehicle solutions for both work and play.”

    Aligned with OEM and government standards of fit, finish and functionality, the visually imposing AT37 blends a finely tuned balance of confidence inspiring on-road handling, with superior clearance, comfort, control and mobility over all terrains. From rocky technical trails to soft snow, sand and everything in between, the AT37 achieves tracked vehicle capability with car-like drivability. #ExploreWithoutLimits and #DriveYOURadventure in the new Land Cruiser 250 / Prado AT37.

    THE LAND CRUISER 250 / PRADO AT37
    Drawing from over 35 years of unparalleled operational experience in our planet’s harshest environments, the Arctic Trucks Toyota Land Cruiser 250 / Prado AT37 is a completely re-engineered yet perfectly daily drivable high-mobility vehicle that commands attention wherever it goes.

    Taking the name from its 37” rubber, the AT37 will be specified in most markets with a choice of either BFGoodrich’s new All-Terrain T/A KO3 or Mud-Terrain T/A KM3 tyres, for more grip, toughness and wear performance across a wide range of conditions. These are wrapped around Arctic Trucks’ new retro-inspired ‘Heritage’ forged alloy wheels, which offer better strength to weight and feature a unique dual-valve design for greater flexibility to monitor and modulate tyre pressures.

    Improved ‘suspension effect’ from the AT37’s taller, wider tyres is combined with a bespoke 2-way adjustable performance suspension system, providing increased travel and 40mm of lift. Developed in partnership with Dakar-winning specialists, R53 Suspension, large diameter monotube dampers feature high tensile hard chrome steel shafts, enhanced sealing, matched springs and hydraulic bump stops. Low friction, nano-enhanced oil flow from external reservoirs is further enhanced by R53’s OptiFlow technology, maintaining peak performance during the most mundane or exceptional of journeys.

    To accommodate this significant increase in tyre size, Arctic Trucks have remained true to form by completely reprofiling the Land Cruiser’s frame, body, bodywork and drivetrain to balance maximum wheel/tyre and ground clearance with low centre of gravity. Combined with a wider track and extended wheelbase, this provides surprisingly comfortable, composed and direct on-road performance, while allowing the AT37 to venture with ease where others can’t.

    Sharing unique design language with their extreme expedition vehicles, Arctic Trucks’ signature widebody flares incorporate a tyre pressure guide / central tyre inflation system connection recess in all four corners, while creating coverage, clearance and an unmistakable appearance that is noticed everywhere. Newly developed and contoured AT mud guards seamlessly integrate with the Land Cruiser AT37’s extended bodywork, providing ample protection during off-grid adventures.

    Arctic Trucks’ usual attention to detail doesn’t stop there. Their robust extended profile side steps feature an extruded aluminium profile, high-grip rubberised inserts and durable end caps, for ease of replacement. These are complemented inside and out by distinctive Arctic Trucks black and lava badging and detailing throughout the bodywork, wheels and interior, which features unique gear selector and dash trims, together with premium AT interior mats and sill plates.

    Concluding at the rear, the discrete 2” multifunction receiver hitch, common to most Arctic Trucks versions, enables quick, easy fitment of tow balls, winches, steps, seats, gear carriers, barbeques and much more; further maximising the AT37’s adaptability for the most leisurely or extreme situations.

    As an official Toyota partner in multiple regions, Arctic Trucks will launch the Land Cruiser 250 / Prado AT37 from Q2 2025 as an official dealership-supplied version or direct customer conversion in Europe, North America, the Middle East and Africa. Thomas Cogez, TOYOTA Sales and Marketing Director, from CFAO (Africa) said: “We are excited to announce our collaboration between CFAO TOYOTA and Arctic Trucks on this innovative new Land Cruiser Prado AT37. By combining TOYOTA’s world-renowned engineering excellence with Arctic Trucks’ expertise in creating extreme off-road vehicles, we aim to deliver a next-level driving experience that will redefine performance and durability in challenging African terrains. Together, we are committed to pushing the boundaries of adventure and reliability, ensuring the Land Cruiser Prado and AT37 edition continues to lead the way in off-road capability.”

    SPECIFICATION*
    The Land Cruiser 250 / Prado AT37 is compatible with all engine/transmission options and trim levels, including both the passenger and commercial variants, and features:

    • Extensive Arctic Trucks re-engineering to frame, body, bodywork and more
    • 10-piece Arctic Trucks widebody package, featuring recessed AT tyre pressure detail (body colour & textured black)
    • All-new 17×10 Arctic Trucks ‘Heritage’ dual-valve forged alloy wheels (satin black)
    • 37” (37×12.50 R17) BFGoodrich All-Terrain T/A KO3 or Mud-Terrain T/A KM3 tyres
    • New optimised and elevated Arctic Trucks & R53 2-way adjustable performance suspension system, featuring longer travel front coilovers, rear dampers and springs (elevation: +40mm)
    • Wider track and extended wheelbase (rear axle relocation) for improved clearance, comfort and stability
    • Arctic Trucks and Toyota speedometer, TPMS and TSS re-calibration
    • Robust extended profile Arctic Trucks aluminium and high-grip rubberised side steps
    • Discrete Arctic Trucks 2” rear multifunction receiver hitch
    • Contoured and integrated Arctic Trucks off-road mud guards, front and rear
    • Arctic Trucks premium interior carpet mats (black & lava)
    • Distinctive Arctic Trucks AT37 black & lava badging and detailing package (fender flares, doors, side steps, tailgate, wheels, mud guards, gear selector, dash binnacle, sill plates, interior mats, receiver cover)
    • Arctic Trucks locking wheel nuts
    • Arctic Trucks torque wrench
    • Unique Arctic Trucks Land Cruiser 250 / Prado AT37 Certificate of Authenticity

    *Specification, pricing, weights and dimensions may vary between regions

    ABOUT ARCTIC TRUCKS
    Arctic Trucks was founded in 1990 as a specialist division of Toyota in Iceland – long known as the ‘Land of Fire and Ice’ due to its rugged and beautiful landscape of extremes; from glacial to volcanic and everything in between. Our homeland is truly a world-class proving ground.

    Over more than three decades Arctic Trucks have forged an unparalleled level of expertise in the re-engineering and conversion of four-wheel drive vehicles, setting a benchmark for quality, durability and reliability in the most remote and inhospitable environments on earth.

    Arctic Trucks vehicles have achieved multiple world records and firsts, including being the first vehicles to reach the Magnetic North Pole (for Top Gear’s iconic 2007 ‘Polar Special’), the fastest overland journey to South Pole, longest distance expedition in Polar history, first expedition to drive through all 7 continents, first Antarctic crossing by passenger vehicle and the first wheeled vehicle in history to travel from the Magnetic North to the South Pole (successfully completed in December 2023).

    Setting numerous time and distance benchmarks along the way, Arctic Trucks have also dramatically increased polar travel efficiencies; enabling personnel to remain ‘in field’ for far longer than previously, without need for resupply.

    Drawing from this unrivalled expedition experience and developed to global automotive OEM and government standards, Arctic Trucks versions of some of the most popular 4×4 platforms are also sold officially through automotive dealerships worldwide. With over 20,000 vehicles sold to-date, they are equipped to deliver a finely tuned balance of confidence-inspiring handling and superior comfort, control and mobility, both on-and off-road; resulting in exciting, daily driveable vehicles which are truly ‘cool and capable’ over all terrains.

    Staying true to its heritage of extremes, Arctic Trucks is today active in multiple global markets, from the Polar regions to the deserts of Africa and the Middle East – becoming world-renowned as THE benchmark for extreme off-road vehicles in any environment.

    Whether for leisure or professional purposes, Arctic Trucks enable owners and operators to safely, successfully and efficiently ‘Explore Without Limits’, whatever the challenge.