Wanderlust

Tag: Urus

  • Lamborghini Presents 1 of 1 Miami-Inspired Ad Personam Urus SE at Art Basel Miami 2024

    Lamborghini Presents 1 of 1 Miami-Inspired Ad Personam Urus SE at Art Basel Miami 2024

    Unique design highlights endless possibilities of Lamborghini’s Ad Personam customization program for first Urus SE delivered globally

    [source: Lamborghini]

    Sant’Agata Bolognese/Miami, FL December 5, 2024 – Automobili Lamborghini proudly unveiled a special Ad Personam Urus SE[1] at a private event in Miami Beach yesterday evening, inspired by Miami’s vibrant, colorful culture. The livery of this sporty Urus SE has been elevated thanks to the artistic vision of the Lamborghini design center, Centro Stile, and the direction of Lamborghini’s Ad Personam customization team. The Urus SE, launched earlier this year in Beijing, is the brand’s first PHEV (Plug-In Hybrid Electric Vehicle) version of the best-selling Super SUV boasting an 800 CV hybrid powertrain.

    The dramatic details of the Miami-inspired Urus SE, that required an additional 230 hours of painting and testing over the normal industrial process, showcase the nearly endless range of Ad Personam customization options available for customers to enhance their vehicle’s extraordinary individuality.

    “With this authentic piece of art, we have created the most sophisticated livery ever seen on the Urus, to inspire our customers with graphics that underline the outstanding proportions and the iconic design of the car. We have reproduced our perfect vision of the vibrant Miami lifestyle and its diversity,” said Mitja Borkert, Design Director of Automobili Lamborghini. 

    The unique exterior of this Urus SE was brought to life with striking highlights of Blu Glauco (bluglauco; non-metallic UNI; 0098; Lamborghini), contrasted by a combination of greys and black, to create a livery that pays an homage to the city’s mix of culture, style and artistic flair. The front lip in Nero Noctis (neronoctis; metallic UNI; A2A2/LY9B; Lamborghini) is accented by a bright Blu Glauco detail. Bicolor mirror caps in Grigio Telesto (grigiotelestometallic; metallic UNI; Z69; Lamborghini) with a Blue Glauco pinstripe add a touch of elegance while the rear diffuser in Nero Noctis is precisely detailed with matching Blu Glauco highlights. The Urus SE’s luxurious interior features unicolor leather upholstery as well as dedicated kick plates and a dashboard that commemorates the occasion with “MIAMI” detailed on the polished carbon fiber.

    In attendance for the exclusive unveiling in Miami Beach were executives including Automobili Lamborghini Chairman and CEO Stephan Winkelmann; joined by Chief Marketing and Sales Officer Federico Foschini; Design Director Mitja Borkert; Chief Technical Officer Rouven Mohr; and Automobili Lamborghini America Chief Executive Officer, Andrea Baldi.

    “We are always excited to bring true innovation and artistry to Miami, especially during this moment when the city is filled with inspiring creatives, designers and artists,” remarked Winkelmann. “With demand for Lamborghini vehicles at an all-time high, I am very proud of this special Urus SE which highlights the infinite customization possibilities of our Ad Personam program.”

    Guests who attended the event also had the chance to view the new Lamborghini Temerario[2] with a twin-turbo V8 hybrid powertrain that redefines performance, driving pleasure and comfort. The successor to the legendary Huracán[3], the Temerario has a total power output of 920 CV and can accelerate 0-100 km/h (0-62 mph) in just 2.7 seconds.

    The celebration in Miami comes just as Automobili Lamborghini announced record breaking results for the first three quarters of 2024, following the introduction of three new models in just 18 months. Global vehicle deliveries are up 8.6% in 2024 at 8,411, compared to the same nine-month period in 2023. The Lamborghini model range has reached the milestone of becoming fully hybridized, providing a strong foundation upon which to usher in the future of the brand.

    Automobili Lamborghini is committed to pursuing the positive projections for 2025, leveraging the growth momentum achieved in 2024. This vision is driven by the goals of the company and supported by continuous investments, focused on enhancing the products and ensuring sustained improvement.

    [1] Urus SE consumption and emission values: Combined fuel consumption: 2.08 l/100 km. Combined energy consumption: 39.5 kWh/100 km. Combined CO2 emissions: 51.25 g/km. Combined CO2 emission efficiency class: B. Combined fuel consumption with low battery: 12.9 l/100 km. CO2 efficiency class with low battery: G; WLTP
    [2] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data is in the type approval stage
    [3] Fuel consumption and emission values of all Hurácan models; Fuel consumption combined: 14,9-13.9 l/100km (WLTP); CO₂-emissions combined: 338-328 g/km (WLTP

  • Lamborghini’s Home Away from Home, Summer 2025

    Lamborghini’s Home Away from Home, Summer 2025

    Lamborghini Lounge Porto Cervo opens its doors for the 6th summer in a row

    [source: Automobili Lamborghini]

    Sant’Agata Bolognese/Porto Cervo, ITALY – Automobili Lamborghini has created an exclusive and luxurious Lounge in Porto Cervo for the sixth summer in a row. This summer, the Lamborghini Lounge Porto Cervo, located on Promenade du Port in via Porto Vecchio, will welcome Lamborghini owners traveling to Costa Smeralda as well as greet new customers at exclusive events and driving activities on some of Sardinia’s most beautiful roads under extraordinary sunsets. The lounge will remain open until September 10th, accessible by appointment, serving as the hub for test drive opportunities of the new Lamborghini Revuelto[1] and Urus Performante[2] and location for exclusive events organized by Lamborghini dealers.

    All Lamborghini Lounges, whether permanent (such as those in New York and Tokyo) or temporary (such as in Doha or Dubai), are a point of reference for Lamborghini VIP customers and guests, combining the lifestyle of Lamborghini with the latest products and embracing at fullest the brand’s DNA. The Lounge Porto Cervo, with its 600-square-meter inside area and additional private patio, offers an immersive 360° brand experience through several elements, with furnishings designed in collaboration with partners Living Divani, Lamborghini scent developed together with Culti Milano, the Lamborghini footwear collection designed with Tod’s, and the 3T bike inspired to Lamborghini design and colors.

    Inside, the main stars are two of the most recent super sports cars from Sant’Agata Bolognese: Revuelto the first super sports V12 hybrid plug-in and the “two hearted” Urus SE[3]. The new Lamborghini Revuelto, showcased in Ad Personam Grigio Artis (grey) color featuring Nero Ade and Rosso Andra (red) contrast interiors, is the marque’s first V12 super sports plug-in hybrid HPEV (High Performance Electrified Vehicle) and represents a new paradigm in terms of performance, sportiness and driving pleasure from its unprecedented new architecture; innovative design; maximum-efficiency aerodynamics; and a new carbon frame concept.  The recently presented in Beijing, Urus SE, the first Plug-in Hybrid Super SUV, featuring new design, on-board technology and a V8 twin turbo engine that together with the electric powertrain offers a luxurious and high-performance SUV experience with 800 CV. The Super SUV is showcased in Arancio Egon (orange) launch color in combination with Arancio Apodis (orange) interiors.

    Guests are welcomed by the distinctive Lamborghini scent in every corner of the lounge and can enjoy the finest Italian Lavazza espresso in the living area furnished by the brand’s Italian partner Living Divani. While exploring the lounge, guests will be embraced by Tod’s corner that is showcasing the branded Gommini and Sneakers – expression of Italian lifestyle. The guests can then take a closer look at the 3T bike Racemax Boost x Automobili Lamborghini. A fully made-in-Italy e-bike inspired by Lanzador, the Lamborghini vision concept car, with a carbon frame equipped with the efficient Mahle X-20 motor and a flat bar handlebar for a more excellent handling and comfort. The experience for the guests continues exploring – dedicated areas to Accessori Originali – the Lamborghini dedicated program to After Sales accessories specific for each Lamborghini model with Akrapovic racing exhausts for Urus S.

    A key area of the Lounge Porto Cervo is the seasonal Ad Personam Studio: the dedicated area where even the most demanding Lamborghini customers can release their creativity to configure the super sports car of their dreams. In a vast assortment of samples, a plentitude of exterior colors, interior upholsteries, finishes, and details available at Lamborghini can be selected in the virtual configurator with a Lamborghini product specialist. The brand’s main Ad Personam Studio, located in Sant’Agata Bolognese, showcases more than 400 colors in its portfolio, offering customers infinite possibilities to express their personality in their new super sports cars.

    Urus SE
    The lastly presented and the first hybrid plug-in version of the Lamborghini Super SUV, opens a new chapter in the history of the marque. The SE features a new design, optimized aerodynamics, unprecedented on-board technology and an 800 CV hybrid powertrain, the PHEV (Plug-in Hybrid Electric Vehicle) version moves on Urus S in terms of comfort, performance, efficiency, emissions and driving pleasure. Thanks to its “two hearts”, thermal and electric, the torque and power values are the highest ever, giving the SE a unique place in its category and boasting an 80% reduction in emissions.  

    The twin-turbo 4.0 V8 engine has been re-engineered to work in optimal synergy with the electric powertrain of the SSUV. The Internal Combustion Engine develops 620 CV of power (456 kW) and 800 Nm of driving torque; the combustion unit is combined with an electric powertrain delivering 192 CV (141 kW) and 483 Nm of torque. In delivering maximum output the main focus has been on the calibration strategy between ICE and e-motor, reaching a total output of 800 CV to ensure an optimal power curve in every driving mode and on every surface. A 25.9-kWh lithium-ion battery is situated below the load floor and above the electronically controlled rear differential. 

    The design of Urus SE highlights the dynamics of the form, accentuating the vehicle’s sportiness and muscularity. The front section features a new hood with a floating design, where the absence of the cut-off line gives a sense of continuity and amplifies the athletic style of the Urus SE, recalling certain new styling concepts introduced by the Revuelto.  Other new elements include the headlight clusters that feature matrix LED technology, introducing a brand-new light signature inspired by the tail of the Lamborghini brand’s bull, along with a redesigned bumper and front grill.

    Unique in its category, the Urus SE offers greater torque and power at any rpm or driving condition thanks also to “tamburo”. The system develops a total power output of 800 CV (588 kW) at 6000 rpm and a total torque of 950 Nm already available at 1750 rpm and up to 5750 rpm, ensuring best-in-class performance from every angle. This is also thanks to a further enhanced weight-to-power ratio: 3.13 kg/CV (compared to 3.3 in the Urus S). The Urus SE sprints from 0 to 100 km/h in just 3.4 seconds (Urus S: 3.5) and from 0 to 200 km/h in just 11.2 seconds (Urus S: 12.5), reaching a top speed of 312 km/h (Urus S: 305 km/h). These figures make the SE the most powerful Urus ever and the fastest production car in the segment, setting a new benchmark in the Super SUV category.  

    Revuelto
    The Lamborghini Revuelto is the first super sports V12 hybrid plug-in HPEV (High Performance Electrified Vehicle). Revuelto defines a new paradigm in terms of performance, sportiness, and driving pleasure from its unprecedented new architecture, innovative design, maximum-efficiency aerodynamics, and a new carbon frame concept. An output of 1015 CV is delivered from the combined power of an entirely new combustion engine together with three electric motors, alongside a double-clutch gearbox that makes its debut on a 12-cylinder Lamborghini for the first time.

    The powertrain combines high specific power elements: the new 128 CV/liter combustion engine works synergistically with two front axial flux motors that deliver an outstanding weight-to-power ratio, with a radial flux electric motor positioned above the first eight-speed double-clutch gearbox debuting on a 12-cylinder Lamborghini. The three electric motors are powered by a lithium-ion high specific power (4500 W/kg) battery pack that also supports a fully electric drive mode.

    Carbon fiber, produced via artisan craftsmanship in the Sant’Agata Bolognese factory, is the principal structural element within the supercar, used not only in the monofuselage and frame but also in all elements of the bodywork apart from the doors and bumpers. The extensive use of carbon fiber and lightweight materials, combined with the potent engine power, contributes to achieving the best weight-to-power ratio in the history of Lamborghini: 1.75 kg/CV.

    Revuelto combines the performance attributes with outstanding new aerodynamic design to deliver performance figures at the peak of its segment: acceleration from 0-100 km/h in only 2.5 seconds; 0-200 km/h in less than seven seconds; and a top speed of more than 350 km/h. These numbers fit with its exceptional dynamism thanks to the introduction of electric torque vectoring and four-wheel drive available also in fully electric drive mode, ensuring the Revuelto super sports car expresses its amplified qualities both on track and in daily driving.

    [1] Consumption and emission values of Revuelto; Fuel consumption combined: 10,3 l/100km (WLTP); Power consumption combined: 78,1 kWh/100 Km (WLTP); CO2-emissions combined: 276 g/km (WLTP)
    [2] Fuel consumption and emission values of Urus Performante; Fuel consumption combined: 14,1 l/100km (WLTP); CO₂-emissions combined: 320 g/km (WLTP)
    [3] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data is in the type approval stage.